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Podcast Business In 2020
If you are deciding about starting a podcast in 2020, I hope this article share some light with you. Podcast has been one of the most thriving businesses I had personally experienced and it is by far the most bulletproof business idea that is not affected by recession.
There are 14 critical podcast stats that you should be aware of (if you are thinking if starting a podcast in 2020 is a good idea):
70% of Americans Have Heard of Podcasts
51% of Americans (12 or older) Have Listened to a Podcast
32% of Americans Listen to Podcasts Monthly
Nearly One-Quarter of Americans Listen to Podcasts Weekly
Men Are More Devoted Podcast Listeners
40% of Americans 54 or Younger Listen to Podcasts Monthly
Podcast Listeners Are Much More Likely to Earn $75,000+ per Year
Habitual Fans Listen to 7 Podcasts Per Week
Podcast Consumers Listen to Podcasts More Than Any Other Type of Audio
Two-thirds of Podcast Consumers Most Often Listen on a Mobile Device
More Than Half of Podcast Consumers Have Multi-tasked While Listening
78% of Podcast Fans Listen to More Than Half the Shows They Download
93% of Podcast Fans Listen to Most of an Episode
54% of Podcast Listeners Are More Likely to Consider Buying an Advertised Product
Starting a podcast in 2020 is not just a business idea—it is an excellent business idea to start with!
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Why Podcast Is A Good Business Idea For 2020?
Apart from the 14 stats above (which can be slightly geeky), most podcast business takes off nicely because:
Podcast is easy to start and launch
Podcast business can easily scale
Podcast helps you to reach a wider range of audience
Podcast is audio-based which gives you an upper hand in the saturated published content form
Message in podcasts are easier to consume
You can listen to podcast on the go
You can start a podcast business without a huge initial startup
Is Podcast Really Cheap To Start with?
Absolutely. On average, it costs around $5 to $15 per month to host your podcast. Plus, you don’t have to purchase expensive podcast equipment—you can record your own podcast show using your smartphone.
Yes, you can! Unlike starting a blog where you need to buy web hosting and stuffs, you can start a podcast for free (here’s how).
Follow the steps in the guide and you are well on your way to launch your first ever podcast.
How Long It Takes To Grow A Podcast?
While the answer varies, it takes around 3 months to really grow your podcast. New podcasts are given 90 days of limelight on Apple store. This is an excellent time for you to showcase your podcast WITHOUT spending a dime on paid advertisements.
How To Start A Podcast For Free In 2020?
Follow this steps and you are ready to launch your own show quickly and successfully:
Decide on a topic (or a few topics) you want to podcast on.
Decide either going solo or with another podcaster.
Create an artwork for your podcast (you can use Canva for free design).
Sign up for podcast hosting platform (Buzzsprout offers free for life podcast hosting plans).
Launch your first podcast episode.
TIP: Forget about starting a podcast with those expensive podcasting equipment just to be perfect. Anyone needs to start somewhere. So, the first hurdle you need to do is to launch your first episode!
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About Reginald
Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.
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What Is Podcasting? The Podcasting History
Podcasting was first discovered and developed in 2004 by Adam Curry (former MTV video jockey) and Dave Winer (software developer). Adam Curry and software developer Dave Winer. Curry wrote a program, called iPodder, that enabled him to automatically download Internet radio broadcasts to his iPod. Several developers improved upon his idea, and podcasting was officially born. Curry now hosts a show called The Daily Source Code, one of the most popular podcasts on the Internet.
It is save to say that the history of podcasts starts from iPod and since then, it has been used as a marketing tool for businesses to get more brand visibility and reach a wider audience. At this point of writing, podcasting is still a very popular in the United States and Europe, and lesser in parts of Asia. However, the constant growth of podcasting had shown intrigued many business owners and online marketers in starting their own podcast.
Podcast Equipment List
Discover the best podcast starter kit for beginners right here.
Read More
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Podcast and Regulations
Currently, podcasting is free from government regulation. Podcasters don’t need to buy a license to broadcast their programming, as radio stations do, and they don’t need to conform to the Federal Communication Commission’s (FCC) broadcast decency regulations. That means podcasters can discuss anything and everything under the sun—from four-letter words to sexually explicit content.
However, copyright law does apply to podcasting, though. Podcasters can copyright or license their work—Creative Commons is just one online resource for copyrights and licenses.
Getting Started With Podcasting
Podcast is easy to start and most beginners start with a home studio. Podcast doesn’t rely in public rating (to certain extend) the subject matter of podcasts can range from the refined to the silly to the excruciatingly mundane.
If you perform a search on Apple iTunes store, you will find many different popular podcasts around the world—from crime solving to marketing tips.
Apart from that, it is important to note that there are also podcasters who publish daily, weekly and monthly podcast as a full day job. Podcast advertisement is a popular method to monetize a podcast (one of the best example is Entrepreneur On Fire).
How Much Can I Make From Podcasting?
Last but not least, this is a popular question asked by many. If you have a high downloadable podcast series (at least 10,000+ downloads per episode), you can make anywhere from hundreds to thousands of dollars each month.
Popular podcasters such as John Lee Dumas from Entrepreneur On Fire makes an easy $100,000+ per month with podcasting. You can see his income report here.
About Me
Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.
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The Best Podcast Starter Kit (for one or more podcast hosts)
Congratulations. You found this post and it shows that you are devoted to start a podcast (and you are need the best podcast equipment packages). I absolutely get it.
This article is all about getting and using the right tools—best studio microphones, podcast mixer and even the best podcast kit for both beginners and serious podcasters. With the ever growing trend in the podcasting world, there are so many podcast starter kits that you can choose—thanks to Amazon and Google.
I understand the challenges you face (or will face) when it comes to finding recording a podcast. While you can easily start a podcasting show, don’t forget that using the right podcast equipment is going to help you develop and publish better audio experiences.
Starting a podcast is more than just considering the audio quality. A good microphone and other podcast gears are required to record and upload quality podcast for your listeners. You will find some of the best and most affordable, lower budget podcast equipment in this post.
The best equipment for podcasting boils down to the following:
Microphone
Recording software
Podcast mixer
Podcast hosting
These are the common podcasting starter kit that you need to have, before you are able to launch a podcast.
Carry on reading below to find out the best podcast equipment packages and of course, feel free to mix and match them—based on your needs.
BONUS: You will also find some awesome studio equipment bundle to help you get started with podcasting. Click on any of the tools shared in this article and you will be redirected straight to Amazon for the best podcasting equipment deals.
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TL;DR Best Podcast Equipment Packages for Beginners
1. Podcast microphone. My favorite microphone for podcasting is Audio-Technica ATR2100-USB. One of the coolest microphone that doesn’t cost a bomb—and produces excellent voice. If you are a podcast beginner, this is the best microphone for podcast beginners. By far, this is the best USB mic that costs under $70.
2. Podcast recording software. You can use GarageBand if you have a Mac or Audacity if you have a PC (Audacity works on Mac too). This is the best free recording and editing software. Since you are just starting out, it is wise not to overspend on podcast equipment. Adobe Audition is a great recording software if you are willing to spend some dollars each month!
3. Podcast hosting. Last but not least, you need to have a podcast host (in order for others to download and listen to your podcast). There are many podcast hosting companies and I recommend you to start use Buzzsprout podcast hosting (use this link to get a free $20 Amazon gift card).
Buzzsprout offers unlimited storage, unlimited team members and simple-to-read analytics reports to help you grow your podcast show.
This is often the best option for podcast beginners. Most beginners start with solo podcast. Therefore, here is the line up for the best podcast equipment kit.
Intermediate Level Microphone: Blue Yeti USB Microphone
While Blue Yeti microphone is a popular podcasting microphone for beginners, this microphone is often used by intermediate podcasters too. It comes with USB only (sadly), but has a ton of features and great sound quality.
What are the best podcast equipment starter kit for intermediate podcasters?
The best podcast equipment packages that I had personally experience is:
Blue Yeti USB Microphone
Blue Radius II shock mount
Heil PL2T boom
Alternatively, there is also Rode Podcaster Booming Kit that consists of podcaster, PSA1 ARM and PSM1 shock mount. If you are wondering, rode is a well-respected brand in the microphone and audio equipment industry. This podcasting equipment can be setup quickly and easily without needing to spend extra money.
Most podcasters avoid solo podcasting because it is boring and it is challenging to get enough traction. With 2 or more persons podcast, the common setup would be 2 XLR microphones or studio headphones.
The answer to this is because by default, you re not able to record more than 1 USB microphones into one computer. To host more than one podcaster, you’ll need a USB audio interface or mixer with at least as many XLR microphone inputs as you have hosts.
Here are the best tools I recommend for multi-person budget podcasting:
Behringer Ultravoice Xm8500 Microphone
On Stage Foam Windscreen
CBI MLC20 Low Z XLR Microphone Cable (20ft)
Audio-Technica ATH-M30x
Entry Level Podcast Equipment Kit
Headphones for Multiple Podcast Hosts: Audio-Technica ATH-M30x
Again, Audio-Technica equipment is up for grabs. When you have more than one podcast host, having a good headphone does offers many advantages.
How many do you need when you are hosting multiple podcast hosts?
Simply get 2x, 3x or 4x of those 4 things.
What’s next will be a little confusing. So, I’ll try my best to explain the best that I could.
Having more microphones is always needed when you have multiple podcast hosts. However, this also means that you need a solution to plug in multiple pairs of headphones simultaneously.
The HA400 contains 4 high-power stereo amplifiers that maintain the highest sonic quality even at maximum volume levels. Ultra low-noise 4580 operational amplifiers are included for outstanding audio performance – these are the same op amps found in “full-size” audio equipment – plus, a DC 12-Volt adapter is included.
Next, you need a USB interface or mixer (depending on how many people you have).
IMPORTANT: The above mixers don’t have multi-track output to your computer, meaning you won’t be able to edit each person individually. I recommend you to choose a USB interface if you need this option.
Bear in mind that at some point in your podcasting journey, you will need/want extra inputs. Make sure you take some time to consider the options you have because these podcast equipment may have similar pricing but a vast differences in the sound quality.
In order to kick start the review, you will need:
Microphone (for each podcaster)
XLR cable (for each podcaster)
USB interface or Mixer (w/ USB in/out)
Looking for the best podcast equipment packages? These are optional but recommended:
Microphone stand
Shock mount
Windscreen or pop filter
Studio headphones
Microphone: Rode Procaster
Dynamic broadcast microphone that comes with studio boom arm and elastic suspension mount.
You don’t have to look far and wide for this. If you are looking for podcast equipment packages that are great for both beginners and serious podcasters, Rode podcast equipment package is best to none (Rode Procaster, Rode PSA 1 Boom Arm, and Rode PSM 1 Shockmount).
This podcast equipment kit is a big step up from the beginner multi-person kit and for the price, it is definitely worth the money.
Headphones: Audio-Technica ATH-M50x Headphones
This headphone is an awesome choice—and you certainly can’t go wrong with them. Regardless you are solo podcast or multiple host podcast, this microphone is going to serve you well.
As the most critically acclaimed model in the M-Series line, the ATH-M50 is praised by top audio engineers and pro audio reviewers year after year. Now, the ATH-M50x professional monitor headphones feature the same coveted sonic signature, with the added feature of detachable cables. From the large aperture drivers, sound isolating earcups and robust construction, the M50x provides an unmatched experience for the most critical audio professionals.
Watch this video to learn more about it.
Audio Interface/Mixer (2 XLR, 4 XLR or 6+ XLR inputs)
This is tricky and can be confusing. Depending on your needs (2, 4 or 6+ XLR), the podcast equipment kit will defer widely.
Here’s what I recommend:
2 XLR inputs:
Mixer: Yamaha AG06 (only channel 1 has phantom power)
If you jumped to here, the microphone kit is the same as the solo section (with other top-notch options as well). The Universal Audio interfaces are fairly expensive, but you can safely use a less expensive model (like from the intermediate section right above here) with the other gear recommendations.
Microphone, Boom & Shock Mount
Introducing, the Godly all-in-one podcasting kit for professional podcasters—Heil PR-40 Microphone, Heil PL-2T Boom Arm & Heil PRSM Shock Mount
Because all of these dynamic mics are known to be quiet, I highly recommend pairing them with the CL-1 Cloudlifter (for each mic). It converts phantom power into a very clean +25dB gain. Cloud Microphones has a CL-2 (2 mics) and rack mountable CL-4 model as well.
When it comes to professional boom arm usage, Heil PL-2T Boom Arm is very decent (and highly recommended). You can’t find another similar quality with this pricing.
Headphones
It really varies based on taste and requirements. My personal favorite? Shure SRH940 Headphones.
Using the right podcast equipment starter kit is an important step, especially when you are starting a podcast.
As a beginner in podcasting, you might want to consider starting low and lean—this means that if you are wondering “how much money needed to start a podcast?”, the answer would be under $150 at the most.
What do you think? I hope you find this article on the best podcast equipment packages useful and please share with your podcast fellow friends!
About Me
Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.
