The rise of the internet has made entering the business world more accessible for entrepreneurs. After all, it is easier than ever to go viral thanks to social media, Google search, and Youtube. If you use the right approach, success is guaranteed.
Social media benefits artists, bloggers, influencers, and businesspeople. In short, anyone interested in spreading their ideas, beliefs, and products.
Needless to say, the fact that it is possible doesn’t make it easy. There are certain rules or “tricks” to follow if one expects to rank high in the biggest online search engine, Google. Here you’ll learn how to deal with Google’s website ranking. Avoid the rules, and you’ll surely face failure.
A Mobile-Friendly Website Is A Friendly Website
There was a time when it was unthinkable to enter the internet with a mobile phone. The mere idea of it seemed like it came from a sci-fi novel. Interestingly, now it is impossible to think about mobile phones without access to the internet.
Naturally, smartphones have outlasted home computers and laptops. With such huge traffic coming mainly from mobile phones, your website must adapt to mobile devices. In other words, making a mobile-friendly website is more important than making it computer-friendly.
We are not making this out. Google itself stated it in 2020 when its algorithm became a “mobile-first index”. To be more precise, Google ranks higher on websites that are simple to navigate through a mobile phone. If your website is not one of those, do not expect it to appear on the search engine.
The Magic of Keywords
Words are a source of magic. Therefore, you need the right words to cast the proper spell. However, the audience is in charge of choosing these words, not you. More specifically, the target audience is the one typing these words in the engine. Your job, then, is to have those specific keywords already on your website.
For example, if a user wants to buy comfortable clothes for summer, then the words “comfortable”, “clothes”, and “summer” should be anywhere on your site. You may already have “clothes” and “summer” if you are an online clothing boutique, but what about “comfortable”?
After all, the potential client is not expecting to buy any regular clothes – they are looking for the most comfortable ones.
Luckily, appearing higher on the ranking is relatively simple thanks to certain strategies. Try to research competitors’ websites to find the most used and relevant keywords, use a wide range of SEO services to flawlessly improve visibility, and do some research on keyword tools. Gather as much information as you can on the use of keywords and SEO, especially from experts in the field.
All in all, the content needs to meet the searcher’s needs. No website will appear with a word that no one looks for. So, find the words that will stand out.
The Faster, The Better
Loading speed is of paramount importance for the Google search engine. Believe it or not, it has been relevant since 2010.
By loading speed, we mean the amount of time it takes for your website to load (once the searcher clicked on your site).
If your website takes too much time to load, people not only will quit and choose a competitor’s site, but you may not even appear at all, to begin with!
How can you improve your website’s loading speed? First of all, get rid of unnecessary HTTPS requests. They include images and external scripts. Second, use images whose file sizes are small. Compress them as much as you can, without reducing their quality. Otherwise, you run the risk of increasing the loading time.
Try it for yourself. See how long it takes for your website to load completely. Remember that the sooner, the better.
So, Where Are You From?
Actor Bruce Lee once said that a triumphant warrior is an average man with the power of a laser-like focus. So, are you concentrating your power?
Your website may aim internationally, with no specific regional limitations. However, certain websites have their businesses established in a unique location. If that’s the case, then your product or service should aim solely at the area where you are guaranteed to find clients.
In other words, indicate the city or country where your company is established. That way, Google will share the information in the search engine whenever a potential client looks for a service near their home.
For instance, if you provide a moving service that only works in California, then state it. The potential client will most likely search for “best moving services in California”, and if your state, city, or country doesn’t appear on your website, then Google won’t show it at all.
Use geographics to your advantage. If you work in a delimited area, then focus your energy there.
Quality or Quantity? We Say Both!
Do you have a website that sells a product or advertises your music? Great, but selling is not enough. You need to provide content related to your product, creation, or service with some quality blog posts.
.For example, if you write music, your website must have a blog section with articles that are music-related. This, of course, makes it more likely for users to find your site. After all, they are more prone to look for a more demanding artist than for someone they don’t even know.
However, quality is not enough. You must provide quantity as well. The more posts and articles you have, the better. This way, you enlarge possibilities.
Going back to the music website example, if you write about electric guitars, you are missing a great number of users interested in bass guitars. So, add options to choose from. Sooner or later, someone will land on your site and discover your services.
Although the internet has made communication easier than ever, it is not a simple task to take advantage of algorithms. Many businesses and companies fail to meet potential clients not because they lack the tools, but because they don’t know how to use them. Following these tips is the very best starting point, but it is not enough.
Find advice from the experts. Use their experience to boost your ranking in the search engine. Be wise, and your popularity will skyrocket.