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  • 10 Free SEO Chrome Extensions You Should Install Now

    10 Free SEO Chrome Extensions You Should Install Now

    These are several SEO chrome extensions that can do wonders for your SEO campaigns. With these extensions, you can check your website’s SEO performance, track your ranking, find keywords, and more.

    Moreover, most of these SEO chrome extensions are free, they take up less storage, and they’re more practical to use since they’re already in your browser.

    To help you figure out which extensions you should install into your Chrome browser, we gathered 10 free (and reliable) SEO chrome extensions for marketers.

    1. Ubersuggest

    Ubersuggest packs a lot of its features into its Chrome extension. It is a freemium SEO tool that marketers love due to the important SEO data it offers to its users, its intuitiveness, and how it’s free (or priced very affordably).

    Every time you search on Google, YouTube, or Amazon, you get actionable SEO metrics right from your search results.

    For Google, the extension shows each link’s traffic, domain score, backlinks, and social media engagement.

    Meanwhile, using the extension on YouTube gives you keyword suggestions, the number of monthly searches, and CPC for your search terms.

    Clicking on the ‘View All’ beside your search bar shows more metrics for your search terms such as your SEO difficulty, paid difficulty, and more.

    On Amazon, the extension shows the number of monthly searches and CPC.

    This  information is insanely useful for e-commerce stores who want to rank their products on Amazon.

    Overall, the Ubersuggest Chrome extension is a handy tool for optimizing your website and checking on your competitors.

    There’s no need to sign up to use the Ubersuggest Chrome extension, but if you want access to more features and data, visit Ubersuggest’s website then sign up for either a free or paid account.

    2. Keywords Everywhere

    Keywords Everywhere is an SEO Chrome extension that shows related keywords, search volume, and CPC on over 15 websites.

    When you install the extension, there’s no need to sign up or pay. However, free users get limited access to its features.

    For Google, the extension shows widgets of a trend chart, related keywords, and ‘people also search for’.

    Notice that it also gives each page link’s monthly traffic and the number of keywords on the page.

    Meanwhile, free users see search insights and a trend chart.

    Clicking on the ‘Detailed Breakdown’ redirects you to a list of the top 20 results along with their channel name, views, and more.

    On the other hand, paid users can use the extension on other platforms and see more data such as the CPC, and historical search volume, among others.

    Regardless, the free extension is already a useful and convenient tool for quick keyword and competitor research.

    3. Tag Assistant

    Install Google’s Tag Assistant extension to make sure your Google tags work correctly.

    Also, use the extension to change your tags and verify immediately if it works.

    Just go through any of your web pages and run the extension. After analyzing your page, it identifies the Google tags and indicates any issues found.

    Take note that different colors show the status of each tag:

    • Gray – No code was found.
    • Green – No issues were found.
    • Blue – There are suggestions to improve the tag.
    • Yellow – Minor issues were found.
    • Red – Critical issues were found.

    Keeping your Google tags functioning will help you record the correct analytics to analyze and improve your SEO. 

    4. Redirect Path

    Redirect Path checks for broken links, server errors, redirects, and more. Overall, the extension ensures that technical issues won’t affect your SEO campaigns.

    Just click on the extension, and it immediately shows any redirect issues on your web page.

    Once you correct these issues, the icons will change to green.

    Use the extension if you are creating a new structure, deleting old content, or consolidating pages.

    This extension benefits technical SEO specialists as it finds errors that are difficult to spot.

    If you don’t pay attention to these issues, you risk dropping your ranking without knowing why.

    You can also see information such as content type, language, and more using the extension.

    However, take note that using the extension means checking each page manually. The extension doesn’t offer a full-site audit.

    5. Hunter

    Find email addresses in seconds using this free Chrome extension.

    Use this to know who to contact when reaching out for a guest post, link swap, or other link building campaigns.

    You no longer have to spend time looking for a webmaster’s email address and sending emails to inactive addresses.

    Source

    However, before getting those emails, you need to create an account for the extension to work. Hunter only accepts business emails, so be sure to use your professional email.

    Once you’re signed up, you can go to any website and find the email addresses you need. Take note that this doesn’t work on LinkedIn.

    Nonetheless, this extension makes it quick and easy for you to contact webmasters and build backlinks.

    6. Google PageSpeed Insights

    If your page takes longer to load, users will leave your page immediately resulting in increased page bounces.

    It does not just affect your conversions, but it also influences your ranking.

    Add Google PageSpeed Insights to your extensions to quickly check how long it takes to load your page on desktop and mobile.

    It gives a page score and also provides suggestions to load your page faster.

    Page speed is crucial in mobile as 60% of search queries come from mobile devices.

    Fixing these issues is a small yet necessary step to improving your ranking over time.

    Always optimize your pages such as using images with smaller file sizes, reducing redirects, and improving server response time, among others.

    7. SEO META in 1 CLICK

    The SEO META in 1 CLICK extension shows a page’s meta-data and main SEO information.

    It provides an overall summary and more details about your headers, images, links, social, and tools.

    Look at the summary page to check your meta-title and meta-description. Is your meta-data complete? Does it follow the recommended character limit?

    Use this as a guide to ensure that your pages are completely optimized.

    Also, use the tool to check on your competitor’s meta-data and see what keywords they are using to rank.

    Moreover, check the images tab to see how many images on your page lack an alt text and image title.

    After all, alt and title attributes in images also help search engines crawl your page better.

    Overall, these little tweaks contribute to improving your SEO and online visibility.

    8. Backlink checker by LRT

    Despite its name, this tool extension doesn’t deal with backlinks. Rather, it looks for broken, unverified, follow, no-follow, internal, and external links. 

    Compared to other link checkers, this backlink checker by LRT allows you to stretch the time delay when requesting links to slow down its analysis.

    In this way, you prevent false positives caused by Google’s algorithm updates.

    Moreover, you can also directly export these links into a CSV or excel file including other information such as anchor text, HTTP status, and more.

    Use this link checker to have a quick but comprehensive look at your pages.

    9. Grammarly

    Technically, Grammarly is not an SEO tool. However, keep in mind that good content plays a role in creating effective SEO campaigns and improving your ranking.

    In SEO, good content not only means inserting the right keywords but also ensuring it’s readable and relevant to your target audience.

    With Grammarly, you can check for spelling and grammar errors, improve your tone, and optimize your text for readability.

    The extension also allows you to show definitions and synonyms, and choose from American, British, Canadian, or Australian English.

    Moreover, the extension works on Gmail, Twitter, LinkedIn, Google Docs, WordPress, and other text fields which means you can always write good copies at all times.

    Use Grammarly to proofread your content and check your meta-data. It’s important that search engines correctly read your descriptions, so it should be free of spelling errors.

    10. SERPTrends

    SERPTrends is a lightweight SEO Chrome extension that helps track page rankings in search results.

    The first time you use the tool, it will not show any dynamics yet.

    When you search again on the next day, it will show if the pages ranked up or down in the search results.

    Use SERPTrends to monitor your page’s position on specific keywords.

    Unlike other extensions on this list, this one is fairly simple and doesn’t give much information.

    However, it lets you know that something might be wrong with a page if its position went down. That’s enough reason to scan the page for problems.

    The tool is very helpful if you want to maintain your position within the first page of specific search terms.

    The extension is available on Google, Yahoo, and Bing.

    Make your SEO fast and easy.

    Track your ranking, check on your competitors, and analyze metrics easily — without leaving your browser.

    Use these SEO Chrome extensions now to make your life easier and run successful SEO campaigns.

  • How to Grow Your Business With Every Click

    How to Grow Your Business With Every Click

    There are several marketing techniques at your disposal, but you might find it challenging when you have to decide on the right one to use when launching your business. Most business people prefer pay per click advertisements to other forms of adverts since the method is associated with several benefits. The strategy will enable you to keep track of your ad campaign; you get to re-target your customers; it’s a cheaper means of advertising, and you get faster results than other forms of advertisement. By embracing the pay per click marketing strategy, you get a chance to advance your business. Here are techniques that you can employ to grow your business with every click.

    1. Avoid Excessive Spending

    With a pay per click ad campaign, you should be in control of your expenditure. You might feel the urge to overspend on ad campaigns, but take a moment and analyze the results and data. The analysis enables you to identify ads that work, and later on, you can make changes in your budget. Successful people in business who have embraced PPC carefully target and experiment on potential clients, and they often use the keyword search to capture potential clients. You will always get great results for your budget and avoid overspending on PPC ad campaigns.

    2. Have a Strong Online Presence

    Pay per click will enable you to have a robust online presence in marketing channels such as blog posts and social media platforms. You should consider working on your Search engine optimization techniques to improve your Google rank, and as a result, you should appear more than once when clients search the keywords.

    The same applies to social media platforms; you should have a strong brand presence, and you can achieve this by running an effective advert campaign. Running an effective PPC ad campaign can be challenging, and marketing experts at https://www.digitallogic.co/ppc-management/ would advise hiring a PPC management service provider who will get you the performance you’ve always wanted. It would help if you also considered using re-targeting as a means of building a robust online presence, which you can employ along with the PPC ad campaign. Such a strategy would be useful in creating brand awareness when you are on a tight budget.

    3. Offer Timely, Relevant and Personalized Content

    To increase the potential return on investment on your pay per click adverts, you should consider the journey taken by potential clients when they search for keywords to the content they will get when they land on your blog post or website. To build your business, ensure that the message you post on the website satisfies your clients. Also, consider the gadgets that most clients use and optimize your website such that all clients have access to your content.

    4. Develop the Right Keywords

    The use of keywords influences the pay per click strategy. However, as a start-up businessman, you might have challenges when identifying the right keywords to use, which will translate to a higher conversion rate. With the right campaign strategy and an experienced team, you will quickly identify the right keywords that potential clients search for. Also, with enough data, you can discover proper ways to convert customers, and you get to run an effective SEO campaign.

    5. Settle on Key Performance Indicators

    PPC ad campaigns will offer you enough data on market trends that you can use to improve your image or campaign performance. It would help if you decided on a particular key performance indicator that you can use to gauge your performance. As such, you can determine whether you have met expectations or you are performing as expected.

    6. Ensure That You Are in The First Pages of Search Engines

    Ensure that you lead in all search engine results pages. Such a move will ensure that you generate enough traffic, but it’s important to note that it takes time to get to the first page. As earlier stated, you should consider SEO for your website with professional services SEO.

    7. Have an Easy-to-Use Website

    Most companies often create websites, and they are successful in attracting potential clients to click their pay per click ads. Clicking won’t be great for business if potential clients fail to purchase your goods or services. Ensure that your website has guidelines on what’s expected from the clients. It would help if you never left clients hanging, and as such, make it easier for potential customers to take the next step.

     Businesses have different marketing needs, and as such, your business needs a different marketing approach that will lure potential clients into purchasing your goods or services. It’s always advisable to seek help from a professional PPC service provider who will sort the marketing challenges. Considering that they have the experience, they can advise you on untapped opportunities that are worth investing in, and in the end, your business will reap from every click.

  • The Essentials When Starting a Business

    The Essentials When Starting a Business

    Starting any business requires motivation, determination, and know-how. If you’ve done your research well by talking to an entrepreneur or a business owner, you will realize earlier that setting up a business requires a lot of work. Any idea will not blossom into a business without putting a lot of effort into it. Starting your business venture can free you from a tedious and unfulfilling job, which means you have the flexibility to work from home or a shared workspace. 

    Starting any business means there are several essential steps that you need to fulfill. You can be overwhelmed by a large chunk of information available on the internet, follow this checklist to kick start your business to success.

    1. Office Furniture and Equipment

    Shopping for office furniture can be an off-putting task. Depending on the type of business you choose to venture in, you will need office furniture in line with your office space. With a lot of different brands in the industry, you should work with a professional like https://a1officefurniture.co.uk/collections/white-desks to guide you in picking the right office furniture, working with a professional means choosing the right office furniture that supports your health as well as that of your employees. Selecting the correct type of office furniture is as crucial as choosing the right kind of office. This contributes to the well-being of employees and increases office productivity. It is imperative to note that sometimes spending a significant investment in office furniture may not always guarantee you the desired quality, so spend every penny wisely.

    2. Conduct a Thorough Market Research

    Conducting market research on your particular field and the demographics of potential clients is vital in formulating your business plan. It mainly involves conducting online surveys to reach many people, holding regular focus groups, and researching more on SEO (search engine optimization) data. By conducting market research, it helps you understand your target clients – their tastes, needs, behavior, and preferences – and your competitors. Experts recommend that you gather demographic data to help you understand current opportunities and limitations within your industry. Most small businesses offer services or products that are different from the industry competition; this means you can leverage your competitive grounds, which means you can convey distinctive value to potential clientele.

    3. Write a Formulated Business Plan

    You need to ask yourself a few crucial questions once your idea is in place: What is your business venture’s sole purpose? Who are your target customers, and what are your short- and long-term goals? How will you budget your startup expenses? These questions can be explained and answered in a readable and well laid out business plan. A lot of startup entrepreneurs dash into things without putting thought into these essential aspects of the business. Think of a business plan like a road map; it’s possible to travel without one, but this will increase your chances of getting lost along the way. A business plan will help you see the bigger picture, scheme ahead, implement vital decisions, and improve your business’s likelihood of success.

    4. Be Committed to One Business

    It is easy to stray from your main idea once you start your business. Most successful entrepreneurs who have molded successful companies do it one company at each step; this goes without saying, but you need to be fully devoted and stick to your idea. 

    Entrepreneurship is being committed to an idea that will absorb vast amounts of time as well as money. Make wise decisions when choosing your business and devote yourself whole-heartedly to making it a successful venture.

    5. Pick the Right Bank

    Choosing the right bank for your venture stems down to your business; this also means size matters. Experts recommend smaller community banks as they are in tune with the local market availability. They will work with you primarily based on your overall business character and business profile. Big banks are mostly selective when it comes to handing out loans as they are more interested in your credit score; this means that they are unlikely to hand out money to small businesses. Most small banks build reputable personal relationships with clients and will ultimately help you if you miss making a payment or run into problems. Another advantage of smaller banks is that decisions are made at the branch level, unlike big banks, where decisions are pushed higher. When choosing a bank for your business venture, it is essential to ask yourself the following questions:

    • What is important to me?
    • By building a close relationship with a bank, are they willing to help me in any possible way?

    Make arrangements to have meetings with various banks and ask questions about how they work with businesses and find the best bank for your business type.

    6. Register Your Business with Relevant Law Authorities

    When starting a business venture, an entrepreneur should make sure they comply with all legal obligations required to run a business. The range of legal requirements varies for startups and new businesses and include:

    • Financial regulations
    • Employment laws
    • Tax obligations

    Make a point of ensuring your business complies with all needed legal requirements so that your attention does not shift from the critical task of growing your business. Most companies may also require state, federal, or local licenses to operate. Obtain your business license from the local city hall in your area. It’s also important to note that most of these requirements vary from region to region, so be sure to consult relevant government authorities mandated to carry out such activities.

    7. Buy an Insurance Policy

    Purchasing your business’s insurance policy is a vital step that should happen before you officially launch your business. Incidents such as theft, property damage, or a client lawsuit can be expensive, by having an insurance cover this protects you from such unexpected incidents. If your business venture has employees, you will need to buy workers’ compensation and unemployment insurance.

    Starting a business is an adventure, but you are on your way to success with the tips listed above.

  • When’s the Right Time to Sell Your Assets?

    When’s the Right Time to Sell Your Assets?

    There may come a time in life where you may think of changing things up a little bit or you just fancy doing something different. You may have built a solid base where you are and put years of work into a certain career. It’s ok to want change throughout our lives but before we can do so, we need to think about some finer details first. We need to take into consideration everything we have around us, do you have a car and if so would you like to take it with you? What about your home? Businesses? Any stocks and shares you want to sell to get some money beforehand? We need to look at our assets and assets when the best time to sell is. Here we take a look at the best time to sell. 

    Stocks & Shares

    First of all, let’s take a look at stocks & shares. If you’re in the market and understand this then it’s going to be easier for you to find a good time to sell. The professionals from NetPicks explain that you should be looking into every option you have, including call options, before deciding on anything. Call options are essentially contracts that allow a buyer to purchase shares of an asset prior to the stated time in the future that has a specific price. Selling stocks and shares at the right time is essential for making any kind of money, selling at the wrong time can leave you out of pocket by quite a dramatic amount. This is why it’s important to look at the market and how it’s doing before selling anything at all. 

    The market can take a turn overnight so if you’re planning on selling then and there to make a decent profit then that’s what you should do. The market can see a crash within seconds so if you’re looking to sell and everything is in order, it’s best to do it then. If you can hold onto your stocks & shares and still make the transition into your new life then it’s always an option. Having a nest egg set up in the market is a good thing to have. 

    Real Estate

    It’s always tricky thinking about real estate and when it is going to be good to sell. The housing market is near enough always affected by the economy and some other attributing factors. If the housing market is good and people are looking to buy then you’re in luck. You’ll probably get the asking price for your home and be able to move into somewhere better elsewhere. There are on occasions times when people just aren’t looking to buy and in that economic market, it’s going to be difficult to get rid of your house. 

    The time of year is also something you need to be looking at when selling your house. The season you are in will often dramatically change as people want to move in. It can also be put up against the time when schools are starting. So if you live in an area with a brilliant school or are very close to a college or university then the chances are people are going to want to move in close to the time when semester starts. In a similar instance, it’s less likely for someone to move in winter than they are in the springtime. Choose your time carefully. 

    To maximise your chance of getting as much profit out of your home as possible, look at both of these factors and decide then if you want to sell or not. In the meantime, you can spend a few weeks doing up your home to ensure it’s going to be the most wanted on the block. A nice-looking, clean, modern home is going to sell much quicker than a run-down dirty one. 

    Selling Your Business 

    This is always a difficult decision to make, especially if you’ve been the one to start and run the company up until now. Emotional decision often clouds logical judgment so it’s best to try and take a step back to look at the entire picture. Get help from those around you and even a professional if you believe it’s going to be helpful. The question is, though, when is the best time to sell your business?

    Firstly, your business has to be successful for it to even be remotely attractive to any potential buyers. It may seem difficult, but selling when your business is doing well is going to be more beneficial than if you sell when it’s plodding along at ground level. The aim of the game is to get the best possible price for it, selling when at a peak level of performance is where you should be looking at selling. Any later and it isn’t going to be worth half as much. 

    If you’ve had a great run and are concerned that your business has reached its peak then there isn’t a huge cause for concern just yet. There are options for you to turn things around and still make a decent amount of money from it. Shifting your business model to other ventures whilst maintaining its core values is a brilliant way to show potential buyers that there is still money to be made inside the company. Investing in new ventures and new ideas is one of the best ways to show potential. Finding any way to show a buyer that there’s still life in the company is important, but in these situations, your window of opportunity is small so act fast before it closes completely. 

    Whilst it’s difficult to choose when to sell your assets it’s an important decision so it’s going to require a lot of time and effort to estimate when you’re going to make the most amount of money. Large assets like these three may even require professional help to get you on your way, especially if you want to make the most profit. Anything else will be down to you, any smaller assets such as jewellery or art tend to hold their value if they are genuine. Don’t sell yourself out when selling anything, your hard work and time deserve everything you can get for it.

  • How to Reach Your Target Group When Advertising Your Business?

    How to Reach Your Target Group When Advertising Your Business?

    As a business owner, one of the challenges that you may encounter is how to reach your target audience proficiently. Your goal would be to send the right message to the right consumers. In order to achieve that, you need to learn how to contact your target in the right way. 

    If you advertise your company and its products to the wrong people, you can end up on the path that is time-wasting and will “eat” your money away, which you certainly do not want. Here are some basic steps that you need to take in order to attract the wanted target group of audience in a proficient manner. 

    Observe

    First and foremost, you need to define who is your targeted consumer. In order to achieve that, you need to be able to understand your buyers. One of the ways this is achievable is to build up a “consumer persona”. To elaborate, the “buyer or customer persona” is a universal representation of how your perfect customers would be. 

    You need to be aware of their demographic and list it, as well as their preferences and psychological qualities. It should be done in a way that focuses its attention only on those people that seem to be sincerely interested in what you offer as a businessman. Market your products to them as well as your brand and that way you will increase your revenue and yet, invest less in your company. 

    Marketing

    You will make sure that your audience is attracted by giving them relevant and useful content. That means, for example, writing about topics of interest of your targeted group will grab their attention and bring them straight to you. The more precise and focused your content is, the easier it will be to engage your customers and reach them. 

    Content marketing has a big role when it comes to making potential leads and starting up a conversation about your business and making it memorable. There are various ways on how to stir it up and here are some common methods that can be used as good examples:

    • Articles and blog posts
    • Video Marketing
    • Content on social media

    A Perfect Advertisement

    All sorts of advertisements that come from various media outlets all day, every day, can honestly sometimes overwhelm people. Research has shown that a number of notices and exposures of certain brands to a person per day are over 5 000. From all those commercials, only 12 of them will be stuck in someone’s head and lead to conversation. After some time, a big percentage of ads will not even be heard by consumers and will be quickly disregarded. So, the point is to make something that will be eye-catching and memorable. 

    Using the right phrases, pictures, graphics will greatly improve your chances of standing out in a crowd of ads. That also goes for the digital world. You need to rank your brand on search engines, to be precise, primarily on Google. You need to understand these strategies so you would be able to move up your rankings. As stated on perthdigitaledge.com.au/local-seo/, it is also important to be aware of local targeting as this can have a huge impact on your campaign. Utilizing this method, you can reach out directly to audiences and increase engagement. Be sure to optimize your content and be knowledgeable about your targeted area to make your business locally relevant.

    Are Influencers Any Good?

    Another way of putting your company in the spotlight is to contact someone who is an influencer. You can use the power of social media and influencers that can reach your targeted group efficiently, to say the least. This form of branding will help you to reach your potential buyers and customers through the person that is major in the online world. Be smart when you choose though. It is important to pick out an influencer that already has some sort of correlation to your company’s niche. 

    That allows for quality leads to show up and make them start using your services or buying your products. It is difficult to determine the reign of reach of your influencer though. There is plenty of online software out there that can make that sort of thing easier for you.

    Do good and detailed research and eventually, you will find some influencers there and make your mind up when it comes to the question “Are they right for your platform?”. If they are, send them your product samples so they could review them. That is an efficient way of gathering your targeted customers, especially if you want to attract a younger generation of people that look up to these people.  

    Invest in Right Way

    The world, unfortunately, is not perfect and it revolves around finances. In the perfect one, you could make the best commercials and be creative as you want without having to worry about spending. However, that is not a case in reality. 

    The majority of companies should be administrating between two to five percent of their annual revenues to publicization. The best way to do that is to reach out to a company that is well known and deals with that sort of matter. They can select different mediums in a strategic way and make offerings to people that they will find most interesting and intriguing.

    What Did We Learn? 

    Even though you might be a professional to be envied when it comes to your business, the services you offer, or your products, it may not be taken as a fact that you are an expert when marketing and advertising are at stake. 

    That is completely fine, no one is amazing at everything so there is no reason to feel bad, I assure you. All you need to do is research about a subject and then deliver your knowledge in an educated and planned way. Of course, you can always seek more advice from someone who is knowledgeable in the field, and in no time, your business will flourish.