You need to be strategic to reach more people. You may already have a marketing team, or maybe you’re doing the job on your own. But regardless of who is assisting you and what you’re trying to sell, there are some fundamental standards that you ought to follow if you want your target audience to take notice – whether it is through word of mouth, social media, or any other means. Here are our top 10 marketing tips to reach more people!
1. Develop A Marketing Strategy
Marketing is not something you need to do, it’s a thing you need to be. If you want your product or service to reach more people and generate more revenue, then marketing should always be on your mind – even when it comes to the products and services you offer internally. A marketing strategy can include affiliate marketing or different types of marketing like Upsells, Cross-sells, and Co-promotions. Keep in mind that different marketing types will work on different niches and products.
2. Know Your Customers And Create Content They Want
When you understand what your audience wants, when they want it, and how they want it, then the process of reaching more people becomes a bit easier. You can always figure out these kinds of things by creating buyer personas, which you can easily do by using a tool like FirstPerson. Once you know who your customers are and how they behave, then you will be in a better position to reach more people and sell more of your product or service.
3. Use Social Media To Your Advantage
Social media is probably the most powerful marketing platform out there, with an average of 2.92 billion active users on Facebook alone in 2018. You can also post updates on Twitter, Linked In, Instagram, etc. If you have a blog or website, then these are even better tools to use so that people will be more likely to share your content, which in turn allows you to reach more people.
4. Don’t Forget To Add Social Sharing Buttons On Your Site
You can never go wrong with having social sharing buttons on your site. If you don’t have them, then you are missing out on a lot of potential customers that would be more than happy to read your content, but they’re not going to share it around for you. Just give them the option, and they will do it, leading to an increase in traffic to your site and a chance of reaching more people organically.
5. Write Inviting Headlines And Titles For Your Content
The headline says a lot about what’s inside the article or blog post, so you want to make sure that your titles and headlines are inviting rather than aggressive or boring. It should be something that people want to click on, read, and share. Great content is nothing without a great headline because you want the readers to be interested enough to read your content.
6. Invest In SEO
Even with all the social media platforms out there, search engines are still one of the best ways to reach more people. There was a study done in 2011 that showed that over 90% of online experiences begin with a search engine. A few keywords are chosen correctly, and some quality content will have your website showing up at the top of the search results, which is bound to lead to a huge increase in traffic and a good chance of reaching more people.
7. Personalize Your Content And Keep It Engaging
No one wants a generic article or blog post, so personalize your content as much as you can. If there is an aspect of your product or service that applies to everyone, then that’s the part you want to personalize. If your site visitors know that what you’re saying is coming from someone who understands them and has their best interests at heart, then they will be more likely to reach out and connect with you.
8. Create Convertible Content That People Want To Read And Share
Instead of creating content that only a few people will read, create something that more of a mass market would be interested in reading. If you have a product or service that can serve a large group of people instead of just one person, then this is the best course of action to take. You want to create content that allows your customers to get their money’s worth and for them to share it with the people in their circles.
9. Be Strategic And Mindful When Using Various Sales Tactics
Just because you can use a certain tactic doesn’t mean that you should, and it’s up to you to be strategic and mindful about what kind of tactics you want to implement when trying to reach more people for your product or service. It all depends on the kind of market you’re in and what you want to achieve. For example, if your goal is to increase your social media presence, then you will need to be strategic about how you go about doing this. Just because another company is using a certain strategy doesn’t mean that it’s going to work for you as well.
10. Add Different Elements To Your Marketing Campaigns
Being strategic doesn’t mean that you should only use one tactic and never try anything new. You should add different elements to your marketing campaigns and content so that people don’t get bored with what you’re doing. Try implementing a contest, a viral video, or even a webinar into your overall marketing strategy. Now and then, you need to switch things up so that people don’t get tired of seeing the same thing over and over again.
The strategies mentioned above will help you reach more people, but there are also some important words of wisdom to keep in mind as well: be authentic, honest, and offer value. People don’t want to connect with someone who’s just trying to sell them something. They want to be able to trust their influencers and brands so that it makes them feel good about themselves and the purchase they made, and if you can provide this they will be more than happy to follow you on social media and refer your product or service to their family and friends.