Most countries and regions are now in the post-COVID stage where businesses are reopening and people are starting back their usual lives (what’s left, that is). The COVID pandemic has not only caused loss of lives but now, a significant and very imminent threat is inflation. Business owners are finding it harder to connect with customers, especially after the COVID pandemic and more importantly, with the rise of inflation.
As businesses experience the impacts of inflation, they need to be able to connect with their customers in order to maintain sales and profitability. There are a few things that businesses can do to make sure that they stay connected with their customers during an inflation.
Keeping your price updated during an inflation
First, businesses should keep their prices updated. Inflation can cause prices for goods and services to increase, which can put a strain on customers’ budgets. If businesses do not keep their prices updated, they may find that their customers are not able to afford their products or services. As a result, businesses should make sure that their prices are updated regularly so that their customers are aware of the changes.
COVID has in many ways educated the public on online retailing — therefore it is critical for business owners to have a website or even a simple landing page to be visible to the public.
Note: Being online is no longer a luxury but an important need for success in business.
Being reachable is the key to success
Second, businesses should be easily reachable by their customers. Inflation can cause people to lose faith in businesses and institutions, which can make them less likely to do business with them. As a result, businesses should make sure that their customers can easily reach them so that they can continue to do business with them.
When you have a website, you are able to provide your contact details, pricing (and products available) and even having the option to connect with your customers in just a few clicks a.k.a. Facebook Messenger, WhatsApp, and live chat modules.
TL;DR: Don’t make it hard for your customers to reach you!
Want to create your first website for under $50? Check out this website and web hosting bundle right now!
Keeping your products and services up to date
Third, businesses should keep their products and services up-to-date. Inflation can cause businesses to lose customers if their products and services are not up-to-date. As a result, businesses should make sure that their products and services are always up-to-date so that their customers can continue to use them.
This includes making sure your website design is responsive (mobile-friendly), and providing accurate product descriptions and high-quality photos. You would also want to keep your blog or news section updated with the latest industry news or changes in your business.
Discounts and promotions go a long way
Fourth, businesses should offer discounts and promotions. Inflation can cause customers to be reluctant to spend money, which can hurt businesses. As a result, businesses should offer discounts and promotions to their customers so that they can continue to do business with them.
This is a great way to show your appreciation to your customers for their continued support, as well as attract new customers. Some businesses choose to offer discounts on their products and services, while others offer promotions such as free shipping or free gifts with purchase.
Thinking out of the box is an important step in connecting with your customers during an inflation and building trust between both parties. The better you are able to connect with them, the better chance you are to generate more sales!
Summary
In order to connect with customers during an inflation, businesses should keep their prices updated, be easily reachable by their customers, keep their products and services up-to-date, and offer discounts and promotions. By doing these things, businesses can maintain sales and profitability.
The process of connecting with your customers during inflation is not only important but crucial for your business’s success.