Tag: how to use mailchimp

The ULTIMATE Guide In Using MailChimp [How-To]
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What Is MailChimp?

When it comes to free email marketing services, nothing beats MailChimp. MailChimp is an email hosting service that offers free and premium plans for website owners. If you are wondering how to use MailChimp, you are in luck. This article is all about “How to use MailChimp” like a professional.

MailChimp is one of the best free email marketing provider that offers free email marketing services up to 2,000 subscribers and deliver 10,000 email per month. MailChimp offers premium email marketing services that starts from $9 per month. If you don’t have a MailChimp account, you can register one for free here.

Table of Contents

Is MailChimp Right For Me?

MailChimp isn’t a one-size-fit all type of email marketing service.

MailChimp is best for those who have a small email list, including:
- Bloggers
- Business owners
- Website owners
MailChimp is a great option if you don’t require much from email marketing. This is because it gets rather expensive once you have more than 2,000 email subscribers or require more email marketing features such as email automation.

Plus, if you are an affiliate marketer, MailChimp doesn’t play nice with affiliate marketers like us too. You read more about it here.

Looking For The Best MailChimp Alternative?

Try AWeber today. For only $19 per month, you get premium support and excellent email delivery services.

Try AWeber For 30 Days Free (No Credit Card Needed)

How To Use MailChimp (And Use It To Its Best)?

The most important part to using MailChimp is to understand that MailChimp has a lot to offer as an email marketing solution. However, There are limitation especially in the free account.

What’s included in the free plan?
- 2,000 or less email subscribers
- 10,000 email deliveries per month
- One audience type (segmentation)
- Ability to tag audience
- Behavioral targeting
- Basic templates only
- Landing pages
The features above are great especially for bloggers and website owners who are just starting an email list. You might find it challenging especially when you email list grows and when you have more email subscribers.

How To Register For A Free MailChimp Account?

If you don’t have a MailChimp account, this is the time to get one (before we can get started with this MailChimp tutorial).

MailChimp is absolutely free to use. There is no MailChimp trial or whatsoever. All free plan are free for life and you can get a free account using this link.

Upon sign up, you will get greeted with a simple dashboard view as below.

The dashboard is very straightforward and at once glance, it gives you a snapshot of your account.

How To Create An Email List In MailChimp?

Creating an email list in MailChimp is the first step you do. Lucky for you, this is done automatically.

Free MailChimp account only gives you ONE list to work with. By default, you will see it in the Audience tab.

Right below the Weekly Newsletter, you are given an overview of your list. Based on the sample above, it shows that I have a list of 56 contacts and 54 are subscribers. This means that 2 had unsubscribed to my email list.

The Manage Audience lab allows you to add, delete and import subscribers if needed.

For those of you who had used other paid email marketing services, MailChimp offers a very lightweight email marketing solutions with limited features.

How To Segment And Tag Your Subscribers In MailChimp?

Tagging an email subscriber is almost as valuable as gold. MailChimp allows you to tag a subscriber either manually or automatically.

You can tag a subscriber automatically via automation and the below is how you tag a subscriber in MailChimp manually.

Audience » View Contacts » Select email address » Tag

The above is a sample of a subscriber’s database in MailChimp. MailChimp allows you to add notes, edit the profile information and tags to the email subscriber.

Plus, this gives you data of the subscribers—how active they are and how responsive they are to your emails.

I use OptinMonster email list builder plugin to build my email list. Therefore, it shows that it is added via API – OptinMonster. If you want to build an email list fast, I recommend you to take a look at wat OptinMonster can do for you.

How To Create Newsletter With MailChimp?

Looking for how to use MailChimp to create newsletter? Carry on reading!

Create » Email » Select Regular, Automated or Plain text

Regular. This is a drag and drop builder that allows you to create newsletters. You can use this option to create email drafts to be send out at a later time or drafts for automated email (autoresponder).

Automated. This option allows you to create emails based on automation. The free MailChimp account gives you ONE automation and I recommend you to use this to welcome your new subscribers or send out automated email for perks or courses that you are offering.

Plain text. This option is for you to create an email without any beautiful layout. This is good if you know what you are doing. If done correctly, you can experience a super high reach rates.

How To Schedule Newsletter With MailChimp?

You can schedule an email newsletter using MailChimp only after you had completed the email draft. This security feature ensures that you do not send a blank email or a draft email by accident.

To schedule your campaign, here’s how you can do it. Take a look at the image below.

The free MailChimp plan does not allow you to schedule email delivery based on your sender’s location. Therefore, it will be in one batch.

If you are using a premium MailChimp plan, you have more delivery options such as sending in batches (best when you have a large email list) and even sending based on your subscriber’s local time.

How To Clean Email Lists In MailChimp?

Cleaning up an email list is always important to ensure that you have higher open rates and clicks. Here’s the guide on how to clean email list(s) in MailChimp.

Audience » Manage Audience » Manage Contacts » View All Contacts

Next, click on New Segment to create a custom segment.

There are many options you can choose from to create a custom segment. My preferred segment categories are:
- Email Marketing Status
- Campaign Activity (Did Not Open)
The above settings allow me to segment out the less active subscribers.

Before removing inactive subscribers, it is best to send one last email to see if they opens it. Most of the time, around 5% will open the email (if you draft it with personalizations).

How To Get Better Email Delivery Rate Using MailChimp?

Email delivery rates. There isn’t a bulletproof way to have better email delivery rates. However, there are certainly some tips to help you achieve such!
- Avoid spam words
- Personalize your email with their names
- Avoid spamming with links
- Create engaging emails and get them to reply you directly
- Create call-to-action for every email delivered
How To Create Autoresponder Using MailChimp?

Autoresponder is gold in email marketing and the free MailChimp plan only allows ONE automated email per account.

Yes, that sucks but it is okay if you are just starting out.

Here’s how it looks like.

Automate » Email » Single email

Once you see the page above, you can change the campaign name and the dropdown button below allows you to choose the draft or published email you had created.

I recommend you to use a customized welcome email since you only can send out one email in automation mode.

Need more email automation? I use AWeber to create unlimited autoresponders without burning a hole in my wallet. You can try AWeber for free (no credit card required) using this link.

Summary: How To Use MailChimp Properly?

I hope that this MailChimp how-to tutorial gives you some detailed insights on using MailChimp.

Are you using MailChimp for email marketing? Leave a comment below and tell me what you think of this guide!

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About Reginald

Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.

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November 15, 2024
How To Use MailChimp: Step By Step Guide For Beginners
If you are looking for an extensive tutorial on “How To Use MailChimp“, this is it.

MailChimp is recommended by web developers and used by bloggers around the world. Make no mistake — MailChimp is the best email campaign management software that doesn’t cost you a dollar.

The standard MailChimp plan comes with 2,000 email subscribers and 12,000 email delivery cap per month. For small businesses and bloggers who are looking to start with email marketing, MailChimp is certainly a no-brainer option.

I hope you enjoy this extensive MailChimp tutorial and here’s the table of content before we dive in.

Note: You will learn more than just how to use MailChimp to send emails and newsletters. You will discover some nifty tricks within this posts that you can use to multiple your email marketing campaigns.

Quick NavigationThe MailChimp Introduction Part 1: Register a free MailChimp account Part 2: Familiarizing with the MailChimp dashboard Part 3: How to create email lists with MailChimp?Part 4: What is MailChimp segments and groups?How to send emails using MailChimp?Step 1: Creating a campaign Step 2: MailChimp campaign builder Step 3: Create an email using MailChimp Step 4: Basic MailChimp email setup Step 5: Design email using MailChimp Step 6: Craft your email content Step 7: Final step before sending the email out MailChimp Analytics Summary: is MailChimp worth it?

The MailChimp Introduction
- checkWhat is MailChimp
- checkHow good is MailChimp
- checkAdvantage using MailChimp
- checkWhy MailChimp is the right email marketing software for you
MailChimp is an email marketing solution that offers both free and paid plans.

In terms of features, MailChimp offers very competitive features which are often comparable to many MailChimp alternatives.

MailChimp allows you to:
- checkMultiple sign up forms
- checkCreate newsletters and emails using drag and drop editor
- checkHTML-ready templates
- checkPowerful and monitored servers for best delivery ratio
- checkManage all your email subscribers under one roof
- checkSend different types of emails to build engagement with your subscribers
- checkAnalyze and track performance of your email campaigns
Part 1: Register a free MailChimp account

The first step is pretty simple. Click on this link and you can create a free MailChimp account in minutes. No credit card required.

Part 2: Familiarizing with the MailChimp dashboard

This is what the MailChimp dashboard looks like. It is very simple and above all, straightforward.

Part 3: How to create email lists with MailChimp?

An email list is where you use to segment your subscribers. I recommend you to create different segments to deliver highly specific and customized newsletters to your subscribers.

You can create unlimited lists on the free MailChimp account. You should also take sometime to understand the differences between segments and groups in MailChimp.

Why?

MailChimp calculates email subscribers based on number of times they are subscribed to a list. This means that if an email subscriber is subscribed to 3 of your email list, the total number of email subscribers is calculated as 3 instead of 1. This is one reason why many people opt for MailChimp alternatives as it will affect your bottom line in a long run.

If you want to use MailChimp for email marketing, you should consider using both segments and groups.

What! What is MailChimp segments and groups?

Part 4: What is MailChimp segments and groups?

MailChimp Segments and Groups

Segments — Your list contains a lot of information about your contacts, like when they were added to your list, where they live, and how they interact with your marketing. You can use this information to filter contacts into segments, and then target them with email or ad campaigns.

Segments are used to create target audiences based on shared data. When you create a segment, you’ll set conditions to filter contacts based on the information that’s available in your list. Each segment can include up to five conditions.

Groups — You can use your MailChimp list to sort your subscribers into custom groups based on their interests and preferences. Groups function like categories in a list, and are an excellent way to manage diverse subscriber profiles in the same MailChimp list. Groups can be the basis for building list segments for sending to targeted audiences.

In other words, group is a collection of subscribers, categorized by their interests or preferences. A group consists of a group category and group names.

How to send emails using MailChimp?
- checkStep by step guide using MailChimp
- checkLearn how to create email campaign, creating email lists and sending out email newsletters without coding skills
Here’s where the juicy part is. The process of sending emails (or newsletters) using MailCHimp is very fun. Seriously!

MailChimp drag and drop UI is extremely intuitive and big brands such as Buffer uses them.

Here is the step by step guide on how to use MailChimp to send email newsletters and mage your email subscribers.

Step 1: Creating a campaign

Click on the ‘Campaign’ tab on the top and select ‘Create Campaign’.

Step 2: MailChimp campaign builder

MailChimp campaign builder is pretty cool. You can choose from the generic three options below, or using the ‘Let us guide you’ option. Here’s what you will get if you choose ‘Let us guide you’ option.

As you can see, there are different goals you can accomplish with MailChimp. Currently, there are 22 campaign options for you to choose from.

For this tutorial, I will not use the above option and go with the generic email creation (I choose ‘Create an email’ option).

Step 3: Create an email using MailChimp

You can opt for Automated, Plain-text or A/B Test apart from the Regular. Choose the one that fits your need.

Step 4: Basic MailChimp email setup

Again, very straight forward. Click on the grey buttons on the right to toggle the settings.

You can also link your Facebook and Twitter accounts with MailChimp to reach a wider range of audience!

Click on the ‘Design Email’ option for the next step.

Step 5: Design email using MailChimp

There will be a lot of designs you can choose from in this step.

Tip: Hover your mouse to each template will give you a quick preview of the design.

Step 6: Craft your email content

After selecting an email template to work with, this is what you will see next.

The left column will represent the template that you choose and the right column is the drag and drop editor where you can customize your email.

You can add content to your email by clicking on each element.

Once you have done adding the content for a particular element, remember to click ‘Save & Close’. By default, MailChimp has a 20 seconds automatic saving to ensure that you don’t lose any important changes you had done.

Step 7: Final step before sending the email out

The last step before sending out any email is to take a final look at it. Thankfully, you can do that easily with MailChimp.

Once the final check is done, the blue ‘Send’ button will be clickable.

MailChimp Analytics
- checkPowerful reporting feature
- checkEasy to understand reports
- checkLow learning curve
- checkAbsolutely free to use
- checkAbsolutely beginner friendly
I love MailChimp for it’s simplicity. It is really super easy to use and doesn’t require you to spend hours to learn it.

Here’s how it looks like.

MailChimp reporting comes with industry average open rates. So, it serves as an excellent benchmark for you to improve your email marketing campaigns.

You can also use MailChimp’s detailed reports to understand the open rates, clicks and reach for each email campaign.

Note: The stats are pretty old because I am currently using ConvertKit as my main email marketing software. You can check out the demo or read the comparison.

Summary: is MailChimp worth it?

It really depends. Personally, MailChimp is one of the best email marketing software in the market for the price and user friendliness.

If you are looking for an email marketing solution that is simple and beginner friendly, you should go for MailChimp. Morever, you can use MailChimp up to 2,000 email subscribers and 12,000 emails per month with the free account.

If you are looking for other MailChimp alternatives, you can try AWeber (with 30 days for free trial) or ConvertKit (no free trial but with 30 days money back guarantee).
April 19, 2024