Reginald Chan

Category: Strategies

Find the best strategies to get more traffic, sales, and revenue from affiliate marketing, blogging and becoming a leader in today’s world.

  • Free Resources For Business And Marketers During Covid-19

    Free Resources For Business And Marketers During Covid-19

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    List of Free Softwares and Courses During Coronavirus (Covid-19) Pandemic for Business & Professionals

    Is Covid-19 affecting your business? I bet it has some effects, one way or another. In this article, you will find free software and courses that are offered during this pandemic.

    Software / SaaS for Free or on Extented Free Trial

    Airtable Pro Plan free

    Airtable Pro plans available for free—with no time limit—to any non-political humanitarian groups working on COVID-19 relief efforts.

    Learn more: https://blog.airtable.com/airtables-support-for-covid-19-response-efforts/

    Calendly Premium features for free

    Calendly Is offering free Zoom And GoToMeeting integrations to help remote workers stay connected.

    Learn more: https://blog.calendly.com/meeting-integration-update/

    Hootsuite free access to Professional tier

    In response to the global economic impact of COVID-19, Hootsuite is offering free access to our Professional plan to help small businesses and nonprofits stay connected to their customers and audiences.

    Learn more: https://hootsuite.com/pages/stay-connected

    ZOHO’s Remotely free

    Zoho Remotely will enable you to take your work remote by offering a complete suite of web and mobile apps that will help you communicate, collaborate and be productive.

    Learn more: https://www.zoho.com/remotely/

    Audiencefy – Freee for 6 Months

    Segmentation and eCommerce analytics app. Grow Shopify sales and exponentially increase eCommerce revenue.

    Learn more: https://audiencefy.io/

    Bundy.io is Free

    Free Upto 10 members and Subscription fees reduced by 75% to support organisations during this difficult time.

    Learn more: https://bundy.io/

    SilFer Bots – Freee for 6 Months

    SilFer Bots Messenger Marketing Chatbot building platform providing 6 months of their Pro Unlimited Plan.

    Learn more: https://silferbots.co/blog/free-messenger-marketing-platform/

    Atlassian cloud for free

    Free access to Atlassian cloud projects including Jira and Confluence.

    Learn more: https://www.atlassian.com/software/free

    1Password free Business Plan

    Removing trial limits to help businesses work securely from home.

    Learn more: https://blog.1password.com/covid-19-response/

    Freshworks unrestricted access

    If you’re a small business with less than 50 employees, they’re offering you free and unrestricted use of our customer engagement tools, Freshchat and Freshcaller, for the next six months.

    Learn more: https://www.freshworks.com/company/freshworks-covid-offer-for-smb-blog/

    Pandadoc free tier (eSign plan) gives unlimited everything

    Unlimited document uploads – upload and send as many documents for esignature as you’d like, unlimited esignatures – collect an unlimited number of safe, secure, and legally binding electronic signatures & payment processing – accept a credit card, paypal, or ach payment the moment your doc is signed.

    Learn more: https://blog.pandadoc.com/new-pandadoc-free-esign-plan/

    Nimbus Business version free

    That’s why they’re offering businesses a free business version of their services for the next few months.

    Learn more: https://nimbusweb.me/covid19-support.php

    Adzooma fully free until June 1, 2020

    From now through to at least the start of June 2020, agencies, small businesses and anyone else who are using Google, Microsoft or Facebook to promote their business or services, will be able to benefit from the time and cost efficiencies that Adzooma can provide, for free.

    Learn more: https://www.adzooma.com/a-message-regarding-covid19/

    CTARe providing 2 months free

    Free for website security and reduced prices for remote computer (PC & Mac) management.

    Learn more: https://ctare.cloud/managed-it-support-computers-dsg-2020/

    Wrike Professional plan free for new users for 6 months

    Learn more: https://learn.wrike.com/remote-working/

    ZOOM Unlimited meeting times and break out rooms

    Zoom is doing everything we can to provide resources and support to those navigating the coronavirus outbreak.

    Learn more: https://blog.zoom.us/wordpress/2020/02/26/zoom-commitment-user-support-business-continuity-during-coronavirus-outbreak/

    Microsoft Teams – Free 6 month subscription

    Make Teams available to as many people as possible, they aim to support public health and safety by keeping teams connected while they work apart.

    Learn more: https://www.microsoft.com/en-us/microsoft-365/blog/2020/03/05/our-commitment-to-customers-during-covid-19/

    Hangouts Meet, free for up to 250 users per call and 100,000 viewers for live stream

    They will begin rolling out free access to our advanced Hangouts Meet video-conferencing capabilities to all G Suite and G Suite for Education customers globally.

    Learn more: https://cloud.google.com/blog/products/g-suite/helping-businesses-and-schools-stay-connected-in-response-to-coronavirus

    Dropbox Business – Free 3 Month Subscription

    Dropbox is offering free Dropbox and HelloSign subscriptions for a three-month period to nonprofits and NGOs that are focused on fighting COVID-19. In addition, Dropbox is offering free 3-month subscriptions to K-12 teachers who are facilitating distance learning.

    Learn more: https://go.dropbox.com/en-us/covid19-donation-program

    Cloudflare for Teams for small businesses

    Cloudflare is offering Cloudflare for Teams seats at no cost for small businesses through September 1. There is no commitment to continue using the product after September 1.

    Learn more: https://www.cloudflare.com/smallbusiness/

    Zencastr Hobbyist Plan free

    There will be no limits on recording hours or participants for Hobbyist users. They’ll keep this in effect through July 1, 2020.

    Learn more: http://blog.zencastr.com/blog/2020/3/17/corona-virus-response-were-lifting-limits-for-hobbyist-users

    Weberlo – Free UTM Link Builder

    Online Digital Marketing SaaS Tool For Funnel Tracking & Analytics.

    Learn more: https://www.weberlo.com/free-link-builder/

    SpyFu – is Free for Anyone Who Needs It

    They will offer a Basic Premium plan, free for 2 months. (Check in with us at the end of that period if you need additional time.)

    Learn more: https://www.spyfu.com/blog/spyfu-is-free-for-anyone-that-needs-it/

    TechSmith Snagit, and TechSmith Video Review Free Until July 30, 2020

    These temporary versions of TechSmith Snagit, their screen recording tool, and TechSmith Video Review, their asynchronous collaboration platform, will work through the end of June 2020.

    Learn More: https://discover.techsmith.com/remote-techsmith/

    Krisp – Free plan and dropped prices

    COVID-19 Response: New free plan and dropped prices Krisp can help clear all background noise from your professional conversations. All users get 120min/week of free noise cancellation for next 6months.

    Learn More: https://krisp.ai/blog/covid19-response/

    Vectera – Better online client meetings

    Vectera is the easy way to meet clients online. Free till June 1, 2020.

    Learn More: https://www.vectera.com/home/

    Yext Answers – Free for 90 days

    To ensure strong customer communications, they are offering Yext Answers for free for 90 days.

    Learn More: https://nowronganswers.com/

    Loom – 50% OFF on all paid plans

    Loom is the most effective way to get your message across, no matter where you work. Cutting Prices, Removing Limits.

    Learn More: https://www.loom.com/blog/coronavirus-response

    RingCentral – Voice, Video, Team Messaging, Contact Centers

    If you’re an educator (K-12 or community college), health-care provider, non-profit, public sector, or news and media organization, tell us a little about yourself and they’ll get you up and running right away.

    Learn More: https://www.ringcentral.com/covid19

    Slack – Free upgrades to paid plans for teams

    Free upgrades to paid plans for teams working on coronavirus pandemic research, response, or mitigation. Interested teams can email a special address to get this set up, and a consultation on how best to get started with remote collaboration. covid@slack.com

    Learn More: https://www.ringcentral.com/covid19

    LogMeIn – Free Emergency Remote Work Kits

    Free emergency remote work kits for health care providers, educational institutions, municipalities & non-profit organizations for 3 months.

    Learn More: https://blog.gotomeeting.com/coronavirus-disruptions-and-support/

    Intermedia- Free Video Conferencing

    Free Video Conferencing for all of 2020, and Pro Video Conferencing until 2021.

    Learn More: https://www.intermedia.net/anymeeting-video-conferencing

    Vidyard- Free Video Tools

    Vidyard introduces secure video messaging to enhance internal communications during the Coronavirus pandemic. Now available to all businesses for free.

    Learn More: https://www.vidyard.com/press-releases/free-video-tools-during-covid-19/

    Discord App- A new way to chat with your communities and friends

    They are temporarily upping the limit on Go Live to 50 people at a time, up from 10. Go Live is free to use and lets people privately stream or screen share apps from a computer while others watch on any device — so teachers can conduct a class, co-workers can collaborate, and groups can still meet.

    Learn More: https://blog.discordapp.com/helping-out-where-we-can-3a5fb7bac77a

    Panopto Adds- Free Offer 3 Months

    Automatic recording and sharing of recurring zoom meetings, offers businesses, universities, colleges, and schools unlimited, complimentary panopto enterprise for three months

    Learn More: https://www.panopto.com/about/news/panopto-adds-automatic-recording-and-sharing-of-recurring-zoom-meetings-offers-businesses-universities-colleges-and-schools-unlimited-complimentary-panopto-enterprise-for-three-months/

    Mailchimp’s COVID‑19 Response

    Mailchimp announces a $10M price relief fund to support small business customers & free standard Mailchimp accounts for eligible public service organizations.

    Learn More: https://mailchimp.com/covid19-statement/

    Adobe – Free Creative Cloud tools offered to students through May 31, 2020

    Adobe also has a vital role to play in schools, businesses, and government agencies, and earlier this week we began to offer free 90-day access to Adobe Connect, our web conferencing solution, until July 1, 2020.

    Learn More: https://theblog.adobe.com/adobe-enables-distance-learning-globally-schools-impacted-covid-19/

    Bitdefender offers up to 12 months of FREE enterprise grade security for ALL healthcare organizations

    Bitdefender helps healthcare providers to work at full capacity on delivering care during the Coronavirus pandemic, without worrying about falling victim to the ruthless, opportunistic attacks revolving around this crisis.

    Learn More: https://www.bitdefender.com/business/help-healthcare-fight-coronavirus.html

    Courses and Education Free or on Extended Free Trial

    Want to learn a new skill during Covid-19 lockdown? This is the time!

    ​Here are some of the best free courses for the public.

    Free Access to Premium Course Blogging for business by Ahrefs

    Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers.

    Learn More: https://ahrefs.com/academy/blogging-for-business

    ​MOZ SEO courses are available for free with the code ‘wegotthis’:

    Now through May 31, they’re making courses in Moz Academy free for our community.

    Learn More: https://academy.moz.com/

    Free courses on SEMRush

    Free online digital marketing courses and exams from Semrush.

    Learn More: https://www.semrush.com/academy/

    Link Research Tools SEO Certification

    Join the LRT Associates – an own Class of Experts, and a highly reputable and sought after certificate (a total value of €445).

    Learn More: https://www.linkresearchtools.com/seo-training/lrt-associate/

    ​Spocket SEO

    Learn More: https://academy.spocket.co/collections?category=seo

    CXL Growth Marketing Minidegree

    They are offering our Growth Marketing Minidegree to people whose livelihoods are affected by COVID-19.

    Learn More: https://cxl.com/institute/career-change/

    Oberlo Dropshipping 101 course for free. Use the code ‘LEARNFROMHOME’

    Oberlo 101: Start your first online business.

    Learn More: https://course.oberlo.com/offers/L4zaBsnx/checkout

    Smart Passive Income Media (SPI Media) courses

    Learn More: https://www.smartpassiveincome.com/online-business-toolkit/

    Free SEO Training Course craigcampbellseo

    Advanced SEO Courses completely FREE it’s normally sold at £800 per person, but anyone who signs up in the next 7 days will get access completely FREE of charge.

    Learn More: https://www.craigcampbellseo.com/free-seo-course/

    Yoast SEO training free

    All-around SEO training.

    Learn More: https://yoast.com/academy/all-around-seo-training/

    Schema Markup Boot Camp

    This schema.org Bootcamp was created to help digital marketing agencies take full advantage of the Schema.org vocabulary and show how to do markup on a website to get great organic search results.

    Learn More: https://www.schemaapp.com/schema-markup-bootcamp-modules/

    Conversion Optimization course free

    If you are working from home during the virus outbreak, please become a data-driven digital marketer for free.

    Learn More: https://www.conversionlive.com/

    Traffic Research Bunker Edition:

    Until April 15th 2020, Traffic Research Bunker Edition is being given out for free to help people during COVID-19.

    Learn More: https://www.mytrafficresearch.com/free/

    Free courses on Udemy:

    To support you through this time, Udemy have put together this collection of free courses from our learning marketplace.

    Learn More: https://www.udemy.com/courses/free/

    Free courses on Coursera

    To help our community during this critical time, they are launching new, free resources, as well as surfacing interesting course collections, community discussions, and expert interviews.

    Learn More: https://blog.coursera.org/coursera-together-free-online-learning-during-covid-19/

    All 10 of Nikon’s photography lessons are streaming for free

    Nikon’s mission has always been to empower creators. In these uncertain times, they can do that by helping creators stay inspired, engaged and growing.

    Learn More: https://www.nikonevents.com/us/live/nikon-school-online/

    LinkedIn – Free 16 LinkedIn Learning courses

    LinkedIn is giving free access to 16 LinkedIn Learning courses on how to effectively work remotely. Remote Working: Setting Yourself and Your Teams Up for Success

    Learn More: https://www.linkedin.com/learning/paths/remote-working-setting-yourself-and-your-teams-up-for-success

    Codecademy – Scholarships for Students Affected by COVID-19

    They offering 10,000 scholarships to Codecademy Pro for free to high school and college students across the world for the rest of the school year.

    Learn More: https://pro.codecademy.com/learn-from-home/

  • The difference between first, second, third-party data and how to use them

    The difference between first, second, third-party data and how to use them

    Data

    The difference between first, second & third-party data and how to use them

    Our society today is generating an enormous amount of data on a daily basis.

    The source of this data generation includes the internet, social media, services, communication channels and so on.

    Proper data analysis using the right systems can be used to improve a variety of processes involved in healthcare, energy production & distribution, finance, communication, marketing, etc

    Data is an extremely valuable resource that can be fed into advanced systems and used to address a lot of societal issues.

    In digital marketing, customer data can provide high quality and in-depth information about changing consumer behavior, needs and interests.

    These distinct pieces of information can then be used by marketers to develop and implement an effective and efficient marketing strategy.

    The primary aim of data-driven digital marketing is to utilize consumer insights to develop personalized content that will prompt conversions and sales.

    In this article, we are going through the difference between first, second and third-party data and how to use them.

    First-Party Data.

    First-party data refers to information your brand obtains on your audience and customers.

    First-party data plays a major role in site and customer relationship management (CRM) retargeting efforts because it provides you with insights about your existing customers.

    This makes the information obtained reliable for making forecasts on future user behaviors and patterns.

    With first-party data, you can target your customers by capitalizing on previous actions they have taken on your brand’s website.

    First-party data include information collected from users’ behavior on your website or mobile application, surveys, customer relationship management (CRM) platform, customer feedback, point of purchase, etc.

    How To Use First-Party Data.

    The high quality, accuracy, and in-depth nature of first-party data increases its value and relevance in enriching your digital marketing efforts.

    First-party data is also associated with minimal privacy risk as you are required to seek the consent of your customers before collection.

    During the process, you are expected to comply with all the rules and regulations surrounding consumer data protection and privacy.

    As the marketer who collects and manages this data, you have direct control and outright ownership over it.

    Here are​ three ways you as a marketer can use first-party data:

    1. Personalize customer experience:

    The data you collect can give in-depth knowledge of your visitor’s needs and interests. You can then use these insights to create personalized content and advertisements. Meeting the needs and satisfying the interest of your audience is one way to stimulate repeat purchases.

    2. Predict trends:

    First-party data can provide you with valuable insights into your customer’s behavior. With this information, you can predict how they will respond to your marketing strategy or product offerings.

    3. Improve Audience segmentation:

    You can use the rich insight first-party data generates about your audience to organize them into different groups with similar behavioral patterns, preferences, and interests. This increases your chances of success with personalized user experience.

    Second Party Data.

    Second-party data is information that a company collects from its audience and trades with another company in a mutual agreement.

    This data is from a different audience other than your own with whom you do not have any connection with.

    Second-party data is basically a second-hand data because it is the first-party data of another company.

    It typically includes information gotten from surveys, customer feedback, past purchases, product interests, digital interactions and so on.

    For you to drive up sales and improve overall growth, you cannot rely solely on data gotten from your audience. Therefore, the need for second-party data from a trusted partner with a demographic that is favorable to your business interest.

    Second-party data plays a pivotal role in helping you to expand your reach, target a new audience and possibly capture new high paying customers.

    How to use second-party data.

    There has been a rapid increase in the number of participants leveraging second-party data. This massive surge in its use can be attributed to more companies recognizing it’s value.

    The use of second-party data provides you with similar benefits of first-party data but also gives you the ability to gain a broader understanding of different consumer needs and interests.

    Below are some ways for you to use second-party data:

    1. Enhance your marketing campaigns:

    Second-party data can provide you with deeper insights to improve your marketing strategy and targeting tactics.

    2. Enrich your database:

    First-party data is of high quality but limited in its scale. This is because it consists only of data gotten from your existing customers. Enriching your database would require additional data from a trusted second party. An increase in your database will allow you to expand your digital marketing campaigns.

    3. Reach new audiences:

    First-party data limits your marketing campaigns to only your existing customers. You cannot rely on this for sustainable and effective business growth. You can use the information gotten from second-party data to expand your reach and generate more exposure from a new market that will be beneficial to your business interests.

    Third-Party Data.

    Third-Party Data is data that you purchase from external sources who did not collect the data directly. These external sources are companies or entities referred to as Data aggregators.

    Data aggregators obtain the data they sell from other brands, businesses, and organizations. They pay the initial data collectors a certain fee in exchange for the data. These data are managed and stored in a central database as third party data.

    A significant number of companies sell their first-party data to data aggregators which makes them accessible through different mediums.

    After collecting large amounts of data from different publishers, the data collectors categorize them into different segments.

    These include but are not limited to psycho-graphic factors (like audience behavior, user preferences, interests, etc), demographic factors (like age, gender, occupation, income level, etc), industry and so on.

    The categories can further be broken down into specific sections from which the buyer can pick. These sections usually align with their business interest or marketing tactic.

    Some benefits of third party data is access to a large pool of user data and its extensive coverage.

    However, since this data is not collected directly from your existing customers, it is not exclusive and available to your competitors.

    How to use third party data.

    1. Discover new audiences:

    The broad scope of third party data can help you identify a new demographic that might have an interest in your products or services. This allows you to expand your reach, make more sales and grow your business. You can also study user data to identify common preferences and use that information to improve a new product you might be developing, to make it more appealing.

    2. Increase the accuracy of your targeting:

    The proper analysis of third-party data can help to increase the precision with which you target specific sections of your audience.

    3. Complement your first-party data:

    While first-party data provides you with high quality and quality information on your existing customers, it might be lacking in volume. This is especially true for small to medium scale businesses.

    Third-party data helps to provide you with the scale first-party data usually lacks. Using third party data gives you an ability to reach a wider volume of users who might be interested in your products and target them with personalized advertisements.

  • Five Ways to Make it Easier for Customers to Purchase from your Small Business

    Five Ways to Make it Easier for Customers to Purchase from your Small Business

    Five Ways to Make it Easier for Customers to Purchase from your Small Business

    If you’re struggling to make your small business becoming a large, booming business, you have to start at the basics. It can be easy to get caught up in the minute details without seeing the forest for the trees. Yes, all those details matter, but what matters most is turning potential customers into paying ones. Let’s go over five of the top ways to make sure that your business is set up to be a successful one with these next tips. 

    ​Five ways to make it easier for customers to purchase from your small business

    1. ​Have an online payment option that is obvious

    Even if your business is predominantly a physical store-front, there’s no reason to not make purchasing easy. Make your payment option simple and easy. One option is to have an online option; with options like Payanywhere, there’s no reason to not accept virtual payments. This way, your customers can browse at their leisure, and you can accept credit card payments right from your computer. If a customer calls you up after they’ve left your store intent on buying something they saw earlier, the last thing you want to say is, can you come back in to pay for it? By that point, you’ve lost the customer, so make payments simple.

    2. Maintain your website

    If you offer a physical product or service, ensure that your website is up-to-date with contact information. Have an online presence that covers the basics of your storefront or service, including commonly asked questions so that customers spend less time trying to figure out exactly what you do. At the very least have a phone number, hours of business, and, if you offer a more seasonal service, the average lead time. 

    3. Remind the customer of your expertise

    If you operate solely with an online presence, make sure that your website is detailed and thorough. The last thing you want is a potential customer wavering between purchasing your service and not; by giving them all the information up-front, you’re reassuring them that you are an expert in your field. 

    4. Provide good customer service

    This may seem obvious but check your voicemails. This seems silly, but many businesses get so caught up with everything they need to do each morning that they forget one of the obvious things – to follow up with customers reaching out to you. Whether that’s via an online portal, email, or voicemail, make sure you give those customers a bit of time each day so that you’re turning potential clients into payments.

    5. Offer subscription services

    A customer who needs something repeatedly is unlikely to stray and try another store or website if they can rest assured that what they’re needing is going to show up at their door front each month. If you run a software-as-a-service, you likely know the importance of repeat customers, and the easiest way to turn one-time customers into recurring ones is by offering a subscription. This is true for physical goods as well; if you run a business that has customers returning to your website or storefront every couple of months, offer them the option of having something delivered each month to them. 

    There you have it: Five simple ways to make customer purchases easier for your small business.  Put these five tips to use and notice as your conversions increase over the next several months.  

  • How to Make the Most Out of Your First Solo Ads Campaign

    How to Make the Most Out of Your First Solo Ads Campaign

    Solo Ads Campaign

    How to Make the Most Out of Your First Solo Ads Campaign

    Looking to make the most out of your first solo ad? You’re at the right place. These helpful tips should help you get started even if you’ve never done any sort of email advertising in the past.

    So without wasting much time, let’s get started.

    1. Setting Up Your Landing Page

    Before you go ahead and make a purchase, it’s recommended to set up a capture page for capturing visitors’ emails. This will ensure you’re able to collect the maximum number of emails, which in turn will improve your return on investment (ROI).

    ROI plays a huge role in paid advertising, and it’s one metric you can’t overlook or it’s too easy to lose money. With a funnel to collect visitors’ emails and a back-end sequence (autoresponder automation emails), your chances to break even on your ad spend are much higher.

    Without collecting emails, you’re instantly losing most of the visitors forever, There’s simply no way you’ll ever have a way to contact them again unless you collect the people’s information. Email marketing is heavily used by the leading marketing agencies (and digital marketers) from all over the world for a reason – it simply works!

    Make use of email marketing + automation sequence in your online business if you haven’t already. It will pay dividends for years to come.

    2. Using a Click Tracker

    Using a link tracking software will make sure you’re able to accurately track your marketing campaigns’ performance. Not only can you track the number of clicks to a link (link clicks), but also metrics like opt-in rate, engagement rate, and determine what exactly are people doing in your funnel.

    If you’d rather not know your numbers, paid ads are a big no-no. It’s better to start with free marketing methods, and only scale once you know you can do better with paid advertising.

    There are many free and paid click tracking tools out there, simply choose the one that best fits your requirements. Testing multiple at a time won’t hurt either as you’ll quickly know which ones suit you better. It also helps most of the paid link trackers come with a free trial option for you to explore the platform at no extra cost.

    3. Getting Ready

    With a decent landing page and a link tracker set up, you’re now ready to purchase your first solo ad. You can either find sellers via a quick Google search or via Skype groups. https://oursoloads.com/ is among one of our favorite traffic providers. They’re also willing to making your first ad campaign a lot more special by dropping in a 10% discount.

    Before you purchase an ad, make sure you check out the vendor’s testimonials. The more they have, the merrier! Always reach out to them to make sure your offer is a good fit with their lists. With solo ads, targeting is everything and you definitely want targeted prospects for your business opportunity.

    Think of it like this – are you likely to purchase something which you don’t want? No, correct? That’s it. If you show a pet product to a person who doesn’t have a pet, are they likely to buy from you? On the other hand, if you show relevant fishing gear to a person who absolutely loves fishing, what are your chances here? Astronomically higher!

    4. Making Your Purchase

    The day has come, it’s time to book your first ad campaign. If you’ve contacted the vendor already, it’s often recommended to negotiate a little and find the best deals. Most legitimate traffic vendors will happily get you a better deal than is displayed on the sales pages.

    This will eventually help in the end since it will surely improve your cost per lead (CPL). The lower your acquisition rate per subscriber is, the better. Like mentioned before, it’s a game of numbers.

    You also want to break even as soon as possible. Promoting cheaper front-end offers (free CPL programs or inexpensive $7-27) products will help you cut costs in your list building campaigns.

    Send traffic to a landing page, collect visitors’ emails (or if needed, first names as well), then send to offers via a bridge page. The bridge page, also known as thank you page can do the pre-selling for you and prepare the visitors for the front end offer.

    Understand the audience’s pain point, make it relevant and your job will get much easier in the end.

    5. Traffic Quality

    It’s recommended to only go for 100% Tier1 traffic for obvious reasons. These people are native English speakers, have access to credit cards and other means to make a purchase. Tier2/Tier3 works as well, but you’re more likely to encounter some tire-kickers who would fight to save a penny!

    Not saying T2/T3 traffic won’t work, but with T1 traffic, your odds are much better. If you’re receiving some discounts anyway, why not make the most out of it?

    There are sometimes issues with refunds, and chargebacks. These are more common with T3 countries.

    6. Keeping It Clean

    Once you get it going, it’s easy not to look back. It’s recommended to continue to clean your e-mail list every once in a while by getting rid of inactive subscribers. Why if you may ask? Since some of these are not engaged anymore, they’re only adding to your monthly autoresponder bill.

    If you get rid of them, it will create more space in your account without the need to upgrade. For starters, clear leads who haven’t engaged with your content in the last 30 days (if they were received your emails that is).

    Moreover, it can often help with your email delivery (inboxing) as well. Email automation companies like AWeber like it when your audience’s engagement is better than the industry average.

    Final Words

    That brings us to the conclusion of this resource. We hope this helps with your first (or next) solo ad purchase.

    What’s your favorite step out of these? Have you ever purchased a solo ad before?

    Or did we miss anything?

    Either way, do let us know by leaving a quick comment down below.

  • How To Invest Smartly During Recession?

    How To Invest Smartly During Recession?


    Free Blogging Course

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    Getting Ready For Recession

    Recession is coming and there is no better thing you can do right now but to prepare for it. I know it is scary but this is certainly something you cannot avoid. The Covid-19 is an unprecedented event and had affected businesses around the world.

    Here are 5 simple steps to invest during recession.

    • Control your spending
    • Define needs and wants
    • Focus in building more income streams
    • Stay connected with the latest investment tips
    • Allocate a portion of funds for saving
    • Pay off large debts as much as possible

    Smart Financials During Recession

    Being smart is critical during recession. It doesn’t matter if you are in Malaysia, Singapore, United Kingdom or United States—you will be impacted with financial crisis (up to a certain level) when recession hits.

    Investment During Recessions

    The trick of being financially stable is being able to think out of the box to do timely investment. It can be in a form of saving, stocks, cryptocurrencies and many others.

    Start investors focus in spending the minimum amount of money possible for both short term and long term investment gains.

    Side Hustle Is An Important Investment

    Site hustle such as blogging and freelancing are two great examples of investments. Starting a side hustle business may require some funds (usually under $100 with a small commitment of under $50 per month).

    These forms of investments don’t bear the fruits immediately and oftentimes after a period of time.

    Those who are focused and determined enough will be able to generate sufficient income streams from this form of investment.

    The Sensitive Forex, Stocks, Cryptocurrencies And HYIP Investments

    Last but not least, these are some of the high-yield investment types that offer huge payout with moderate to high risks.

    Personally, I recommend you to take a step (one step at a time) especially when investing in these.

    The risk of losing money is real and at the same time, the opportunity of making money from these (quickly) are also huge.

    Invest in what you can afford If you want to dip your toes into these investment programs during recession, put in a small amount (such as $100) and learn the way the system works. There are many who make thousands of dollars—and those who lose thousands too. Being smart and having a clear mindset is critical in successful investment during recession.

    Investing During Recession (Recap)

    The best time to invest is during recession. If you have not started any investment, I recommend you to get started right now!

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    About Reginald

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  • How Can SEO Help With Online Casino?

    How Can SEO Help With Online Casino?

    When investors establish an online casino, two important questions linger in their minds. The first is how long it will take before the casino attracts customers. The second one pertains to how they can make the platform more competitive. Unlike conventional casinos that attract customers from advertising through traditional methods like TV, radio, and print media, a casino that is based on the web should invest in search engine optimization and PPC.

    Investing in SEO is a better way of generating leads to your website compared to other methods like pay per click (PPC) ads and advertisements on social media. With PPC, you can end up spending a lot of money but get poor results. For a PPC account like Google AdWords to generate a lot of traffic, the account has to be managed well by experienced personnel. On the other hand, do not expect to get quality leads from social media platforms on the Internet. Quality leads are those that can convert into sales when a user lands on your website or online casino thereof.

    With a well-managed SEO campaign, you can rest reassured that you will get the desired results. These can be described as a higher rank on the first Search Engine Results Page of Google and other popular search engines.

    The secret of performing well in SEO is to make your pages more attractive than those of other websites. Your first step should be to closely link your keywords with the geographical area that you intend to target. For instance, these days, many people in Malaysia are choosing to play casino games online. You can include a keyword like online casino Malaysia if your target audience lives in this nation. This way, people searching for an online casino that can serve the needs of people in Malaysia can easily find yours. Take time to learn how to select keywords. 

    Some tips for how to choose effective keywords for your online SEO content include:

    • Examine your online gaming website as if you are a customer who wants to buy items on it. This will help you pick good keywords that are closely linked with what internet users type into their search engine boxes when they want to look for an online casino.
    • You should also include long-tail keywords that have three to five words only. A few good examples are online casinos in Malaysia, the convenience of online gambling, and the best casino games online. Long-tail keywords have a better probability of being clicked and indexed by search engines because they are more specific and friendly to search engines.
    • Use some tools like Google Search Console and Moz keyword Explorer that do an excellent job of researching the best keywords for your website. For instance, if many websites already rank for a particular keyword, these tools will suggest new keywords. These tools are not only useful for searching for words but also come in handy when you want to look for or investigate your rank in search engines. This will help you track changes that your strategies have brought about. As you might have guessed already, monitoring your SEO campaign will help you determine the strategies that work and those that do not.

    The following are some of the benefits of SEO for online casinos:

    Ranking higher on search engine results pages

    The casino industry is highly competitive, and your competitors are also fighting for the top rank on search engines. You should also compete for high rankings. Research shows that 60 percent of internet users click one of the top 3 search results. Make sure you earn one of the top three positions so you can increase organic traffic to your site. Organic search results enable a business to gain reputability and credibility. By using SEO services, you can capture the attention of people ready to play and increase revenue.

    Improving user experience

    Excellent SEO also aims to enhance the user experience. It can provide your audience with easy to navigate web pages, relevant information, related videos, or photos to support text and a website configuration that is mobile friendly.

    Higher conversion rates

    When your website ranks high on search engines, you can get higher conversion rates. Your target audience will know more about your casino when you maintain your top position. As customers become familiar with your brand and their knowledge about your services increases, there is a higher chance that they will want to sign up and play games on your casino.

    Lowers advertising costs

    According to a report by the Search Engine Journal, inbound links can reduce the expense of lead generation by 61 percent. The way search engine optimization reduces advertising costs is straightforward. When your website ranks high on search engines, you do not need to advertise it. You will continue to remain above the other search results as Internet users click your search links repeatedly. Some activities that pertain to inbound lead generation include social media management, search engine optimization, referrals, and blogging, which do not cost much. Outbound lead generation strategies include visiting clients, making cold calls, and direct selling.

    Builds the credibility of a brand

    When your website ranks first, second, or third in search engine results pages, your customers may have the impression that you are a leading player in the industry. High rankings show that your online casino is popular and many users have researched about it. On the other hand, if your casino appears at the bottom of search results, customers might think you are not yet well known, or that you do not have the budget to improve your rankings.

    Establish brand awareness

    This is the extent to which your target audience recognizes your brand. As stated by Investopedia, creating brand awareness is a significant step in marketing any product. With SEO, search engines can easily index your online casino through organic and regular searches. When you remain on top of the rankings, people looking for online casinos will be able to see your site often. Therefore, there is a higher likelihood that people will click your link and end up on your website.

    Gain market share

    When your site is on top of the search list, Internet users can find it quickly, and you can consider them as your leads. After the leads visit your website and find the information they need, they can turn into customers. They can sign up to become members, and your conversion rate will increase. When this happens, your online casino will gain a share of the market.

    SEO can help you achieve higher rankings in search results, and this can enhance brand awareness. With effective SEO, your website can gain qualitative and quantitative visits. Therefore, it is time to use SEO to your advantage. Nonetheless, remember that the efforts you make towards improving your site’s rank on search engines may not reap the fruit immediately. This and the fact that you might not have such a profound experience in optimizing websites makes outsourcing SEO services viable. Look for service providers who have a good reputation and use the latest techniques to optimize your website for excellent rankings.