Blogging has become a modern-day occupation that continues to baffle people who aren’t involved in it. How can someone make a living from writing about their daily life or a holiday they’ve been on with friends? It’s baffling, and of course, the content is much more varied than the examples we’ve provided, but it can be highly lucrative. In fact, when assessing the likes of WordPress, there’s a shedload of successful blogs on there raking in the cash.
Blogging doesn’t always go to plan, though. Like with any saturated space, which blogging very much is, it can be hard to make a blog stand out from the crowd. Unless you’re considering writing about toenail clippings or a Trypophobia issue, the vast majority of topics have been covered to death, which is exactly why it’s vitally important to bring something new to the table, be it a differing opinion, style of writing, or a new and interesting topic.
The gaming world is a hugely popular area in which a variety of content creators have tried to penetrate. It’s also the perfect example of a saturated space, though. New and interesting games like slots based on the Ancient world at www.mansioncasino.com/uk/slots/age-of-the-gods/ or the incoming releases on a PS5 tend to excite people, but the bigger and more popular gaming news outlets will generally swoop in and gain most of the traction around that sort of news. It’s important to find your niche, come up with a plan, and stick to it.
With numerous bloggers failing to make a success of their blog, though, here are a few reasons as to why.
Target audience too broad
The best blogs tend to cater to a smaller, more niche group of people. Blogging is a saturated space, which is why it’s important to be different. If you’re offering something that thousands of other blogs do, then chances are you’ll struggle to keep your readers on board, and your readership with fluctuate regularly. Picture your ideal reader and always keep them in mind when planning content.
Self-centred content
If all you’re going to do is talk about yourself, then chances are people will find it a bit tiresome and tune out. Take the spotlight off yourself from time to time and try and cover the topics that everyone wants to read about.
Bad grammar
Whether it’s bad grammar or shocking punctuation, articles riddled with errors can be enough to stop a website visitor from returning ever again. An article full of mistakes is not only hard to read, but it can be incredibly frustrating, it adds a real amateur feel to your blog and, overall, it will make your writing suffer and your readership decline. Always thoroughly check for errors before publishing anything.
Too many plugs
Some bloggers make a living by promoting products or services, but they don’t always get the balance right. If all you’re doing is ramming spending ideas down people’s throats with endless promotional material, then you’ll simply come across as spam and only someone who is only interested in making money. To build a community – which is something all bloggers strive for – you need to build trust and keep the content interesting, while making sure the promotional posts are kept to a minimum.
Bad traffic
You could be the best blogger in the world, but if nobody is seeing your content, then it is doomed to fail. Find out the best ways to promote your blog on social media, learn about SEO writing techniques, and then evaluate where you can improve and what might have gone wrong previously.