Category: Online Marketing

How Can You Use Facebook to Market Your Business?

Gone are the days that you had to channel a lot of cash to marketing campaigns. The most unfortunate part is that the return on investment was usually not worth the while. New forms of marketing, more so, digital marketing have saved the day. Businesses are not stuck to the ancient marketing techniques that were not only financially draining, but also did not have good tidings.

Business owners are encouraged to have a presence on at least one social media platform. Facebook being one that hosts most people, provides you the perfect opportunity to market your brand. Here are tips on how you can use it to promote your business.

1. Have a business page

Most people get lazy and rule out the idea of creating a page specifically for their business. Your personal page will not cut it.

A business page has features designed to make your marketing easy. Also, you will have a section where you can share your detailed business information. That is your location, contacts, website, and other relevant information.

Read of the day: Do you know what is the differences between ads manager and business manager?

2. Promote your page

Creating a Facebook business page is not enough. You need to start working. You will be working so hard to create content.

However, you need to note that it will only pay off if people get to see it, and that will not happen until you start promoting your Facebook page.

There are so many ways through which you can approach this. You can invite people to like or follow your page. You can also use Facebook advertising through Facebook Pages.

Also, it will not hurt if you used traditional forms of marketing like business cards to create awareness of your page. Include your Facebook page in your business card alongside your website and email address.

3. Post regularly

The agenda of marketing your business is making it the first thing that crosses the minds of the customers when they come across a product similar to the one that you offer. The trick is to stick in the minds of your audience.

Posting regularly will do the trick. Do it as frequently as you can. At least once in a day. The moment you stop posting, the customers will forget that you exist.

You should, nevertheless, not compromise quality for frequency. Ensure that your posts meet the needs of your audience. In so doing, it won’t be long before they start identifying with your brand.

4. Work with influencers

Influencers are yet another powerful tool that you can use on Facebook to market your business. All you need to do is find an influencer in your niche and create a relationship with them.

This will help you reach bigger audiences and grow your customer base from the influencer’s loyal following.

5. Engage your audience

For successful marketing on any social media platform, you need to humanize your brand. There is no better way to go about it than through engaging your audience. Engaging and interacting with your audience will make understand that your focus is not only on making profits but ensuring that their needs are being met too.

Engaging your audience will give you the opportunity to understand the challenges that your customers are facing. Also, you will find suggestions that will help you better your brand. Do not ignore private messages. Set aside some time to respond to them.

6. Track your performance

There are tools that have been designed to help you monitor the progress of your social media marketing campaigns. A good example is rank tracker tools, which can help you establish how your content ranks against the competition. Is it essential? Well, it is the only way to know if your efforts are paying off or you need to go back to the drawing board.

If done right, marketing your business on Facebook can be rewarding. Employ the tips listed above, and you will have a lot to smile about.

August 17, 2024
Huge Website No-No’s To Avoid Your First Time Online

Huge Website No-No’s To Avoid Your First Time Online

When deciding to put your business online, you have certain desires. You likely want to make a positive impact. You want to be proud of the product you’re putting out there. You likely wish to feel comfortable and worthwhile in your approach. But you also want to generate interest. You want to be vindicated. You want to feel as though this has been worth it.

Of course, feeling all of those satisfying feelings will take work, energy, and an effort on your part to succeed. The first step is to believe you can. Then, it’s time to start taking practical steps. One of the best measures of getting ahead and being accepted by an audience is to offer an output that positively needs to be seen.

This means considering the hub of your business – your website. However, while website design has become much easier to tailor in recent years, it can also be you fail to achieve certain necessary measures in the long-term. To us, that can sometimes be a problem. With the following advice in this article, we hope that you avoid all of the troublesome no-no’s you should be avoiding as a business.

Misdirected Links

When we come to a 404 on a website, we know that there’s been an error. Either a link we were given is now outdated, or perhaps the navigation of a website is flawed.

One word comes to the mind of any user who experiences this – incompetence. You might have noticed some websites seem to offer cuter and more humorous 404 messages to help you feel positive about the whole thing.

Perhaps you’ll see a sad robot with a speech bubble apologizing for sending you to the wrong place. But no matter how this interaction is masked, or whatever artifice you use to cover this approach, misdirected links wastes the time of your guest, and also negates an opportunity to give them functional access to your website intent.

For that reason, regularly inspect your backlinks. Keep on top of your referrals. Ensure that 404 reports are logged, so you can look into their origin. And by the heavens, ensure that all pages are functional. If you can do this, you can avoid the plague of misdirected links.

Bad Advertisements

Advertisements on your website page are one thing. It’s something to promote a product on another page, or to personalize results, but to make them intrusive? This can be odious to a visitor. On top of this, ensure that your outreach is taen care of.

Bad adwords support for example might not only attract visitors to pages that longer longer exist (as we’ve already explored,) but it might attract the wrong type of visitor. For this reason, learning the best automation of Adwords PPC could be your best approach here, and give you something much more engagement for your efforts.

After all, functional advertising isn’t the be-all and end-all. Optimized advertising is.

User Account Utility

If offering your users the ability to make accounts – good heavens, please, make it functional. It’s important to offer your users the chance to change their password and contact details, to save their payment information, to even add 2-factor authentication.

They should be able to view their recent orders or bookings, skip support security measures thanks to logging into the account, and also count on website security whenever logging in.

On top of that, they must also be able to access all data you hold on them should they request it. And, most importantly, they should be able to delete the user account at a whim, perhaps behind a secondary settings menu, but it should be there none-the-less.

Too many firms fall into the trap of hiding user account cancellation behind a phone call or other support request.

Not only does this come across as a deceptive manner of trying to reel customers in, but it can cause hassle for your support staff.

Security Woes

Your website needs to be secure. No ifs, and’s or buts. You need to have a valid, up to date security certificate.

You must detect dodgy account behavior. Your staff must log into their administrative modules through secure VPN accounts, and using a hosting service that can protect against DDOS attacks or other forms of intrusion can be worthwhile.

Host your user data on a secure server, and employ important account management procedures such as forcing users to register a password with a capital letter, a symbol and a number.

With these tips, you’re certain to avoid huge website no-no’s as a first-time business.

August 17, 2024
Start A Weight Loss Blog: Do’s and Don’ts for Weight Loss Blogging
You are planning to start a weight loss blog and you are ready to fire up the pistons. It is either due to passion, or you are a niche blogging who is trying to make some money online.

I’m sure you had done your research and you realized that the weight loss niche is highly profitable. For starters, the idea is perfect and the number of search intent is massive.

The exact keyword, “weight loss” has over 1.4 million results and there are 368,000 searches related to this every month.

Bu there’s a little, tiny bit of challenge that you almost certainly will face—one if you overcome it will help you build a super successful weight loss blog.

The weight loss blogging space is really heavy on purely promotional sites, deceptive sales messages, or even scams desired solely to earn some quick money.

All this makes it really hard to build a credible brand that stands out from the crowd.

There’s always a silver lining in anything and same goes to the competitive weight loss night.

There are those who made big money thanks to weight loss blogging and here’s a simple list.

Recommended Resources

MindBodyGreen.com

MindBodyGreen was founded by Jason Wachob, Carver Anderson, and Tim Glenister—all wellness experts and enthusiasts. Their team is one of the best in the business. From top yoga instructors to wellness gurus, and weight loss experts, there’s something for every interest and ability level on this blog.

NowLoss.com

A very successful blog in the weight loss niche by Andrian Bryant. NowLoss.com now helps over 1.5 million monthly visitors look good naked by losing weight, getting curves, and/or building muscle. NowLoss.com is the #2 weight loss website in the world behind commercial giant Weight Watchers.

A Black Girl’s Guide to Weight Loss

A blog where you can join Erika in her journey from 330lbs to personal trainer. Everything she shares comes from her personal experience. An great blog with lots of personal touches.

Now, let’s focus on how you can join the ranks of these quality weight loss blogs.

Use Your Own Name And Personality

In this complex and heavy niche, the only way to rise above the competition is by creating a personality or a brand name that the public can trust.

One of the common things such marketers do is that they never use their real names. Instead, they showcase some lame brand name, like HowToLoseWeightFast, or something.

With the influx of content on the web, building a strong brand for yourself is crucial.

How to build a personal brand for your weight loss blog?

1.

Branding and name choosing the most complicated one of all time. There is no right or wrong and I would recommend you to find a name that resonates well with your overall concept.

2.

Search for the availability of the name on social media (Facebook, Twitter, LinkedIn etc.) and if they are available, make sure you get them as soon as possible.

3.

Use the same name in everything you do (blogging, outreach etc.) so that it is visible to the public. Brand building takes time, so be patience!

Avoid Promising (In Weight Loss)

There is nothing definite in life, including weight loss. Anyone can lose weight, but how fast you can lose weight is determined by many factors such as:
- Determination
- Strategies
- Food intake
- Beverages intake
- Types of workout
Therefore, you want to be legit — and there should be no magic formula when it comes to weight loss. Your weight loss blog should focus on more workable solutions such as guided dieting, yoga, exercises and other weight loss strategies.

“People are very careful now when it comes to believing any sort of promises. Whenever you say that something will bring massive results you’re immediately becoming suspect.”

Always Get Started With A Name

This is about the name of your site.

Now, you can take one of two possible paths here:
1. Get a custom domain at godaddy.com (or some other registrar) and your own hosting account.
2. Register your blog at wordpress.com and get a free subdomain.
Both approaches have their pros and cons. The first one is obviously more expensive. You have to spend $10 a year for the domain, and around $6 per month for hosting.

But what you get in exchange is better credibility and a more serious look from the get-go.

Custom Domain vs Free Domain

See the comparison below to compare the custom domain to free domain.

Custom domain
- More control over content
- Not tied down to any terms or conditions
- Better credibility
- Costs around $10 per month (or less)
Free domain
- Lesser control over content
- There are rules an regulations to follow
- Lesser credibility
- Free and premium packages available
Conclusion:

If you are serious in starting a weight loss blog, I highly recommend you to get a custom domain for yourself. Looking for a better deal?

BlueHost is a prominent web hosting company that offers hosting services that start at $2.99 per month, and comes with free domain name! Click here get the deal.

Always Focus In Building Credibility

There are thousands of weight loss blogs in the market today, and you don’t want to get lost in the sea of information.

Trust is the rarest commodity in weight loss blogging. If people don’t trust you, they won’t listen to your advice, and might even find it hard to believe your stories.

via GIPHY

Here are some powerful ways to build trust and become an authority in the weight loss industry.
- Create a real profile of yourself,along with complete biodata and photo/avatar
- Consider using storytelling and sharing personal insights to create a voice for your weight loss brand
- Display trust elements to build strong authority by displaying honorable mentions from other relevant blogs or influencers within the same niche
Be Honest — Talking About Negative Things Are Okay!

There is a taboo in the blogging niche—that we should only talk about the good things.

As in life, in weight loss, too, there are good and bad days. Good and bad products. Good and bad people.

“Be strong in telling your story—whether it is good or bad. Do enough of this and you will create a trust worthy brand that others look up to.”

Avoid Using Too Many Ads

There is no denial that advertising is the most intuitive way to monetize a website. However, too many ads on your weight loss blog will just make it look bad and less authority.

Your goal is to create a reputable weight loss blog that offers credibility and knowledge — and having too many ads is not going to help either one of them.

Displaying too many ads will bring your credibility down very quickly. Just one block for AdSense ads (or any other provider) in the sidebar is really enough.

Since you are using limited ads placement, it is important to ensure that you are placing ads on the right spots.

Here are the best ads placement for most blogs.

Publish Only Real Reviews

There is no denial that reviews are great ways to get a lot of sales. However the growth of technology also allows multiple fake reviews which hampers the entire review process.

This is especially visible in the weight loss space where, as we all know, there are hundreds of products available … pills, diets, training programs, training equipment, DVDs, you name it.

If you are planning to start a weight loss blog, focus in publishing on real reviews because it will help you to be more creditable.

More importantly, ensure that reviews are done through proper research or through trusted sources.

Here are some quick tips:
- Always list the bad sides of the product (there surely are some)
- Provide pictures of the product taken by you (or better yet, pictures of you using the product if that’s possible)
- Get in depth to the core benefits the product delivers
- Don’t quote any of the information from the product box or the official website
- Give an honest final opinion
Use Different Types Of Content

Do you know that there are many weight loss blogs on the Internet that are spam?

Spam-bloggers publish only simple 400-word blog posts providing no actual advice. You can differentiate yourself pretty easily by looking at the topic of blogging much more broadly.

Here are some blog contents that you can use for your weight loss blog:
- Infographic (example, top 10 tips to lose weight)
- Healthy food recipe download
- Workout updates
- Recommended weight loss plans
- Workout videos
- Podcasting on healthy lifestyle
Now it’s your turn!

What do you think about using a blog as a way to document your weight loss story? Are you a weight loss blogger? What tips and advice can you share?
August 2, 2024
The Main Mistake That Every Amateur Blog Makes In Blogging

Do you know the main mistake that every amateur blogs make in blogging … that are affecting the money making opportunity and traffic generation?

You see, I started blogging back in 2004 and I only make my first $1,000 after a few years into the business. I made way too many mistakes back then that indirectly (and directly) hamper the opportunity for me to make more money and faster.

Carry on reading below to learn the exact, single biggest mistake to avoid in blogging.

The Main Mistake Amateur Bloggers Do: Thinking Of Making Money Online

Here’s the truth.

Deep inside your heart, you know that you are blogging because you want to make money. Don’t worry, I get it too because I have the same thought!

So, what’s the difference?

Almost any blog that can generate stable traffic can make money online and therefore, the thought of making money online shouldn’t be your primary goal.

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”

Brian Clark, CopyBlogger

The above makes all the sense.

You may have the best blog, the best website design, the best content (ever) and super detailed tutorial that cannot be found anywhere else on the web — but if you have no website visitors, all the effort will go into the drain.

All the hard work, the sweat and the sleepless nights will be useless because there’s no one who will ever cherish your blog.

This, my friends … is the biggest mistake done by many amateur bloggers today.

Of course, this leads us to another question.

How do I start making money through my amateur blog?

Follow these exact steps, and I guarantee (yes GUARANTEE) that you should well be on your way to make money through blogging.

I recommend you to bookmark this post as this is the exact steps I took to grow my blog traffic and earnings from $0 to over $1,000 a month.

Step by Step Guide in Making Money Blogging

1

Define Your Blogging Niche

Knowing what you want to blog is critical. While you can use a single niche or multiple niches per blog, knowing what the main topic you are blogging will ensure that you have the right structure for the blog.

2

Find Seed Keyword

The way to make money from blogging is through defining the right seed keyword. Knowing your seed keyword is important because you are going to use this to search for more relevant, long tail keywords.

3

Find Long Tail Keywords

The only way to make more money from blogging is through having more traffic. In order to get more traffic, you need to target low competition and medium/high traffic keywords (also known as long tail keywords). Using free tools such as SEMrush (click here for free trial) will help you discover profitable keywords without taking a whole lot of time.

4

Content (Blog Post) Production

Once you have the profitable keywords, you should produce content that beats the current competitor. The easiest way is to use Google and search for the top 3 results and analyzing them. Kill the competitors with more backlinks, longer posts and shorter bounce rate. If done correctly, you should be taking over the top spot in under 90 days.

5

On Page Optimization

Last but not least, keep building links to the posts created and don’t forget to update the post from time to time with more information. Once updated, head over to Google Search Console and request for a new round of indexing.

August 2, 2024
ClickFunnels for eCommerce: Should I or Shouldn’t I use ClickFunnels for eCommerce website?
ClickFunnels eCommerce Review: Should I Use ClickFunnels for eCommerce?

You heard that ClickFunnels is one of the best tools to convert cold website visitors into customers.

As a matter of fact, ClickFunnels is often known as the king when it comes to converting website visitors into paying customers. But, how good is ClickFunnels for eCommerce?

In this article, we will dive deep into ClickFunnels for eCommerce websites.

If ClickFunnels is something new to you, then you are going to love this section.

Let’s dive into what ClickFunnels is all about with’s product description.

Product Name – Summary

Quality

ClickFunnels is the top sales page builder for eCommerce websites and stores.

Speed

Rapid implementation allows you to deploy sales pages within minutes.

Cost

Highly affordable for startups, entrepreneurs and small business owners.

Overall rating : 4 / 5

ClickFunnels in short, is a cool sales page builder that doesn’t suck. It is powerful and easy to use with numerous ready made templates ready to use.

Why ClickFunnels for eCommerce?

Based on the image above, that’s the typical sales funnel for an eComemrce website.

But there’s a little problem.

In today’s world, there are hundreds or thousands of businesses just like you. This means that you are competing with every one of them, regardless of the size.

Instead of sending website visitors directly to your sales page, you use ClickFunnels to do the ‘selling’ instead.

Here’s how a sales page on ClickFunnels looks like:

Should I use ClickFunnels for eCommerce?

There are two parts to this: Yes and no.

Here’s why.

ClickFunnels for eCommerce?

Everything about ClickFunnels right here for your decision

Yes
- Wants to build sales pages without touching a single line of code
- Have little or no coding skills at all
- Looking for an all-in-one marketing tool to boost eCommerce sales
- Looking for a simple sales platform with little or no learning curve
No
- Not willing to fork out $97 per month (ClickFunnels is a paid tool)
- Looking for a much affordable tool
- Don’t mind a higher learning curve
- Have some knowledge in coding
Conclusion:

ClickFunnels is a great tool for eCommerce—and undeniably one of the best I had personally used. I recommend ClickFunnels for eCommerce websites (and business owners) who are constantly looking for ways to boost their sales.

How to get started with ClickFunnels?

Okay. Let’s say you are 100% confident in using ClickFunnels for eCommerce (good for you, by the way).You can get started right here by clicking on this link.

But wait!

What if you are unsure and undecided if ClickFunnels is the right one for your eCommerce business?

ClickFunnels comes with 14 days free trial which you can use at no cost to you and cancel at anytime!

What are you waiting for?

Get started with ClickFunnels today and join over 100,000 entrepreneurs and business owners around the world!
August 2, 2024
Blogger’s Choice: Thrive Architect vs Divi Theme for WordPress Website Building
This post is designed for bloggers only. If you are a web developer and deciding between Thrive Architect or Divi Theme, click here to read this post instead.

When it comes to Thrive Architect and Divi Theme, which is the best WordPress drag and drop builder for bloggers?

The answer varies depending on individuals — but for me, I still prefer Thrive Architect. But hey, let’s give both the fine WordPress tools a chance to showcase their worth, shall we?

Back to Basics: What is Thrive Architect and Divi theme?

Thrive Architect and Divi theme are two WordPress tools that are used by bloggers around the world in building beautiful landing pages, WordPress homepages and blog posts.

While WordPress is the most popular CMS in the market, it requires heavy coding (HTML and CSS skills) to create beautiful websites.

And if anyone talks about Gutenberg, I was having a freaking hard time with it when I was using it two days ago to design my new homepage (check it out here).

Believe me, I was feeling like this (no joke!):

via GIPHY

Okay, I got to admit that I am like a spoilt brad thanks to both Thrive Architect and Divi theme.

– Reginald Chan –

Again, I have no issue with Gutenberg but I will NOT recommend it to anyone who are serious in building WordPress pages or content … because it’s freaking confusing!

The Summary: Thrive Architect vs Divi Theme

So, you might be rushing and you are not planning to stay more than 10 minutes in this post (even though I hope you will), scroll below to get the summarized comparison between Thrive Architect and Divi theme.

Thrive Architect

WordPress Page Builder Designed for Online Business Creators

Pros
- Instant drag and drop editor
- Front-end editing (what you see is what you get)
- 274 beautifully designed and 100% conversion focused landing page templates
- Pre-built conversion elements to replace dozens of plugins
- Customizable buttons, testimonials, countdown timers and lead generation forms
- Easily create high converting landing pages
- Build effective sales pages without coding knowledge
- Integration with major third party software and programs
- 100% mobile responsive and AMP ready
Cons
- Slight learning curve
- Slightly expensive if you are managing multiple websites
- No live chat support (just forum support)
Conclusion for Thrive Architect:

Thrive Architect is a simple to use, WordPress page builder that allows you to build customized WordPress designs without coding skills. The single biggest advantage using Thrive Architect is that your website will not turn out gibberish when you uninstall or delete Thrive Architect.

Divi Theme

Is this the ultimate WordPress theme and visual page builder?

Pros
- Real time design
- Easily customize anything and everything on the page
- No coding skills required
- 48 different content elements to choose from
- Responsive editing and mobile ready
- Over 30 pre-made demo and elements ready to download
- Yealy and lifetime plans available
Cons
- Uninstalling or deleting the theme/plugin will break your WordPress website
- Impact website loading speed
- Not recommended if you are using shared or cheap web hosting (resource heavy)
Conclusion on Divi Theme:

Divi Theme is an interesting WordPress page builder especially for developers. The lifetime plan is great for cost saving, and which is a great choice for agency level and WordPress freelancers. The only downside using Divi Theme compared to Thrive Architect is your website will break if you uninstall or delete Divi Theme.

Question: Why should I use a WordPress builder instead of Gutenberg?

The answer is simple. Gutenberg is buggy and the learning curve is crazily high!

Don’t just take my words for it. I recommend you to try either one of these drag and drop WordPress builders, and then compare with Gutenberg.

I’m sure you will see the differences.

Take a look at the infographic below by WebBuildersGuide.com that discusses on the advantages using website builders:

There is no denial that there are many advantages using website builders for your website (or for your client’s).

Discover the top 10 drag and drop WordPress builders for 2019

While I see enormous advantages using Gutenberg in the near future, it is still far from perfect and if you are looking to create the best WordPress design, there are more options compared to Gutenberg.

Thrive Architect vs Divi Theme: Which is the cheaper option?

Pricing is always the most sensitive part for everyone. Let’s dive down and see what they have in store for us, shall we?

5.0

Thrive Architect

Thrive Architect is an intuitive drag and drop website builder that is not only easy to use, but highly compatible with bloggers.
- $67 per website
- Lifetime updates
- Unlimited features and usage
4.3

Divi Theme

Simple pricing structure that is right for both bloggers and website developers. Slight learning curve but it is still one of the most popular plugins around.
- $89 per year or $249 for lifetime access (one time payment)
- Unlimited usages
Now, with that being said, Thrive Architect is much cheaper if you are going for year on year basis.

However, if you are using for multiple websites, Divi theme is a much better option due to unlimited usage and lifetime plan.

Which is the best drag and drop builder for bloggers?

Which is the best WordPress builder for bloggers?

The answer varies—and if you are looking for my answers, here’s what I think.

“Thrive Architect and Divi theme are two of the best website builder tools for bloggers. However, I still prefer Thrive Architect (hands down) as it is super intuitive and don’t affect website loading speed!”

– Reginald Chan –

This is the exact reason why I choose Thrive Architect over Divi theme any time of the day:

Here’s a bunch of things I can do with Thrive Architect:
- Fluid drag and drop editing feature
- Zero coding skills in developing a website design
- Massive design library for elements (over 274 designs)
- Super fast loading speed
If you are having a tough time trying to decide …

Then this question is going to help you. Period.

How much are slow, lazy editors costing you? (if you value your time)

Thrive Architect is build for bloggers and website owners who cherish the importance of website loading speed.

In this competitive world, there is absolutely the needs of having quick implementation (Thrive Themes calls it “Rapid Implementation”) especially in building website designs, landing pages and blog posts.

At the end of the day, bloggers should focus on using a WordPress builder that allows them to create the most effective website design with the least work and time required.

Thus, the turn over time can be speed up and you can focus on creating more valuable content instead!

If you want to learn more about Thrive Architect, click here to see it in action (and to get the best Thrive Architect discount 2019).

Are you a blogger? Leave a comment below if you are using either the Thrive Architect or Divi theme!
August 2, 2024