One of the most important aspects of a successful business is having a well-designed and highly functional website. If you are currently looking for a web design company that matches your needs then this can sometimes take time. This is a decision that requires your patience and research, as you want to pick a design company that can help you succeed. If you don’t know where to start then you have come to the right place.

Here are 5 qualities to look for when hiring a web design company.

Experience In Your Industry

First of all, one of the main things to consider when hiring a web design company is their experience and any experience that is relevant to the industry your business works in. If you are a catering business, and a web design company you are checking out have only done websites for funeral homes for example, then their experience is limited and not compatible with your company. You want to hire a web design company that you can have full confidence in and experience will play a huge part in achieving this. You can narrow down your options by including companies that have experience in businesses like yours. This will save you a lot of time going through companies who seem like great options until you realise they have never worked with a format before that you need. This may seem harsh, but web design companies who have created similar websites will be able to produce something more sophisticated and on a much quicker timeline than those who have not. The bottom line is that your best bet is to use a designer who has worked with businesses just like yours. 

A Vast Portfolio

Whatever company you want to hire, you should always check out examples of their previous work and ask to see their portfolio. The portfolio does not need to be flashy and exotic, it just has to be neat, practical and well-designed. A good example of what a portfolio looks like comes from this website design company in Toronto, you can see that their portfolio is vast, unique and clean. It can be tempting to hire web designers who are new to the game, however, the risk of using a startup web design company is that they do not have a track record or experience. On the one hand, you might get lucky and find a new talented designer who can nail your brief, but on the other hand, you risk working with an amateur who over promises and underperforms. Hiring someone with a vast portfolio is a surefire way to get the website design you want. Asking a design company for examples of their work helps you to see what their style is like, how they typically layout pages, and how they create an aesthetically pleasing and functional website.  As a rule of thumb, if a company has an impressive collection of previous work, this tends to be a good indicator that the company can create something fit for your needs. 

Appropriate Pricing

Another key aspect to consider when hiring a web design company is how much they charge and whether this fits within your budget. Before you start to research your options, it is a good idea to set yourself a budget. This will help you to narrow down options too, as you can rule out anything that is way out of your budget range. Also, it will prevent you from overspending as you will have a good idea in mind as to how much you can spend. While there are a lot of factors to consider, money is one that you can’t avoid having to think about. So, when looking to hire a web design company you need to get an exact idea of what they charge for their services and what services they can provide. Ask the company to spell out where the charges go, how long they expect to work on your website and any other questions you have. The more information you have on where the money is going, the better, as you can ensure you get the best value for your money. The main takeaway here is that you need to stick to your budget and get your potential design companies to prove that they are worth what they charge.

A Good Reputation

Another key quality to look out for when hiring a web design company is a good reputation. You must take the time to research your options thoroughly and look for previous customer testimonials and reviews. You will be able to get a fuller idea of what a company is like based on their reviews, so take the time to go through them and try to cross-reference reviews over multiple websites so that you don’t fall victim to believing fake reviews. If a company continuously has good reviews, then you know that chances are they are going to be a reputable company that can help you out. If a company is offering you really cheap rates, definitely be sure to check out their reviews because often if it seems too good to be true, it is. 

Expansive Knowledge

When considering and talking to your potential web design companies, it’s important to ask about their knowledge. You will need them to be able to explain to you in simple terms their methodology, strategy, timelines, milestones and more. If a company seems like they are being vague on these details this could be a warning sign that they do not know as much as they are making out. Additionally, if they find it hard to explain these components to you then working together on a long-term project could be difficult. On the flip side, if a company can answer your questions in detail and provide easy to understand explanations and information then this is an indicator of a company that knows what they are doing. The saying ‘knowledge is power’ is perfectly apt in this situation as the more expansive their knowledge, the better your website will be and this is what will give power to your business. 

So there you have it, five of the most important qualities you need to look for when hiring a web design company. Whether it is for business or a personal page, you want to have full confidence in your website and hiring the right web design company will allow your website to thrive.

Whether you have an online store or offering IT services, you must know how to measure revenue and conversions from SEO efforts. In most companies where the business’s success is mainly tied to income and conversions, people ignore the importance of monitoring SEO success. 

Measuring SEO success can vary depending on your business type, goals, and audiences. However, some generic tips that any business owner can use to monitor the success of SEO. In this blog, we will reveal some valuable tips to keep an eye on your SEO efforts.

Let’s Have A Look At All The Tips.

1. Look For Organic Traffic.

For newbies to this term, organic traffic is the traffic coming from searches, and that’s the traffic you can increase using sound SEO strategies. As you work on improving search engine rankings for a particular keyword of your site, the organic traffic on your website from the keywords will increase.

Check out the keywords your website is currently ranked for using your website’s Google Search Console tool. Apart from this, marketing efforts can extend your brand’s awareness and improve organic traffic through branded search terms. 

2. Website Bounce Rate.

The bounce rate of your website is the total percentage of people who visited your website and then left (bounced) without making a purchase or waiting for some time. If this is the case for a particular keyword search, your page may not come in search results again for that specific keyword search. 

If your website’s bounce rate is high, the carrier may not be viewed as relevant to a person who finds it using a keyword search. 

3. Determining ROI.

Make sure to track the monetary value of conversions to determine the ROI of your SEO efforts. Suppose you are only measuring a new customer’s initial purchase and not considering the future purchases. In that case, the customer can inaccurately calculate the actual return you are receiving on your SEO investment.

4. Keyword Rankings.

Knowing how much effort you need to put to rank is important. And for that, make sure you analyse the ranking of your domain on main targeted keywords before starting to work on your SEO strategy.

Also, during the process, you would need to track search engine rankings of your domain on targeted keywords every month to analyze how your SEO efforts are paying off.

This is because the keyword rankings fluctuate throughout a day, week, and month. And tracking could help to understand what is bringing improvements over time, and what more and less needs to be done.

5. Pages Per Visit.

Pages per visit are the metric you need to keep track of and your visitors’ time on site. Pages per visit can be an indicator of how people find information and navigate your site. 

You need to keep relevant content on the top of the website to make sure people visit your website and take action like making a purchase or reading a blog. Yes, people scroll, but some people don’t, and it takes just a few seconds to turn someone OFF. Make sure you have unique content above the fold, not just an image.

6. Session Duration.

Session duration is how much time, on average, someone spends on your site. To increase session duration or make people spend more time on your site, make sure you have placed unique content when they click through to your site. 

This is an excellent metric for determining whether your website’s Meta titles and Meta descriptions are well written and website pages are optimized for the correct keywords and phrases.

7. Traffic Quality.

When you are getting much irrelevant traffic on your site, it will not help you in any way. Measure the quality of traffic, and you need to do a more careful analysis. Metrics you can use to know the quality of traffic:

• Pages per visit
• Bounce rate
• Duration of the average visit 

If you find that the average number of pages viewed per visit, the average time visitors is low, and the site’s bounce rate is high, there is either an issue with your website or the quality of traffic your keywords deliver.

8. Alexa Ranking.

Whether your site ranks in the thousands or the hundreds of thousands, the ranking is still a relevant factor to determine the site’s ranking. 

Alexa Rank shows how a website is ranking taking into account all other sites. Alexa ranking is a great KPI for benchmarking and competitive analysis.

9. Goals & Conversions.

Set your in Google Analytics to track form fills, downloads, and other CTAs of your site. Start tracking the metrics on where the traffic is coming and the frequency of its conversion. You can measure the number of visits to a page and then optimize the page based on the data. 

10. Click-through Rate (CTR).

Your CTR(click-through rate) from search results to a particular page can give you insights on how you’ve optimized your website page title and meta description. Use Google Search Console to find this data.

The average CTR on paid search ads is around 2%. Anything over 2% is an above-average CTR, and a high CTR indicates that you are targeting the right audience through your ads.  

Conclusion.

Google’s algorithm is constantly changing, and the old-school SEO strategy might not give you the result you expect from your SEO efforts. You can track SEO success using the above tips and get the maximum value from your SEO strategy.

Developing a website is not as scary as it was before. WordPress allows users with no technical background to build websites. Simple ‘drag and drop’ options will help you build an intuitive website from scratch. Most websites in the market today are built by individuals with zero developer knowledge. 

Although web development is a bonus skill when designing websites using simple tools, you can still build a perfectly functioning website all on your own. All the best WordPress reviews show how convenient and quick it is to build a website on this platform. 

How to Build a WordPress Website 

Building a website without a developer will help you save on costs and time. You’ll also be able to recreate your vision without any challenges. There are numerous advantages of taking charge of your website development. 

If you want to build a responsive website without the help of a developer, then here is a step-by-step guide to making the process easy. 

Choose a Domain Name

Take your time when selecting a domain name. Avoid the common mistake of using a word that translates to something funny or vulgar in another language. Dive into research and use domain name generators like Namecheap or Domains Bot for some extra help. Keep your domain name short, memorable, relevant, and unique.  

Buy a Web Hosting Plan

Your website requires to be hosted on a server. You can choose from three server plans based on your needs – shared hosting, VPS, and dedicated hosting. Shared hosting allows you to share the server with other sites. 

VPS or Virtual Private Server gives you a set amount of resources such as RAM, disk storage, and CPU. A dedicated server gives only you complete control and access to the server. It is the most costly out of the three. 

Install WordPress

You can install WordPress manually, but your hosting provider most probably offers an easy WordPress installation option. Mention your domain name and add a password to manage your WordPress site. 

Choose Your Theme

Themes are website layouts that change the visual aspects of your website. You can choose from thousands of themes on WordPress or third-party themes. Themes are customizable and allow you to add color schemes, text font and size, media files, menu buttons, etc. 

Design the Website and Add Content

You can attach posts or pages to your WordPress site. Posts are perfect for blogs that you regularly add in reverse chronological order. Pages refer to static pages like About, Services, or Contact Us. 

Install Plugins

Plugins provide a wide variety of customizability for your website. You can use plugins to add E-Commerce functionalities, SEO optimization, security features, etc. there are around 49,000 free plugins that WordPress offers. You can also opt for third-party plugins. 

Launch Your Website

If your site is ready with all the proofreading completed and layout checked, you can click the ‘Coming Soon Active’ link at the top of the dashboard. When you scroll down, you will find the ‘Launch your site’ button. Click on it, and your site is now live. 

How easy was that? WordPress makes the entire process user-friendly so that you don’t need to hire costly developers, especially if you have a tight budget. Read the best WordPress reviews to understand why WordPress is the best site-building platform you can use. 

User-friendliness is a term that should never be overlooked when it comes to websites. It should remain one of the ultimate goals you should adequately look into when designing your website. It is not about how fancy your website is. You can have a beautiful website with beautiful graphics and designs; however, if the website proves to be a maze to navigate, then the website could be of no greater use.

Creating a user-friendly website carries as much weight as creating a website with a unique design. Most website owners now understand the essence of creating a user-friendly website. However, most of them do not know some of the features that they should be looking at when determining if their website is user-friendly or not. This article explains some of the key features you should look at when checking if your website is user-friendly.

What It Means by A User-Friendly Website

Website usability refers to the ease of using a website, from reading the website content, navigating through the website, completing a task on the website, making a purchase, selecting a product on the website, successfully loading a page. All these are the elements that refer to the usability of a website.

An important concept that relates to website usability is Accessibility. It focuses on the skills and limitations of your potential website visitors and how they impact how your visitors use your website and consume the website content. For instance, how someone with a visual impairment uses a website is not similar to someone with how someone with proper eyesight will use the website. These are some of the things that you need to put into consideration when creating a user-friendly website.

Why User-Friendliness Matters to Your Website

A user-friendly website stands head and shoulder above all other websites. The more user-friendly a website is, the better chance it stands to get more visitors to engage with the website and learn. It will be pretty hard for a user to shop through your eCommerce website, sign up for a program or read your blog articles if the user cannot figure out how to complete these actions or the user gets frustrated in the process of completing these actions.

From the accessibility point of view, it is not about thinking about a few users with different abilities. The thing is, when you aim to make your website more accessible, you are doing everyone a favor. What is good, user-friendly, and accessible to one category of users will also benefit all your other visitors.

Determinants of a User-Friendly Website

1. Mobile Compatibility

The number of smartphone usages has significantly increased in the recent past. A great majority of the world is now using mobile devices to access the web. This trend has had a significant impact on websites. The traditional websites that were not mobile-compatible have become almost irrelevant in today’s era of mobile usage. Although many industries have mobile-friendly websites, some industries are yet to realize the significance of a mobile-compatible website to its users.

Ensuring that all your visitors have a great experience, regardless of what type of device they are using to access your website, is very important to your business. If your website takes too long to load on mobile devices or has some compatibility issues, then your website visitors might leave the website and use your competitors’ websites. At this point, you notice how much weight a mobile-friendly website will have on the general success of your business and your website.

Apart from having significant advantages to your users and driving in more traffic, mobile-friendliness also improves your search visibility, enhances user experience, increases lead generations, and improves brand identity.

So, how can you tell whether or not your website is mobile-friendly? That’s pretty simple. You can determine whether your website is optimized for mobile devices by checking whether the website scales to display content that fits even smaller screens. The simplest way to check whether your website is mobile-friendly is by using Google’s Search Console mobile-friendly test. You need to paste your URL into the search bar, and you are done.

2. Website Accessibility

According to the World Wide Web Consortium (W3C), “the web is fundamentally designed to work for all people, whatever their hardware, software, language, location, or ability. When the web meets this goal, it is accessible to people with a diverse range of hearing, movement, sight, and cognitive ability. When websites, applications, technologies, or tools are badly designed, they can create barriers that exclude people from using the web.”

A good website should be accessible to all categories of people, including those with visual impairments, the old, and the disabled. Usually, these categories of users will use screen users to access your websites. You must make your website available to all users by adhering to the 508 website accessibility guidelines.

The W3C has provided clear and extensive guidelines that you can follow to ensure that your website is accessible to all individuals.

3. Website Security

Just like having your car get safety approval, you also need to perform a security audit for the safety of your users. A secure website is a user-friendly website. Today, the issue of website security should be taken seriously. This is following the recent surge in data breaches that target small and big businesses. There is no point in running an insecure website that could easily compromise the users’ data.

To ensure that your users’ data remain safe and secure on your website, you will have to put in place proper security measures and protocols. The SSL certificate has been a great player in matters about website security. To ensure that your website is safe from the ill-work of hackers, you will have to buy SSL certificate and install it on your website.

The SSL certificate is an encryption tool that protects the data transfers that happen between your users and your browsers. The certificate converts raw data into the gibberish and indecipherable format. It will be useless for an intruder to access encrypted information.

So, how do you know whether or not your website has an SSL certificate? You will have to check the URL of a website. Generally, a website with an SSL certificate will have its URL starting with HTTPS and a padlock symbol next to it. A website without the certificate will have its URL starting with HTTP and would not have the padlock icon. To ensure that your website users are protected from security vulnerabilities, you must acquire and install the SSL certificate on your website.

4. Fast Loading Speeds

Loading speeds and website user-friendliness are birds of a feather that must always flock together. You can not mention one and leave out another. Most web visitors will show a great sense of satisfaction to those sites that load quickly. Their intolerance will begin to manifest in bold when a website starts taking too long to display its content.

Most web visitors prefer websites that load faster. This explains why websites with incredible loading speeds are associated with low bounce rates. To make your website more user-friendly, you will need to reduce the loading time to the utmost 5 seconds. You can use page speed tools such as Pingdom and Google PageSpeed Insights to determine the speeds of your website.

5. Effective Navigation

All the content on your website should be easy to find. The website should have clear calls to action and navigation bars that will direct your users to move from one point to another. You should adequately silo your website to determine its navigation. The most important thing here is to ensure that your users find what they are looking for. If it is an eCommerce website, they should have an easy time going through the entire purchase and payment procedures.

6. Well-Organized Website Content

This last bit takes more than just a tool to create a user-friendly website. You should ensure that your web pages, content, and resources on your websites are well-organized. After that, your website will qualify to be termed as user-friendly. You should ensure that you adhere to the 3-click rule where your web visitors should not be allowed to make more than three clicks before they find what they are looking for. A well-organized content will impact your users’ experience and help create an excellent website impression that can help build a reputable brand.

Conclusion

Having a user-friendly website will significantly impact the success of your website. A user-friendly website will provide a seamless user experience to web visitors and improve the chances of your website’s success. As you think about designing a website, always have your users in mind. This article has clearly explained some of the considerations you should make when determining whether your website is user-friendly.

The ramifications of choosing the wrong auditor can have a profound effect on your business. The best-case scenario is you’ll manage to work for years to correct your mistakes. The worst case is the auditor will leave you vulnerable to massive penalties and legal issues that could run your accounts dry. That’s why it’s imperative to make this decision wisely.

Below are some of the key factors to consider when choosing an auditing professional or firm.

Qualifications

The firm you choose to work with must have credentials proving they have undergone the necessary training and are certified by the relevant board. The Sarbanes-Oxley Act of 2002 requires all companies auditing public businesses to be registered by the Public Company Accounting Oversight Board (PCAOB).

Hiring a firm that’s under the oversight of PCAOB comes with many benefits. First, it’s a show of credibility, which is good, especially when the Internal Revenue Service is going through your books. You really don’t want the investigators to find out that you’re even working with crooks.

Secondly, an auditing firm that has gone through the hassle of getting registered is probably serious and transparent about its business operations, meaning your books will be in good hands. 

Such auditors are constantly appraised to the ever-changing tax and auditing regulations. They’ll utilize their knowledge to ensure your accounts meets all legal requirements.

Experience

An experienced auditor is a valuable asset to your business. Although these professionals are likely to charge higher fees, the knowledge, quality, and efficiency they bring to the table are unparalleled.

In your meeting with the company, ask them how many years they’ve been operating. Inquire about some of their previous and current clients. Look up the clients and see whether they’ve had any unfriendly encounters with the taxman.

Depending on the specific auditing problem you’re in, it may be vital to ensure the firm you’re hiring has experience in your industry. This is really important since certain regulations change based on the industry in question, i.e., is your company under not-for-profit, government, or public company regulations? Let the auditing firm show their track record.

Reputation And Reviews

Testimonials and references go a long way to tell you how good a company is doing its business. 

There are two ways of getting these testimonials. You can ask the company directly about their other clients. Proceed to contact the clients and ask about the quality of services they receive. This option is as straightforward as it sounds, but it might not be very reliable. Why? Rarely will a business give you contacts for a client they hard a rough relationship with. And that’s why you cannot overlook option two.

Conduct your own research to determine how reliable the firm is. This is where business review websites like Yelp and google my business come in. You will find independent reviews that can paint an accurate picture of how it’s like working with the firm on a daily basis.

You could also tell the reputation of a firm by looking at their honors. Have they participated or won any auditing/accounting awards? 

Size Of The Firm

Proper auditing takes a lot of effort and time. When IRS notifies you of an imminent field audit, the whole process becomes even more complicated. The Effective Audit Experts – Tax Shark explain that full-blown IRS field audits are rare, but they do happen, and they can put a business owner under immense pressure. In such situations, it’s imperative to hire a firm with the necessary capacity to handle your workload and keep you off the IRS radar.

A sizeable firm also adds value to your business. They’ll handle your accounting with efficiency to smoothen your business operations and adherence to the law. Sadly, big audition firms also charge higher fees.

Use Of Technology

Working with accountants that have embraced auditing technology is beneficial in various ways. For starters, it makes the auditing process more efficient. Tech can digest tons of data and produce accurate results much faster than traditional auditing techniques. This leaves you and the accountants with sufficient time to scrutinize the results and draw any anomalies that could be affecting your business.

Some of the latest auditing software are also developed to provide useful insights for better decision-making.

Tech-based auditors are very useful, especially to businesses that store their data electronically. They can even perform virtual audits and communicate their results and findings without interrupting the regular office operations.

If your business is still using traditional accounting techniques, good auditors will scale down their technology to address your unique needs.

Customer Service

It’s good for businesses to stick to one auditor for as long as possible. However, this is only possible if you hire a good and reliable firm. One that is helpful, friendly, and responsive. 

For this reason, experts urge businesses to interview potential auditors in person. Take note of how they handle your questions and concerns. Check how accessible the senior employees are. Look around their offices and see whether they have sufficient capacity to handle your needs.

Fees

It’s okay to shop around for the best deal but keep in mind that you’ll always get what you pay for. Ideally, the auditor’s fees should be the last thing you consider since saving a few bucks is nowhere as important as ensuring your business gets accurate and reliable services.

If you have a limited budget, you are free to make several compromises, but do so carefully. For instance, you can opt for a smaller auditing firm since they usually charge less when compared to established auditors. Tech-based auditing may also be a reasonable trade-off if it’ll help you save a few dollars without hurting the services rendered. 

Do not compromise on crucial factors like knowledge, experience, accreditation, and reputation/reviews.

Good auditors do more than just helping your business comply with legal requirements. They’ll generate valuable insights from raw data to help you make accurate and beneficial decisions affecting your business. Think of them as business partners.

Let’s face it, in the twenty-first century, almost everyone with a business has a website and social media to match. Now more than ever, people recognize the opportunities that an online presence can provide. Regardless of whether you’re a business novice or relatively seasoned in the digital marketing space, you’ll likely be aware of how important exposure and brand building are to your business’ success. The thing is, with so many websites in existence, it’s difficult to get noticed. To make the most out of your digital assets, getting your website a higher search ranking is essential- but what’s the best way to go about it? Though advice will vary from person to person, some basic needs should always be met. Curious as to which tips take the top spots? Here are 6 effective tips from the pros to make your website rank higher.

Try Blogging

Though musing about your day or showcasing pictures of your breakfast might seem like anything but groundbreaking content, for most brands blogging is an excellent way to organically increase website visits. This is because bloggers usually amass a loyal following and have an easier time naturally incorporating internal and external links. The higher the frequency of the posts, the higher the generated traffic. Blogging is a great strategy for building your website because it allows for almost unlimited content potential. All the while, it appeals to current and potential customers, as well as the all-important social amplifiers.

Focus On What Sets You Apart

In an oversaturated online market, going with the herd can be a very bad thing for the success of your website. If you are a mid to small-sized business, you likely won’t have the resources to appear in a top spot in broader searches. The less specific a keyword or offering is, the smaller the chance you will find success while engaging with it. The reason being, if your focus is too vague, the potential for competition skyrockets. By concentrating on what sets your website, product, or service apart, you will increase your rankings tenfold. Let’s say you own a water bottle company; if you focus solely on using keywords and content related to water bottles, your product will be easily buried. By switching the primary focus to your environmental initiatives, health benefits, or another unique feature that only you offer, you’re far more likely to rank high up in a more specific search group.

Use Varied Content

Content marketing is a concept best implemented in a variety of formats—basically, the less formulaic your content, the better. Most digital marketing experts will agree that though keywords and writing-based content are extremely important for optimizing search engine results, using images and videos in new and interesting ways will help keep your content exciting, eye-catching, and fresh. In addition to this, tags and metadata on pictures and videos can help to further boost your website’s rank when used correctly. By using keywords in conjunction with visual aids and things like eye-catching infographics, you’ll be moving your web page up the ranks while capturing more eyes and prolonged website stays.

Build Your Network

Algorithms and other web tools are useful and effective, but technology is not the only way to ensure your website ranks high among others. Though it can be tough work, building your network and attracting links from top-quality sites is one of the best ways to increase your company’s rankings and overall exposure. This is something that takes a little more time and groundwork than normally seen on the internet. However, if you start to build relationships with publishers, webmasters, and bloggers, this sweat equity will be greatly rewarded in the long term. Taking care to reach out personally can help grow your brand and website exponentially and place your content in front of entirely new audiences.

Keep Up the Pace

The world of e-commerce and marketing is a pretty fast-paced environment, and your website needs to be up to the task. You may be doing everything right, but if your website is slow or unresponsive, you can kiss a high website ranking goodbye. To curry favor with search engines and customers alike, keep your website up-to-date and well maintained. The functionality should be flawless across any device and platform to capitalize on any traffic earned. If you’ve spent time and money on great content and even better goods or services, you are doing yourself a major disservice by not optimizing your website for speed and efficiency.

Click-Throughs is Key

So you’ve managed to rank high enough to get noticed on a search page- now what? In order to get high and stay high, any savvy company should be concentrating efforts on increasing their CTR or click-through rate. Unsure of what click-throughs are, exactly? Consider this: every time someone chooses to explore your web page as it appears in their search results, you’ve successfully garnered a click-through. These are important for several reasons. For one thing, the main way a business generates sales is through its website. This means that increasing CTR boosts the potential for sales. Additionally, the more search engine users click on your website whilst in the middle of a particular search, the more relevant your page is deemed, and the higher your website will rank. Make sure that your metadata is relevant and clear and that your titles are short and emotive to really make them pop.
There you have it, some of the most effective tools for leveling up your website’s ranking. While the list may not be exhaustive, these tips are ones that marketing pros will never overlook. From highlighting and celebrating your differences to creating interesting, creative content- there are many things you can do to ensure your website resonates both personally and in the online space. Remember to never take basics like website functionality for granted, and always strive to create authentic, engaging copy. By employing a mix of tried and true strategies and never settling for anything less than the best, your website, brand, and business will thrive and climb up the ranks in no time at all.