Category: Strategies

Cross-channel marketing is becoming increasingly popular in the business industry. Almost every corporate company has incorporated this strategy to boost its revenue. Since this strategy is primarily based on customer engagement and retention, it has shown noticeable increments in ROI values and sales. Although this is a widely known strategy, many people and companies are still trying to figure out what this kind of marketing strategy exactly is and how it can be implemented into their systems to increase the return on investment of their business. If you are one of these people, here’s a simple guide to help you understand what cross-channel marketing is and how it improves the ROI and revenues of a company.

Cross-Channel Marketing Explained

Cross channel marketing is a customer-centric marketing approach that consists of personalization features to target every customer individually. It utilizes the numerous channels available today through the internet to reach millions of people every day. One of the best features of this model that attracts customers is its consistency in promoting your brand and its products. Whether it is digital marketing platforms like Facebook, Instagram, Twitter, or Snapchat, or mediums like texts, emails, web, and apps, this strategy makes use of every resource available to reach the maximum number of people.

Cross-Channel Vs. Traditional Marketing Strategies

Traditional marketing strategies can include television advertisements or print ads in newspapers and magazines. As compared with digital marketing strategies, these traditional advertising methods seem wildly ineffective. While digital marketing reaches millions worldwide, traditional methods can only reach local consumers. In addition, digital marketing strategies consist of different methods to increase customer engagement. In comparison to single and multi-channel marketing, cross channel marketing strategy is considered the most effective out of these. While many people assume these two strategies to be the same, it is pretty different. Although both strategies use multiple advertising channels to promote brands, multi-channel marketing isn’t linked together like cross-channel marketing. This networked system ensures maximum customer personalization, which is essentially the number one consumer demand these days.

Effective cross-channel marketing can look like this: your website is visited by a customer who views certain products but leaves the website without purchasing. This will be followed by an automatic personalized email being sent to that individual, targeting specific products they were interested in. This process not only increases your chances of making a sale but also increases a positive customer experience.

How It Improves ROI

The trend shifts over the last decade have converted businesses to be completely consumer-driven, depending mainly on customer engagement and retention. This is why cross-channel marketing is a hit these days, as it focuses on customer needs individually. While older marketing techniques would target a general demographic and use targeted ads for a large population, modern cross-channel methods use innovative technology to identify individual preferences and target ads according to those preferences. This, in turn, increases the sales and generated revenue and gives a high return on investment for many businesses. Here is how this strategy improves the ROI of a business.

1. Ensures Brand Consistency

Cross-channel marketing ensures brand consistency over a large number of platforms to send a good message to your customers. Millennials, especially now, expect companies to remain consistent across all their marketing channels. So whether it’s your brands’ principles, content strategies, or customer communication tone, every factor needs to sync with the message you want to send out. Moreover, consistency promotes your brand image as well as standard of quality.

2. Optimizes Marketing Funnel

Optimizing the marketing funnel is the key to improving the ROI for your business. The best way to do this is through cross-channel marketing, which uses contextual messaging to optimize the funnel. It also helps create a seamless user experience that enables customers to move across marketing channels easily. Moreover, you can easily target and re-target consumers by linking channels together. Automation is the future, and cross-channel marketing uses this feature to improve marketing return on investment.

3. Improves Customer Experience

About 90% of marketers use personalization features to ensure customer appeal and increase their marketing efficiency significantly. As compared to general advertisements, personalized ads have a much higher chance of customer engagement. Surveys show that around 45% of millennials claim to become loyal customers of a brand if their shopping experience is personalized. In simpler words, effective marketing strategies need personalization, which cross-channel marketing provides, increasing ROI.

4. Provides Significant Data

Cross channel marketing provides you customer data from numerous platforms to help you identify your brand’s most engaging content and use it to benefit your marketing process. This strategy can help you gain valuable information and insights about your customers and their preferences. Moreover, certain advertisements are proven to be more engaging to specific customers than others. To identify this type of ad content, you need to make use of cross-channel marketing campaigns. This way, you can better connect with your audience, improve customer retention, and generate revenue.

5. Increases Brand Exposure

This type of marketing strategy will ensure that your competitors can find you on any platform they want to. It will not only effectively promote your business across different social media platforms but also conventional mediums. Your brand exposure is automatic when using this strategy, which naturally increases brand awareness and provides a solid customer base.

6. Provides Multi-channel Attribution

ROI is directly affected by customer experience and customer engagement, and cross-channel marketing takes care of both. Rather than a periodic email or advertisement every few months, a cross-channel strategy regularly sends engaging, targeted ads and messages to your customers; this not only increases customer engagement but also helps build trust with your consumers.

Cross channel marketing is considered the future of digital marketing strategies now. Its highly effective method ensures maximum customer engagement, brand recognition, and customer retention. Moreover, by effectively incorporating this strategy into your marketing plan, you can improve your company’s revenues and return on investment. Because of the numerous benefits of cross-channel strategies, companies benefit greatly when implementing this plan in their business structure and obtain a loyal customer base.

Your SEO share of voice is the percentage of times your company, product, or brand shows up within search results. If your share of voice is high enough, you’ll rank on page one and capture the majority of traffic from searches related to your business.

The greater your SEO share of voice, the more positive impressions you make with prospective clients browsing for goods and services similar to yours. If it’s low or nonexistent though, you’ll miss out on attracting new customers who may well be interested in what you have to offer.

How can you raise your SEO share of voice? Here are 4 tips.

Improve The Quality of Your Content

The quality of your content is one of many factors search engines use to gauge how relevant you are to a given query or demographic group. It definitely plays a role in factors used to calculate your SEO share of voice results. For example, if you’re selling women’s shoes and your site doesn’t have any user-generated content (UGC) about it, then that would make you less relevant for terms pertaining specifically to women’s clothing or fashion items.

Most sites have a mix of user-generated and company-created content. For example, if you’re selling women’s shoes online, your site should have product pages with technical specifications, models pictures, and maybe even videos of users wearing it in action. If something exists on the Internet about your business or brand that doesn’t currently exist on your website, integrate it into your site’s content so you don’t lose potential customers to sites that do.

Try to write about a topic an industry expert has written about before. Since Google believes it’s already presented high-quality content about a topic (the authority piece), it won’t be as impacted by duplicate content as much as it would if someone without previous credentials were writing about the same thing. 

Build An Optimized Landing Page

If you have locations in various parts of the country or world (or even beyond), there’s no reason why these physical locations should each need their own separate website for SEO purposes. The technical details behind how this works vary depending on which search engine you’re using, but the general idea is that you create a single landing page that has links to all of your physical locations (on the same domain) with their respective addresses.

This helps with SEO because when people search for “local businesses” or variants thereof, they’re more likely to find both multiple results on local searches and location-specific results. For example, if someone in Houston searches for “Italian restaurants,” then one travel service’s website won’t appear over another just because it happens to be located closer to the user. With these sorts of changes in place though, there will be cases where two competing companies have hubs within minutes of each other – and yet only one appears higher up in those rankings. This also allows users searching via smartphone from their local region to easily find your company.

Optimize Your SEO For Mobile Devices

The majority of all online users now access the internet through their smartphones, and that number is growing day by day. What’s more, these people are savvy in being able to navigate a website with tiny screens – so if yours isn’t optimized for mobile browsing, it may very well cost you some lucrative customers who might have purchased goods or services from you had they been able to easily view them using their phones. In other words, keep an eye on how well your website looks on small screens before launching any attempts at increasing your SEO share of voice.

Mobile optimization is different from regular SEO in that Google wants websites on mobile devices to provide an enhanced experience with small screen real estate being a major factor in usability. Make sure your website doesn’t have any issues like media files taking up too much memory, content displaying too wide or tall for the space allotted, or links or buttons being unresponsive due to the small size of finger targets.

Use Social Media As A Tool

Social media is a great tactic that anyone can use to their advantage in order to raise their SEO share of voice. Not only do these sites help spread positive information about your company and products, but they also make it easy for you to engage with interested individuals who are sure to keep coming back for more. That being the case, if you’re not currently using Instagram or Twitter as part of your website’s content promotion strategy, then you should probably start right away – because any decent-sized business used properly will lead to more sales leads than money spent on advertising.

Accordingly, use both pages in tandem and make sure there’s an active moderator relation between them. In this way, you’ll build a content-sharing system that establishes your business as an industry leader. If there are people who appreciate what you do and say, then it should only be a matter of time before they start spreading the word about your company’s reputation online – thus making it easier for you to gain more exposure through search engine optimization practices. Also, make sure your social media pages have links to your main website – another way of increasing SEO share of voice.

To put this all into perspective, if you’re currently using social media websites and aren’t seeing tangible results from them – then it’s probably time for you to reevaluate your approach to the strategy. For some businesses, just creating pages in order to collect likes is enough. However, other companies need to take things a step further. 

If you want active engagement over whatever content you post on social media sites, then be sure that your page has information that people are genuinely interested in reading about on their newsfeeds and timelines (if they don’t know about or care about your business already). In short, post new updates frequently. The more often you do so, the more likely you are to garner additional likes and shares – which will then raise your SEO share of voice.

However, it’s important to keep in mind that you’re not the only business owner trying to do this. Everyone else is, too! And since Facebook has now begun showing posts in a user’s newsfeed from friends, family, and other pages they’ve liked or followed in reverse chronological order, it’s even more difficult for content marketing efforts on social media sites to get noticed. So if you want your posts to stand out against the competition, try posting different types of updates. 

The digital world has changed the way we live, work and interact with one another. Your customers are likely to be accessing your website from a variety of devices in different locations. This means that you need to optimize for mobile search engine optimization (SEO), use social media, write quality content, as well as create targeted landing pages optimized for specific geographic areas if you want to reach them all on their own turf.

According to Google and numerous surveys, it was found that if your website doesn’t appear on the first page of the SERPs, you’re at a loss. This is because the majority of the people never scroll past the first page, and that’s where Wellington SEO comes to your rescue. 

In fact, the higher your website ranks on the SERPs; the higher are the chances of people visiting it. That’s why ensuring your website ranks well on the search engines is more critical in today’s time than before.

Besides driving organic traffic, there are several other benefits of ranking well over Google! But how? The answer to this is SEO! Today, investing in SEO is vital to your business’s success, and below are the top 5 reasons why it’s so. 

SEO promises long-lasting results

SEO is a dynamic process that takes time to show results. If you’ve just set up your website, SEO will take roughly six to 12 months to show results. However, this period changes from how you implement the various SEO principles.

However, if done properly, your website can show up in the SERPs in a pretty short time. In both cases, SEO promises long-lasting results to increase your site’s awareness and credibility to attract more organic traffic. All this helps you build your portfolio and invite clients. 

SEO means high ROIs

Proper implementation of SEO results in higher ROI. If you’ve invested a healthy amount in your business’s website and its SEO, you can expect a healthy ROI in at least six to 12 months. 

Above all the other strategies or techniques most site owners use for returns, Google says a major chunk of revenue is generated through only organic traffic. That’s the traffic your website receives due to better SERPs rankings. 

This, in turn, results in more clicks than your usual PPC advertising and adds to your overall business revenue. 

SEO improves your organic traffic and overall revenue

If you’re into SEO for some time now, you would know that there are multiple ways your site can get traffic. These include traffic through social media, paid search, and organic traffic. 

Although all these mediums have their pros and cons, every search engine ranks organic traffic over all others. Be it Google, Yahoo, Bing, Baidu, Yandex, or DuckDuckGo; organic traffic continues to be a major revenue-driving force. 

Thus, you should constantly monitor your website’s search engine optimization to assure it a better ranking on the first page of the SERPs. 

There is daily this number of Google searches every second, out of which the majority are just organic traffic. That’s why ignoring SEO for your business is not a good decision.

SEO builds your credibility among your audience and search engines

You might have heard that search engines rank those sites which are credible enough for recommendations to the users. That’s the reason why top-ranked sites attract more traffic than the sites settled below them. 

But how can you make your site credible and trustworthy enough for search engines to consider? It’s through SEO. SEO helps your site build trust and credibility with Google and its users.

To achieve this, however, you’d also need to focus on your site’s user experience, i.e., UX. In a nutshell, user experience combined with SEO is what all your business needs to grow. 

While incorporating UX with SEO, remember a simple rule that today, user experience is more about your site’s usability than its looks as it was earlier. So, improve the usability of your site and get stunning results. 

SEO will help your local business grow online

Do you own a local business? Do you want to grow it without investing a huge amount into the same? If your answer to both these is yes, you can locally optimize your small business’s site to gain local traffic.

One of the easiest ways to achieve this is by creating your Google My Business (GMB) account. It will help your local business appear on the search results for queries ending with “near me.”

The better you optimize your website for local SEO, the more local traffic your site will reach out to. The best part of this is that you don’t need to invest a huge sum of money.

Conclusion

For any business to survive and grow simultaneously in today’s world, it’s necessary to go digital by creating a website. However, merely having a website online isn’t your only task. Ranking your website on the SERPs such that it reaches a wider audience is the key. 

To achieve this, you just need to optimize your website for the search engine that’s also called SEO. Besides better rankings over the search results, SEO provides you with many more benefits, as discussed above.

A shopping cart is the backbone of any eCommerce website. They streamline the buying process and allow customers to select, hold, and purchase products or services.

Shopping carts come with a lot of benefits, including simplification of the payment process, the ability to save and revisit purchases, later on, easier access to shipping information, and inventories that don’t need to be tracked by hand.

Not all shopping cart software is equal, however. If you’re searching for shopping cart software for your business, then you need to find the right one. This article will tell you exactly how you can do that:

What Is Shopping Cart Software?

Shopping cart software is the software business owners use to enable their customers to make purchases on their websites. Shopping cart software also makes managing inventory, calculating taxes, and adding or removing products easier. Shopping cart software also allows customers to add discount codes, promotional codes, or loyalty codes to receive discounts at checkout. It also allows customers to pay by different methods (e.g., Klarna, PayPal, or Visa).

Shopping cart software is an investment into the future of your business. It will simplify complex processes and allow you to run an entire eCommerce operation without any previous tech experience.

What Does Your Business Need?

As this article has already shown, shopping cart software has a lot of features. Not all software has the same features, however. You need to create a comprehensive list detailing all of the features that your business needs, then use that list to find the perfect software. This will help you to keep your website organized and effective. When you’re selecting your website’s shopping cart software, consider potential business growth. Don’t start with a platform that’s too large to handle but conversely don’t start with a platform that’s too small for you to grow.

Browse Other Websites

When you’re figuring out which features you want, you’ll probably want to browse other websites and study the features that they have. It’s usually best to visit your competitions’ websites. You should also check out other websites that have five-star ratings on Google Review and Trust Pilot. Try to find websites that receive good reviews because of their website’s interface and shopping cart software. There’s no shame in copying another website’s shopping cart design. If it’s effective, then it’s worth borrowing.

Evaluating Platform Features

When you’ve created a list detailing all of the features that you need, you’ll need to start evaluating individual platforms’ features. One of the most popular shopping cart software platforms is SamCart. There are a few SamCart alternatives worth checking out, however, don’t buy into the biggest brand just because it’s the biggest brand. You need to find software that offers you the features you want. Armed with your list, you’ll be able to effectively scour the internet to find the perfect software for your business. Don’t compromise on any of the features that you want. If a platform doesn’t have them, find another one.  

Product Limitations

Some shopping cart software limits the number of products that you can sell or puts a cap on the amount of storage space that you can use. If you’re a big business that sells a lot of products online, then this is no good. Most shopping cart software platforms will tell you what their limitations are (if there are any). For a small business, limitations are fine. Platforms with limitations are often cheaper. You do need to consider growth as we mentioned earlier, however. If your customers are unable to make purchases because of software limitations, they may become irritated and want to shop elsewhere.

Store Navigation

If you want your customers to enjoy shopping with you, then you need to make sure that your storage is easily navigable. The same goes for your shopping cart software. If your shopping cart software is confusing and hard to use, then your customers will probably find another website that stocks similar products to yours. Make sure that the shopping cart software you use is simple, easy to use, and isn’t confusing.

Customer Support

When you’re running an online business, problems can (and regularly do) occur. You need to make sure that you find shopping cart software that has quality customer and technical support. Any problems that arise will need to be addressed immediately. You should research the shopping cart platform’s office hours and make sure that they match your own. You can often tell how good a platform’s tech support and customer services are by reading their reviews. If you find any disgruntled former customers bashing the platform’s tech support, then it might be a good idea to look elsewhere. Poor tech support can negatively impact your business and push your customers away.

How Much Does It Cost?

If you’re a small business, there’s not much benefit to be had in investing in extremely expensive shopping cart software. You need to find affordable software. You might be able to find software that you pay for on a subscription basis. This could be a good idea, especially if your business is new. This will save you from having to make a one-off payment and allows you to cancel if you decide to close your business. If you’re a larger business, then there’s definitely a benefit to be had in investing inexpensive, quality shopping cart software.

Satisfied Customers

As we mentioned previously, you must read reviews from previous customers. This is so you can gauge customer satisfaction. Reading and researching about a shopping cart software platform is very important. If you get stuck with the wrong platform, it can negatively impact your business. If you can, reach out to other business owners on internet forums like Reddit and ask for their opinions. They might be able to recommend a better alternative to the platform that you’re considering using. Make sure that you do your research and don’t commit yourself until you’re confident a platform’s worth your time.

It isn’t easy choosing shopping cart software. With this article, you’ll be able to select the right software more effectively. Make sure you do your research and know exactly what features you need. Good luck.

Car accidents are the last thing you’d want to experience on the road but they are certainly an incident that you need to prepare yourself for. It’s not just about being prepared for what happens to your body after a car accident. It’s also about knowing your legal rights and obligations that matter too.

What many people tend to forget is that car accidents are legal matters as well. As with all legal matters, these are settled in court. Those who are proven innocent and are considered as the victims in the accident will be given. On the other hand, those at fault will be punished accordingly – either with a fine, suspension of their license, or jail time.

According to statistics, over 38,000 people die annually in the US because of car crashes. The traffic fatality rate is at 12.4 deaths per 100,000 people. If not death, people get injured. In total, there are 4.4 million people who are injured enough to require medical attention as well.

The cost of healthcare and organizing a funeral is, of course, another matter to worry about. However, that’s nothing compared to the pain of loss or the life-changing injuries that you can get after a car accident. This is why seeking justice in court is an important thing that you should do.

In cases like these, you’ll need a lawyer by your side. To be more specific, you need a car accident lawyer to help represent you in court. In this guide, you’ll know what a car accident lawyer is and what they do. You’ll also see what are the things to look for when finding a car accident lawyer.

What Is A Car Accident Lawyer?

A car accident lawyer is someone who will help you make personal injury claims in the likelihood of an accident involving cars. They specialize solely in car accidents so they know various matters regarding the topic. As with most legal cases, it’s always best to hire a lawyer that specializes in that specific case you are facing.

Car accident lawyers are typically those who specialize in personal injury claims and not exactly those who focus on car accidents only. As this is their specialty, you can expect them to help you out with your car accident case better than other types of legal professionals.

Duties And Responsibilities Of A Car Accident Lawyer

A car lawyer isn’t simply someone that represents you in court. They are tasked with various duties and responsibilities that are tied to your case. They will serve as your guide through various aspects of the case. They will not just represent you, they will also help you understand various aspects of the legal system.

Upon meeting, your car accident lawyer should help you understand your rights. It doesn’t matter if you are at fault or if you’re the victim, you will still have rights under the legal system. Lawyers will help you know what these rights are so that you will be capable of defending yourself to a certain degree.

You may have a basic understanding of your rights as an individual but you need to keep in mind that traffic laws vary per state. There are also many provisions that circumvent your rights which is why it’s very important that you know the specifics behind the law.

Of course, it should go without saying that a lawyer will offer you legal advice as well. They will tell you about the actions you should take regarding the accident. They will also tell you about what you can expect from the accident, regardless if you are the victim or the one being accused.

If you already have contact with a car accident lawyer after an accident, you should immediately talk to them and ask for any advice regarding the matter. They will most likely suggest that you take legal action as soon as possible and with that, comes another one of their duties.

A lawyer can also help with the investigation process. Once an accident happens and you are seriously injured, Joe Markey – Boston car accident lawyer https://www.bellottilaw.com/boston-car-accidents.html suggests that you should ask your legal counsel for help. They can help begin securing the evidence you need for the case to get it started officially.

Lawyers will have access to evidence like pictures, security footage, and witness statements as part of their duty. They will try to find any potential signs of your innocence (or guilt) during this process. Of course, car accident lawyers can also get help from outside experts like investigators to help with this.

Investigating the evidence is an important part of the process as this is where the lawyer will begin building your case. The more compelling his findings are, the more capable he is of representing you in court as well. In many cases, the car accident lawyer will ask for your help as you are a part of the accident and you’ve experienced it first-hand.

Another duty of a car accident lawyer is to assess the damage and expenses that have been made during the accident. This includes the medical fees, the damages to your property, and other types of damages such as psychological trauma which need to be accounted for.

This is an important matter as well as here is where your lawyer will determine how much compensation you are rightfully entitled to. Compensation is the amount paid to cover your losses in the case of an accident or personal injury and it’s a very important aspect of the legal process as well.

Last but not least is the most important duty of any lawyer – to represent you in court. If you are what’s considered the victim in the accident, the lawyer will represent you in court so that you get your due compensation. This means fighting for what he believes you are legally entitled to.

On the other hand, if you are at fault – the goal of the lawyer is to look for a fair settlement amount and punishment. He can try to reduce the compensation asked by the other party. Of course, if all evidence points to the fact that you had no direct control over the accident, then he’ll be tasked with proving your innocence too.

As you can see, a car accident lawyer provides guidance from beginning to end of the accident. Their help is something that you shouldn’t be without in such critical matters. It’s not only essential that you get a car accident lawyer, you should also get one that is more than capable of representing you in court.

In truth, it’s fairly easy to find a car accident lawyer. Just go to your local bar directory and you’ll be able to find a large selection of lawyers for hire. Another good way to begin finding the right lawyer is to ask your friends and family for any referrals.

If someone you know has been through a car accident legal battle recently, then there’s a good chance that they have hired a lawyer to help them out. Ask them if the person they hired for the job is good. Direct referrals are always great as you can get a firsthand account of how good the lawyer is.

However, before you hire a car accident lawyer, make sure you check out a few important things first.

Experience And Expertise In Car Accidents

This should be the first thing that you should look for. The lawyer should specialize in car accidents first and foremost. You can go online and search for car accident lawyers near you and you’ll get a large selection of professionals waiting to be hired. While other lawyers are okay, it’s still best to find someone who already has handled car accidents or at least personal injury cases before.

As explained before, there are various things to consider when it comes to car accidents. It’s very important that your car accident lawyer is knowledgeable in traffic laws, as well as in investigating evidence that is related to the car accident. 

References

Asking for references is a common practice in the field of law. Don’t be afraid to ask your lawyer about a contact list of clients and attorneys they’ve already worked with during the last couple of years. A lawyer who has nothing to hide will happily show you this list of references.

It’s very important that you know the types of questions to ask these reference people once you contact them. Of course, you shouldn’t ask them anything too privy about the previous case that the lawyer was involved in. Instead, ask them about how he is to work with them.

Does he have a good work ethic? Is he easy to contact? Does he have his way with people, making him more convincing in court? These are just some of the important things that you need to ask those people. It will help you get a clear understanding of how good the lawyer is.

Investigative Skills

A huge part of the case will be devoted to securing evidence, studying it, and then making a compelling case about these. It’s not possible for lawyers to achieve his if he doesn’t have good investigative skills.

A good car accident lawyer needs to be aggressive and persistent when it comes to finding evidence for the case. This will help give you a better shot at getting what you deserve after the car accident.  A lawyer with amazing investigative skills can make or break the case.

Accessibility

When referring to accessibility, we are referring to primary things – how easy it is to talk to the lawyer and their availability as well. Ideally, you’d want a lawyer who you can talk to on various mediums. Email, calls, texts, instant messaging – there should always be a definite line of communication between you two.

This is important because you’d want your lawyer to be able to talk to you just in case an update or an emergency pops up related to the case. If there are a ton of mediums to contact him at, then you’ll be able to relay the new information without any worries.

In terms of availability, you need to understand that lawyers can take multiple cases at a time. That’s not exactly bad but what can be wrong is if the lawyer isn’t able to make a lot of time for you. The lawyer should be at the very least able to assist you and guide you whenever you need it as emergencies can happen when you least expect it.

Good Communication Skills

Becoming a lawyer is not just about being wise and critical, your lawyer needs to be good with words too. He should both be a good listener and talker at the same time. A good listener is important because your lawyer needs to spot any discrepancies and possible flaws in the defense of the other party.

On the other hand, good talking skills are important as it takes this to confidently present a case to the judge and jury. These communicative skills are very crucial for any good lawyer. The good thing is that you can spot these easily upon talking to your lawyer for the first time.

Credentials

A lawyer can say a lot of things about who he is, where he comes from, and how he got to that point easily. It would be much better if your lawyer shows you proof of what he’s all about. Lawyers don’t have to reveal their diplomas to you. Of course, it would be good if they give you a good rundown of their educational and professional backgrounds.

Getting in a car accident is the last thing you’d want obviously. However, there are many factors that are involved in a car accident. It isn’t just about how good and how careful you are as a driver. Being prepared with a car accident in your contacts is always going to be a good way to save yourself from major legal problems.

People start a business to make a profit and, hopefully, live off it full-time. Unless you’re already making it big in your industry, you may still be struggling to boost your sales and revenue. You can only achieve this level of stability if consumers are actually buying your products and services.

Having an effective marketing strategy is crucial to succeeding in business. In today’s modern world, you have to focus on reaching your target audience digitally, since 87% of shoppers start their buying journey through online product searches. (1)

Moreover, you also have to remember that most consumers use their smartphones for everything, from browsing the web to completing purchases. About 63% admitted that they’re more likely to purchase from brands that have personalized mobile sites and apps. As such, you should invest in mobile marketing software to keep track of customer engagement and other key factors. (2)

Key marketing metrics

It’s not enough, though, to just be visible to consumers. You have to ensure that they’re actually interacting with your brand and developing their interest in your products. You must determine whether your company is attracting and retaining customers successfully.

Although there are so many platforms and tools to run your marketing campaign, there are metrics you can monitor to determine whether your strategies are effective or if they’re working against you. Here’s are some things to watch out for:

It’s not helping you achieve your goals

One of the most common online marketing mistakes that can hamper the success of your campaigns is not setting a clear goal. If you don’t have a specific objective for each strategy you’re implementing, your efforts will surely be wasted. On the other hand, if you’re certain that you did everything correctly at the start and you still haven’t reached your goals in a given period, then your marketing campaign might be working against you.

With marketing, your aim shouldn’t always be to generate sales. It all depends on what you want to achieve for your company at the time that you run your campaign.

It’s too expensive

If your marketing campaign is costing you more, you’d better rethink your strategies and figure out where it went wrong. When talking about returns, it doesn’t even have to be monetary, such as having lots of sales. For example, gaining leads and driving traffic to your website doesn’t generate ROI immediately, but with proper nurturing, they’re likely to contribute to your company’s revenue in the future.

Nonetheless, you still have to monitor these factors to ensure that you’re not going way over your marketing budget and invalidate your campaign:

• Cost per win – This pertains to the expense that you accumulate for each sale or successful buyer. If a USD$1,000 campaign got 10 sales, the cost per win would be USD$100. This metric helps you compare different campaigns to each other to see which one is more cost-effective.

• Cost per lead – On the other hand, this one focuses on the leads or potential customers, not just on the purchases. With the same budget of USD$1,000, if the 10 sales generated 20 leads, then the cost per lead would be USD$50. Depending on your company and goals, this could already be a good deal.

It doesn’t generate a high conversion rate

Sales and leads are good, but another factor to consider is the conversion rate. Its effectiveness depends, again, on your goals for a particular campaign, since it measures how many people perform the desired action.

If you want your landing page to boost your newsletter subscriptions, then your conversion rate for that webpage would be based on how many people signed up for the newsletter. The same goes for your social media marketing strategies. If these campaigns don’t reap the type of return you want, it’s time to scrap them and come up with a new plan.

It doesn’t boost sales

Ultimately, the end goal of any business is to generate income. Knowing which campaigns are effective and which ones are working against you is crucial to keeping your enterprise afloat. After all, if you’re spending so much to reach your target audience without actually capturing their interest and converting them into paying customers, you’re just throwing away your hard-earned money.

Takeaway

It’s important to stay on top of your marketing campaigns. Monitor them regularly and check whether they’re still effective tools for reaching your goals. If so, you can continue to run them or give them a few tweaks to improve your ROI. On the other hand, it may be time to find other strategies if you’re not getting the return you want.

References

1. “10 Mind-Blowing Stats About Consumer Behaviour”, Source: https://thekeenfolks.com/10-mind-blowing-stats-about-consumer-behaviour/
2. “Marketing consumer research statistics – Think with Google”, Source: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/marketing-consumer-research-statistics/