Category: Strategies

Find the best strategies to get more traffic, sales, and revenue from affiliate marketing, blogging and becoming a leader in today’s world.

Leveraging Social Media: Crafting Winning Strategies for Malaysian Businesses

Social media isn’t just a part of our lives; it’s the pulse of today’s digital world, especially in Malaysia. With most Malaysians hooked to their screens, scrolling through feeds, and sharing their moments, there’s a golden opportunity for businesses. Let’s dive into how we can turn these platforms into powerful allies for your brand without sounding like everyone else.

Understanding Malaysia’s Digital Beat

First thing’s first: know your audience. In Malaysia, everyone from your teenage cousin to your grandmother might be on social media, but they’re not all using it the same way. Young ones might be trying out the latest dance challenge on TikTok, whereas the older crowd might still be deep into Facebook. This means you can’t just throw the same message out everywhere and hope for the best. Tailoring your message to fit the platform and its audience is key.

Speak Their Language

Ever seen a campaign that felt like it was speaking directly to you? That’s the magic of using the right language and cultural nods. In Malaysia, where diversity is the norm, showing that you understand your audience’s culture and can speak their language (sometimes, literally) makes your brand more relatable. Whether it’s Bahasa Malaysia, English, or Mandarin, make sure your content sings in the languages your audience speaks, and don’t forget to join in on celebrating the big moments, from Hari Raya to Chinese New Year.

The Visual Story

It’s no secret that videos and photos can say so much more than text. In Malaysia, where storytelling is a cherished tradition, this holds especially true. Creating videos that capture moments or tell stories that resonate can set your brand apart. But remember, it’s not just about selling a product. It’s about sharing an experience, a laugh, or even a tear. The more genuine your story, the more it will resonate with your audience.

The Power of Influence

We all have that one friend whose recommendations we trust implicitly. In the digital world, these friends are influencers. But here’s the trick – it’s not just about picking someone with a million followers. It’s about finding someone who truly believes in your brand and whose audience trusts their judgment. Sometimes, the best choice is a local influencer whose followers hang onto their every word, even if they’re not the most famous name out there.

Listen, Adapt, Repeat

The only constant in social media is change. A post that goes viral today might be old news tomorrow. That’s why keeping an eye on how well your content performs and being ready to shift your strategy is crucial. And it’s not just about numbers. Listen to what people are saying in the comments, in messages, and beyond. Engage with them, and they’ll teach you how to serve them better.

It’s a Two-Way Street

Finally, remember that social media is about interaction, not just broadcasting. When someone takes the time to comment on your post or share it, they’re giving you a gift. Appreciate it, engage with them, and make them feel seen. After all, at its heart, social media is about building a community, and every reply, every like, and every share is a step toward a stronger relationship with your audience.

Embracing social media in Malaysia means more than just updating your status; it’s about weaving your brand into the fabric of your audience’s daily lives. It’s about being genuine, being adaptable, and most importantly, being human. So, let’s roll up our sleeves and dive into this vibrant digital landscape together.

Need help with social media marketing? Click here for the most affordable social media service in Malaysia.

March 27, 2024
Unlocking Growth: Your Essential Guide to HRDF in Malaysia

Navigating the fast-paced and ever-changing landscape of business today requires more than just strategy; it demands a commitment to fostering continuous growth and learning within your organization. Enter the Human Resources Development Fund (HRDF) – Malaysia’s powerful response to the global need for constant workforce development. Through this guide, we’ll explore the essence of HRDF, its perks for both employers and employees, and why it’s become a cornerstone for cultivating a culture of learning and professional excellence.

What Exactly is HRDF?

Imagine a tool specifically designed to bolster your company’s workforce, ensuring they’re not just ready for today but are thriving as future-forward professionals. That’s HRDF in a nutshell. A brainchild of the Malaysian government, HRDF is set up to encourage employers to prioritize training and upskill their employees, assuring that the Malaysian workforce remains competitive, agile, and highly skilled.

At its core, HRDF operates as a triad: a collaboration between the government, employers, and employees, with the objective of elevating the national workforce to global standards. Eligible employers contribute to this pool, which in turn finances a vast range of training opportunities for their teams – a smart investment in the company’s and the country’s future.

Why Employers Should Lean into HRDF

Think of HRDF as your strategic partner in growth. It’s more than just a fund; it’s a lever to elevate your business through:

Investing in Talent: Access to diverse training programs under HRDF means your team gets the latest skill sets, keeping your business agile and ahead of the curve.

Economic Advantage: With HRDF, training doesn’t strain your budget. Subsidized programs mean you invest in people without massive costs, making fiscal sense and fostering a learning culture.

Long-term Prosperity: As your team grows in skill, so does your business’s capacity to innovate, satisfy customers, and operate efficiently. It’s not just growth; it’s sustainable success.

The Employee Edge with HRDF

For employees, HRDF isn’t just a training opportunity; it’s a career lifeline, offering:

Pathways to Progress: Training equips employees with not just the skills for today but the competencies for tomorrow, opening doors to advancement and success.

Broadening Horizons: From mastering new technologies to developing soft skills, HRDF trainings make employees more versatile and valuable.

Satisfaction and Stability: Training signals investment in employee growth, yielding higher engagement, job satisfaction, and loyalty. It’s the kind of workplace everyone wants to be part of.

In essence, perpetual learning isn’t just beneficial; it’s imperative for survival and success in today’s business world. HRDF is more than a fund—it’s a blueprint for building a formidable, future-ready workforce. Whether you’re looking to propel your organization forward or accelerate your own career trajectory, HRDF opens a realm of possibilities.

Ready to explore how HRDF can transform your professional landscape? Reach out to Malaysia’s leading HRDF training provider, and let’s begin charting a course towards a more skilled, satisfied, and successful future. After all, in the realm of business and professional growth, the best time to start is always now.

Schedule for a free consulation and HRDF claim assistance!

March 20, 2024
Why Most Affiliate Marketers Fail (And What You Can Do About It)
Affiliate marketers fail a lot. Yes, that’s true.

You may be brand new to this affiliate marketing stuffs and what is the first thing you discover? Bloggers make a lot of money through affiliate marketing. And that becomes the fuel to your quest in making money online.

This post will share some of the most common mistakes done by affiliate marketers and those are the reasons that contributed to our past failures.

1. Everything is about M-O-N-E-Y

Money drives a lot of people and it definitely drives us to become affiliate marketers.The truth is, no one will want to become an affiliate marketer if that wasn’t for the money.

Reality check.

Being an affiliate marketer myself, let me tell you that there is absolutely no problem for you trying to make money online.

But the trick is to have a strong understanding of what you can do and what you will do. Let me give you an example.

You make $100 when selling or promoting a product

You can either:

Promote it just for selling it, or

Promote it as if you are using the product yourself

And this makes all the difference.

Most of the time, I’m able to close a sale when I share my personal experience using the product. Do I make sales when I am promoting a product I’m not using? I sure do, but just not that many sales.

I know this sounds confusing but trust me, it is true. We are always better salesmen when we are promoting products we are currently using or trust.

2. Not having a real plan

You can’t just be successful in affiliate marketing by chance.

What does having a plan means?

It means that you need to know what you are doing, from the first step to last. And it will cover the whole 9-yard such as content marketing, getting on social and winning on search engines.

Starting affiliate marketing but have no plans? Don’t worry.

Here’s a quick checklist for you (for a kick start):
- Using the right web design to boost affiliate sales
- Choosing the right affiliate network or program to promote
- Layout your search engine optimization strategy
- Writing and crafting the best content
- Planning your social media marketing
- Using email marketing automation to double your sales
BONUS: Click here to sign up for my FREE, 7-days affiliate marketing course which I’ll cover all the topics above!

3. You are promoting EVERYTHING under the sun

Promoting everything isn’t going to increase your earnings. What you should be doing instead is to create an authority figure within the topic, before moving to the next topic.

It may well sound confusing but believe me, this is the best way to be successful as an affiliate marketer.

Have you seen an affiliate marketer who achieved his/her first success by selling everything? Unless you are working for Amway, the answer is “No.”

Most affiliate marketers achieve their first (ever) success by selling a specific product or within an industry. Pat Flynn made his money through teaching people how to start an online business.
- Pat Flynn made his money through teaching people how to start an online business.
- Matthew Woodward made his money teaching search engine optimization.
- Spencer Haws made his money teaching about creating niche websites and finding niche keywords.
You have to be specific and this means that you need to find a topic to talk about. The best way to start as an affiliate marketer is to teach others on things you are mastered at!

4. Going cheap all the way

You need to spend some money before you can actually make money through affiliate marketing. I even talked about this topic in my latest post, 4 Things I’ll Do If I’m Starting Affiliate Marketing All Over Again.

You can start an affiliate blog in just minutes with today’s technology but can you really make money if you have an awful looking website?

Disclaimer: I’m not saying that you should buy all the expensive stuff, plugins and themes but at least, don’t be too stingy as you’ll lose out in the rat race (if you opt to go cheap).

When it comes to decision making, consider the opportunity cost. Opportunity cost means the loss of potential gain from other alternatives when one alternative is chosen.

In this case, going cheap may be a good option to save money but it may well affect your chance of closing a sale. On the other hand, going for a much reliable product (that costs more) may be hard on your financials but may just well be the best investment you could do.

Failure as an affiliate marketer is an option

Anyone can be a successful affiliate marketer if they want to and vice versa.

“How to not fail as an affiliate marketer” depends heavily on you, on your motivation to success even when the odds are against you. You have to decide right now to understand why affiliate marketers fail and what you can do to avoid that at all cost.

Are you ready to make a better living today?

Learn how to make $5,000 a month through affiliate marketing in this 7-days course.
March 20, 2024
Brainstorming For Affiliate Marketing Niche? Try Soaking Up Under The Sun!
Soak up that sunlight up, folks!

Over and over again, affiliate marketers asked about getting out from the crazy writer’s block.

My answer is simple: Sunlight.

Whenever I’m trying to brainstorm for profitable affiliate niche ideas, I try to stay in open areas. I found out that this helps a lot as the open sky gives me a lot of crazy ideas.

This is also the reason why I go for jogs daily!

Clear the mind. Just did a 35 minutes workout including jogging. Something that really intrigued me about workout (especially jogging) is that it frees my mind. I am not sure why but I tend to think better when I disconnect myself from technology and think under the open sky. #NoFilter #Justsaying #thinking #sky #entrepreneur

A post shared by Reginald Chan (@reginald.chan) on Jun 17, 2017 at 3:41am PDT

I am not saying that you’ll 100% get an awesome idea that generates 6-figures monthly when you are under the sun, but it certainly helps me to get the much needed:
- Clarity
- Focus
- Confidence
- Self-trust
The most critical part of soaking up sunlight and staying in the open is to disconnect yourself from any forms of technology. No phones and tablets. The only leeway you will ever get would be your fitness smartwatch or tracker.

BONUS: Sign up for 7-days affiliate marketing course to start making over $5,000 a month like the pros. And it’s absolutely free for a short time period. Learn more about it here
March 20, 2024
CRM Malaysia: The Ultimate Guide for Business Owners in Malaysia
In the current climate of business in Malaysia, it’s crucial to harness the power of all available tools to gain a competitive edge. One such tool that increasingly takes center stage is the Customer Relationship Management system (CRM). According to a report by Grand View Research, the global CRM market size was valued at USD 40.2 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.2% from 2020 to 2027. But why this impressive growth? Let’s delve into our comprehensive guide.

What is CRM?

CRM or Customer Relationship Management is a technology or system used to manage all your company’s relationships and interactions with potential and current customers. Its primary goal aligns with driving customer retention, enhancing sales growth, and facilitating meaningful customer relationships.

In essence, a CRM tool helps businesses stay connected to their customers, streamline operations, and improve profitability. It encompasses a combination of robust practices, strategies, and technologies that corporations utilize to manage customer interactions and data throughout the customer lifecycle.

CRM Malaysia: A Localized Business Game-Changer

Gone are the days of cookie-cutter, one-size-fits-all solutions. Consumers today demand personalized experiences, making it essential for businesses to consider local tastes and preferences. CRM Malaysia does just that.

CRM Malaysia comes tailored to meet the unique demands of local Malaysian businesses. It helps strategically navigate customer behaviors, purchasing patterns, cultural nuances, and communication tendencies inherent to the Malaysian market. Integrating these local factors into a CRM system can significantly enhance the customer experience, leading to increased customer satisfaction and brand loyalty.

Introducing the Key Players of CRM Malaysia

In the world of CRM Malaysia, several players lead the pack:
- Zoho CRM: Known for its multichannel communications, AI-driven predictions, and data analytics, Zoho CRM offers a versatile platform for businesses.
- Salesforce: With its customizable features, Salesforce’s CRM services allows businesses to effectively manage their customer relationships and interactions.
- Microsoft Dynamics 365: This unified CRM platform integrates sales, customer service, and marketing to streamline business operations effectively.
- HubSpot CRM: Ideal for businesses looking to generate leads, HubSpot CRM offers excellent customer service features and tools for tracking sales pipelines.
Features of an Effective CRM Malaysia

Selecting an apt CRM solution involves carefully examining its features, which should ideally include:

Customer Data Management: This feature involves profiling customers, tracking their interactions, and deriving insights on their behaviors. An effective CRM system should provide a comprehensive understanding of the customer through data, informing future marketing strategies and sales efforts.

Ease of Use: A user-friendly interface is crucial. A system that requires extensive training or technical knowledge will likely lead to user errors or non-utilization.

Scalability: As your business expands, your CRM needs will evolve and increase. Therefore, look for a CRM solution that is flexible and scalable to match your business growth and fluctuating volumes.

Integration: Seamless integration is essential to ensure your CRM connects properly with your existing systems including email, apps, and websites. A CRM that poorly integrates can lead to loss of data and malfunctioning business processes.

Local Customer Support: An effective CRM software needs to have a responsive, local customer support that offers real-time assistance during system interruptions or when you need guidance.

To summarize, a CRM Malaysia solution can greatly enhance your understanding of your local audience, provide valuable consumer insights, and facilitate efficient customer service.

When choosing your CRM, consider your unique business requirements and the crucial features listed. The right CRM system will offer these functionalities in a way that seamlessly blends with your business model, setting you up for continued success in today’s ever-evolving digital landscape.

ZappyCRM: Marketing Lancer’s Comprehensive CRM Solution

Marketing Lancer proudly introduces ZappyCRM, a custom CRM service meticulously crafted for the ever-evolving demands of today’s businesses. ZappyCRM isn’t just an ordinary CRM—it’s designed as a Full Suite Platform for Marketers that incorporates all the tools needed to not only capture but also nurture leads and close more deals effectively.

Learn more about ZappyCRM

Unique Selling Point (USP) of ZappyCRM

The seamless integration of a full-featured Page Builder sets ZappyCRM apart. Users enjoy the creative freedom to construct entire websites, sophisticated sales funnels, and compelling landing pages. Our no-code, intuitive platform empowers business owners to create, edit, and publish without needing technical expertise.

Benefits of ZappyCRM for Clients

Capture New Leads

Optimized Lead Capture: ZappyCRM facilitates the creation of fully functional websites, sales funnels, and landing pages designed to maximize lead capture.

Drag & Drop Surveys and Forms: Interactive forms and surveys are essential for capturing information, and with ZappyCRM’s drag-and-drop functionality, setting up these lead capture tools becomes hassle-free.

Streamlined Appointment Scheduling: The platform integrates a calendar application for clients to book appointments directly, enhancing customer experience and increasing conversion chances.

Nurture Leads Into Customers

Follow-up Campaign Tailoring: Flexibility in following up ensures that every lead is nurtured through multi-channel campaigns, tailored to automate engagement and prompt responses.

Multi-Channel Reach: From email to Facebook Messenger and WhatsApp, ZappyCRM ensures that clients can maintain communication across all platforms, breaking down barriers between businesses and potential customers.

Omni-Device Communication: With a full-featured mobile app, communication continuity is maintained across all devices, ensuring no lead is left behind.

Fully Automated Booking

Automated Conversations for Booking: The CRM’s automation capabilities allow it to carry out conversations that aim to achieve booked appointments, minimizing the need for constant human oversight.

Personalized Messaging: Flexibility in message customization ensures that clients can make the communication seem as personalized and human-like as possible, despite the automation.

Closing More Deals

Workflow and Pipeline Management: Knowing where leads are in the funnel is vital, and ZappyCRM’s pipeline management assists in tracking and moving deals forward, increasing efficiency and closure rates.

Seamless Payment Collection: Through a direct integration with Stripe, payments are effortlessly processed, enabling transactions within the CRM environment.

Consolidated Analytics and Reporting: An overarching dashboard provides crucial insights on lead statuses and monetary progress across different phases, facilitating strategic decision-making.

ZappyCRM is fashioned to cater to the multiple facets of the marketing and sales processes. It assists in not just accumulating leads but effectively nurturing and converting them into loyal customers. It scales with your business, offering powerful automation and integrative features that save time and boost productivity.

Adopting ZappyCRM could signify a transformative shift for businesses seeking a comprehensive, all-in-one CRM platform. With the combination of an easy-to-use interface, robust automation, and detailed analytics, ZappyCRM is poised to redefine how Malaysian businesses engage with their customers and manage their sales pipelines.

Get in touch with Marketing Lancers now
March 16, 2024
How To Make Money With Email List
Do you know that most of the articles you find on the Internet on ‘how to make money with email list‘ actually teaches you nonsense?

Forgive me for my rant, but I think that it is about time where someone stands up and put some serious facts on using the email list to put real money into your bank account.

For starters, there are just too many articles telling you how to make money using email list, but I realized they missed some seriously, crucial factors in it.

Now, don’t take my word for it. To justify the matter, take a moment to think about this.

Are you making $100 a month from your email list?

If the answer is ‘yes,’ you probably know what you are doing, and you can safely skip this post. However, you may want to continue reading to find some quick hacks to double your income generated from the email list.

If your answer is ‘no,’ please carry on reading and bookmark this! I promise you that you will find a lot of beneficial information from this post and it doesn’t take you more than 10 minutes.

1-minute recap: What you should know about building an email list?

Everyone who has a blog or website need to build an email list. While most email services providers charge you money, there are some who are offering free accounts such as MailChimp and Benchmark Email.

An email list goes a long way because he will help you generate money in a long run. Of course, more on how to make money with an email list is after this little segment.

Building an email list is also important because it is going to help you connect with your audience. You will connect with them in more ways than just psychological emotions with them, especially when your posts and writing resonate with them.

The result from this will be explosive:

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- They are going to help you boost your traffic
- They will share your content if they love them
- They are going to be your friends
- They are going to be your loyal fans
- They are going to look for you when they face challenges (usually within your niche)
- They are going to trust you so much that, they will buy anything you promote to them!
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Ladies and gentlemen, these are the exact reasons why you should build an email list.

How to make money with email list?

The million dollar question that you can find over a thousand tutorials on the Internet but yet, only a handful make money with email list.

The problem is fairly simple.

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- It is NOT because you are not using a paid email service provider
- It is NOT because you have a small email list
- It is NOT because you are not sending weekly newsletter
- It is NOT because you are not using an autoresponder
- It is NOT because you are using a free email service provider
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And the answer is this.

The simplest way to make money with email list

Segment your email list.

Yes, you read that right. If you want to generate real money from the email list, you need to start to segment your email list.

The biggest mistake you can ever do is to put everyone on the same email list. Here is a simple way to segment your email list:

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- General newsletter – Everyone goes in here once they sign up for your email newsletter
- Segment 1 – People with specific interest (example content marketing) only
- Segment 2 – People with specific interest (example social media) only
- Segment 3 – People with specific interest (example search engine) only
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When you send a weekly newsletter, send them by batches based on the segments. So, each newsletter can easily be custom made and be extremely focused on topics they interest them the most.

Do you know what happens when you do the above?
1. You will have low unsubscribing rate (with Google loves)
2. You can send highly targeted emails to the right audience which improves with click-through rate (CTR in short)
3. You resonate with your email subscribers and this build trust
Now, imagine doing this.

You send weekly emails to all these segments trying to provide tons of value. As a result, they love it and thank you for them.

Then, once every month, you send a newsletter that has some promotional items in it. For example, you can promote online courses, recommending an affiliate product or even upselling your services.

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Takeaway: Because there are a deep trust and understanding between you and your email subscribers, they are not going to be pissed off with you. Instead, they might even thank you for the promotional email and make some purchases!

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What’s next is simply, cha-ching!

How to start segmenting your email list?

Most free email service provider such as MailChimp doesn’t provide you with tons of options for segmenting. At least, in the point of view of a complete non-developer.

If you are interested to know the method to create tags using MailChimp, here’s an excellent article found on their knowledge base. Read more here.

The easier way is to create multiple signup forms and lists on MailChimp. This step allows you to send traffic to the right signup forms and ultimately helping you to segment your target audience.

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Important tip: Do not compile all your email subscribers under one email list!

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When you are sending your newsletter, make sure that you create different types of email based on your segment and always avoid recycling!

Bonus: Should you use email automation to make money with email list?

Yes, if you can afford it.

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What is email automation?

According to BigCommerce, email automation is the most effective way to engage in email marketing because it enables you to send out messages to your customers at designated times. … Using automation, they can save time by setting up the email platform to send messages when customers take specific actions.

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There are many email automation services that you can choose from in the market, but most of them cost above $15 a month. And I totally get it!

As a blogger or content writer, you might think that email automation system just adds more weight to your monthly budget.

I had the same mindset as well, and with having over 2,000 email subscribers, it gets pricey very fast. Recently, I move from a prominent email automation system to ActiveCampaign.

The result? I’m surprised!

Let me share with you some details here about ActiveCampaign. It comes with a free trial of 30 days which you can try out (using this link), and that’s not yet the kicker since every email marketing solution in the world provides that.

The kicker was the value and the price. For only $9 a month, you get a complete email automation system and trust me, a good email automation costs a lot more than $9!
- GetResponse starts at $15 a month
- AWeber starts at $19 a month
- ConvertKit starts at $29 a month
And yes, I was surprised and tested it out (thanks to my curiosity nature).

Here’s what you need to try on Active Campaign using their free trial.

1. Create an email list

2. Import contacts to the email list you have just created

You can either upload a CSV file using the default button (green button) or manually add into Active Campaign.

It would take around a few minutes to upload the contacts.

3. Create an automation for your email list

The above is the drag and drop automation system found on ActiveCampaign. You can choose from several pre-made templates or you can create one from scratch.

Why did I choose Active Campaign?

The email automation system is so powerful that I can easily create proven automation without creating one from scratch.

What?!

Yes, Active Campaign thought about this and kudos to them. I don’t have hours to create a good sales funnel, and this is exactly what Active Campaign does for me. It gives me some awesome pre-made templates, and I can easily duplicate them into my email list.

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The results: 100+ hours of time-saving (testing, modification, and A/B testing), 30% of improving results, 90% of satisfaction for my email subscribers, 25% improved in revenue generated from the email list.

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Now, go figure!

Quick Guide: How to use Active Campaign tagging feature and make money with email list

Tagging works when email subscribers perform a specific task. In this case, it can be clicking on a link in the email, being subscribed to a newsletter or being added to a new email list.

Here’s a quick GIF on how to use Active Campaign tagging feature.

Once the above is done, you’ll find email subscribers that are tagged accordingly based on their preferences or journey in your sales funnel.

You can find the tags allocated to each email subscriber when you check on their profile.

Summary

I hope you find the guide, ‘How to make money with email list’ useful and do tell me what you think about it. Feel free to reach out to me if you need help and looking forward to seeing you in the comment section below!
March 5, 2024