While being let go is not always out of the ordinary, being wrongfully fired can have an alarmingly negative impact on your mental well-being. If you feel as though you have been dismissed from your job unfairly or unjustly then you’ve come to the right place. We’ve put together some a list of what to do next so that you make the right choices for a more positive future. Check out our ideas below.
1. Seek Legal Counsel
Unless you’re on a casual contract, being fired could cause negative implications for your former employer. There are laws in the US to protect workers, so if your company has broken one of these laws to remove you from your position then you’ll likely have a case to fight. Speak to a professional employment attorney who will be able to advise you on your situation and see if there are grounds for a legal suit. Click here to find the best employment attorneys in your area.
2. Look After Yourself
It can be very emotionally and mentally challenging to come to terms with wrongful dismissal, so looking after yourself and practicing self-care is important to help you move on healthily. Try channeling your negative or difficult-to-deal-with emotions into something constructive such as journalling, working out, or a hobby.
3. Ask Your Employer Why You Were Fired
An employer or HR personnel should be able to provide you with a good reason as to why you were fired. If they’re unable to articulate a proper reason why they let you go, you may have been dismissed unfairly. Were there any warning signs? Did you mess up a bug project? If they can’t provide you with an answer in the meeting, follow up with a politely worded email asking them to explain in writing why you were fired.
4. Get Familiar With Your Contract
Understand your contract with your employer to check if you were underperforming in any necessary areas. If you were performing well, it could be that you’ve been unlawfully fired. Gather proof of your work whilst you were on the job to protest against any issues. If you worked in sales and were consistently hitting targets but were still fired, it may count as evidence that you should not have been let go.
5. Stay Calm
Whilst you may feel angry or sad that you have been wrongfully dismissed, staying calm will benefit you in the long. Do not react negatively to your former employers or HR and certainly stay away from posting your thoughts on social media. If a case does go to court, they could use your words and behavior against you, even if it is typically out of character.
6. Look For A New Job
If you’ve been fired, you’re likely not receiving ongoing paychecks. Unless you’re in a fortunate enough position to not have to work, you’ll need to start looking for a new job as quickly as possible. It’s easy to be disheartened if you’ve been let go, but getting back on the horse right away will help you from getting stuck in your head and bring in enough money to keep you and your family fed and with a roof over your heads.
Have you been wrongfully fired? What did you do? Share in the comments to inspire others.
Every company wants to figure out the SEO game and get its name at the head of every search. Whether you’re selling a completely unique product or simply trying to make a mark with what you consider to be the best version of something popular, we all want to hit that top spot on the Google lists.
If you’ve got a particular keyword that you want to stand out, staying on top of the trends in SEO will definitely give you an edge in the optimization game.
In order to get there, you should first familiarize yourself with the SEO world in general and how it works. Following the right steps can help put you in the right position to get yourself recognized every time.
If you’re looking to present your results in a particular manner, you might look into one of the software options for SEO reports that have gained popularity recently. After all, you’re not only looking to get your results, but you want them to be organized, capable of being utilized at a later date, and presentable, when necessary, to others.
Learn the basics first
The first thing to keep in mind is that the SEO world is an ever-changing one. In order to stay on top of the game, you’ll need to check for innovations and updates on a regular basis.
Nonetheless, there are certain essential components to maintaining good rankings that will always play an essential role. If you are diligent and consistent in your efforts, you’ll continue to find your name at the top of the rankings. And you can stay on top of the game by using a keyword rank tracker to see how you fare vis a vis other companies.
Beyond Google, you might also think more broadly about improving your rankings in other places. For example, if you have promotional videos there are SEO tools for YouTube that can help you improve your video rankings, as well.
The audit
The first thing you’ll need to do – and on a regular basis, if you hope to stay on top of things – is get an audit. There are two types of audits, technical and content, and both are important to your overall outcome for different reasons.
You should expect the audit to take a month or more if it is done properly. In addition, there are shorter, more superficial checks that you can perform on a more regular basis to help you stay on top.
Technical audit
The technical audit, as the name suggests, will run through your entire site and determine which specific aspects of it are affecting your potential optimization ratings. If you have one or more particular things that are slowing down your site or otherwise preventing it from functioning optimally, the technical audit will identify them.
Before you undergo your technical audit, you’ll want to make sure that your pages are public, your device accessibility is up to date, and you have checked for canonicalization. This refers to the process of standardizing data that may be repeated throughout your site.
Major components of the technical audit include, but are not limited to:
Identifying indexing and “crawlability”. Crawlability is defined as a link that can be “crawled” – that is, tracked – by Google, primarily (and other search engines, although Google is, of course, the biggest). If your site cannot be crawled, that means you have a sub-standard URL and should invest in a better one.
An analysis of your sitemap. Sitemaps are subdivided into two groups: HTML, which defines a site’s overall construction; and XML, which determines search engine/crawling potential. It could be that additional browser extensions are called for as these could help to analyze and determine where your pages stand vis a vis the competition.
Subdomain analysis. This component of the analysis will tell you the number of subdomains – already indexed or not – that exist in your site and whether or not those that are indexed correctly match what is indicated on your sitemap.
Content audit
The other major component of your overall SEO audit has to do with its content. The content audit will cover a number of major features:
Your overall content structure. You could have a great site in terms of the information you provide, but it could be laid out in an illogical or confusing manner. If your content structure isn’t clear and user-friendly, you will drive away potential traffic.
Specific schema analysis. A schema analysis looks into the underlying meaning of a particular schema, or statement, on your site. If your site involves language that could have multiple meanings, you’ll want to be sure that your intended message is being conveyed correctly.
Traffic relevance. You could be getting a lot of traffic on your site, but is it really the traffic you want? Having a site with splashy graphics that gets noticed by teenagers won’t help you if you’re selling services for retired people. You want to be sure that the message you convey is appropriate for your target audience, and a proper audit is a good way to quantify this.
Keyword audit
Perhaps the most critical single component of your site’s viability for your business is its keyword strength. This is, of course, the main way that people search for what they want, so if you are selling a product or service, you want your use of the appropriate keywords to be as accurate and effective as possible.
If you’re not sure of your keywords or their degree of strength, get an expert to determine them.
Regardless of whether or not you’ve got a unique name for your product that you’d like to share with the world, it pays to have your site screened professionally to see which keywords stand out and at what volume.
How does this work?
Before undergoing your keyword audit, it would be wise to familiarize yourself with the standard components involved so that you can be sure you’ll get a comprehensive and accurate report. Keep the following points in mind when you’re getting started:
Total data gathering is essential. You’ll want to find a service with thorough, trusted analytics mechanisms so that you know nothing is being left out.
Sorting/categorization mechanisms are also critical. You can have all the data in the world, but if you don’t have sophisticated means of sorting and categorizing it, your outcomes will be incomplete. These are two distinct phases of the keyword audit and should be treated as such.
Once your data is properly categorized, it will be time to analyze it. Again, you will want to find a highly-rated service to do the analysis for you so that you know you’re getting a thorough, complete job.
Results to expect
The results of your technical and content analysis will tell you both where you stand currently, where your strengths lie, and what you might need to do in order to improve your standings.
Specific suggestions that you might be given upon completion of your audit include the following:
Suggestions on how to standardize/fill out areas of your site that might be weaker than others. It’s possible that you might have neglected certain back pages in favor of beefing up your home page. Remember that having a well-rounded site is critical to your overall appearance and ultimately, success.
Similarly, your technical and content audits could indicate major structural changes that you might want to make. It’s possible that you made your site some time ago, before you added new services or certain trends in your industry became popular. Having an expert third party examine your whole site for keyword strength can be an excellent way to rethink your overall design/purpose, as well as how you want to present your company to the public.
Just as you might want to beef up certain aspects of your site, you may also find that certain pages become repetitive. It is not uncommon for people to be so in love with their product that they neglect to realize how often they repeat the same point (sometimes at the expense of others).
In order to build up your keyword strength, your analysis will tell you where you can most effectively add links, improve your meta tags, and make other changes vital to optimizing your potential.
There are also rank trackers that you can utilize on a more regular basis to keep track of your search engine ranking. In addition to the full-scale audit, you might look into one of these to help you stay on top all the time.
After the audit, a more general estimation
Once your audit is complete, you will not only have a greater understanding of where your site stands in terms of its overall strength, and the strength of your keywords in particular.
You’ll also be able to look at the competition with a keener eye. Learning the components of a successful site will better equip you to look at any site – yours or others – and be able to discern where its strengths and weaknesses lie.
See your business grow as a result
Putting all these results together will, in turn, will allow you to more effectively plan your overall business plan. In looking at sites related to yours, you may find not only places where you stand out, but also potential areas for improvement.
To be successful in the online world, it is essential to keep up with the latest trends. One of the most effective ways to do this is by including video content in your marketing strategy. Here are eight reasons why you should do just that:
1. Corporate video production helps you tell a compelling story
As a business owner, you always want to find new ways to reach your target audience and promote your products or services. With the power of corporate video production, you can create a compelling story that will grab attention and get people interested in what you have to say.
You need a video production company to help bring your ideas and concepts to life. Find a local video production business offering corporate videography services to help you create a professional video that will showcase your company in the best light possible. These services will also help you achieve the look and feel you desire for your corporate video. Using corporate video production, you can create a promotional tool that will help you reach a wider audience and achieve your marketing goals.
2. Video is more engaging than text or images alone
Video is a great way to engage your audience and convey your message. It’s more personal than text and more likely to be remembered than an image. Video is also a great way to connect with your audience on an emotional level. People who see and hear you are more likely to connect with you and your message.
There are many ways to use video in your marketing strategy. You can introduce yourself and your business, explain what you do, show off your products or services, or even share a quick tip. No matter how you use it, video is a powerful tool to help you connect with your audience and achieve your marketing goals.
3. Videos are great for SEO
Videos are a great way to improve your website’s SEO. One reason is that videos can help you rank for more keywords. When you include a video on your site, you’re giving search engines more information about your business, which can help you rank for more keywords. In addition, videos can help to build links to your site, which also helps with SEO. Finally, videos can keep people on your site longer, which signals to search engines that your site is relevant and interesting. All of these factors can contribute to better SEO for your website.
4. Videos can help you generate leads
Videos are a great way to generate leads. Creating compelling and informative videos can attract potential customers and get them interested in your product or service. Including video content in your marketing strategy is a great way to reach your target audience and generate leads. Here’s why:
Videos are engaging and capture attention.
Videos are easy to share and can go viral.
Videos offer a personal touch and can build trust.
Videos are an excellent way to showcase your product or service.
Videos can be used for lead-generation campaigns.
If you’re looking for a reason to include video content in your marketing strategy, lead generation is great. Videos offer a personal touch that can build trust and rapport with potential customers. They’re also an excellent way to showcase your product or service. Use videos in your lead generation campaigns and watch your results take off!
5. They can increase conversion rates
Video is a powerful marketing tool that can help increase conversion rates. By creating engaging and informative videos, you can capture the attention of your target audience and persuade them to take action.
There are many reasons why video is such an effective conversion tool. For one, it allows you to create a personal connection with your viewers. When people see a real person talking to them, they are more likely to trust and be persuaded by what is being said.
In addition, video is also highly shareable. If someone finds your video helpful or informative, they are likely to share it with others, which can help increase their reach and potential for conversion.
Finally, video is an excellent way to showcase your product or service. Seeing your product or service in use can be much more effective than simply reading about it.
6. They can improve brand awareness
Video has become an essential part of content marketing, with over 90% of marketers using it to reach their audiences. But why is video so effective?
There are several reasons why videos can improve brand awareness. First, video is a very engaging medium that can capture attention and hold it for long periods of time. People are more likely to watch a video than read an article or blog post, making it a great way to reach your target audience.
Second, video is a great way to tell a story. A well-crafted video can communicate your brand message in a way that text cannot match. When done correctly, video can be an emotionally powerful tool that will resonate with viewers long after they’ve finished watching.
Finally, video is highly shareable. If someone enjoys your video, they’re likely to share it with their friends and followers, increasing your reach and exposure.
7. You can use videos to educate your audience
Audiences are always looking for new information, and one of the best ways to educate them is through video content. Videos can teach viewers about your product or service, how to use it, and even why they need it. Including video content in your marketing strategy ensures that your audience is always learning something new from you. Additionally, videos are a great way to build trust with your audience. When they see you delivering quality information via video, they’ll be more likely to trust you as a source of information and believe in your product or service.
8. They’re a great way to build relationships with customers
Video content is a great way to build relationships with customers. It lets you connect with them personally and create a connection beyond your product or service. Customers who know and trust you are more likely to do business with you.
Use video content to introduce yourself and your team, show off your personality, and give customers a behind-the-scenes look at your business. You can also use video content to answer frequently asked questions, provide helpful tips, or share customer testimonials.
Including video content in your marketing strategy is a great way to build customer relationships and create lasting connections.
As you can see, there are many reasons why you should include video content in your marketing strategy. Video is more engaging than text or images alone; video production helps your business tell compelling stories, is great for SEO, and can increase conversion rates. It can also improve brand awareness, educate your audience, build customer relationships, and generate leads. So what are you waiting for? Start making them today!
Video production is the process of creating videos, typically for commercial or marketing purposes. Businesses use video production to create promotional videos, product demonstrations, and training videos. Video production can be done in-house or outsourced to a video production company. There are many benefits of incorporating the use of video production into your business, and during this article, we will discuss why! Let’s get straight to it.
Reach A Wider Audience
By producing videos, you can reach a wider audience with your message than you would if you were relying on traditional methods such as print or television advertising. Video production enables you to share your story in a way that is much more engaging and accessible to potential customers. If you’re currently on the search for an affordable video production company in Singapore, there are plenty of options available. Video making shouldn’t need to be expensive to be good, just make sure you do your research beforehand to ensure that the cheap corporate video production house you choose is a reputable one as well as a cheap one. However, with quality rates and high-quality work guaranteed – you have nothing to lose other than to go for it!
Increase Your Web Traffic
In addition to reaching a larger audience, video production can also help to increase the amount of web traffic that your site receives. This is because people are far more likely to watch a video than they are to read an article or blog post. As such, by including videos on your website, you can dramatically increase the amount of traffic that it receives.
Enhance Your Search Engine Optimization Efforts
Another benefit of video production is that it can help to enhance your search engine optimization (SEO) efforts. This is because videos are often indexed more quickly than traditional website content. As such, by including videos on your site, you can improve its position in the search engine results pages (SERPs), which can lead to increased traffic levels. Some other tips on how to improve SEO efforts for your businesses include to:
Conduct keyword research to identify which keywords are most likely to bring traffic to your website.
Optimize your website content for those keywords.
Build links to your website from high-quality websites.
Monitor your website’s search engine rankings regularly and adjust your SEO strategy as needed.
Stay up-to-date on the latest SEO news and trends so that you can make changes to your strategy as needed.
By following these tips, you can make sure that your business is doing everything possible to improve its SEO efforts and reach a wider audience online.
Create A More Professional Image
When done correctly, video production can also help to create a more professional image for your business. This is because high-quality videos show you are serious about your business and willing to invest in its promotion. As such, potential customers are more likely to take you seriously and be more likely to do business with you.
Improve Brand Awareness
There are many ways that video production can improve brand awareness and recognition. One way is by creating videos that show off the features and advantages of your product or service. Another way is by using video to tell stories about your brand or to create an emotional connection with your audience. Video can also be used to generate leads and customers, or to build relationships with existing ones. Ultimately, video production can help you reach a wider audience, build trust and credibility, and increase sales.
Drive Social Media Engagement
Video production can also drive your social media engagement. For example, videos tend to be more shareable than other types of content, so they have the potential to reach a wider audience. Additionally, videos can spark conversation and encourage users to interact with each other, which can help build a sense of community around a brand or product. Finally, video production can also help create an emotional connection with viewers, which can make them more likely to engage with a company or product on social media.
Gain A Competitive Edge Over Other Businesses
Video production can help your business to have a competitive edge for several reasons. First, video is an engaging and visually stimulating medium that can capture attention and interest more effectively than other forms of communication such as text or static images. In addition, video production can be used to create a professional and polished image for your company that will make you stand out from the competition.
Improve Customer Interaction
Finally, video production can also help to improve customer interaction. This is because when customers watch a video, they can see and hear the message you are trying to communicate. As such, they are more likely to remember it and be more receptive to what you say. In turn, this can lead to improved sales and conversion rates. Other ways in which you can improve customer feedback for your business include to:
Make sure that you and your employees are always polite and professional with customers. This includes being patient and taking the time to listen to their concerns.
Be responsive to customer feedback – both positive and negative. Thank them for their feedback and let them know that you’re taking it into consideration to improve the business.
Host events or promotions that encourage customers to come in and interact with your staff. This is a great way to build relationships and show customers that you value their business.
Use social media to interact with customers and get their feedback. This is a great way to connect with customers and show that you’re responsive to their needs.
By following these tips, you can further improve customer interaction within your business and create a positive relationship with your customers.
Get Video Production!
Video production is a powerful tool that can have several benefits for businesses. By creating engaging and visually stimulating content, businesses can reach a wider audience, build trust and credibility, and generate more interest in their products or services. In addition, video production can help to improve customer interaction and drive social media engagement. Ultimately, video production can help businesses to gain a competitive edge over other companies that don’t use this powerful tool.
How do you find local service companies? You use Google! As a home service business, you want your business to be the one customers click on first.
Search Engine Optimization (SEO) helps with this! But the benefits don’t stop there. Here’s an in-depth look at the advantages SEO can give your business.
Benefits of SEO for Home Service Companies
SEO isn’t limited to being on top of search rankings. Implementing SEO best practices helps increase your overall online presence and authority.
It also offers advantages in the following areas:
Home Service SEO Keyword Research
Home service businesses have a variety of skills they can offer to clients. Some offer repair services like roof replacement, others can offer gardening.
Users are likely to search for keywords related to specific services. With quality content campaigns around these keywords, you can become an authority in those fields.
Analytics Tracking & Reporting
Metrics reveal how your firm is performing and how to improve. Analytic tools such as Google Analytics and Search Console can be used to make data-driven decisions.
Competitor Analysis
SEO allows competitive analysis. You learn how to exploit your competition’s strengths and weaknesses and how to exploit them.
Optimized Social Media Marketing
SEO should be holistic. It encompasses your business’s overall online presence. You can also use a strategic CTA in your social media posts and accounts to redirect customers to crucial landing pages.
Targeted Local SEO
You want SEO localized, strategically targeting certain areas and niches. For example, if your business is in roof repair, you can optimize for roofing SEO.
Going into a specific niche can help you become an authority. Paired with Local SEO, customers in your area can easily see you in search results.
What is Local SEO?
Local SEO tells search engines that your services are available in a specific area and should be recommended on results pages.
Instead of looking up “Home Service Companies”, prospects can search “Home Service Companies near Houston”. This level of specificity can increase site traffic significantly.
Why is local SEO important for home service companies?
Home service companies target nearby customers. Your clients are local, unlike retail enterprises that target national or international clientele.
Here are key advantages local SEO can give your business:
You get to optimize your site for mobile, which the majority of customers will use.
Your business can be visible on apps such as Google and Apple maps.
Using your Google Business Profile to boost your organic ranks on the SERP and local map listings sidebar.
Step-by-step guide: How to do SEO For Home Service Companies
SEO can be complicated at first. But it’s surprisingly simple if on-page content is what you want to focus on. If that’s the case, here’s a step-by-step guide on how to do it:
Create an SEO Strategy
Create a list of service-related topics. Try linking them. Set up “Pillar Topics” and “Cluster Topics” (content that supports pillars). Set a posting schedule and plan link-building.
Identify Target Keywords
When thinking of keywords, think of intent. People looking for plumbers probably want to get fittings, valves, or pipes fixed. Use intent to your advantage.
Optimize Meta Tags
Google search pages provide meta tags and descriptions for users. Google crawls web page metadata to create these snippets.
Use Local SEO Best Practices
Here are some of the best practices for local SEO:
Include city name in Title Tag
Conduct in-depth keyword analysis of the local marketplace.
Get a citation to help Google pinpoint your business location and other information.
Optimize site speed for a smoother user experience.
Utilize Google My Business (GMB)
GMB accounts are free and easy to create. Simply provide your business’s location and phone number and other essential information. It helps users find local businesses near their area.
Key Takeaways
Home service companies no matter the size benefit from SEO. Not only can it increase organic traffic, but it can also increase conversions.
To recap, here are some important details regarding SEO for home services:
Implementing SEO best practices for local businesses helps grow their online authority.
SEO helps makes it easier for people to find your business.
It can boost a company’s online presence, making them reach more people.
Not many local businesses use SEO. Use this to get an edge over the competition.
The benefits of SEO can’t be seen overnight. It should be a consistent process.
Just bought something cool? Chances are you want to share it with the world! It could be a new phone case, a cute dress, or even a tumbler.
If the product is good, customers are likely to promote it themselves! This is what you call user-generated content (UGC). Using UGC in your marketing campaigns is sustainable, scalable, and virtually free!
But before discussing where to get UGC, let’s learn the basics.
What is User-Generated Content (UGC)?
Every piece of content customers post online is an example of UGC. It could be images, videos, testimonials, reviews, and more.
UGC allows marketing campaigns to be organic. People become the face of the brand, creating authenticity, social proof, and trust.
In order to use this effectively, we need to know the different types of UGC we can encounter.
Types of UGC
Finding places to search for UGC is easy. There’s a wide variety of UGCs we can choose from. Here’s a list of the most popular:
Social Media Content – Platforms like Instagram, Facebook, Twitter, and YouTube make it easy for people to share their own content.
Videos/Blog Posts – Customers can create video content about products such as unboxing videos or product reviews. These show the actual products in action.
Surveys – Brands may use UGC surveys to display graphs, infographics, and data on their websites.
Case Studies – Case studies are formal brand marketing in digital work. Companies may boost website engagement and traffic.
Benefits of UGC in eCommerce
Using UGC as a marketing strategy works because it removes doubt from customers. Before buying products, most customers look to others to see if it’s worth it.
User-generated content identifies what customers need, how products can improve, and how they can be marketed.
With UGC, an eCommerce business can also do the following:
Showcase Your Products
Ecommerce UGC shows customers using your actual products. It’s organic and promotes authenticity and trust.
But sometimes, customers can share good reviews with low-quality photos. Before using the photo, you can run it through an image upscaler to increase the quality.
Personalize eCommerce Campaigns
Consumers now trust real, honest, and tailored ads instead of unrealistic ones. People want to connect with brands at a personal level.
Using UGC promotes personalization as it uses organically driven content.
Promote User-engagement
Your business inspires creative content. Brand awareness increases as more individuals contribute material.
Your content’s authenticity will draw customers in and urge them to explore further with every engagement.
Improve Customers’ Shopping Experience
UGC enhances the buying experience. It engages, inspires, and sells. Customers have streamlined, informative, and exciting buying experiences thanks to this.
Increase Conversion Rates
UGC influences 53% of millennial purchases. Ecommerce brands that publish user-generated content across consumer touchpoints encourage positive purchase decisions and brand sales.
7 Ways to get UGC from Customers
Marketers must analyze customer patterns because UGC is readily available. They must know who uploads UGC, when, and why.
From there, marketers can:
Curate Customer’s Product Photos
You can use hashtags or look up your brand name on social media and look for photos from customers. Look for photos that are unique and eye-catching, don’t forget to tag the uploader.
Create Hashtag Campaigns
UGC is about customers and how they interact with your brand. You may want to create something unique. It’s even better if fans relate to it.
Sponsor an Influencer
Influencers make UGC easier. Sponsor an influencer for product promotion or review. It’s more credible if they’re unbiased during the review.
Create or Join Events/Contests
Creating events or contests promotes customer engagement. A good example is the pen brand Titus. They hop on the “National Doodle Day” and create contests around it. Customers use their pens to create amazing art and the brand gets excellent UGC.
Use Social Engagements as Currency
User-generated content can encourage brand engagement. Discounts, free samples, and the chance to do something for your brand encourage participation.
Offer On-site Review
Many eCommerce stores provide visual UGC and review submissions. It lets customers upload UGC or product reviews directly to the product page.
Start a Trend
Social media content can inspire companies to produce eye-catching marketing strategies. You may create your own trends to draw in your audience.
Key Takeaways
UGC is everywhere. The challenge is curating the data and presenting them in an engaging way. It’s sustainable and cost-effective. Done right, it can lead to massive conversion boosts.
Here’s a rundown of why businesses should use UGC:
UGC uses customers’ content. It’s virtually free.
It can be found primarily on social media.
You can find UGC in review sites, vlogs, or videos as well.
Use UGC to engage with customers directly
Include UGC for critical CTA to improve conversions.
