Tag: Seo Techniques

  • How Website Optimization Can Save You From The Google Penguin Update?

    How Website Optimization Can Save You From The Google Penguin Update?

    Are you doing any website optimization? If you have not, you better do as the next Google Penguin Update is on it’s way.

    Don’t freak out as this article will explain in detail how you can prepare for the next Google Update (and probably rank better with the correct search engine optimization techniques).

    As we all know, the latest Google Penguin update was rolled out recently (22nd May 2013 to be exact). Many websites were affected from the update including some of mine.

    I was lucky that I managed to run several test websites prior to the Google update and let me share with you how website optimization can save your website from all the negative things Google Penguin can throw at you.

    Before that, here are my Google Analytics results with two different websites:

    Website A

    • Tons of backlinks (without considering quality)
    • Lots of external links in posts
    • Lack of SEO focus and website optimization
    Website optimization is very important in terms of search engine optimization
    Without quality content, websites are very prone to receive penalties from Google

    Website B

    • Backlinks are done carefully (no backlinks from penalized websites)
    • External links in posts are regularly check to ensure no broken links
    • SEO is highly focused with very specific website optimization techniques
    Optimizing website in terms of content and keywords are very important to prepare for Google update
    Quality content, search engine optimization and keywords all play a huge factor in terms of increasing website traffic

    Google Penguin Update happened on 22nd May 2013 and I marked it right on both the charts. Website A was hit badly with an average of 25% traffic reduction right after the Google update. On the other hand, website B (with good SEO and content optimization techniques) was not only able to escape the traffic reduction but slowly but surely, increasing in traffic on a daily basis.

    Now, what did I learn from the latest Google Penguin Update?

    1. Google doesn’t care on cheap or low quality backlinks anymore.
    2. Google algorithm is ‘adapting’ to human behavior; readers love to read quality articles and thus, good posts will benefit from this update.
    3. Search engine optimization (especially website optimization) techniques are very important to increase website traffic.
    4. It doesn’t matter on the number of posts the website has or the domain age. It is all about quality.
    5. Content is still king and SEO had just became more important.

    p/s: Website A is having a domain age of 3 years while website B is just 6 months old

    How to perform website optimization for your websites?

    I am pretty sure I got your attention with the result images above (well, please lie to me if they didn’t attract you that much). Now, take a 5 minute break and jot down what you have in your mind when it comes to website optimization. Yes, I will wait for you right here.

    Now, let’s say you have five ideas which you believe are the best for website optimization. Let’s compare with mine, shall we?

    What are SEO best practices to boost website ranking?
    What are the tooltips when it comes to optimizing websites?

    Website optimization technique #1 – Reduce your website loading time

    Serious mate. If you want Google to love your website, then start boosting your website loading speed. We all hate slow loading websites right? For me, if the website takes more than 5 seconds to load, I am going to close it. Sorry!

    Still not convinced? See what major search engines say about website loading speed below:

    • 500 milliseconds of extra load time caused 20% fewer searches – Google
    • 400 milliseconds of extra load time caused a 5-9% increase in the number of people who clicked ‘back’ before the page even loaded – Yahoo
    • 100 milliseconds of extra load time resulted in a 1% drop in sales – Amazon

    Website optimization technique #2 – Keywords are as important as content

    Search engines such as Google loves to index blogs and websites which are loaded with good quality articles. And yes, you got it right! One of the basics of writing good quality articles is by using the right keywords.

    There are many SEO tools bloggers and webmasters can use when it comes to choosing the right keywords. All it would probably take is a few hours of your precious time and Google (and other search engines) will really appreciate your hard work by giving you more ‘ranking points’ for your websites.

    For starters, Google Keyword Tool is one of the best free SEO tools available for bloggers. If you are running a SEO agency or would want to perform SEO for a small scale business, I would highly recommend you to try this premium SEO tool for free!

    Website optimization technique #3 – Forget about short posts

    I remember writing a SEO guide on HubPages, stating that each article we published should be at least 300 words long in order to get ranked well on search engines. It was true at that time though but for now, the tide had changed.

    This is one of the ‘error-free’ website optimization techniques I always use. When you are writing an article, try to keep it above 700 words. I know! It used to be like 300 to 500 words but with the latest Google update, I believe it is time we need to increase the mark.

    Depending on topics you are writing, sometime it is very challenging to write quality articles with the said word count but at least, try your best to achieve it. Always remember that a little hard work goes a long way.

    Website optimization technique #4 – Update your (old) posts regularly

    Google loves updated stuffs and so do I. Do you have any articles that had been collecting dusts and have not been updated, say 6 months or more? You can (and should) easily optimize your website and your articles simply by updating the content.

    Now, you don’t need to do a full rewrite. Instead, try to perform small updates such as adding a few lines of new information or even a new image.

    The sky is your limit and creativity is always welcome!

    Do this before you leave… 

    I hope you enjoyed this article as much as I do. Have you sign up for the free SEO newsletter? Moving forward, do you want to add any additional information on website optimization techniques? Feel free to comment below 🙂

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  • Complete Search Engine Optimization (SEO) For Dummies

    Complete Search Engine Optimization (SEO) For Dummies

    What do you know about search engine optimization or SEO in short? Do you really know what SEO really are and how it can affect you?

    I talk about SEO, think about SEO, eat with SEO and bathe with SEO but I am no SEO expert. And if you are looking for a SEO guru, I am not your man. Why?!

    Because I am not going to lie to you what I know about search engine optimization techniques and how you can use SEO for your own good. And, this is not a sales thread…not now, not in the future in my books.

    If you’re reading this, then good as we are on the same page now. So let’s go with our first lesson (and my first SEO post here) on search engine optimization, shall we?

    What is search engine optimization all about?

    What is search engine optimization techniques?
    I am no SEO guru but at times, it is cool to call myself a Search Engine Optimization Ninja

    The term search engine optimization or SEO is already a household name for many bloggers and webmasters today. Now let’s go with some simple language course on what SEO really means.

    Search engines literally refers to Google, Yahoo and Bing to name a few.

    Optimization means the process of improving or increasing the optimal result from a certain action.

    With the above, I can simply conclude that search engine optimization is a process to improve your article, blog or website ranking in the search engine result pages (SERPs).

    Make any sense? As I said below (on my profile), I am not a techie person. So, I will be explaining what SEO is all about in simple terms so that it is easily understandable to both beginners and professional bloggers.

    Why search engine optimization is important? What’s so important about SEO?

    I get this all the time and I even asked myself before in the past. Good search engine optimization techniques will actually improve the chances of you ranking well on result pages.

    This means that the better your SEO methods are, the better chance search engines will see your website. Of course, the more your articles are featured on result pages, the better and more traffic you will get.

    Here, we can conclude that good SEO techniques will increase your website ranking on search engines, boost traffic to your website and ultimately, increasing the chances of affiliate sales or making money through your website a reality.

    How to SEO correctly? What are SEO best practices?

    Search engine optimization can affect website ranking on search engines
    Using right SEO techniques will increase and improve website page rank

    Regardless which website I visit, I keep seeing bloggers asking the same questions over and over again. Before you continue reading, take 1 minute off and think what you really know about SEO…don’t worry, I will wait.

    ‘¦

    ‘¦

    ‘¦

    Welcome back and I really hope you didn’t take more than one minute though.

    The biggest perception I ever seen in my life about SEO is many bloggers believe that SEO can be learned and mastered. Hint: Just Google and see how many SEO gurus you can find out there.

    Perceptions on search engine optimizations:

    • You can master SEO
    • SEO is straightforward and easy to follow
    • Learning SEO will help me for tomorrow, next week and the future

    The real deal about search engine optimization are:

    • SEO is a practise and guideline for bloggers
    • Learn what SEO is and modify each search engine optimization techniques to gain the maximum advantage over others
    • Understanding how search engine optimization works is more than just important

    What are SEO best practices?

    I am not going very detail in this as I will be creating separate topics on this. Yes, I want to go into detail and make sure you understand everything about SEO. And I do it for free.

    1. Content is king but focus keyword is God

    You hear me right. Good content will not bring you to the top spots of the search engines but focus keywords will.

    Don’t get me wrong as I know how important content it. What I am trying to say is good search engine optimization or good SEO strategies are to use as very specific and focused keywords.

    The biggest mistake here is bloggers tend to stuff hundreds keywords into one article. Don’t ever stuffed all those keywords you can think of into one article as you are going to give a hard time for search engine bots to figure out what your content is all about.

    2. Understand how you want to rank your website

    One of the best SEO practices is knowing how you want search engines to rank your blog. Pardon me for being so general. There are two ways search engine will rank your blog.

    SEO strategy 1: Rank your blog with very specific keywords (between one to five keywords)

    SEO strategy 2: Rank your blog with a bigger range of keywords (more than five keywords)

    As for the record, both are equally good when it comes to finding the best SEO strategy. However, the paths of both these SEO best practices are very different.

    SEO strategy 1 will lead to a better page rank or SERPs ranking within a shorter time frame. Here, your blog or website can even rank better even when you do not have an upper hand in domain age.

    One the other hand. SEO strategy 2 will take a longer time to build a good SERPs ranking compared to the above. The SEO process here is long but what makes it worthwhile is it will also produce good domain authority for your website.

    Never underestimate both of these SEO practices as they are be very lethal in the hands of a good blogger.

    3. Choosing the right SEO tools in your SEO projects

    Targing the right search engine optimization techniques will improve your SEO ranking
    Choosing the right SEO tools will either improve or break your website ranking

    I bet you heard about others saying that they ranked their website faster and better without any SEO tools. This is particularly true and I am not denying the fact.

    However, we are in the technology era for Christ sake! Do you think that you can compete fairly with other bloggers or websites without using any SEO tools?

    I am also not denying that there are many premium SEO tools that worth your every buck. And for beginners, I do not recommend them (unless it has a trial period) as there are also many free SEO tools which can help you in your search engine optimization project 101.

    One of the best SEO tools is Google Keyword Tool and you can find useful tips and tricks on how to use it, Killer SEO Tips Using Google Keyword Tool.

    Of course, I will be writing more on this topic as well so stay tune.

    *p/s One of the best way to stay tune is to subscribe to my newsletter (yes free for life as well) at the end of this post or on the box on the right sidebar.

    What I’m trying to say here is if you want to compete in this SEO world, then you have to compete in the smart way. I am sure you will be amazed on how many free SEO tools there is which many bloggers do not use at all. Such a waste right?

    Okay folks, give yourself a pat on the back (or a beer treat) as you have completed the first part of my SEO best practices.

    Wait! Don’t click on the Close button yet!

    Test your understanding on search engine optimization knowledge (after my post above):

    • Do you understand what Search Engine Optimization really is right now?
    • Are you practising the right SEO methods?
    • Are you using the right SEO tools for your blogs and website?

    Talk to me and share with me using the reply form.

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  • How Do You Do Smart Content Optimization Techniques And Boost SEO?

    How Do You Do Smart Content Optimization Techniques And Boost SEO?

    When I started up this WordPress website, I knew I was competing in a very challenging niche … you know … blogging, search engine optimization, WordPress and Internet marketing. In fact, the blogging niche is super competitive especially with so many professional bloggers such as Darren Rowse, Ana Hoffman, Adam Cornell and even Jane.

    Brian Clark wrote, “Scribe 4 Integrates with Raven Tools for Smart Content Optimization

    They have good traffic, followers and on top of all, their websites are pretty ‘˜state-of-the-art’ if you ask me. I knew I got to be better (not against them) but to be at least right behind them. And yes I am well aware that I am competing with maybe 50,000 or even 500,000 serious bloggers who are thinking of making money blogging.

    Therefore, I knew that I need to do more than just content optimization … I need to do smart content optimization and the right search engine optimization techniques to boost my website ranking. Basically, I need to bring SEO to the next level.

    I recently invested in a SEO content optimization called Scribe which is created by the CopyBlogger Media team. Yup you got it right! They are also the creators of the famous StudioPress Genesis framework and child themes! These are what important figures say about Scribe:

    Scribe 4.0 is way beyond SEO – Brian Clark (co-founder of Genesis Framework)

    Scribe is my personal writing assistant. I create content the way I want, and then Scribe steps in to help me optimize it for the social media and search engine audiences I’m after – Jon Henshaw (Co-Founder & Chief Product Officer, Raven Internet Marketing Tools)

    Scribe allows for creative content marketing that gets attention, while keeping content creators focused on business goals. It just works – Greg Boser (President, BlueGlass Interactive)

    Scribe allows for quick and easy optimization, and your content still performs well in social media channels. Scribe seriously rocks – Rae Hoffman-Dolan (CEO, Pushfire)

    One bad habit about me is even before I read and understand what a product is, I always head to the testimonials. When I saw the above testimonials, I knew Scribe is my type of content optimization.

    I read about Scribe and it’s content optimization ability. I was thinking to myself if that is a worthy investment and honestly the service isn’t cheap. Scribe is a paid search engine optimization or content optimization product which is chargeable monthly. Since it offers a 30 days money back guarantee, I thought it was one worthwhile investment. I could easily as for a refund though. And of course, the reviews above were more than enough to moved me out of my seat … so to say.

    While reading, you can also grab this free SEO report to help you rank better on search engines!

    Optimize your blog content and improve your traffic with Scribe SEO
    Scribe make SEO and content optimization looks so easy even for novice

    Getting Scribe SEO installed and running on WordPress

    Pretty easy and just a few clicks, Scribe is ready to kick ass! All you need to do are:

    1. Download the plugin after the purchase
    2. Upload it to your WordPress blog
    3. Head into Settings and put in your Scribe SEO license key
    4. And walaa~ You are all set to go to rock SEO!

    Pretty easy right? In fact it is and I can’t just deny it. In the paragraphs below, I am going to tell you how Scribe SEO is going to change the face of search engine optimization and how you can use it to boost your search engine optimization rating.

    What Scribe SEO is NOT offering

    I like to consider Scribe as an excellent SEO tool like Market Samurai, SEMRush and Long Tail Pro. These premium SEO tools will not make you popular, will not make your blog hit #1 spot on search engines and will definitely not tell you which keyword is best used on your blog instantly.

    In short, Scribe DO NOT spoon feed you with keywords and SEO gold mine. Period.

    So yes, if you think that Scribe is SEO godness, then CopyBlogger would have sold it for thousands instead. Right, you get the point and yup, I am glad that we are on the same page!

    Scribe SEO is a world class content optimization which will help bloggers rank better on search engines
    Scribe does a great job in analyzing content optimizations, SEO, keywords, tags and titles 

    What Scribe SEO WILL offer

    Okay this is where things get juicy. Scribe can give you detailed ranking analysis on what your posts and whole website are all about in terms of SEO keywords and chances of getting rank on search engines. On top of everything, Scribe offers excellent content optimization. For example, I am blogging about ways to make money online. Scribe will compare my articles, keywords, tags, title and all those meta and finally, giving a detailed report on how I will actually rank using these keywords.

    Scribe SEO will also provide detailed SEO analysis such as what are current Google and Twitter trends for such keywords. It will show you a list of what others are tweeting and sharing on social media so that you can either rank equally with them or even higher than the rest.

    If you think that is all, you are wrong! Scribe SEO will also give you another analysis on how the Google Trend for that specific keyword currently. And the for the record, I classify Scribe SEO as a healthy mix of Google Keyword Tools, SEO tools (Market Samurai or SEMRush) and basic SEO analysis skills all under one roof.

    Best part of all, all this can be done within 10 minutes (or less) of your time! Yes, you can save pretty a lot of time if you use Scribe SEO to help you with your website optimization works.

    What is required for Scribe to work properly?

    As what I said above, Scribe content optimization is not going to spoon feed you with Content Optimization. Instead, you need to have your Title Tag, Meta Description and Content ready. Yes, plan your SEO tactics first before using Scribe Content.

    Once you have these three important things prepared, then you can get Scribe SEO to analysis the content quality, website ranking and even the competitions you are going to face. It also gives you a quick forecast on the chances of you hitting the top search engine result pages.

    And if you are worry about Scribe SEO messing around with other SEO plugins, you are in very safe hands as it will work hand in hand with most SEO plugins available for WordPress bloggers. It even have the capability to work together with WordPress themes and frameworks like Genesis, Thesis and Headway as well.

    Content optimization by Scribe helps make content rich in SEO and quality keywords
    Content SEO is more than just important when you talk about blog ranking 

    What I really think about Scribe for content optimization and SEO?

    Scribe blows my mind away

    I know there are many debates on how efficient on how Scribe SEO does to content optimization and SEO techniques. There are bloggers and webmasters who believe that Scribe SEO is not worth the money. I have tested it and trust me, Scribe content optimization will worth all your money invested.

    I personally use WordPress SEO by Yoast to have a rough draft and to ensure that I am getting as high score as possible with WordPress SEO checker.

    After that, I will run between one to three SEO analysis using Scribe content optimization to check on my contents and fine tuning my keywords.

    Can I live without WordPress SEO? Probably yes and I will still rank on search engines.

    Can I live without Scribe SEO? Yes as well but I am going to have a hard time ranking my blog.

    As you can see, Scribe content optimization is one of the kind SEO tool which can make your blogging life easier, your blogs or websites rank better on search engines and on top of all, increase your traffic.

    Personally, I am running more than one blog and Scribe SEO really save me a lot of time when it comes to content optimization. I would highly recommend this lovely SEO plugin for everyone who is serious in making money through blogging and who want to rank extremely well on search engines.

    This is a superb easy SEO tool which anyone of any age could basically use it. No PhD required!

    I hope you find this article interesting and mind opening. If you are interested to have a look at what Scribe content optimization has to offer, you can head over to my affiliate link, Take Scribe On A Risk-Free Test Drive . I want to stress that if Scribe is not what you want, you can easily request for a 30 days money back guarantee.

    For developers and bloggers who have needs a better and bigger Scribe package, there are also corporate packages which you can take up according to your needs.

    You can also check out their official website, Scribe: More Traffic and Leads, Less Time and Hassle for more details!

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