Reginald Chan

Blog

  • How to Minimize the Risk of Being Involved in a Cybercrime?

    How to Minimize the Risk of Being Involved in a Cybercrime?

    The internet provides a lot of opportunities for business operators who offer online services. However, the downside of operating your business online is that it will be vulnerable to an array of cybercrimes that can impact you, your employees, and your business. Cyber attacks are widespread, and it seems the trend is increasing. The most effective option available at the moment is to try to reduce the chances of being a victim or part of the cybercrime racket. Read on to learn how to minimize the risk of being involved in cybercrime. 

    Backup Your Data

    The chances of losing your valuable data after a cyberattack are very high, and this can lead to devastating consequences. To avoid such a scenario, it is essential to backup your data so that you can retrieve it if your system is compromised. You can use external media like memory sticks, compact discs, or external hard drives to store vital information about your business. However, cloud services are more secure for backing up your data since the servers are located away from your business premises and in a safe environment. The other advantage of backing your data in the cloud is that the method is very convenient. You can access your information from anywhere as long as you have access to the internet. This gives you the flexibility to work from anywhere too.  

    Protect Your Business

    Several businesses suffer cyber-attacks ranging from phishing, payment scams, malware, and ransomware which can all result in small companies losing a lot of money. Cybercriminals target businesses that are not fully protected, and you can be a victim anytime. To prevent cybercrime, it is essential to protect your business. You need to consult cyber security services to get insight into the necessary measures that you need to take to reduce the risk of financial losses, find out how to protect your brand, and prevent disruption to your business. You should also ensure that you install the latest antivirus software on your mobile devices and systems that are constantly in use. Cybercriminals target flaws in your software to access your system. Therefore, patching those gaps will help prevent you from becoming an easy target. 

    Do Not Open Suspicious Promotional Messages

    It is essential to activate the spam alert feature that helps to screen the emails that come through your inbox. It is not surprising that every day you receive several emails from unknown addresses, and the senders are usually offering lucrative deals that are just too good to believe. Some of the offers may be so tempting that you may feel like giving it a go, but that is the worst thing you can ever do. For instance, you may receive an email notifying you that you have won the lottery, and you should provide your banking details to facilitate payment processing. 

    The moment you supply your details to the unknown sender of the email, you will have compromised your cybersecurity. This is just one of the smart techniques used by scammers to steal your information, which they can then use to commit various cybercrimes. When the scammer gets your private information, they can use it to defraud other people or access quick loans which will negatively affect your financial status. Therefore, you must avoid opening suspicious emails at all costs. Just delete them without bothering yourself about the contents if you want to enjoy peace of mind and guaranteed security against cybercrime. You should also ensure that you do not open links on emails that you have not been expecting.  

    Secure Your Accounts With Strong Passwords 

    You should ensure that you secure all your accounts with strong passwords and update them regularly to avoid phishing and scamming threats. The other important thing to do is avoid sharing your password even with someone you trust. When you are using public networks like in internet cafes, it is advisable not to perform critical transactions such as online banking. Once the details of your business leak, you become vulnerable to ransomware attacks. 

    Identity theft happens everywhere, so the onus is on you to ensure that your valuable information is safe. The cybercriminals can block entire systems within your business and solicit a ransom for them before you regain access to your critical data. Many people are losing their hard-earned money through ransomware, so avoid being a victim by protecting your business accounts.  

    Respect Copyright Laws

    Cybercrime does not necessarily mean that you are always the victim. You need to be vigilant and try to avoid committing acts of cybercrime intentionally or unintentionally. For instance, plagiarism is a common and punishable offense, but some people commit this crime unknowingly. The internet is awash with information that you may want, but it is crucial to acknowledge the source if you are using other people’s ideas. Copyright laws help to protect intellectual property (IP) as a way of safeguarding other individuals’ work. You should avoid using other people’s ideas as yours since this is a crime.  

    The same applies to trademarks that help to protect other businesses’ brands. Some unscrupulous business operators flood the market with copycat products that ultimately affect the performance of the original brand on the market. When you are operating a business, you should make sure that you have a unique brand name to avoid violating the interests of other brands.  

    Know-How to Report Cybercrime

    If you become the latest victim of cybercrime, you need to report the case immediately to your local police or the Federal Trade Commission. You may also want to enable a credit freeze or fraud alert so that your account is not tampered with. The creditors will contact you so you can create new passwords and PINs for your compromised account. 

    Reported cases of cybercrimes in different media are very common, and they are constantly increasing. Cybercrime involves various activities like hacking, scams, phishing, ransomware, and identity theft among others. Cybercriminals usually target small businesses because they know that they lack adequate protection. There are several measures that you can take to minimize the risk of being involved in cybercrime. More importantly, you need to ensure that your business has sufficient protection to prevent unauthorized persons from accessing it. Follow our simple tips, and your small business will be much more secure.

  • How to Maximize the Benefits of Points-Earning Cards?

    How to Maximize the Benefits of Points-Earning Cards?

    The idea of earning rewards for spending money would have been a crazy thought just a few short decades ago, but now it seems like nearly every single kind of credit card has some kind of benefit, points, or reward system for your spending habits. This allows you to rack up some bonuses when you are already spending money.

    You can earn points or rewards in many different ways. It could be for air travel or redeemable for a cash-value system. Whatever it is, there are a lot of cool things that your credit card can do for you. The idea of letting your card work for you is not new, but it, letting people enjoy some rewards for their use.

    If you have a points-earning card or are looking for one and need some help figuring out how to best maximize the benefits, check out these tips to help you out.

    Find Cards With Useful Points to Earn

    Not all points or rewards that these cards offer are going to be good. Some are great for everyday uses like groceries, but you want something that isn’t just a singular use. That is why an ultimate rewards credit card is so popular because it offers more points, therefore, offers more value. Not only that, but it could have a great ratio of points per dollar spent, with most cards being 1 point = $1. 

    Nearly every credit card company or bank offers a points-reward type card. You can get air miles, grocery rebates, gas rebates, general multi-use points, and in 2021 you can even get a Bitcoin reward card that works like a cashback card. There are a lot of options out there, so it can be tricky to pick the right one, but you want to make sure that the points you are earning are actually going to help you.

    Use Them For Big Purchases

    A good idea for getting the most out of your points-earning card is to use it for those big purchases. You probably already use your credit card for big purchases, like electronics, bills, etc. but you can really help yourself earn more points if you are doing that with a reward card. If every $1 spent = 1 point, then a big purchase of $1000 would equal 1000 points and help you get closer to, say, a dream vacation. Remember that these points aren’t free, and credit still needs to be paid back, so don’t go overboard making purchases you can’t afford just to earn some cool rewards.

    Use Them Often

    Some people rarely use their credit cards because they don’t want to rack up debt. This is a good solution for being safe with your money, but doing that also limits how many points you can earn with your card. If you use your bank/debit card to purchase everyday items, think about switching over to your credit card to start taking advantage of the total amount of points you can possibly earn. Groceries are a weekly purchase, and usually so is gas, so these can help account for a lot of points each week without you even realizing it. Another good idea is to make sure your bills (utilities, rent, cellphone, car insurance, etc.) are going through this card to get points without you having to even use the card, so to speak.

    Know What Purchases Give You Rewards

    It is also important to point out that not every purchase you make is going to help you earn those coveted points. There are a lot of retailers that will not be recognized by your credit card as a source of rewards for the card. The necessities like gas or groceries will definitely be one (although not all stores will help), but more niche items probably won’t be. Check the fine print of the rewards points agreement to see what they say and what counts towards rewards. You don’t want to be going out spending money on a lot of things only to find out that you don’t get anything for it.

    Keep the Balance Low and Pay It Off Quickly

    Always being late with your payments on your balance or carrying a balance will be bad news for your points earning potential. Not only will it increase your interest rate, which makes it even harder to spend money, but it will also pretty much erase any progress you made on accumulating those points. Be careful with your credit cards and ensure that you are either carrying a low balance, or you are making payments promptly.

    Have Multiple Cards

    Utilizing multiple cards and rewards is not only smart, but it’s also encouraged. It might seem like contradictory information to have multiple cards but for people who are responsible with their credit, this can help their score. In this case, you can take advantage of multiple offers from multiple different credit card companies to get a significant amount of points-earning potential. If one card intrigued you for its points earned for air miles, the other one might be able to get you better points rewards for everyday purchases like groceries or gas. Having a few cards is good, just remember that the same principles of owning a credit card apply, and then some, when you have multiple credit cards.

    Take Advantage of Welcome Bonuses

    There’s no love lost when you switch to a new rewards card. Big credit card companies won’t feel an emotional attachment, and neither should you. You can find some pretty incredible welcome bonuses for new points-earning cards from other companies. Instead of spending years with the same card trying to earn 20 000 points, switch to a new card that offers you 25 000 to sign up, which usually means spending a certain amount within the first few months. This saves you time and money on purchases.

    Earning points from your credit card purchases can be a great way to earn some valuable rewards. People have ended up paying for entire trips just through the points they accumulated over the years. With these tips, you can maximize your points-earnings and possibly end up being one of those people too.

  • How to Start Your Online Business in the Internet Jungle of 2020?

    How to Start Your Online Business in the Internet Jungle of 2020?

    Starting and running a successful online business is not easy; it involves many details and considerations. You need to choose a product that is in demand, grow your online presence, and drive traffic to your site, among many other factors. Read on to learn how to start your online business in the internet jungle of 2020.

    Generate a Viable Business Idea 

    Come up with a few different online business ideas, and choose the most feasible one based on your niche and target audience. There are various business ideas that you can consider, and online drop shipping can be a good one since it does not involve a large inventory. You do not have to manufacture or store any products when you choose this type of business. Instead, you will be selling different products manufactured by other companies, and your role will be only to market these products and attract customers online.    

    Before you start selling online, you must find the right niche that you will focus on. You need to conduct market research to evaluate the viability of the market you are considering. Think about different things that can impact your new business by evaluating the trending products in the market. Additionally, you must also conduct a competitive analysis to help in branding and positioning your business.  

    Optimize Your Sales Funnel Strategy

    The sales funnel strategy involves different steps that affect customer behavior.  Analyzing your sales funnel is crucial, as it helps you identify the weak points that may exist in each stage where some prospects will lose interest and never become paying customers. The digital marketing funnel consists of different stages that start from creating an opportunity, connecting with potential customers, converting them into paying clients, and ultimately, closing the sale. 

    Visitors land on your website through your search engine optimization strategy (SEO) that determines your site’s ranking on search engine results pages (SERP). The method uses unique searchable keywords that drive organic traffic to your site, marking the beginning of the sales funnel journey. The marketing consultants at https://marketing-leap.com/one-funnel-away-challenge-review/ explain that customers usually go through different stages before making their first purchase. You need to create brand awareness to catch the customers’ attention to know what your business offers. To spark the customers’ interest, you must then provide relevant content that will help them decide whether your products or services are right. At the decision or conversion stage, the customer will be ready to buy, so you need to be prepared to close the sale. 

    Choose the Right Ecommerce Platform

    Without the right e-commerce platform, your online business may not realize its intended goals. You should choose a channel that uses powerful software that can help you generate quality leads and attract traffic to your site. When the site is up and running, you need to stay on top of all the important details, starting with your customer engagement rates to your customer support and follow-up care. By closely monitoring your site’s performance, you can implement the necessary measures to help your venture grow.  

    Create an Email Marketing Campaign

    As you start building your customer base, you also need to bolster your business by using an email marketing campaign to generate quality leads by providing relevant and engaging content to your target clients. As little as one email per week can help you stay connected with your customers. If you want this strategy to be effective, you can personalize the emails and address the customers by their names. This helps create trust and promote loyalty between the customers and your business, as it makes them feel that they are valuable assets to your company. 

    It is important to continually provide valuable information that can help the customers solve different problems they may encounter. Make an offer at the end of the email that compels the leads to take action. Always keep in touch with your customers and thank them for investing in your products or services. Interacting with your customers through social media will also help you create a strong bond with them. 

    Measure Online Success

    You must measure your online success using analytics that will help you evaluate various key performance indicators. As your business grows, your sales funnel might require some tweaks as you begin to learn more about your customers. You may also be interested in diversifying your products and services down the line, and you will need the right information to do so. That is why it is vital to track your conversion rates to measure the success of your sales funnel. You must pay attention to each stage of the funnel to pinpoint the areas where certain changes are required. 

    Understand Business Laws

    Before you launch your product, you must be aware of the online business laws to avoid common pitfalls that can impact your new business. Start by reading up on laws regulating shipping, zoning, and trademark considerations to get insight into how your chosen market operates. You also need to analyze the market further to understand your real shoppers’ needs and interests. Only when you fully understand your prospective customers will you be ready to start operating. 

    Scale Your Business

    When your business reaches a stage where it’s performing steadily and strongly, you can gradually scale it to reach a wider audience. If you want to grow your business successfully, you must ensure that you regularly conduct market research to understand your customers’ ever-changing needs. It is always a great idea to learn from the industry’s top experts. Get first-hand information on how to make it in the e-commerce world by consulting other successful entrepreneurs who managed to grow their small businesses and become successful.  

    Starting an online business can be quite challenging. First off, you need to come up with a viable market idea and identify your niche to start building your venture. You must also design a quality website for your business and provide unique and engaging content to generate quality leads and help your target audience find what they will be looking for. When you close a sale, try to retain the customer so that they can make repeat purchases.    

  • 4 Essential Features to Look For When Choosing the Best Web Hosting Solution for WordPress

    4 Essential Features to Look For When Choosing the Best Web Hosting Solution for WordPress

    Your web design and content are finally ready. Your brick and mortar business took off, so you’re looking to build a WordPress website to establish your online presence.

    Before you can even start developing your website, however, you need to find a good hosting for your site first. Otherwise, if you use a poor-quality website host, you could run into all sorts of trouble in the future, such as your site loading slow, getting hacked, etc.

    There are countless WordPress hosting providers in the market right now. And, choosing the right one that fits your business can be confusing. If you’re wondering which website hosting you should choose, Neil Patel wrote a review to help his readers narrow down their options for a dedicated WordPress hosting solution.

    If you’re wondering what features to look out for when choosing a WordPress hosting, then you’re in the right place.

    This article covers the crucial features your WordPress web hosting should possess.

    1. High Server Uptime

    A great web design is only the beginning of developing and launching a website. You need to ensure your customers can access the site anytime.

    Remember the times when you click on a link only to see “503 Service Unavailable”? 

    Frustrating, isn’t it?

    Several minutes of downtime can drive away potential customers, which means losing business. 

    Uptime refers to the amount of time your website is available as intended. On the other hand, downtime means your site is inaccessible due to server issues and related problems.

    There are two things that you should consider when comparing server performance:

    • If your website is not big yet, consider shared hosting. While it does not give you 100% uptime, you should expect at least 98%.
    • For big websites or web applications, choose a dedicated hosting with the highest server uptime. Providers will usually state 99.9999% uptime. The six digits represent the best uptime performance. 

    It’s worth pointing out that there are several types of WordPress hosting. The most common are free, shared, virtual private servers, cloud hosting, and dedicated server plans. 

    Depending on which stage your website is right now, the amount of content your site has, the number of monthly visitors it gets, etc., you’ll be better off using one WordPress hosting type over the other.

    2. High Disk Space and Traffic Allocation

    Disk space is the amount of storage that your WordPress site takes up on the server.

    Your website is composed of database files, web pages, and other assets.

    As you add more content to your website through blogging or other pages, it consumes more space. 

    Traffic works the same way. It requires computing power from the server to deliver your site to your visitors.

    For small websites, traffic allocation may not be an issue. However, if you expect your website to gain more audience, consider looking into each hosting package’s allotted traffic. 

    Providers often put a cap value over the traffic. When the number of visitors is maximized, your website will stop responding. 

    Unlimited disk space and unlimited traffic are usually available on expensive hosting packages. It can be costly when you are just starting out.

    You can choose a plan with smaller disk space and traffic allocation. However, your service provider should have an easy upgrade option so you can quickly increase them in the future.

    3. Website Analytics

    Whether you are running an online shop or offering your services online, the goal is to increase your audience.

    As such, website analytics is an essential feature that you should check out when shopping for a hosting plan. 

    Most providers include analytics tools for free. If possible, ask for a demonstration of its functionalities.

    Make sure the user interface is intuitive and easy to understand. Some providers only offer limited analytics features, with its advanced features only available for extra bucks.

    At the very least, you should see how much traffic your website generates at a given time. You should also see the amount of space you have and how much your current site is using. 

    The hosting plan should support the installation of third-party web analytics tools without extra charges. Among the most popular are Google Analytics, Hotjar, and Kissmetrics.

    4. WordPress Updates and Website Security

    WordPress powers around 38% of all websites on the Internet. Its popularity, coupled with countless themes, extensions, and plugins, create vulnerabilities in the system that hackers and malicious programs can exploit. Even a minor security breach can affect your website. 

    Fortunately, WordPress developers are continuously working to improve its security. As such, your hosting plan should include automatic WordPress updates.

    This makes it easy to keep track of the latest releases. Updates ensure that you have the latest protection against new threats.

    Some providers even include an update scheduling functionality, so you know when your website is due for maintenance. 

    The host’s servers should also include a firewall that prevents malicious attacks such as SQL injections and data theft.

    Other popular security measures include anti-vulnerability, anti-malware, and more. 

    Other Features to Take Note

    Aside from the essential features above, you should also explore advanced functionalities such as:

    • Email accounts – Some hosting packages include professional email accounts that carry your domain name.
    • Advertising credits – Most plans include advertising credits up to $50. You can spend it on Google Ads or other online advertising services to drive traffic.
    • Content Delivery Network (CDN) – Depending on the host’s servers, CDN allows visitors to access your website much faster, which significantly improves user experience.
    • Service support – It will be hard to keep track of your server’s health, WordPress updates, and security without experts. Most hosting providers offer 24/7 support through email, chat, or phone.

    What’s next?

    Remember, don’t settle for crappy hosting. With low-quality hosting, you put your business at risk. What’s more, you lose tons of sales potential, which could easily hurt your bottom line.

    Now that you know the essential features that your WordPress hosting solution should have, you should be ready to set-up your website in no time.

  • What You Should Know About Marketing Funnels?

    Whether you’re working in digital marketing or you’ve just brushed shoulders with it, you’ve certainly come across the term “marketing funnels”. It’s an essential part that every marketing plan should include to deliver the desired goals. So, if you’re wondering how you can make good use of marketing funnels, you’ve come to the right place. Without further ado, here’s everything you should know about marketing funnels. 

    Why Are They Called Funnels?

    In short, you can think of marketing funnels as a system you can follow to attract customers. If you want the longer version, then marketing funnels allow you to implement the best strategies through which you can guide customers throughout their customer journey. It helps you start by attracting prospects, turning them into leads, and gradually building your relationship with them until they become loyal and paying customers. That’s why marketing funnels are also referred to as sales funnels, lead funnels, conversion funnels, and purchase funnels. 

    So, what’s up with the whole “funnel” term? If you turn the insights you get from the customer journey, it will look like a funnel. Once you measure the size of the audience you have at every stage of the journey, it gets smaller. So the visual data representation should start with the widest segment (potential customers), and then, gradually, it starts getting smaller the more you advance toward loyal customers. 

    What Are Different Types of Marketing Funnels?

    It stands to reason that the kind of marketing funnel will vary according to your marketing strategy. For instance, the funnel strategy you use for an e-commerce platform will have to differ from that for social media platforms. To learn more about different marketing funnel strategies and tools, you can visit this site and get expert advice from the professional blogger, Calvin Lim. You’ll come across various types of funnels, like lead magnet funnels, webinar funnels, video sales funnels, email funnels, and more. You’ll also realize how every kind of funnel requires its own tools for the best results. At the end of the day, the kind of funnel and the tools you use will depend on your goals: whether you want to sell products or services, promote an event, or build a list of contacts.

    Why Are Marketing Funnels Importance?

    The most obvious reason why marketers use marketing funnels is to generate leads, all while having the right tool that helps them keep track of the analytics. Instead of waiting until a user makes the purchase, marketing funnels allow marketers to spot interested customers miles away and nurture them along their journey. That significantly improves the odds of turning them into loyal customers. 

    However, there are more benefits to using marketing funnels. Here are the top three benefits:

    Simplifying Customer Journey

    If you’re aware of the stage that each customer or prospect is at, you’ll have a better knowledge of how to customize your marketing efforts to suit their interests. For instance, using a sales pitch or direct advertising to a user who has just stumbled across your website may prove futile. On the other hand, if you’ve spent some time gaining their trust, then a customer who’s been following you long enough to trust your reputation will be more willing to make the purchase. 

    Connecting With Customers

    Funnels help you connect with any kind of customer, thanks to the wide variety of tools and tactics available for every marketing niche. You’ll rest assured knowing that you’ll have direct and adequate connections with your customers by using marketing funnels, regardless of whether your goal is to generate traffic, drive sales, or build a customer list. 

    Better Planning

    Marketing funnels give you insights into how your marketing campaigns are performing. Using these insights, you’ll be able to tweak your current and following campaigns to be more effective, which results in better planning for a more optimized workflow. 

    Phases of Marketing Funnels

    We’ve been talking about the customer journey for a while, so it’s about time we get into deeper detail. Marketing funnels, in accordance with the customer journey, are divided into phases. While some divide it into four phases and others go as far as including seven phases, it’s common to divide marketing funnels into the following five phases:

    Awareness Phase

    They might have stumbled across an intriguing ad of yours or the search engine results pointed them toward your website, but the visitors at the point still have no idea about you. Something attracted them to your online presence, so you need to exploit this opportunity to position your brand by showcasing all the important aspects of your business. In other words, you want to leave the best impression on visitors in this phase. 

    Consideration Phase

    In this phase, the visitors have already gotten an idea about your business and what it has to offer. They’re willing to consider your business, but they still can’t trust you enough -or aren’t interested enough- to buy your products or services. That’s when you need to create content that helps them choose you over the competition. 

    Conversion

    By now, your leads know what you have to offer and trust your credibility. They’re just waiting for the final push to make their purchase, and that’s when you can start advertising your products and services. 

    Loyalty

    In this phase, you’re following up with the current customers to nurture your relationship with them further. Your goal is to turn them into recurring fans who keep coming back to you for more. 

    Advocacy

    Commonly referred to as the referral phase, the advocacy phase is where your customers have turned into loyal fans. They trust your credibility and like your services to the extent of being willing to refer you to their acquaintances. 

    When it comes to customer tracking and acquisition, there’s no better system to use than marketing funnels. These funnels will vary depending on your marketing strategy and goals, but they’ll always be effective in giving you the result you’re looking for. By using marketing funnels, you’ll be able to guide your customers through their journey and turn them into returning customers and loyal fans.

  • How to Make Money With Your Blog (7 Tested Tips)

    How to Make Money With Your Blog (7 Tested Tips)

    Love to write about things that interest you? Why not make money along the way! Even if you don’t consider being a writer as your full time job, you can still do it as a hobby and get some extra money on the side. The important thing is to be motivated enough to do it, and the rest will come along eventually, especially if you know all the tricks! Here’s how to make money with your blog with these 7 tested tips!

    1.Have an idea

    The best advice to anyone who wants to start a blog and make money off of it is to just start writing! But, it’s better to have a plan and ideas before you jump into writing and editing your texts. The sky’s the limit when it comes to the topics, you can write about whatever you want, and however you want – there is always someone who would read it, and hopefully in most cases monetize it. Think about the themes and motivations behind those texts, how it can be connected to a certain item or service and go from there! The important thing is to know why you are writing something and the ideas will come naturally, just be innovative and creative with your thoughts!

    2. Affilliate programs

    You need to consider your priorities, are you going to make your own website and write posts about certain things, or you can use your blog and put ads of certain companies that hire you. That way you are using affiliate marketing, bz having your readers click on the brand’s ads through your blog. There are so many ways you can establish a monetization through your blog as experts at MilesBeckler.com state, it all depends on what type of blog you want to run. Affiliated marketing and getting paid with ads is a great way to still write about the things you like, while making money unnoticeably!

    3. Work under a company

    A good way to have a secure pay from this is to be under a certain company and write for them. Many brands go with this, to the extent to have contracts with certain bloggers. This is a bit limiting, but it’s better than freelancing and feeding multiple companies to sponsor your blog posts. You still need to be creative and inspired while writing those posts, even if they are solely there to promote something. If you are lucky, you can find a company that makes and promotes products or services that are something you like. This way you-ll earn money and still write about things that you like. 

    4. Freelance promoting

    By writing about certain items or services, like writing a review about something is a form of a promotion in it of itself. But that won’t bring you money, not in the beginning tho. If you are interested in a certain product or company and are constantly writing about those same items, or new releases – you might get a sponsorship! Sponsors usually go for people who already have readers and followers, but this way you can build your blog alongside a company you admire. Brands often use influencers and bloggers as a way to promote their products, so if you are interested in something like that it-s a good way to earn money. You can find all sorts and kinds of companies and brands and review and write about them, from skincare brands to foods – there is something for everyone!

    5. Use social media

    Writing something you are passionate about and releasing it to the world is totally okay, but you might want to do a bit of marketing in order to attract readers, and possible sponsors. The power in social media is its algorithm and the endless possibilities for exposure, you can reach such a large variety of people, or you can find specific groups if you want.  People spend lots of time on their social media platforms, and chances are that they would find you through that rather than by a desktop. By putting your blog out there by yourself, you can save money and earn it along the way – social media is free and the best way to attract and make contact with possible sponsors.  

    6. Write about relevant things

    Writing about random topics is totally fine if that’s what you want to do, chances are there is someone who would be interested in the same topics. But at the same time, writing about the relevant things can be a great way to attract people. The more traffic your blog has, the more likely it is to monetize it. The truth is, relevant and popular topics get more views and reads, and it’s easier to monetize them. Having a good balance between writing about things you like and staying up to date with the world is the best thing you can do. 

    7. Know who you’re writing for

    Writing can be pretty personal and subjective, but that doesn’t mean that you shouldn’t display it to someone. That’s a sole purpose of blogging, at the end of the day you want to write about your personal experiences, opinions and ideas – and there is always an audience for everything. Finding a niche can be a great way to boost your reads, as you’ll know exactly who to market for. Obviously you don’t have to base your whole blog over it, you can have multiple groups to cater to, depending on the blogpost you are writing, but keep in mind that sponsors usually opt for bloggers with a certain group of readers who could be their possible customers.

    At the end of the day, writing is a relaxing and creative process you should enjoy doing on your off times. Find something that really interests you and motivates you to write, and not to mention the fact that you can actually earn money. The important thing is that you are informed of all the possibilities that you can work with, the restrictions and the shortcuts so you can reach success as soon as possible! Who knows, maybe you are destined to become a great blogger, just remember to have fun and not look at it as a job if you don’t want to!