Category: Strategies

Find the best strategies to get more traffic, sales, and revenue from affiliate marketing, blogging and becoming a leader in today’s world.

  • Important Things You Need To Do After Losing Your Job

    You were working, earning money, at the top of your game, and suddenly; it all came crashing down. Like it or not, losing your job can be one of the most stressful events in life. When you’re unemployed, it’s difficult to know what to do with yourself.  You’re not just broke, so many hours go by without any productive work or social interaction – and you don’t know what to do with yourself. But fear not!

    There are plenty of things you can do to make this time more bearable and less frightening. It’s only a phase you would get through. The following article will outline some best practices for getting back on your feet after losing your job. By following this advice, you can start moving towards a brighter future before you know it!

    Review Your Finances

    Your finances will be one of the first casualties after losing your job. Generally, it’s a good idea to look over them before you lose your job. That way, you can track where all of your money goes and will know if there are any areas that might need to be reeled in once you’re unemployed – for example, eating out too often or overspending at the mall.

    If your finances are in order, then you can breathe easy – there should be plenty of money for groceries and anything else important to you while you search for a new job. If they’re not in order, it’s still better to know than not know! You’ll likely need to make some cuts in certain areas, but you won’t be wondering where all your money went for too long.

    Claim Benefits And Prepare For The Worst

    If you’re lucky, the government will provide you with unemployment benefits after losing your job. If you’re a director whose company has been liquidated, submit a directors redundancy claim and get your redundant claim. If not, then it’s wise to start preparing for the worst – it’s always possible that you’ll get laid off without benefits or another source of income.  

    Being able to pay your bills is vital for your own mental health.  If you’re not sure how to get started, you should take a look at your 401(k) and other investments. Even if you don’t have one, this is a good time to invest in it because the market will be low. Once you start investing, set up automatic transfers every month so that the money goes from your bank account to your investments.

    Create A New Budget And Stick To It

    Whether or not you’ve just found out that your finances are a mess, it’s important to create and stick to another budget while you’re unemployed. Since you will almost certainly have more free time, you can use this time to save money. Start by cutting back on unnecessary expenses – many people find that they don’t need all the cable channels they’re paying for, and it’s possible that you can ditch your cell phone plan if you have a smartphone.

    These are just some of the places where you can cut back to save money.  Additionally, consider signing up for a shopping service, which many people find a bargain compared to constantly running around town. You can also use this time to bake and cook meals from home, which is something that you might not do as often when working full-time and having a busy schedule.

    Look For A New Job

    As soon as you are ready, get right back on the job market. You never know when you will run into a hiring manager or professional that can turn into an excellent lead for potential employers – it could be someone at the grocery store, where you’re buying food, or maybe just someone you run into randomly.  Don’t be afraid to cold-call in this situation, because people will appreciate your proactive nature.

    Also, don’t forget about networking – it’s possible that someone in your social circle might have a good lead for you or that they might know of an open position at another company that needs to be filled. You may feel like you have more time on your hands, but that does not mean that you can ignore everything else that’s going on in your life. Organize your records and start gathering all the information that you need to apply for jobs – resumes, cover letters, etc. And remember: keep up with your house and anything that needs to get done.

    Polish Up Your Skills

    While you’re on the hunt for a new job, it’s smart to brush up your skills so that you come across as more of an asset. Reading, writing, and public speaking are all essential and can be learned and perfected.  Simply find a book about the subject that is most relevant to you and start working on it – there are plenty of guides online.

    Improving your skills makes you more valuable and allows you to grow as a person, so don’t be afraid to challenge yourself. You might even discover a passion or new hobby here. Go to classes and workshops so that you get better at these things – their importance will not go away just because you’ve lost your job.

    Take Care Of Yourself, Too!

    Aside from all that you need to do after losing your job, it’s also vital that you take care of yourself. This will help keep everything in perspective and help you stay healthy. You should eat well and exercise – being active is important for both physical and mental health, and it will help you to feel better while you’re trapped in the house. Try not to get too stressed out.  

    As far as your appearance goes, think about whether or not it’s time for a haircut or new clothes – these things can make a big difference! Remember everything is temporary. Your job loss could be part of a bigger problem and in no way reflects on your value as a person. Take care of yourself and keep your chin up – this will be over before you know it.

    Losing one’s job can be a difficult time for many reasons, especially if you’re not expecting it or are unprepared for this kind of event. Hopefully, the steps above should help get your life back on track.

  • 4 SEO Writing Techniques To Improve Site Ranking

    4 SEO Writing Techniques To Improve Site Ranking

    It’s every website owner’s goal to improve their site’s ranking. But as you may already know, it doesn’t come easy. The fact that it’s a common goal means you’re competing with thousands of like-minded individuals that are probably using advanced search engine optimization tools. Moreover, you may be also competing against organizations or agencies with experienced SEO professionals.

    On the bright side, these things alone do not guarantee a higher site ranking. Nowadays, if you want to compete against the internet giants, what you need is excellent written content, and that’s why you’re here.

    Below are four writing techniques to improve your site’s SEO ranking.

    Add links sparingly and appropriately

    Links are essential elements of SEO writing, especially if you’re guest blogging. For one, they show that you’ve done your research when writing the content, making it more credible.

    Furthermore, links allow you to maximize the value you can get from one article by linking to your existing content. However, there are a few things to remember when adding links:

    • Make sure the first link is valuable as it’ll get the most attention
    • Refrain from adding links on every other paragraph
    • Avoid using anchor texts that provide no value (e.g., click here, read more, etc.)
    • Write in a way that the content makes sense even without the links

    Take your time to come up with the best title

    When a person enters a keyword on a search box, the search engine looks up any content with a title relevant to that keyword. It then displays that content on the results page accordingly.

    Once the person receives the results, they’ll look into each title to see which would be most helpful. In short, the title is usually the first thing the search engine and the readers look at when finding the best content. As such, it’s only fitting that you take your time writing the title.

    So, how do you write a catchy and interesting title?

    • Include one or two keywords in the mix
    • Add a number
    • Use emotional adjectives (e.g., effortless, essential, incredible, etc.)
    • Make use of the five Ws and one H (why, what, where, when, who, and how)
    • Offer a solution right from the get-go

    While you may think that this is too much effort for a title, take note that there are professional writers who spend more time creating the title than writing the content itself.

    Write in a featured snippet-friendly format

    If you often use search engines on your daily routine, you’ve probably seen your fair share of featured snippets. A featured snippet is a short excerpt from a website that appears on the search engine results pages (SERPs) to answer a user’s question. So, for example, you type in “what is an LSI” on Google, you’ll be met with a paragraph from an article by WordStream discussing the said topic.

    A featured snippet may also take the form of a list that enumerates the elements under a specific category. For example, a featured snippet may enumerate foods rich in vitamins.

    Naturally, since you’ve already seen helpful information from that excerpt alone, you’re likely to click on that article to read more. That pretty much guarantees a high ranking for that page.

    That must be your goal, but how does one write featured snippet content?

    • Write several paragraphs in the content to answer similar questions
    • Include facts and helpful information
    • Add a list enumerating steps or elements of a set

    Make use of LSI keywords throughout the content

    Latent Semantic Indexing (LSI) keywords are any search terms related to the keyword you’re mainly targeting. For instance, if you type in “LSI keywords” on Google’s search box, under the suggestions, you’ll see the different variations of that keyword, such as:

    • latent semantic indexing keyword
    • LSI keyword examples
    • how to use LSI keyword
    • what does LSI keyword mean

    Similarly, when you search for that keyword, the search engine will display the results that either contain the primary keyword (LSI keywords) or its variations in the article title and content.

    LSI keywords can come in quite handy in SEO writing since you can use them in place of the core keyword to avoid stuffing while still encouraging the search engine algorithm to rank your page highly. For your information, keyword stuffing refers to the practice of excessively using the main keyword throughout the content in hopes of gaining an advantage in search engines. On the contrary, search engines consider this practice as spamming, which will negatively affect the page’s ranking.

    Closing thoughts

    While it’s an essential aspect of SEO writing to write according to the search engine’s algorithm, remember that it is humans that read your content. So, not only should you cater to the search engine’s mechanics, but you should also keep your readers in mind while writing the content. With the right balance between the two, you should be able to improve your site ranking considerably.

  • The Importance Of Using SEO To Advertise Your Business

    The Importance Of Using SEO To Advertise Your Business

    Having a website that is optimized for search engines will help your business to be found by consumers. There are many benefits of having a site that has been properly SEO’d, including more traffic and higher rankings on search engine results pages (SERPs). In this article, we will cover what SEO is as well as some tips on how you can optimize your own website. 

    What Is SEO?

    SEO stands for Search Engine Optimization. It is the process of making sure that your website, product, or service is easy to find on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase traffic coming to your website without having to pay for advertising. SEO essentially refers to knowing what people are looking for on the internet, the answers they prefer, the phrases they’re using, and the type of content they want to consume. Knowing the answers to these questions will help you connect with people who are looking for the solutions you provide on the internet. With this in mind, you can see that SEO is important for content marketing strategy because it will help you to go beyond the traditional marketing methods such as paying for advertising and direct mail campaigns. By knowing what they’re looking for and writing articles that answer questions, you become an authority on the subject matter. This will help people to trust you and buy your products or services. 

    Important: SEO is always considered a long game for many. A good alternative to SEO is by using paid advertising (which requires you to spend some money to get quick traffic). Have a try today by advertising on Naver.

    Why Is SEO So Important?

    SEO is important for many reasons. A website that has been properly optimized for search engines will be able to reach a larger audience. By having more people visit your website, you can increase the number of potential customers that are looking at your products or services. The number of visitors that you have coming to your site will also help with your rankings on SERPs. Higher search engine rankings translate into more exposure for your business which should result in more traffic, more conversions, and ultimately – more customers! 

    How Can You Get Started With SEO?

    There are many ways to get started with implementing SEO strategies into your website. The first thing that you need to do is identify which keywords you’re trying to rank for when it comes to search engine results. Think about what you would type into a search engine to find the service or product that you offer. For example, if you run a hair salon then some of the keywords that might be relevant are ‘hairstylist in [your city]’, ‘best hairstylist [your city]’, and even something like ‘about us’. The next step for you would be to create content around these keywords. Content like this will be helpful for people to read, which will help you to rank better on SERPs. This will result in more traffic coming to your website, which can eventually lead to revenue growth for your business.

    Do You Need Help With SEO?

    The best thing for your business would be to find a marketing agency that can help with implementing SEO strategies in the content that you are creating. Marketing agencies have teams of people to write in-depth articles that answer questions, create infographics, etc. The benefit of hiring a marketing agency refers to their experience with all things related to marketing but also having networks that will open up their ability to reach a larger audience. If you want to hire an agency that can help with SEO, then you should do your research. You should be able to tell that a company is legitimate through online reviews. It’s also important to pay attention to the level of expertise they have when it comes to SEO.

    What Other Marketing Strategies Should You Consider?

    Another type of marketing that you should consider is social media marketing. Social media sites are free platforms that people rely on to get information about various things. If you can reach an audience with your content on social media, then they will be introduced to your brand in the future when they’re in need of a product or service similar in nature to what you offer. Social media sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and others all fall into this category. 

    You can also consider hiring influencers to help promote your content. Influencers are people that have established themselves on social media sites and can act as an authority within your industry. If you’re able to get the attention of influencers, then they might share your new articles on their networks, which will result in more traffic coming to your website. You should expect to pay for these services, but it’s important to note the value that you could gain from them.

    Besides social media marketing, you can also consider implementing some other strategies like creating an email list or sharing your content on discussion boards. As long as you’re able to build a community of people that want to read and share your articles, then you will be taking important steps towards SEO success. You can also get paid search and display advertisements. These can be found on places like Google Adwords and Bing Ads.

    SEO is a great way to advertise your business. You can start with identifying which keywords you’re trying to rank for when it comes to search engine results, and then creating content around these keywords (like an article about the best hairstylist in [your city]). The next step would be finding the right marketing agency that has experience implementing SEO strategies into their clients’ websites. SEO strategies will help you to reach a larger audience, which will result in more customers coming to your business. If you want to go a step further, take comfort knowing there are other ways of advertising on social media sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc., as well as discussion boards where you can share your content so long as you have established yourself within the industry. All of these things can help you to take your business to the next level! We hope this article has been helpful to you.

  • 5 Reasons Why You Must Start Taking Your Social Media Marketing Seriously

    5 Reasons Why You Must Start Taking Your Social Media Marketing Seriously

    Social media is still on a roll. More and more people are active users – around 70 percent of Americans use social media to communicate with one another and as of October 2021, about 57.6% of the world population are on social media. Because of this reach, what used to be an apparatus primarily for personal communication and to connect people to each other has now become a crucial marketing tool.

    There are significant benefits to be gained from social media marketing, when it’s done right. If you’re still deliberating over whether or not it’s worth your time, here’s a short list of reasons that should help make up your mind:

    It increases the awareness for your brand

    Making people aware of your brand is essential to the success of your business. It’s brand awareness that turns people into customers who will avail of your products and services. Social media can help you not only by introducing you to its massive numbers of users, but also by providing you with a place to show who you are as a brand. It lets you post content that will interest your audience, using your own unique ‘voice’.

    It helps you reach your target audience

    With 4.48 billion people actively using social media, your potential customers are on Facebook, Instagram, YouTube, or LinkedIn right now. When you create a well-curated page on an appropriate platform, you have a high chance of reaching them. Moreover, social media can zero in on a specific group of people based on their demographics, location, interests, behavior, age group, gender and more. This way you can show your ads or promote your content to precisely the right audience.

    It allows you to connect to your customers

    Even though social media is widely used as a mass marketing tool, these platforms are still a place for more intimate interactions. When you share content on your business page, your audience can like, share, and comment on your posts. You can use this as an opportunity to talk directly to them. Communicating with your customers is the best way to nurture your relationship with them, which is vital in gaining their long-term loyalty. If you have loyal customers, they can help spread the word about your products and services to even more people just by sharing good reviews on their own platforms for their followers to see. With the help of a social listening insights technologies from tools such as Onclusive, monitoring conversations about your brand and about your competitors will help you shape your strategic decision-making.

    It saves you money

    Social media marketing is considerably more cost-effective than traditional methods of advertising. Once you learn and apply all the social media tips you can get from the Internet and marketing experts, you’ll be able to make social media marketing work for you without breaking the bank. Sponsored posts don’t cost as much as, say, national TV commercials, and you can get the most out of them if you add in a lot of organic activity like posting content and engagement with your audience.

    It lets you know your progress

    Social media analytics measure your posts and ads’ performance among many other factors. Posts that perform well usually attract a lot of views, comments, likes, and shares. When you know these numbers, you’ll know which type of content works best with your audience and you can plan your future posts accordingly. The same applies to paid advertisements. You can see if views of your ads resulted in website visits as well as sales, helping you focus on and invest in only the most effective campaigns.

    Social media changed a lot of things for people around the world. It made communication easier. It made sharing information faster. Now, it makes buying goods and services more convenient. The top platforms have successfully integrated themselves into our lives and the trend isn’t showing any sign of waning anytime soon. 
    One of the basic principles of advertising is to be where the people are. Right now, they are on social media. But, aside from your potential customers, you can also find and analyse your competitors. So, it’s time to up your game. Research how you can make social media marketing work for you. Learn which platforms will bring you closer to your target market. If you think it’s all too much, consider reaching out to professionals who can help you get started.

  • The Importance of Video Content for Your Business

    The Importance of Video Content for Your Business

    Videos reign supreme in this age of webinars, Instagram stories, Livestreams and YouTube. Every year, many content marketers recognize multiple compelling advantages of incorporating videos in their digital marketing campaigns. From boosting engagement to advertising a service or product, everyone loves hiring a Video Production Company.  And, such a company helps expand a brand’s reach on social media, besides giving you an impressive lead over your competitors. 

    However, using videos in the business must be done in the proper manner. Since there are gazillions of video content to compete against, it is crucial to optimize it. This blog will tell you why videos are the most shareable, versatile, and appealing tools to reach your audience. 

    Conveys messages clearly 

    A picture can be worth a million words but believe it or not; videos are worth over a million words. In fact, as per some survey results, most viewers remember 98 percent of a message when they see videos compared to 10 percent when reading texts. 

    Hence, communication’s real power is hidden in videos. If you want your customers to understand more sophisticated and complex messages, show them videos. They are a matchless medium to introduce new services and products. 

    You do not have to go the extra mile to combine dozens of text blocks; instead, combining moving images with sound will leave a much stronger impression. Whatever you want to relay to your audience, videos will help you do that directly and quietly. Case in point, MOZ hosts weekly educational video series and educates people on all SEO-related things effortlessly. 

    Attracts the mobile users 

    Mobile and video go together like jelly and peanut butter. According to a recent study, 90 percent of consumers love to watch videos on their smartphones. This fact does not come as a surprise. Why? Because people are constantly on the go and lead hectic life, smartphone customers resort to videos of all kinds. 

    According to Google, mobile users are 1.4 times more likely to view ads than those watching television. And, not just that, these users will share the videos once they are done watching, hence win-win!

    Boost sales and conversion

    The videos are visual and entertaining. Hence, they can help you make a lot of money. Today, more and more brands are implementing them in their marketing strategies for lead conversion. Some studies say the conversion rate multiplies by 80 percent if you have videos on your landing page. 

    They also help with sales generation. Over 74 percent of users admitted that they went ahead and bought a product after an explainer video convinced them to purchase. Okay!  We are sure you are sold too! If you have a brand, videos are the content kinds that you must invest in because videos are one of our most dominant senses. 

    Increase ROI

    If you head to the video side, your ROI will increase. Over 89 percent of marketers think that video helps with good ROI. It does pay off in the future despite the process of video production being expensive and time-consuming. You can concentrate on explainer videos as they generate the most ROI. Over 95 percent of consumers discover services and products through them. 

    It is available anywhere, anytime!

    Video is not just engaging and adaptable. It is also relatively easy to consume, both on the go and at the desktop. With the rise of YouTube and Facebook as mobile platforms, people prefer watching videos on the go. Since 2013, consumption of mobile videos has shot up by a whopping 233%. 

    After all, video content is accessible everywhere and appeals to even the laziest customers. We believe that hardly any marketing tool reaches such a massive client base, irrespective of the time. 

    Conclusion 

    With truckloads of pros, it is more than clear that videos are vital components of any marketing plan. From driving sales to gaining visibility on social media and increasing ROI, you as a brand must seriously consider launching videos into your marketing plans. However, we recommend developing the correct design, schedule, message, and tone so that viewers get introduced to the sales funnel without being viewed as repetitive and annoying.

  • 9 Powerful Twitter Marketing Strategies

    9 Powerful Twitter Marketing Strategies

    Did you know that the younger generation mostly gets its news from social media platforms? We are talking about people aged 18 to 35. Rather than wait for the 7 o’clock news, they log onto Twitter and other social media platforms to catch up with news in real-time. Of course, this has caused a dip in traditional ad revenues. But do you know what has grown exponentially because of this trend? Twitter! Now, here is how you can take advantage of this change to better your brand:

    Updating Your Profile

    Is your profile ready? Before you even start tweeting and retweeting, you need to ensure that everything looks good on your end. Set up your bio and follow people with whom you share similar interests. Is this step necessary? Sure! When you tweet or retweet something that catches people’s eyes, the next step will be to follow the link to your profile. Users will want to know who you are and if you are worth a mention or a follow. So, imagine if they find a blank bio with nothing about who you are and what you stand for. Would they follow you? Would you follow such a person? Enhance your chances of success by cleaning your house before heading out to welcome visitors.

    Getting an Audience

    How many followers do you have on Twitter? Most new and even existing accounts have few followers. Of course, if you have not been very active in the space, it’s hard to attract a large enough audience. So, how about you buy cheap Twitter followers to get things started? It creates the illusion that you have something good to offer (after all, you have people following you!). You can then use these followers as a base to grow your content and attract more people. But how do you do this? Keep reading for more.

    Setting Up Your KPIs

    If you want to fail in your Twitter marketing, go in without a clear goal. You need to understand what you want out of the marketing. What do you want? Are you looking for more followers or networks? Do you want to get more leads or more traffic to your site? These are the metrics you will use to gauge if your content marketing has been successful. Figure out how often you will measure your metrics, e.g., every week or month. Then whenever the numbers don’t make sense, you can alter the strategy.

    Deciding on a Voice

    You are almost ready to start tweeting and retweeting. But before you do so, you need to be true to yourself. Why are you on Twitter? Twitter is awash with different voices- politically, economically, geographically, etc. It’s easy to get lost in this world that always has something to offer. To avoid getting caught up in all the noise and losing your voice, understand what you want to communicate on Twitter. For example, if you are on the platform to market your new music, you must ensure that you follow trends and hashtags relevant to it. While that does not mean you cannot entertain other angles, you should not lose your way. Else, you will not meet your KPIs, which will derail you from your goal.

    Creating Content

    Like all other social media platforms, you need to be authentic and entertaining/ educative to your audience. Again, you must connect with why you are on Twitter. For example, if you want to sell more bedding, how can you go about this? You could post videos on folding bedding, washing bedding, or even why good bedding is essential. Or you could post blog links or even website sales on your account. Don’t be afraid to veer off the salesy path, and instead, embrace a more entertaining way to sell your products and services. Given that you have a limit on how much you can say about your business, you should keep it short and fun. Also, do not forget to post high-quality pictures and videos. It makes a lot of difference.

    Scheduling Your Content

    We recommend that you post regularly on your account. Twitter is ever-changing, and what’s trending now will probably be history in a few hours. So, you need to keep it fresh with your followers. Otherwise, they could unfollow you and opt for companies churning out regular content. Of course, it’s hard to stay on top of content, especially if you have many other moving parts. How about scheduling your content? You can decide when the tweets will go out, ideally at least once every day. Consider investing in a marketing automation tool to help you send out tweets at the same time each day.

    Gauging Your Content Performance

    First, you’ll need to analyze your insights to see when your tweets perform best. There’s no such thing as the best time for tweeting. Some people’s tweets do well in the morning, others at noon and others in the evening. So, you need to understand what works for you by looking at your insights. Then you can schedule your content accordingly. Secondly, you need to look at how responsive people are to your tweets. Are they liking, commenting, or retweeting them? Which tweets have performed best? If you can find a pattern in the most popular tweets, you can create more like these to reach an even bigger audience.

    Engaging With Followers

    Twitter is a two-way street, and you cannot tweet without engaging with other people on the platform. It comes down to commenting on and retweeting what other people have posted on their accounts if it’s relevant to your niche. You should also reply to people who comment under your tweets, and in doing so, you can build a Twitter community. This online space might be what your business or brand needs to take off in this digital world. Don’t just post. Instead, interact with people, and you will get to know more about what they want to see on your account.

    Using Hashtags

    Do you want to be more visible on Twitter? Then you cannot escape using relevant hashtags to reach your target audience at the right time.

    You barely need to reach into your pockets to actualize the strategies above, and yet, they have paid off for countless businesses. You, too, can be another Twitter marketing success story. Good luck!