In this day and age, everything can be easily done. A teenager can make a beautiful website, there are virtual accountants, and you can design an entire house through an app on your phone. Still, while most of these look intriguing, most of these areas should be left for the experts.
Most start-ups look for ways to save as much money as possible. This means self-made websites, designing a logo on an app, and so on. But even if this is doable, there are a couple of professionals you shouldn’t “save on”, and one of those is the marketing specialist. As easy as it may seem, marketing is a layered area of work, and while a lot of websites and apps say you can do it on your own, this may not be true. Even if you manage to do it yourself, you’ll end up losing time and energy, which for a start-up equals money.
A marketing manager is in charge of everything that your company is for the consumer. They write statements, press-releases, sometimes they talk in interviews as the face of the company, but mostly they polish your image from posters and logos to written statements. Their job is to attract a wider audience while raising brand awareness by creating marketing campaigns. These campaigns promote products and your image through almost every form of media such as radio, television, print, and online platforms.
There are various types of marketing positions depending on what type of company you have. Some companies focus on social media, while some focus more on public relations and international marketing. Some have a product, therefore they need someone who’s the best in product marketing. There are B2B (business to business) and B2C (business to consumer) businesses, each needing different types of marketing campaigns. B2B marketing focuses more on the economy and society of the demographic, and relies on logical, process-driven decisions, while B2C marketing focuses on emotion-drivel purchasing decisions, and leans on a specific group within customers (some may aim for communication with mothers, while others lean on children or a specific profession, or maybe 5-10 different groups of demographics).
Marketing managers are the main creative, analytical, and managerial outlets in the company. Their position ranges from print to social media, meaning that a good marketing professional can be the spine of all your social media platforms, taking yet another weight off your shoulders. A marketing manager could be the best investment you ever make. The range in which they operate, and the tasks they’re responsible for include everything that your audience sees, and that is the most important thing when talking about a start-up.
Even a well-seasoned company needs constant publicity in order to keep up their image, and for a start-up, it’s the most important thing for staying afloat and introducing yourself. Being a significant figure in the eyes of the public (even if it’s just a tiny demographic) is the most important thing, as companies stay alive thanks to their audience and customers. That first introduction, and the very first campaign strategies can make a huge difference, and for that, people need a marketing manager.
But what makes a good marketing manager? To really get your money’s worth, you’ll need someone with experience, and someone with excellent oral and written communication skills. Furthermore, a good marketing specialist is someone who thinks outside the box, is interested in your area of work, and knows the economy and society you work in. The number one job of a marketing manager is speaking to your audience. So they must know who you are, and they have to know how to speak with your audience. They should be worldly in a way that allows them to attract a bigger audience and know how to reach out to more than a few demographics.
Now, why do you absolutely need a person to do that if you could do it yourself? The reason for that is because you can’t do it yourself. Marketing eats up the entire workweek, every week. It’s loads of research, it’s coming up with strategies, it’s creating entire campaigns, sometimes going to interviews and events as the face of the company, and the head of the company can’t afford to lose all that time and focus on just one area.
The other reason is that a marketing professional knows tactics, strategies, and methods that you don’t. It’s not your job to know everything about every area. Simply put, without a marketing manager, or any type of marketing specialist, companies don’t have a leg to stand on regarding image and public presence.
There are some crucial people that make up a company. Starting with the CEO and COO, the accountant, the product manager, all the way to the marketing manager. Today marketing seems like an easy task. Everyone can handle a few posts on social media. But to save your time, energy, and make more money along the way by using effective methods and strategies, a marketing manager can set you apart and take the business to a whole new level.