Many solar installation companies often recognize lead generation as one of their biggest problems. The reason for this may be that the industry is rapidly extending and evolving and sometimes getting new customers can be a bit challenging.
If you are a solar business owner you may feel overwhelmed and confused and it’s no wonder. Getting qualified solar leads requires a lot of work and organization. It’s not as simple as paying for a billboard or a commercial. You must convince your customers to choose your solar business by creating interest and presenting your value.
If you are curious about this topic, please continue reading. Here we will explore how to be successful in solar lead generation and discuss various marketing strategies.
Invest In Solar Appointments
This is a very easy and cheap way to grow your company. Most businesses set their appointments with customers through their call center. Since many call centers use automated phone calls and don’t get customer’s consent, buying solar appointments is a much better option. All you have to do is to hire a call center and lead generation will become their job and their worry. Make sure you research your target audience and create the best offer for their needs. You will realize in no time that this simple step can make a huge difference in your business’s growth.
Create A User-Friendly Solar Website
Creating a professionally designed website is essential for every business. A smooth user experience is one of the most important aspects. You need your audience to stay on the website as long as possible because you want Google to “think” your content is great and move your website up in search rankings.
Here is a list of key features your website must have:
- It should be well-organized and easy to navigate.
- Don’t forget that customers prefer aesthetically pleasing images.
- Make sure it loads quickly.
- A website must call the audience for action. For example, you can propose a free solar evaluation for everyone who fills in their personal information.
- Ensure your value proposition is clear and easy to find (it’s best to put it on your homepage)
Use Social Media For Lead Generation
Your website is important but, in order to extend your reach further, try building an online presence on social media. Many lead generation companies claim that LinkedIn helps them the most to get their leads, but you should focus on Facebook, Instagram, and Twitter as well.
If you are underperforming on social media, do your research and find out on which platform your ideal prospects spend the most time. Studies have shown that commercial clients may be more likely to be on LinkedIn, while residential clients often lean towards Instagram and Facebook.
Social media is a great tool to connect with your potential customers and it doesn’t take much effort. Update your profiles two to three times a week and use a variety of content. Experts recommend using your own content (photos, videos, blog posts, testimonials, etc.), as well as shared content from other solar businesses and websites. This strategy allows you to present yourself as a valuable solar information source while still advertising your own business. Connecting with as many people as you can and creating a professional reflection is the key.
It’s important for you to create awareness of solar services amongst your audience and the best way to do it is to make a blog or post some high-quality articles about solar energy and its benefits. Your potential customers must understand the importance of your business, share your ideas, and get interested in your products. This way they will certainly become your leads and help you grow your solar business.
Try Email Campaigns
When potential customers like your website and your social media, you may think that it’s enough for them to become your leads. Unfortunately, sometimes they can be impressed only briefly and quickly forget about your business. Email campaigns for residential and solar business leads are a great way to build a relationship with your audience. It’s important not to put any pressure but still remind them of your qualities.
In order to get their personal information and email it’s best to offer them something small in return. For example, you can ask them to sign up for a free consultation. This way your customers will be more interested and they will give you their email willingly. Make sure you send them a welcome email and inform them about the news every week or two.
Solar energy is important for our planet and humanity, yet many people still find it confusing. Solar energy shouldn’t be a foreign concept and lead generation may pique potential customer’s interest in your service. Follow these simple tips and we guarantee your clients will choose your business over another.