A good leaflet distribution campaign requires more than you might think. It takes a lot of planning to appeal to your prospective customers with leaflets. They should be kept small and to the point and handed out in areas where your target audience can be found. While being professional and polite is key to any leaflet campaign, you should also be aware that people might receive a lot of leaflets, so making sure that yours stand out is key. Here are some of the main steps involved in designing effective leaflets and planning your leaflet distribution campaign.
Determine Your Target Audience
The first thing to do when planning your leaflet campaign is determine your target audience. Who you are sending the leaflets to will have a large impact on how they look. Whether it’s different age groups, careers, or other demographics, various groups have different interests and may be more likely to be found in certain areas compared to others.
Keep Leaflets Small
Smaller leaflets are usually the best option as they are less costly and also less likely to be thrown away when received, since they are more convenient to read. A small leaflet allows you to give your audience the information that they need about your business without any unnecessary extras. Larger leaflets are not only more expensive but also harder for you to distribute, so keep in mind that bigger is not always better.
Create an Interesting Design
To be effective, leaflets should have a clear headline accompanied by an eye-catching design including a logo or image. Using bright colors and bold texts can be a useful strategy to get your leaflets to grab the attention of the people that you are sending them to. You could come up with phrases or mottos that not only cause people to remember the leaflet after receiving it, but also make it clear what the leaflet is about.
Include Your Contact Info
Make sure to leave room in the leaflet design for your business contact information. Along with your business address, including an address, email address, website, and telephone number along with your opening hours can be useful. Make sure that your audience are aware of how to reach your business and take the actions you want them to as a result of receiving the leaflet.
Decide Where to Distribute
Determine where you are going to distribute your leaflet. You can do this by finding out more about where your target audience lives, works, and takes part in activities so that you know how best to reach them. You can do this by looking at the data that you already hold on your customers; you may find that there are more customers living in one area compared to others. Once you have a list of addresses, you can use Lob’s letter printing service to verify the addresses, remove duplicates, and send leaflets on demand. Lob offers a range of handy automation tools to help you get more from your print marketing campaigns.
How to Distribute
There are several ways to distribute your leaflets. You can post them into mailboxes in-person, send them through the mail, or hand them out in a public area. Bear in mind that you may need to get permission from the local authority if you are heading to a public area to distribute leaflets.
Consider the Right Time to Send
It’s important to think about when is the best time to distribute the leaflets to customers. For example, if you are setting up a leaflet campaign to advertise an upcoming sale, you should make sure that customers receive the leaflets at least a couple of weeks in advance to give them time to prepare. It’s also worth bearing in mind that people tend to be more or less receptive to any kind of advertising at certain times. If they are getting your leaflets just as they are rushing out of the door to work, for example, then you may not see as good a result compared to the leaflets being received once people have returned from work and have more time to read them.
Repeat the Distribution
Once you have distributed your first set of leaflets, it’s a good idea to repeat it a few weeks later. Repeat advertisements tend to be easier to remember, and this also gives you a chance to expand on your message. For example, if you are advertising an upcoming sale with your leaflet campaign, you can wait until closer to the time that the sale is about to start to send out reminders to potential customers that you have already made aware.
A leaflet campaign can be an effective and simple way to spread the word about your business, a product, sale, or store. However, it’s important to keep several strategies in mind when planning your campaign to ensure that it works well.