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How To Make An Effective Testimonial Video? An Ultimate Guide

When it comes to promoting your business, it seems like everyone has the same few things to suggest: get on social media and create content that people like, optimize it for search engines, and then release it on a regular schedule that is both oppressive and exhausting so that you don’t have any time to actually work on your business. Marketing doesn’t have to be all-encompassing, and it doesn’t have to take three years to start providing results. The following will explore just one valuable marketing technique that can have a massive positive effect on the impression people have of your brand and the amount of product you move or services you book: testimonial videos.

What Is A Testimonial Video?

A testimonial video is a video in which a client or customer who has used your product or service shares their positive experience. These videos can be put on your website and social accounts as well as on review sites. Several testimonial videos can also be put together to create a fantastic advertisement that you use for Facebook or Instagram ads.

Why Do Video Testimonials Work?

Video testimonials have fantastic conversion rates for several reasons. Foremost, they build trust. It’s far easier to gauge someone’s vibe and level of honesty when you see their face as they’re speaking. Written reviews can be faked or paid for far more easily than video testimonials, and that’s because humans are really good at reading subtle cues in body language and facial expressions. Video testimonials are considered far more credible, engaging, and authentic for these reasons.

Secondly, the video holds people’s attention far more than written content or photographic content. There is a whole discussion that needs to be had about dwindling attention spans, but regardless of how we culturally approach that problem, you still need to advertise in the interim. Video content has a much higher retention rate than other forms of content. People are more likely to watch a full video and far more likely to remember what was said in it (95% of a video message is easily retained, whereas 10% of a written message is retained on average).

Thirdly, videos are more often sought than other forms of content and far more likely to be shared. YouTube is the world’s second-largest search engine with over two billion users. Beyond this, videos are more commonly shared than articles, text posts, or images.

Finally, video testimonials have high conversion rates. When someone has to make a buying decision, they’re usually on the hunt for someone whose advice they can trust. Because video testimonials are viewed as so much more trustworthy than other kinds of reviews, they are excellent at conversion.

Tips For Making Video Testimonials

Whenever you have a customer who is pleased with your services or product, ask them if they’d like to speak about it on video. If they say no, that’s okay, not everyone is comfortable being on camera (and those that aren’t tend to struggle to speak clearly and openly in front of the camera anyway). Keep asking and set up video shoots with those who are interested. You’d be surprised how many people are willing to be part of a video shoot; many find the process exciting and interesting. Be sure to ask as soon as the product or service has been completed because this way, people’s impressions, and ideas are fresh in their minds. They’re more likely to recall interesting and humanizing details if you record the testimonial soon after they’ve interacted with your company.

If you have the skills yourself, you can set up the shoot, but you can also reach out to a local video production company. Because many companies charge a day rate for a shoot, you might want to schedule several customers’ videos for the same day so that you spend a little less money on the filming.

If you’re shooting them yourself, make sure the audio quality is good (listen to a trial recording first) and aim for bright, natural lighting. Most YouTubers without expensive lighting setups face a window while they talk to their camera to have nice, even lighting.

Avoid Scripting

Most people don’t do well with script memorization. It’s a skill that causes a lot of stress and pressure, and even if people can do it, it often results in a robotic delivery as they’re focused on getting the lines right rather than speaking from the heart. It’s usually better to give direction and ask questions than to create a script. Think of it as having a conversation on camera and avoid yes or no questions as these tend not to start expanded conversations.

To create a fantastic advertisement video, try to keep the conversation focused on a few key points. People should introduce themselves and discuss the problem that led them to your product or service. This will allow viewers who have the same or similar problems to relate. Ask them to share why they chose your product or service over other possibilities and to describe the results of their interaction with you. When you’re creating amazing video testimonials, you want to emphasize feelings of naturalness and comfort. You want viewers to feel like they’re listening to a friend talk about something that benefitted them.

Keep It Trim

Shorter video testimonials tend to be ideal compared with longer ones. Again, there’s an attention span crisis ongoing, and this means that people aren’t going to watch a twenty-minute video. Keep it short and sweet—you’re probably looking at 90 seconds to 120 seconds long.

The above tips should help you better understand what video testimonials are, how they can benefit your business, and how you can go about crafting them. Digital marketing has, in many ways, taken over the lives of business owners, but it doesn’t have to be a difficult, never-ending project. Video testimonials are an easy and effective marketing method that can draw genuine customers to your business without costing you an absurd amount of time and energy. If you’re unsure how to go about the filming aspect, many highly skilled professionals can help you with the videography and editing process. Quite often, video production specialists also have access to royalty-free music and graphics, which can take your videos to the next level.

February 28, 2022
6 Tips That Can Help Your Business Become More Environment Friendly
Green business practices are becoming more and more important in our society. Consumers are interested in buying products and services from companies that care about the environment. If you’re looking to make your business more eco-friendly, here are six tips that can help!

Eco-friendly Packaging

Most of the time when a business goes eco-friendly, they start with the boxes they ship the products in. Many companies have found sustainable packaging solutions that have a drastic impact on the environment. One eco-friendly packaging solution is using recycled materials to make the boxes. Other solutions include using eco-friendly shipping labels and void fillers.

Using these environmentally friendly methods can help your business save money and become more eco-friendly. Packages are usually made of eco-friendly materials such as paper, cardboard, or even bamboo. The eco-friendly labels are made of recycled materials and the void fillers are made of biodegradable materials.

In some instances, this can even save you money. Recycled materials are often cheaper than new materials, and eco-friendly shipping labels and void fillers can be reused multiple times.

Not only will using eco-friendly packaging help the environment, but it will also show your customers that you care about sustainability. This can help you build a good relationship with them and encourage them to buy your products in the future.

Reduce Energy Usage

You have to try and find ways to reduce energy usage. It can be costly to run a business, and the less money you have to spend on utilities, the more you can save in the long term. There are ways that you can cut down on your energy bill without making any major changes or sacrifices.

Bring in a consultant to audit your energy consumption and find areas where you can make cuts, and make sure all of your electronics are turned off when they’re not in use. You should also consider replacing older appliances with sustainable models.

It’s smart to set air conditioning temperatures at 78 degrees during summer months and 68 degrees during winter months, and use task lighting instead of turning on all the lights in a room. To go full eco-friendly, you could install solar panels or wind turbines to create your own renewable energy.

Making a few small changes can have a big impact on your business’s bottom line and help you do your part in preserving our planet. This does not only help the planet but your electricity bills as well. Who doesn’t want to save a little money?

Recycle Everything You Can

There are tons of things around your business that can be recycled. These are as follows:
- paper
- plastic
- aluminum
- steel
- glass
Recycling everything that can be is a great way to help your business become more environmentally friendly. This will help you get rid of waste in a healthy way, and it will also help you save on costs. Things like these are setting an example for other businesses to follow suit and be more conscious about recycling and being eco-friendly.

By recycling everything that can be, businesses can help make a difference in environmental protection. Not only does this method of waste removal reduce pollution, but it also conserves resources and saves money. Furthermore, recycling serves as an excellent example for others to follow suit in creating a sustainable future.

So, add bins for recycling paper, plastic, aluminum, steel, and glass. Mandate your employees on what can be recycled. And help make our planet a little bit greener!

Educate Your Employees

In order to become more environmentally friendly as a company, you all need to be on the same page. This starts with educating your employees about what being environmentally friendly entails and why it’s important. You can do this in a variety of ways, such as hosting workshops or bringing in guest speakers. Once your employees are educated, they can start making changes both at work and in their personal lives that will have a positive impact on the environment.

If the people working for you are aware of the company’s efforts to be more sustainable, they will be more likely to get on board and do their part. Furthermore, educating your employees sends a strong message to both them and your customers that you are serious about being environmentally friendly. This can help you attract new customers who are looking to support businesses with similar values.

At the end of the day, educating your employees is vital if you want your business to become more environmentally friendly. By taking this step, you will set the foundation for making positive changes within your company that will have a lasting impact.

Participate In Eco Campaigns

Organizing green marketing campaigns is a great way to reduce your company’s environmental footprint and connect with consumers who are interested in buying eco-friendly products. You can participate in local or national campaigns which help businesses promote themselves as environmentally responsible.

Another option is to join an industry-specific sustainable business association. These groups often have resources and programs to help companies green their operations and communicate their sustainability efforts to customers.

Doing this will also improve your brand’s reputation and could lead to media coverage of your company’s eco-friendly initiatives. Many people will respect your efforts and may be more likely to do business with you as a result.

So participating in eco campaigns is good for marketing, business relations, and the environment. It’s a win-win-win situation!

Create Partnerships With Environmental Organizations

Collaborating with groups that have the same goal of creating a healthier planet can help your business in many ways. Not only will you be able to share resources, but you can also pool your knowledge to come up with more creative and effective solutions.

There are likely already many environmental organizations in your community or city that you could partner with. If you’re not sure where to start, try doing a quick Google search or reaching out to your local Chamber of Commerce.

You should find a cause that aligns with your business. Once you’ve compiled a list of potential partners, it’s time to start narrowing them down. Think about which groups best align with the mission and values of your company. From there, you can begin creating partnerships that will help your business become more environmentally friendly.

Many companies go environmentally friendly nowadays and start with their packaging solutions. You also need to reduce energy usage and recycle everything you can. Educate your employees on the importance of being eco-friendly and start green marketing campaigns. Finally, try partnering with environmental organizations that will help you become more sustainable and get your message out there. These methods will launch you towards the future!
February 28, 2022
Looking After Your Mental & Physical Health While Working from Home

Working from home has increased dramatically in the last few years. Initially, it was an answer to the pandemic’s safety precautions; however, it soon became apparent that it was a great option for both businesses and their staff. That being said, working from home has its downsides too. You need to take steps to protect both your mental and physical health while working from home. Keep reading to learn more about how you make this happen.

Your Mental Health

When it comes to protecting your mental health while working from home, there are several things that you can do. Firstly, while it might be tempting to roll out of bed and go straight to your home office in your PJs, it can actually affect your productivity and your motivation. So instead, you should do your best to get up, wash and dress every morning. It helps set you up properly for the day and ensures that you have a healthier division between you at work and at home.

In fact, you should put more effort into scheduling your day as a whole. When you have your day planned out more thoroughly, it helps to provide you with a better structure. It affords you more stability, and in doing so, it can help to form connections in your brain of when to be productive and when to switch off.

Mental Health When Working

You should also do your best to have a designated workspace. Ideally, you should have a home office that you can work from. If this isn’t possible, you still need to try to find an area that is solely used to work from. Otherwise, the line gets blurred, and this can affect your productivity. This again helps you to find the right balance between your working and personal life.

Finally, remember to take regular breaks. If you feel overwhelmed, it is okay to take a step back for a moment. Taking small breaks throughout the day can actually aid in productivity because it gives your brain a chance to rest as you shift your focus elsewhere for a short time. Fresh air and sunlight can also be extremely beneficial. It can boost your mood and improve your sense of health and wellbeing.

Your Physical Health

You need to be comfortable when working; however, this does not mean that you should work from your bed or the sofa. This again blurs the lines between work and home, making it harder to concentrate. Instead, it would help if you thought about your work-from-home setup. Do you have a space that you can use as an office? Most people will use a computer when working from home. The way that you position your computer can affect your comfort. It should be about an arm’s length away, and it needs to be angled to avoid the sun’s glare because this can harm your eyes.

When it comes to designing your office space at home, you need to consider the ergonomics of the space; this article entitled “Why is Ergonomics Important in the Workplace” by Branch Furniture is a great resource that you can use to help you to design your space well. That being said, there are a few pieces that you will need regardless of your area. Firstly, you will need a desk; you can opt for a standing, sitting, or adjustable desk depending on your preference, and you should be able to find one to fit your space. Next, you need a chair to work from too. An office chair is probably best because it is adjustable, and it is designed for the user to sit in for long periods of time.

As mentioned above, taking breaks is good for your mental health, but it is also essential for your physical health too. Working from home can be limiting, and a lot of people tend to put on weight because they simply aren’t moving as much or as far as they used to. The extra weight can be bad for your health. So you need to find ways to build more exercise into your day. There are a lot of options depending on your fitness level and your preference, from walking to yoga to heading to the gym on your lunch break.

The Bottom Line

There are a lot of benefits to working from home. For the most part, it is one of the most convenient working arrangements, especially for those with other responsibilities. It also allows you to save money because you aren’t going anywhere. However, for all its advantages, it can take its toll on you mentally and physically, which is why you must take steps to safeguard your health. So take the above advice on board and use it to structure your working days.

February 24, 2022
How to Set Up a Print Leaflet Campaign

A good leaflet distribution campaign requires more than you might think. It takes a lot of planning to appeal to your prospective customers with leaflets. They should be kept small and to the point and handed out in areas where your target audience can be found. While being professional and polite is key to any leaflet campaign, you should also be aware that people might receive a lot of leaflets, so making sure that yours stand out is key. Here are some of the main steps involved in designing effective leaflets and planning your leaflet distribution campaign.

Determine Your Target Audience

The first thing to do when planning your leaflet campaign is determine your target audience. Who you are sending the leaflets to will have a large impact on how they look. Whether it’s different age groups, careers, or other demographics, various groups have different interests and may be more likely to be found in certain areas compared to others.

Keep Leaflets Small

Smaller leaflets are usually the best option as they are less costly and also less likely to be thrown away when received, since they are more convenient to read. A small leaflet allows you to give your audience the information that they need about your business without any unnecessary extras. Larger leaflets are not only more expensive but also harder for you to distribute, so keep in mind that bigger is not always better.

Create an Interesting Design

To be effective, leaflets should have a clear headline accompanied by an eye-catching design including a logo or image. Using bright colors and bold texts can be a useful strategy to get your leaflets to grab the attention of the people that you are sending them to. You could come up with phrases or mottos that not only cause people to remember the leaflet after receiving it, but also make it clear what the leaflet is about.

Include Your Contact Info

Make sure to leave room in the leaflet design for your business contact information. Along with your business address, including an address, email address, website, and telephone number along with your opening hours can be useful. Make sure that your audience are aware of how to reach your business and take the actions you want them to as a result of receiving the leaflet.

Decide Where to Distribute

Determine where you are going to distribute your leaflet. You can do this by finding out more about where your target audience lives, works, and takes part in activities so that you know how best to reach them. You can do this by looking at the data that you already hold on your customers; you may find that there are more customers living in one area compared to others. Once you have a list of addresses, you can use Lob’s letter printing service to verify the addresses, remove duplicates, and send leaflets on demand. Lob offers a range of handy automation tools to help you get more from your print marketing campaigns.

How to Distribute

There are several ways to distribute your leaflets. You can post them into mailboxes in-person, send them through the mail, or hand them out in a public area. Bear in mind that you may need to get permission from the local authority if you are heading to a public area to distribute leaflets.

Consider the Right Time to Send

It’s important to think about when is the best time to distribute the leaflets to customers. For example, if you are setting up a leaflet campaign to advertise an upcoming sale, you should make sure that customers receive the leaflets at least a couple of weeks in advance to give them time to prepare. It’s also worth bearing in mind that people tend to be more or less receptive to any kind of advertising at certain times. If they are getting your leaflets just as they are rushing out of the door to work, for example, then you may not see as good a result compared to the leaflets being received once people have returned from work and have more time to read them.

Repeat the Distribution

Once you have distributed your first set of leaflets, it’s a good idea to repeat it a few weeks later. Repeat advertisements tend to be easier to remember, and this also gives you a chance to expand on your message. For example, if you are advertising an upcoming sale with your leaflet campaign, you can wait until closer to the time that the sale is about to start to send out reminders to potential customers that you have already made aware.

A leaflet campaign can be an effective and simple way to spread the word about your business, a product, sale, or store. However, it’s important to keep several strategies in mind when planning your campaign to ensure that it works well.

February 24, 2022
Need Help Starting A Business? Here Are Some Useful Tips
Startup businesses are common these days. A lot of people have great business ideas but they don’t know how to make them come true and fear failure. Others who already run their own little enterprise struggle to maintain it and can’t seem to get ahead. Whatever your reasons for wanting to start a business might be, we’ve got some useful tips that might help you.

1) Be Passionate About The Business Idea

Businesses need a lot of work and resources to run. You can’t expect it all to go smoothly because you woke up one day with a brilliant idea. If you have passion for the business, you’ll be willing to put everything into it and see your dream come true. Without this drive and enthusiasm, your business will die a slow death. So before you start anything, make sure you are passionate about your business idea and be organized, and have a clear list of goals. You can’t expect things to magically happen without any effort or planning on your part.

2) Do Your Research

A lot of people have been there before you. They’ve tried your idea, made mistakes and learned from them, then improved upon the concept. You can gain a competitive edge by learning from their experiences and not repeating those same mistakes yourself. There are forums where entrepreneurs can share ideas with each other; you might even be able to hire some of these experienced people for consulting purposes. The benefit of doing this is that your business will be able to avoid some common pitfalls in the early stages.

3) Have a Business Plan

Starting a business is not easy. There are many things to think about and there is so much information available that it can be difficult to know where to start or what you should do first. You need a starting point and having a simple business plan will help you define your goals and the necessary steps to achieving them.

A business plan is basically a document which outlines your idea and includes:
- A market research section, where you will look into the current situation in the market to see if there is room for the new business;
- An explanation of how your business differentiates itself from what is currently available (i.e. its unique selling point);
- Details about the products/services you offer;
- Your financial situation, including the sources of funding you will use to start up your business and what forecasted income/outgoings are.
Writing a business plan is necessary for getting external finance (such as bank loans) but also helps with staying on track and avoiding unnecessary detours or distractions.

4) Determine Your Company structure

Starting off at a company can be difficult. There are so many things to consider, one cannot keep track of all the points which need to be finalized before registering it as a company. So you can easily find yourself needing help with the creation of a company if you have no clue about what company type suits your company best. It is important to form a company in order to protect company assets from company liabilities. So it is useful that your company should have a company structure in place.

If an individual still wants to go into business in spite of all the hassles and risks involved, he can seek assistance from a company. These companies act as an agent between company owners and agents. They provide the company owner with the relevant information about start up requirements, legal requirements, etc. So whether you are thinking of having a company structure, you can consult your company formation company to know more about how it works for your business so

5) Build Your Brand’s Reputation

The success of your business depends on how people perceive it. If you have a good reputation, more people will be willing to patronize your business. However, if you have a bad image, it is likely that you are going to fail because nobody would want to buy from you. While this may sound simple enough, building a good brand takes time, effort, and money. Many people are not willing to invest in the early stages of their business because they believe that it is still too early for them to start investing. This may be true but you should not use this as an excuse to delay improving your image until times get tough.

To build a good reputation, you need to be active on social media. You can start by liking or following relevant pages and accounts on Facebook and Twitter. If you create your own page for your business (and even if you don’t), post interesting content that people would like. Once you build a good number of followers, release exclusive promos once in a while to encourage people to like your page and follow you. A good reputation is also built through word-of-mouth marketing. It helps if you post positive reviews of your product on different websites and ask your satisfied customers to do the same.

7) Register Your Business

Starting a small business comes with a lot of advantages. First and foremost, it provides you the chance to control your own destiny. It also gives you the opportunity to become an entrepreneur or manager who can have a direct impact on his/her company’s success. However, there are many responsibilities that come with being self-employed—and one of the most important ones is registering your business.

For those who are unaware, according to the Small Business Administration (SBA), “the purpose of a business registration is to create a record of the people and companies that control or otherwise participate in a company’s management.” In other words, this step allows you to officially establish your company as a separate entity. It also gives you the freedom to write your own job description, identify your target market, and explore business opportunities without having to obtain consent from anyone else.

It is important for you to consider registering your business when planning to start one. For instance, if someone sues your company in the future, it will be hard for you to prove your case if you failed to register it. Consequently, this person would have more leverage over you.

8) Set Up a Good Accounting and Bookkeeping System

If you are starting a business, it is essential to set up a good accounting and bookkeeping system. By doing so, it would be easier for you to monitor your expenses. This can tell you how much money is coming in and out of your business on a daily basis. If done correctly, the bookkeeping process will also allow you to take advantage of tax deductions. You can even file an extension if the thought of filing taxes makes you panic. Make sure to hire a professional bookkeeper who can take care of this for you.

With the help of your accountant, he/she should be able to save you more money than what they are charging you in fees because everything they do is deductible.

9) Understand Financial Statements and Budgets

When you want to start your business, it is imperative that you understand financial statements and budgets. Financial statements provide a snapshot into the past, while budgets project what will happen in the future.

Properly understanding these two concepts when starting a new business will help you when projecting cash flow, determining how much capital to raise, figuring out how much you will need to save, and more.

10) Secure Capital to Finance Your Business

Starting up a business needs capital. Do not be surprised when you will receive thousands of dollars in startup costs, especially if your business requires high-tech equipment to run, you also have the blessing of the big companies. Start with simple operations, but make sure it has enough money to live on until sales start coming in, or until funding begins to flow.

To get capital, you have to work hard. You can seek funding from banks or grants. Do not be too optimistic if there are grants, because there are very few of them, and they are often highly competitive.

The fact is that most of the time it will take you to get capital through your own efforts, but if you feel you are spending too much time on this issue, there are many companies that can help you find financing for your business. The more creative your idea, the lower the possibility that someone has done something similar before.

11) Market Your Business For A Better Return

You can come up with an amazing business plan, hire some employees and make creative product designs. But if you don’t market your retail store at all or market it badly, you’ll never reach the large number of consumers who buy products for their homes on a regular basis. It doesn’t matter how expensive your items are – they have to know about your store.

So, you need to plan marketing strategies and ways of communicating directly with potential customers. It’s not that difficult if you approach it in an organized way. Here are some tips that can help you get started.

– Pick popular times for marketing your business – weekends are usually best because they attract people who like to shop in person.

– Stay up to date on the latest marketing trends and how other businesses market their products – this can help you better target your efforts and make them more effective. For example, if another store in your spot market is using flyers and direct mail coupons, you might want to try doing something similar or use a different type of marketing.

– Make sure you follow through with your marketing efforts – if you tell people that you’re planning to do something, then do it! Nothing will build trust faster than actually making good on what you say you’ll do.

– Get creative in how you market your business – if no one else is willing or doing it in the same way, then it might be worth your while.

– Don’t spread yourself too thin with your marketing – make sure to focus on one or two types of marketing at a time. Then, see what’s working and try something different if you’re getting nowhere. You can expand your efforts after you’ve had some early successes.

12) Insure Your Startup

When people think of starting a business, they often do not fully understand what’s involved in starting and running a small business. This is why it is important to insure your startup to cover the unexpected – whether you’re looking for an affordable policy or quality coverage so that if disaster strikes, you won’t lose everything.

Concerning the common types of coverage offered by most startup insurance providers, there are a number of different types. First of all, you have general liability, which protects your business assets in case someone sues you; errors and omissions (E&O), which covers legal fees if someone is injured as a result of an error or omission on your part while working for your business; professional liability, which protects the business owner in case they are accused of providing negligent service or advice to clients; and property insurance covers all physical assets of a company.

As an entrepreneur, you need to find the necessary capital, market your products, diversify your marketing strategies, and follow through with the steps discussed in this article when you are starting a business.
February 24, 2022
How Important Is Digital Asset Management In E-Commerce?

The current boom in the e-commerce scene has attracted many entrepreneurs making the competition to win consumers’ attention pretty stiff.

One of the most effective ways of ensuring you stand out in the crowded e-commerce space is using high-quality digital assets, such as images, videos, and graphics.

Managing your digital assets in the fast-paced scene can be a challenge, and you do not want to make an error that could hurt your audience’s perception of your brand.

Given the risks, your best bet at organizing your digital assets lies with investing in a reliable digital asset management system.

So, What Is Digital Asset Management?

Digital asset management (DAM) system is a set of practices and tools that enable marketing teams to manage and optimize their organization’s digital assets. A reliable DAM should help your organization store, catalog, and share its digital assets easily and efficiently.

A reliable DAM also helps control who uses the digital asset, tracks its use, and maintains a searchable asset library. If you are on the sidelines and unsure if to invest in a DAM system or not, this resource on why you need digital asset management for e-commerce can help answer the questions you may be having.

Importance of DAM in E-Commerce

1. Helps Achieve Brand Consistency

The audience judges a brand by what they see. With your digital assets being the face of your brand, consistency must be a priority.

This calls for creating assets according to consistent brand standards in terms of colors, fonts, graphics, and any other aspect that your audience identifies you by.

Using a DAM also helps ensure consistency in restricting who can use an asset, where they use it and how it is used. For example, an asset to be used in a blog post is not to be used on social media and vice versa.

With a DAM, it is also possible to keep track of assets and retire assets that have passed their usefulness to ensure that there can never be a chance where an outdated asset appears in a campaign.

2. Increased Efficiency in Marketing

Marketing departments take the most significant portion of any organization’s budget and involve a lot of work. A DAM helps cut back on the amount of work needed to locate assets, which allows marketing teams to reduce their workforce without losing the speed of delivery.

Additionally, a DAM enables marketing teams to track asset’s effectiveness in how the audience interacts with it. This kind of information ensures that the marketing decisions are based on facts and are guaranteed to yield the best results.

3. Boosts Collaboration

Creating winning assets may require input from several team members and, at times, persons outside your organization.

Traditionally, creators could only achieve such collaboration by sending assets to contributors via email, resulting in a back and forth exchange of emails before reaching the desired result.

With a DAM tool, several contributors or users can access an asset simultaneously, allowing them to make or suggest changes in real-time irrespective of their geographical location. This ensures that everyone works with the most recent version of an asset at all stages of the creation process.

4. Enhances the Security of Your Digital Assets

Creating quality digital assets can involve a lot of time and money. Therefore, you must ensure that your assets do not leak. A reliable DAM helps restrict access for in-house and third-party contributors by narrowing down on permissions within your digital assets library.

Some DAMs go as far as restricting asset downloads through the entire process of creation and restricting the number of contributors and users that can download the asset once the creation process is complete. This ensures the chances of an asset leakage are minimal.

February 23, 2022