Real estate agents need to plan properly to complete their tasks without slaving away at work or being interrupted by irrelevant matters. Carrying out marketing strategies requires the same planning. To properly plan your marketing strategy, you need to learn more about the industry and competition in order to spot opportunities. To get this done, you need to have the tools to analyze the real estate business. If you’ve made the decision to start your own real estate agency but haven’t found a way to boost your business, implement these real estate strategies to attract more potential clients and increase your sales opportunities.
Digital Marketing
Real estate portals invest in digital marketing heavily, invading Google’s homepage when someone searches for a house for sale or rent in a specific area. As evidence, a recent study conducted in the UK shows that 47% of the population had used a real estate portal in the past 12 months. One of the disadvantages of digital marketing is that people usually don’t scroll past the first page of Google search results. Statistics show that the first page receives at least 75% of the clicks and the first link receives 33% of the clicks. The advantage is that you can join the competitors and use their position to acquire more visibility on the platform. That’s why digital marketing is a great tool for any real estate agent or professional in the industry because it can make your brand visible and allows you to display your real estate catalog outside of the website.
Webinars for Lead Generation
You may have heard of webinars; they are free online video conferences where experts provide valuable information on specific topics in exchange for names and email addresses. Webinars are one of the most effective inbound marketing techniques. Attracting users who may be interested in your business offer great lead generation opportunities to develop your brand and make your business stand out. Generating adequate leads has to do with users who are genuinely interested in your product, leaving their contact information, their name, and email address.
This type of marketing occurs when potential customers actively seek solutions to problems through products or services and come to your business voluntarily. This is a far cry from outbound marketing, where your target customers may not be looking for your services in the first place. To host a successful webinar, find a proper theme that attracts your target clients, promote the webinar before posting it two weeks earlier, and use social networks and email to publicize your webinars.
Email Marketing
According to a study by eMarketer, email marketing is the number one driver of customer loyalty for 80% of marketers. Hence, one of the main goals of any content marketing strategy is to generate potential customers. Email marketing is a channel for direct and personalized communication with the users that allows you to stay in the minds of your customers and further improve the relationship you have built with them. Sales experts always advise focusing on winning customers instead of selling. Don’t just focus on selling through email content; gain subscriber trust first. Remember that once your database grows, you will not be sending manual emails. Marketing automation tools can help you send automated simple emails, organize and section your subscriber list, create catchy emails in minutes, and send bulk emails easily.
When developing real estate email marketing campaigns, not only is it important to plan the content of the email strategically but also to determine when and how often to send emails to customers.
Virtual Tours
Your prospective client does not want to waste time and wants to know enough information before they visit the property they like in person. The best way to get a complete and detailed view of the property is by doing virtual tours since they can help potential customers understand the real situation of the estate in question. By doing this, you not only have an advantage over competitors, who only show their properties with photos, but also make valuable use of your time and resources. Meeting your clients in person is more profitable because they know the property beforehand and may be interested to finalize the sale once they decide to pay a visit.
Alternatively, if you’re too busy or simply don’t have the necessary resources, hire a professional to get the job done promptly. Create 360° videos or photos, use special software to create engaging virtual tours from 360º photos, or use drones for virtual tours. When clients use their mobile devices, they can drag the image with their mouse or fingers to view the whole picture.
Local Images
As a real estate agent, you are not just selling or renting a house, but an entire region or town. Show off the best features of the area using high-quality photos of local landmarks and well-known sites to attract people to want to live in that location. A property that is surrounded by greenery, parks, or beautiful nature will surely appeal to nature lovers. Additionally, if the property you’re selling is circled by shopping malls or schools, families with kids are most likely to be drawn to buying it.
Choosing a Niche
If you have fierce real estate competition in your region, you may consider choosing a niche. Make your business the go-to real estate agency for pet owners, divorced people, or families with children. Make a name for yourself regarding a specific niche. That way, people can memorize your company easily, especially in busy neighborhoods.
Your real estate company doesn’t have to depend on referrals to close deals. Facebook and Instagram ads are not enough to boost your business. If you’re looking for different ways to drive more leads and traffic to your corporation, you have to implement other marketing strategies. Now is a good time to take advantage of the current real estate market recovery and apply efficient strategies that can improve your business greatly. A studied marketing plan can help you attract loyal customers and increase your property sales.