Reginald Chan

Tag: online marketing

  • How Online Marketing For Businesses Will Improve This 2020

    How Online Marketing For Businesses Will Improve This 2020

    Over the years, online marketing has been responsible for putting many businesses in the spotlight. New hacks have emerged while old strategies fade away. As consumer behavior shifts, so should your daily plan. As technology advances, many consumers get fed up with past trends associated with traditional marketing. They start disregarding old ads seen multiple times and eBook lead magnets. However, there are a few proven tricks that will remain, no matter how many times the tactics change. Some of these techniques are just improvements to old plans or a combination of past successful strategies merged with new ideas, and they fit the needs of modern consumers. Below, we discuss some of how digital marketing will evolve in 2020 and beyond.

    1. There Will Be More Interesting and Interactive Content

    Today, modern consumers are looking for new experiences, even on business sites. Over 90% of people prefer visual and interactive content. Many sales sites have significantly invested in interactive content that pulls more traffic on different websites. Below are some of the reasons why interactive content plays a critical role in improving online marketing this 2020:

    • Keeps visitors engaged. Hence, they stay on your site much longer.
    • It is more enjoyable than average content.
    • Easily shareable – it’s easy for visitors to share your product widely.
    • A new content update stands out more.

    One of the significant ways through which many businesses are providing interactive content is through video marketing. Up to 70% of consumers share brand videos, which helps to pass on a brand’s message. Some of the platforms you can utilize to move these messages include YouTube, Facebook, and LinkedIn.

    2. Business Listing Platforms will Improve

    Over time, business listings have become an essential part of business promotion. Through these rankings, your business ranks higher on social media and search engines. It’s for this reason that experts at Bizify.co.uk often insist on having a professional deal with the business listing. Experts understand the market well and can assist you to put work to promote your online presence. With the proper listing, you are well-placed to provide your audience with essential info regarding your company. Besides, the listing helps much when it comes to company to company linking.  

    3. Improvement in Personalization

    When traditional forms of advertisement became less active, personalization took effect. Personalization involves implementing a strategy that delivers individualized content to consumers through the use of automation tech, data collection, and analysis. Many companies with the idea of personalization have managed to reach out to many consumers at personal levels. This strategy is also known as one-to-one marketing or personalized marketing. If this is not a game-changer, how can you describe it?

    Consumers tend to ignore ads that don’t have any connections to them. Personalization is one of the most appealing methods that companies have adopted in 2020. With customization, 80% of clients are most likely to choose you over your competitors.

    4. Continued Use of AI

    As the digital world advances, so does AI (artificial intelligence). As it progresses, it plays a significant role in the digital marketing world. AI improves marketing strategies and provides the most critical customer insights for various companies. AI transforms digital strategies through analyzing data, applying, and learning from it. This is a trend that is more likely to persist in 2020 and beyond.

    Chatbots are already a vital AI application being used in digital marketing in 2020. Businesses can chat with their site visitors and customers in real-time using chatbots. This trend is expected to persist in the future. Through chatbots, companies will be able to provide 24-hour service, answers to simple questions, and instant response, which will save business approximately $8 billion per year.

    5. Investment on In-house Digital Marketing

    In-house digital marketing will also improve online marketing in 2020. Many businesses have embraced the use of in-house resources to provide creative digital ideas. Such companies rely on in-house employees working on digital marketing services alongside other responsibilities. During this economic downturn, many institutions are looking to save money. Companies prefer using the employees they have for digital marketing. 

    6. SEO landscape will continue Changing

    Google continuously rolls out updates on its search algorithms. In 2019, the updates aimed to help Google understand the search language that people use in the search engine. Site speeds and well-written content now dominate SEO. Content marketing is beneficial because it has lower upfront costs and is beneficial in the long-term.

    7. A Rise in Social Media Marketing

    Any marketing expert will boldly tell you that social media is the real deal. The truth is that social media platforms have plenty of benefits than anyone could ever imagine. With Covid-19 and every nation, spearheading for ‘stay at home’ campaigns, most businesses have come to realize the impact of social media. Potential buyers are now spending most of their time going through popular social media platforms, such as Facebook, Instagram, and Twitter. This, therefore, means that businesses are now rushing to scoop every opportunity has to offer.

    The fantastic thing about social media marketing is that it’s quite affordable. For starters, you can create pages on all platforms free of charge. Then, you can continue to engage your clients one on one. The fact that social media platforms offer instant response helps ease communication with your clientele. Also, with social media, businesses can easily monitor their progress, and that is based on the comments you get from your audience. Some businesses have gone a notch higher and started utilizing the power of social media influencers. These are individuals with a vast command over the platforms, and that means that they can be used to win a crowd. With this trend, the high chances are that more ventures will jump on board to exploit the power of social media.

    Digital marketing creates openness between a company and a consumer. From the above online marketing strategies that many companies are using in 2020, making a few adjustments on your marketing strategies and improving your online dominance is easier. Putting them into consideration puts you ahead of your competitors.

  • Industries That Should Take Advantage of Online Marketing More

    Industries That Should Take Advantage of Online Marketing More

    Over the past few years, the world of marketing has greatly revolutionized. While some traditional marketing approaches such as billboards, TV adverts, radio, flyers, newspaper ads, and business cards are still effective to date, internet marketing has taken the world of this age and day by storm.

    It’s a digital age and one of the best ways to ensure your business reaches out to the maximum number of people is to adopt digital marketing strategies that will help popularize your brand, increase your sales, and boost your revenue, and see your venture soar to new heights. Well, almost any kind of business can benefit from online marketing, but certain industries definitely need it more. From legal practice to healthcare, retail, real estate, and much more. 

    Here are industries that should take advantage of online marketing more.

    Legal Practice

    Lawyers are among the most essential service providers in this age and day. They serve individuals, groups of people, and businesses from large to small representing them in court and helping them to navigate legal matters. However, many potential clients happen to be in the dark about information regarding lawyers and how attorneys can help them in various situations.

    As a law practitioner, you need to have a strong online presence using a website or blog, so you can educate the public about common legal issues and the various services available to them. In most cases, clients will have dozens of questions surrounding business law, marital law, criminal law, and a myriad of other kinds of law.

    Through a creatively designed blog or website, a potential client can simply get all this information from the comfort of their homes using their laptop, tablet, smartphone, or favorite internet access device.

    To come out on top and grow your practice, you may want to read more info here about how an experienced law firm marketing expert can help you. It also makes it easy for law firms to acquire clients since internet users can easily find your contact details, including office phone, office location, address, and much more from the website as well as other online platforms.

    Real Estate

    Real estate is by far one of the most competitive industries. For starters, there are hundreds of real estate listing sites online, and the numbers keep on growing. Secondly, many homebuyers do extensive research online first before deciding to buy a property.

    They use the internet for home searching as well as to acquire information about the home buying process while comparing prices in different locations and listings. This means that to make it in real estate as a realtor, for instance, you may need more than just post homes on listing platforms.

    In this case, having your own website will be a more effective way to reach out to your prospects, especially your local audience. Additionally, you’ll want to use other tools such as Facebook marketing, video marketing, and content marketing.

    Healthcare

    The health and medical industry also benefit greatly from digital marketing these days. From health clinics to manufacturers of medical products such as drugs, nutritional products dealers, and supplement producers, different stakeholders and businesses in the healthcare industry can achieve more and improve their ROI with online marketing. For instance, doctors with private practice offices can use their websites to provide resourceful health information to their patients or audience and even make it possible to schedule appointments online.

    As a matter of fact, many people are always turning to search engines for tips and information that can help improve their health, which means that as a doctor, content marketing and online presence can help grow your practice by a significant margin. On top of this, having a strong social media presence will help improve outreach and gain a broader and larger client-base for your practice.

    Entertainment

    Well, billboards and TV commercials may still be effective tools for entertainment brands and companies to promote their products and content, but not as much as they used to be some years back.

    This is because, in this digital age, more and more consumers are relying on the internet and online channels for their good dose of entertainment. For this reason, major players in the entertainment industry need to understand how to meet their target audience where they are, and that is online. 

    Non-digital entertainment forms such as live concerts, plays, and comedy shows, often see a larger turnout at the venues if they promote the event using online platforms like Facebook, event websites, and online marketing tools such as email newsletters, app marketing, and so forth.

    Fitness & Nutrition

    Especially these days where people are more aware of the risks associated with poor nutrition and the lack of regular exercise, everyone wants to eat right, stay fit, and stay healthy. Of the reasons the fitness industry is booming, it is estimated that the fitness and nutrition industry generates a whopping $80 billion each year.

    Needless to mention, the players who make the most out of these returns are those who take advantage of internet marketing. The best thing about products and services in this industry is that they are photogenic, and anything photogenic has a higher potential of catching a potential user’s eye, easily convincing them to make a purchase.  

    In this industry, it’s all about targeting the right audience and having a proven online marketing strategy in place. It involves promoting your products through platforms where your target audience mostly is, including social channels and e-commerce websites, along with mobile app ads, and PPC ads. Influencer marketing on platforms like Instagram is also a highly effective strategy in this industry.

    Food

    The food business will always be marketable as long as man breathes. However, it also happens to be highly competitive these days. But then again, how about promoting your food business online and developing a way your clients can order food from the comfort of their homes or offices? On your site, you can also provide exciting blog posts covering things like nutritional tips, secret recipes, and other unique food ideas you may have in mind. Images and creative food videos will also go a long way in promoting your business.

    With online marketing, it’s a win-win situation for both entrepreneurs and consumers. In addition to educating and informing potential clients about businesses, the internet has helped bring products and services closer to the consumer, thus saving time and adding convenience. However, only entrepreneurs who take full advantage of online marketing come out on top. The above are just a few of the various industries that should take advantage of digital marketing.