The current boom in the e-commerce scene has attracted many entrepreneurs making the competition to win consumers’ attention pretty stiff.
One of the most effective ways of ensuring you stand out in the crowded e-commerce space is using high-quality digital assets, such as images, videos, and graphics.
Managing your digital assets in the fast-paced scene can be a challenge, and you do not want to make an error that could hurt your audience’s perception of your brand.
Given the risks, your best bet at organizing your digital assets lies with investing in a reliable digital asset management system.
So, What Is Digital Asset Management?
Digital asset management (DAM) system is a set of practices and tools that enable marketing teams to manage and optimize their organization’s digital assets. A reliable DAM should help your organization store, catalog, and share its digital assets easily and efficiently.
A reliable DAM also helps control who uses the digital asset, tracks its use, and maintains a searchable asset library. If you are on the sidelines and unsure if to invest in a DAM system or not, this resource on why you need digital asset management for e-commerce can help answer the questions you may be having.
Importance of DAM in E-Commerce
1. Helps Achieve Brand Consistency
The audience judges a brand by what they see. With your digital assets being the face of your brand, consistency must be a priority.
This calls for creating assets according to consistent brand standards in terms of colors, fonts, graphics, and any other aspect that your audience identifies you by.
Using a DAM also helps ensure consistency in restricting who can use an asset, where they use it and how it is used. For example, an asset to be used in a blog post is not to be used on social media and vice versa.
With a DAM, it is also possible to keep track of assets and retire assets that have passed their usefulness to ensure that there can never be a chance where an outdated asset appears in a campaign.
2. Increased Efficiency in Marketing
Marketing departments take the most significant portion of any organization’s budget and involve a lot of work. A DAM helps cut back on the amount of work needed to locate assets, which allows marketing teams to reduce their workforce without losing the speed of delivery.
Additionally, a DAM enables marketing teams to track asset’s effectiveness in how the audience interacts with it. This kind of information ensures that the marketing decisions are based on facts and are guaranteed to yield the best results.
3. Boosts Collaboration
Creating winning assets may require input from several team members and, at times, persons outside your organization.
Traditionally, creators could only achieve such collaboration by sending assets to contributors via email, resulting in a back and forth exchange of emails before reaching the desired result.
With a DAM tool, several contributors or users can access an asset simultaneously, allowing them to make or suggest changes in real-time irrespective of their geographical location. This ensures that everyone works with the most recent version of an asset at all stages of the creation process.
4. Enhances the Security of Your Digital Assets
Creating quality digital assets can involve a lot of time and money. Therefore, you must ensure that your assets do not leak. A reliable DAM helps restrict access for in-house and third-party contributors by narrowing down on permissions within your digital assets library.
Some DAMs go as far as restricting asset downloads through the entire process of creation and restricting the number of contributors and users that can download the asset once the creation process is complete. This ensures the chances of an asset leakage are minimal.