How to Make the Most Out of Your First Solo Ads Campaign

Looking to make the most out of your first solo ad? You’re at the right place. These helpful tips should help you get started even if you’ve never done any sort of email advertising in the past.

So without wasting much time, let’s get started.

1. Setting Up Your Landing Page

Before you go ahead and make a purchase, it’s recommended to set up a capture page for capturing visitors’ emails. This will ensure you’re able to collect the maximum number of emails, which in turn will improve your return on investment (ROI).

ROI plays a huge role in paid advertising, and it’s one metric you can’t overlook or it’s too easy to lose money. With a funnel to collect visitors’ emails and a back-end sequence (autoresponder automation emails), your chances to break even on your ad spend are much higher.

Without collecting emails, you’re instantly losing most of the visitors forever, There’s simply no way you’ll ever have a way to contact them again unless you collect the people’s information. Email marketing is heavily used by the leading marketing agencies (and digital marketers) from all over the world for a reason – it simply works!

Make use of email marketing + automation sequence in your online business if you haven’t already. It will pay dividends for years to come.

2. Using a Click Tracker

Using a link tracking software will make sure you’re able to accurately track your marketing campaigns’ performance. Not only can you track the number of clicks to a link (link clicks), but also metrics like opt-in rate, engagement rate, and determine what exactly are people doing in your funnel.

If you’d rather not know your numbers, paid ads are a big no-no. It’s better to start with free marketing methods, and only scale once you know you can do better with paid advertising.

There are many free and paid click tracking tools out there, simply choose the one that best fits your requirements. Testing multiple at a time won’t hurt either as you’ll quickly know which ones suit you better. It also helps most of the paid link trackers come with a free trial option for you to explore the platform at no extra cost.

3. Getting Ready

With a decent landing page and a link tracker set up, you’re now ready to purchase your first solo ad. You can either find sellers via a quick Google search or via Skype groups. https://oursoloads.com/ is among one of our favorite traffic providers. They’re also willing to making your first ad campaign a lot more special by dropping in a 10% discount.

Before you purchase an ad, make sure you check out the vendor’s testimonials. The more they have, the merrier! Always reach out to them to make sure your offer is a good fit with their lists. With solo ads, targeting is everything and you definitely want targeted prospects for your business opportunity.

Think of it like this – are you likely to purchase something which you don’t want? No, correct? That’s it. If you show a pet product to a person who doesn’t have a pet, are they likely to buy from you? On the other hand, if you show relevant fishing gear to a person who absolutely loves fishing, what are your chances here? Astronomically higher!

4. Making Your Purchase

The day has come, it’s time to book your first ad campaign. If you’ve contacted the vendor already, it’s often recommended to negotiate a little and find the best deals. Most legitimate traffic vendors will happily get you a better deal than is displayed on the sales pages.

This will eventually help in the end since it will surely improve your cost per lead (CPL). The lower your acquisition rate per subscriber is, the better. Like mentioned before, it’s a game of numbers.

You also want to break even as soon as possible. Promoting cheaper front-end offers (free CPL programs or inexpensive $7-27) products will help you cut costs in your list building campaigns.

Send traffic to a landing page, collect visitors’ emails (or if needed, first names as well), then send to offers via a bridge page. The bridge page, also known as thank you page can do the pre-selling for you and prepare the visitors for the front end offer.

Understand the audience’s pain point, make it relevant and your job will get much easier in the end.

5. Traffic Quality

It’s recommended to only go for 100% Tier1 traffic for obvious reasons. These people are native English speakers, have access to credit cards and other means to make a purchase. Tier2/Tier3 works as well, but you’re more likely to encounter some tire-kickers who would fight to save a penny!

Not saying T2/T3 traffic won’t work, but with T1 traffic, your odds are much better. If you’re receiving some discounts anyway, why not make the most out of it?

There are sometimes issues with refunds, and chargebacks. These are more common with T3 countries.

6. Keeping It Clean

Once you get it going, it’s easy not to look back. It’s recommended to continue to clean your e-mail list every once in a while by getting rid of inactive subscribers. Why if you may ask? Since some of these are not engaged anymore, they’re only adding to your monthly autoresponder bill.

If you get rid of them, it will create more space in your account without the need to upgrade. For starters, clear leads who haven’t engaged with your content in the last 30 days (if they were received your emails that is).

Moreover, it can often help with your email delivery (inboxing) as well. Email automation companies like AWeber like it when your audience’s engagement is better than the industry average.

Final Words

That brings us to the conclusion of this resource. We hope this helps with your first (or next) solo ad purchase.

What’s your favorite step out of these? Have you ever purchased a solo ad before?

Or did we miss anything?

Either way, do let us know by leaving a quick comment down below.