Reginald Chan

Category: Business

  • Here’s Why Your Office Needs a Coffee Machine

    Here’s Why Your Office Needs a Coffee Machine

    In almost every workplace in the developed world, there is a certain ritual that most employees like to start their days with. The act of drinking coffee before starting work with your coworkers is a time-honored tradition that has been enabling workers to get mentally and physically prepared for a hard day’s work for hundreds of years now. There are also a few ways in which workers have been pushing to make their pre-work coffee ritual as efficient and enjoyable as possible. This article will seek to shed some light on a few concrete reasons why you should work to get a new coffee machine for your office by providing a few key improvements that including one of these simple machines will provide your workplace with. The days of wasting time before work waiting in line for an overpriced cup of coffee are over. Getting a coffee machine at work will improve your overall experience every day, so why not treat yourself? 

    Read on to find out a few other ways that getting a new coffee machine for your work office can drastically improve your quality of life. 

    Convenient

    One of the most appealing parts of having a coffee machine in your office is the potential convenience that having one can offer to you and your coworkers. By having a coffee machine on your worksite, then you will no longer get stuck in the morning rush at your local Starbucks, Tim Hortons, or whatever coffee shop you like to frequent. Depending on your timing there can often be massive line ups which can serve to set your morning back quite a bit, causing you to be late or rushed to begin your shift. By having a coffee machine on site, then you will never again have to wait in line and hope that the people in front of you are fast enough with their orders to get you to work on time with a coffee in hand. By having a coffee machine in your office you will be able to get your day started while also making sure that you have prepared everything necessary for your job, which you cannot do from a line at a coffee shop. 

    Affordable

    Another excellent reason to include a coffee machine in your workspace or office is that it can help to make your morning coffee habit much more affordable. By spending on average a few dollars every morning to buy yourself a nice cup of coffee, you will be spending hundreds or even potentially thousands of dollars a year on your morning coffee routine. By getting a coffee machine for your office, then you will be able to have much more control over how much money you spend daily on coffee and allow you to save at least a few dollars per cup. If you do not want to outright buy a coffee machine for your office then there are other options. Experts at PureBean.com.au recommend renting out a coffee machine for your office temporarily. This will allow you to experience what it is like to have a coffee machine in your office, without committing the long term cash investment required of some more expensive coffee machines. By renting out a machine, then you will also be able to explore different options and see which setup provides you with the best overall cup of coffee. 

    Inviting

    There are few things more inviting than being tired and walking into a room with the smell of fresh coffee brewing. This can help to create a more relaxed environment and allow your office to be less stressful, making you more productive. You may choose to set up a little corner for your coffee setup, which can include things like sugar, coffee cups, milk, and other essentials for your morning cup of joe. Why not make your morning caffeination as enjoyable as possible. 

    Note: If you are looking for the best Breville espresso machine, you don’t have to look far. Click the link to learn more!

    Social aspect

    In almost every single workspace a coffee break is a time when coworkers are able to gather with one another, talk about their work, and recharge with a nice cup of coffee. By having a nice area in your workspace, which is designated for coffee breaks, then you will see a noticeable rise in camaraderie and good spirits among the workers. A great way to set up a coffee station and area is to first get all the necessary components. This could include a coffee maker of whatever size you choose, a small fridge to store milk and cream in, and even a pantry, which you can leave things like sugar and coffee mugs in for storage. If you really want to step it up, then a great addition would be a nice coffee table and some comfortable chairs or couches which your employees could then sit at in order to properly enjoy their coffee break. If you really value your employees and coworkers’ happiness, then you may even consider taking a pool to see which type of coffee everyone prefers, and use that information to purchase coffee for workers with the company’s money. This is a great way to get your workforce to work early and keep them happy throughout the day. 

    Hopefully, this article has been helpful and informative regarding the various reasons why getting a coffee machine for your office can help to improve the quality of your overall experience for you and your coworkers on a daily basis. Whether we like to admit it or not, coffee is an integral part of the routine for most workers, regardless of their occupation. Whether you are a starting construction worker or the CEO of a large corporation, chances are pretty high that you will be starting your day with a cup of coffee. If you or your coworkers have any doubts about the potential benefits of including a small coffee machine in your office, then you should try to get them to read the aforementioned points in this article to help them see how much it will actually benefit you to have a coffee machine on site for all workers to enjoy.

  • The Difference Between Business Coaching and Mentoring

    The Difference Between Business Coaching and Mentoring

    No matter what job you have or industry you work in, you cannot always assume that you know it all, even if you are greatly experienced and invested many years of your life into this line of your work. Getting someone else’s guidance is very important if you want to progress in your career, as you can learn so much from other people’s experiences and advice to you.

    If you have a standard job, you may benefit from having the guidance of a manager or a designated mentor that can show you the ropes and guide you through the job so that you developed the necessary skills and become better at it. When you are an entrepreneur, developing your own business, you may not have someone else to rely on. 

    Therefore, getting a business mentor or a coach can be the preferred step for you, so that you get the same benefits. Many people assume that a mentor and a coach are the same. However, in this article, we will advise you of the difference between business coaching and mentoring – this way, you will be able to decide which one best suits your needs.

    What is a Business Mentor?

    Essentially, a business mentor is an individual who provides their expertise and guidance to others with less experience in a certain industry. By doing this, a mentor guides individuals learning from them in the right direction. A mentor can support individuals and think about career opportunities for development, to increase confidence, and facilitate interpersonal skills, and this is the main focus of the mentoring relationship.

    What is a Business Coach?

    A business coach concentrates on particular abilities and development goals by breaking them into real tasks to be accomplished within a detailed timeframe. As stated by the folks at Gro.Team, business coaches support and guide businesses to understand their vision for growth and development. In many cases, companies find that identifying and prioritizing an aim is often difficult. A business coach can help businesses overcome these barriers by helping them focus on what they need, what their aims are, and how important each one is. This way, they generate a structured strategy to solve problems and accomplish particular features of the job.

    Timeframe

    The duration of the relationship between you and a coach or mentor will differ. A Mentor will spend more time with you, and the mentoring relationship is often one of the long-term and can last over a year. On the other hand, a coaching relationship is more focused, and therefore shorter, with most usually lasting up to 6 months. However, this will depend on your specific goals and how long it should take you to achieve them. If you are not sure whether you need a coach or a mentor, thinking about how long you would want your relationship to last is a good starting point.  

    Focus

    As we mentioned previously, there will be differences in the focus of a mentor and a coach. A coaching relationship will concentrate strongly on your performance and make sure that you achieve the tasks you have set your mind to, to improve overall performance on the job. Whereas, a mentor focuses on your personal development, not only necessary when it comes to your job, but also in other areas of your life you can improve, which will impact your careers, such as improving interpersonal skills and confidence.

    Structure

    Considering that you will have less time with a coach than you will with a mentor, there is an increased need for the coaching relationship to be more structured. This means that appointments are scheduled and happen on a regular basis. Mentoring relationships tend to be more informal, and they will happen as you require, rather than on a scheduled basis as the coaching one. Of course, if you have a mentor and need things to be structured, this is also something you can discuss with them.

    Expertise

    When you get a coach, your main goal will be to focus on specific aims to accomplish. Coaching does not take a holistic approach, unlike mentoring. This means that a coach will usually have the expertise in the specific area you need support with, such as presentational skills or interpersonal communication. On the other hand, a mentor will have vast expertise in the industry, and it will be someone the mentee can learn from overall and even use the mentor for inspiration.

    Agenda

    If you know you are not sure what you want to achieve, a coach is a great idea, as they will devise a plan together with you. They can use their expertise to guide you and formulate timeframes to achieve your goals, as we discussed above. With a mentoring relationship, usually, the mentee already knows what they want, and they will already have a plan. The job of the mentor is to support this plan, as wished by the mentee.

    Questioning

    Questions are always part of both relationships, coaching, and mentoring. However, they differ a great deal. Coaches are put in place to test you and make you think outside of your comfort zone. This means that they are trained to constantly ask you questions that will make you consider your thoughts and behaviors and improve your critical thinking and take action independently. The mentoring relationship is not as thought-provoking as they are more based on the mentee asking the mentor questions. The mentee is meant to observe the mentor and ask questions as they see pertinent, to investigate further, and obtain some of the mentor’s knowledge and expertise.

    Outcome

    The very final outcome of the relationship with a mentor is specific and measurable. The structured and focused approach enables you to see actual improvement in your desired area. This is not necessarily the case with a mentoring relationship, which can change over time and is not so focused on measuring results. The main focus of the mentoring relationship is to improve the mentee’s overall growth and development, and this may not be something others will be able to see.

    Having either a mentor or a coach is very important. Both of these will enhance your skills and help your development. They each offer different benefits – depending on what you want, you may choose a mentor or a coach. Just make sure that you learn the differences between the two so that you can make the best choice for your needs.

  • Finders – Keepers: Recruitment And Retention Essentials For Your Business

    Finders – Keepers: Recruitment And Retention Essentials For Your Business

    The expense of finding a new employee to fill an available role is high. In many cases it can cost  over double the salary of that role, not to mention the additional costs incurred such as training costs, and reductions in productivity as you fill the post and get the new person up to speed. Of course, that is why the issues of recruitment and retention are so valuable to businesses. Luckily you can read all about how to find, and keep the best people over the long term below. 

    Recruitment first 

    Before you can hold onto the most valuable employees, you need to find them. Fortunately, there are some tactics that can make it easier to track down employees that will be the best fit for both the position and your business over the long term. 

    The first of these is to read between the lines when it comes to applications. For example, people that have only held past positions for a short period may not be the right choice. Instead, it’s better to go for a candidate that has a long and stable work history with previous employers as this suggests they are more likely to come in with a committed attitude. 

    Additionally, some experts suggest that looking for candidates that commit to things outside of the office can prove a useful indicator of likely commitment too. After all, if they play a team sport or volunteer with a charity, it demonstrates that they have the characteristics of resolve and loyalty that should keep them with your business for as long as possible. 

    Finally, when it comes to recruitment, remember that you’re not only looking for someone with the rights skills, but also for a person that is the best match for your company culture as well. In fact, by doing a little extra work in the recruitment stage to identify these types of candidates, you can maximize your chances of finding people that will stay with your company for the long haul. 

    Dealing with interpersonal issues 

    Many times, employees do not leave a job because they dislike the work or the company itself. Instead, interpersonal issues can be the driving factor for change. Of course, sometimes people are just not going to be best buddies, especially in a work environment, but should that be the reason why you lose valued members of your team? Unfortunately, in the worst-case scenario, if you let such a situation get out of hand, you can very easily find that a single toxic person ends up dominating a team, meaning your business suffers. 

    Therefore, constructively dealing with interpersonal issues is hugely important when it comes to keeping the best employees for your business. One option is to take a proactive route and test potential employees for personality traits before giving them the job or assigning them to a specific team, so ensuring the best fit. 

    Additionally, actively training managers in conflict resolution can be useful too. Then when issues do arise, as they are bound to do, you will have someone already integrated within the team that can provide some perspective and some options on how to resolve such issues before they spiral out of control. 

    Opportunities for growth and learning 

    Once you have tracked down the best people, you must do all you can to keep them. Fortunately, there are some steps you can take to make sure that your employees feel that their contribution to your business matters, and that they are valued. 

    The first of these is offering an opportunity to progress within your company. After all, even the most dedicated of individuals will have to move on to another business, if there is no room forward progression. 

    It’s not just promotion alone that works to keep the best employees working for you, though. Instead, the opportunity for advancement also needs to be combined with the chance to grow, learn new skills and engage in education. 

    To that end, training, whether formal or on the job is a vital aspect of keeping your best workers. Of course, there is a big difference between offering a place on the occasional training course, and building in new learning opportunities and training into each day or project. The latter option being the best for keeping employees engaged and committed over the long term. 

    Benefits 

    Back in the old days, the only benefits that employers offered were the opportunity to work, and get paid for the hours that employees did. However, companies that are looking to find and keep the best employees these days understand that a generous benefits package can go a long way to sweeten the deal. 

    Probably the most important benefit that will encourage worker retention is healthcare coverage. Were not just talking about doctor and hospital care here either, but dental and eye health programs as well. 

    Of course, when providing such benefits, it is also vital that you educate your employees on how to use them to their full advantage. For example, some vision benefit plans make it seem as if you have to choose a glasses provider that belongs to their network. However, this is not the case, and, by selecting an out of network store like the one you will find here, and using out of network benefits, your employees can get much higher quality lenses and frames for a very low price. 

    In addition to healthcare benefits, flexible working hours are also something that can make a massive difference when looking to keep employees over the long term. The reason for this is because by offering flexible options, your employees’ jobs can grow with them as their life outside of work changes and develops. This allows you, employees, to have a better work-life balance and be present for the things in their life outside of work that matter and have meaning for them. Something that means they will be more engaged and happier while in work, and very unlikely to move on to a position where they were not given the same freedoms. 

    Minimize stress and maximize eustress 

    For those not in the know, the term eustress means positive stress. That is stimulation that is challenging, but not overwhelming or pointless. Of course, employers don’t always have control over the amount of stress that we ask our employees to experience, especially as different people react to things in various ways. 

    However, there are ways to tip the scales from stress into eustress and make sure that your employees have a much more positive and engaging experience, one that means they are much more likely to love their work and stay with your company over the long term. Meaning is the key here because once we have an overall goal that is meaningful, even the most boring or difficult of tasks before more manageable. 

    With that being said, creating meaning that aligns with your employees’ values can be more challenging in some fields than in others. However, running sessions that can help employees to identify their own personal values, and how they can live by these in the setting of your company can be hugely worthwhile and help you to retain your best talent over the longer term. 

    Listen and ask 

    Many employees feel much more valued when listened to in the workplace. That is not to say that you need to act on every suggestion. However, offering employees the opportunity to be heard can be very helpful for many, especially as your employees will usually know what is going on at the front lines of your business better than anyone else. 

    In fact, to increase opportunities for management to listen to what employees have to say, actively asking questions and inviting feedback can be very useful. Of course, this does need to be managed correctly. After all, a free-for-all of shouting over a canteen table is usually not the best way to conduct such sessions. 

    Instead, consider having a suggestions box, or even automating questions and feedback over your email system. Additionally remember that if employees never hear anything back about their suggestions or never see anything done in line with them, this tactic will lose its impact. With that in mind, consulting with those whose ideas and suggestions are the best and even rewarding them can help to enhance the benefits here. 

    Final thoughts 

    As you can see from the post above, there is much you can do to track down and retain the best talent for your business. However, a certain amount of turnover is always to be expected. With that in mind, it’s essential to have robust systems in place for finding new and suitable candidates quickly. 

    Additionally, it’s also vital to invest in onboarding for candidates once you have offered them the job. After all, if you have put all that time, effort, and money into finding someone, the worst thing that can happen is that you lose them during their settling period, before all of your other retainment strategies have a chance to take hold. 

  • LastPass and ExpressVPN Announce a New Partnership

    LastPass and ExpressVPN Announce a New Partnership

    Introduction

    On September 24th, ExpressVPN and LastPass announced a brand-new partnership. This partnership gives LastPass Premium and LastPass Family users a 30-day free trial for ExpressVPN, giving users the best of both services at no extra cost to users.

    And while this news is surely exciting—more free stuff is always good—it’s important to understand the benefits both services bring to the table. So what exactly do LastPass and ExpressVPN bring to users? Why would these two services partner together?

    The Benefits of Password Managers

    Let’s kick off this article by talking about LastPass. LastPass is a password manager, a piece of software that stores all of your passwords into a locker—a locker you can access with a master password. But what makes password managers superior to a pen and a piece of paper?

    1. Easy to Organize Passwords

    For one, password managers make it easy for users to organize their passwords. When a user logs into an account, LastPass will ask them if they’d like to store the account information into the locker. If the user agrees, the account info (the username and password) are placed in a specific category and is easily accessible at any time.

    For example, a user’s login information for their online banking account would be placed into the “Finance” section of LastPass. This keeps things organized for users and removes the headache of searching for a specific password.

    2. Can Create Strong Passwords

    Password managers like LastPass contain password generators. These password generators often allow users to decide how long the password will be, if it will contain special symbols and numbers, and if it’s easy to read.

    These generators help users create strong, unique passwords for all of their accounts—an important step in account security.

    The Benefits of VPNs

    Virtual private networks (VPNs) focus on the data your device or network sends out while in use. For example, if you frequently use a public network, your data is visible to everyone on the network. With a VPN, your data is encrypted. But how is this useful in the real world?

    1. Encrypts Your Device and Network

    The main feature of VPNs is the encryption they provide to your device and network. Whether you’re on a public network or your private network at home, the data your device sends out is visible, and with the right software, a hacker can easily steal that data and use it against you, for example, in fraud, identity theft and hacks.

    VPNs prevent this by masking the IP address of the device sending out data and encrypting the data it sends out. This encryption effectively masks the data as it travels to-and-from your device. The result? A user’s data becomes unreadable and untraceable to everyone, including your internet service provider, government, and neighbors.

    2. Easy to Use

    Modern VPNs are also extremely easy to use and are quite accessible. When it comes to ExpressVPN, all a user has to do is select which country they want to connect to and click the giant power button in the software. After that, no further input is needed from the user.

    What this Partnership Means for User Privacy

    But what exactly does the LastPass and ExpressVPN partnership mean for users? Well, ExpressVPN and LastPass are popular pieces of software across the world, but besides the free 30-day trial, what does this partnership bring to the table?

    First, let’s take into consideration what has happened here: two titans in the cybersecurity industry have partnered up to bring users more digital privacy. The influence of this cannot be ignored. See, this collaboration will draw attention to the importance of cybersecurity and the need for enhancements within the industry.

    While this partnership may not seem like a big deal at first, it’s important to consider the long-term effects of a collaboration on this level. Further down the line, more cybersecurity companies will see the success of this collaboration and will start collaborating with other cybersecurity companies as well.

    The end result? More enhancements for users on the privacy level. This is the end-goal, and this is what matters most today, where user data is akin to gold.

  • Expert Tips for Managing Your eCommerce Business

    Expert Tips for Managing Your eCommerce Business

    E-Commerce platforms have opened a world of possibilities for both business owners and aspiring entrepreneurs alike. By removing the back-breaking capital needed for starting a brick-and-mortar store, the possibilities of providing products have become endless. As a result, we’ve come to witness businesses dealing in products without having any inventory. Shipping companies have swarmed the globe. Intermediary agencies came to light, doing nothing but managing the operations of other e-commerce businesses. 

    If you ask an expert about the best one to follow in the middle of all these different operational strategies, they’ll tell you there isn’t a specific rule. They’ll point out how some businesses rely on selling high-tag items for profit, while others decide to dominate a certain niche. The strategy of either can work for neither, so it all comes down to your business strategy. However, if you adjust your question to asking for tips on managing your e-commerce business, they’ll give a list of proven tips they all swear by. 

    Here’s what they’ll tell you to do. 

    1. Think Like a Customer

    If you’re still stuck between the pages of plans and statistics, it’s time to take a stroll down the other side of your eCommerce platform. Stop thinking like the executive you are – you’re only looking at how products are selling and the strategies you need to tweak to create more reach. Meanwhile, if you start thinking like one of your customers, you’ll instantly point out all the strategic flows you’ve been missing. Additionally, you’ll start experiencing what a real customer would, which gives you better ideas on how to optimize their experience and tempt them into adding more products into their shopping cart. 

    2. Craft a Full Operational Plan

    Again, forget your strategic plans for a while. Do you have a full operational plan ready to be executed? Many business owners fail to realize the difference between the general plan and the operational one. Your operational plan considers every single factor you’ll deal with once you start your execution – ideally expressed as an action plan that’s divided into tasks and deadlines. Your operational plan must cover every step of your manufacturing process, supply chain, customer service, and promotional strategies. 

    3. Choose the Right Platform

    There’s a world of difference that comes with choosing the right platform and failing to do so. While eCommerce platforms are available in multiple forms and features, ensure you’re very familiar with the technicalities that the platform relies on when operating. Some platforms are relatively easy to use, but they come with limited features. Other well-established platforms offer more features and better user experience (for you), but you’ll still face certain issues. Generally, you’ll face fierce competition on these platforms, so what’s your plan for dominating the market and positioning your brand?

    4. Consider Outsourcing 

    While it’s tempting to do everything on your own (we know what we entrepreneurs are like), it’s not always the best nor smartest approach to operating your eCommerce business. Sometimes, it’s much more efficient to outsource certain parts of the operations to a specialized agency. 

    The experts from https://www.envisagedigital.co.uk/magento-support-services/ point out that using an eCommerce platform like Magento can be worthwhile – only if you ensure the optimum customer experience; this experience will be compromised if the site keeps crashing or lagging. Are you experienced enough to deal with these technical issues? If you’re not, then it’s better to leave it to the experts. 

    5. Map Out a Customer Journey

    Following on thinking like a customer, you must optimize your eCommerce platform for the optimum customer journey. It includes regular site maintenance, yes, but it’s so much more than fixing bugs as they arise. Your main focus should always be to push your visitors to add more items to their shopping cart and finalize the purchase. 

    Think of all the tools you can accomplish without overwhelming the visitor. An optimized eCommerce platform will use a funnel approach to its maximum benefit, taking the customer through a smooth journey, generating leads and conversion, and customer retention. 

    6. Utilize Different eCommerce Marketing Strategies

    There are a few well-known strategies when it comes to tempting customers over the eCommerce platform. For instance, make sure to cross-sell and upsell different products while they’re viewing the page of interesting products. Reminding them of abandoned carts is another popular and effective strategy to encourage them to finalize their purchase. 

    7. Integrate Your eCommerce Platform with Social Media Strategy

    While you’re thinking of different eCommerce marketing strategies, integrate it into your entire marketing efforts. There’s no better way to generate leads than directing your traffic from other social media platforms to your eCommerce platform. Moreover, social media platforms have the best ability to reach your target audience and build a channel of connection with them, so make sure your marketing efforts are always complimenting each other. 

    8. Maximize Email Marketing Benefits

    Speaking of marketing strategies, email marketing needs to be discussed on its own when it comes to eCommerce. You can’t neglect the value of integrating email marketing into your strategy. It’s the best tool you can use to build and maintain the connection with the leads you’ve acquired, from welcoming emails to confirming their purchases, reminding them of abandoned carts, sending promotions and offers, and keeping them updated with your news. Email marketing is the single most important tool you’ll need to utilize to the maximum. 

    9. Test, Analyze, Optimize

    With all your efforts directed in the right place, you’ll only know what works and what doesn’t by monitoring your progress and testing different approaches. Keep testing how you present your products and keep experimenting with different strategies. With every different test, collect the data and analyze the efficacy. Check the conversion rates or repeated pitfalls during the customer journey; this will give you the insights to optimize your eCommerce operations and management strategies. 

    Despite the practicality that eCommerce platforms offer in the world of business, or perhaps, as a result of it, managing a successful eCommerce business is no walk in the park. From product strategies to strong competition, many obstacles are standing between you and success. Instead of discarding all of your plans, it would be wiser to follow the experts’ tips and make simple adjustments to your managing process first.

  • How to Use Testimonials to Improve Your Customer Experience

    How to Use Testimonials to Improve Your Customer Experience

    The fact of the matter is that no business would be able to thrive without satisfied customers. That’s why the goal of every business should be to ensure that their customers are happy with their brand. One of the easiest ways a business can achieve that is by talking to their audience. By asking your customers for feedback, you’ll ensure that they feel valued. What’s more, you’ll also strengthen the connection you have with your customer base.

    All of this can significantly help you improve your business. Not only that, but customer feedback, reviews and testimonials can actually help you bring more customers in. Anyone who sees a positive interaction with a business will be likely to check that business out. That said, here are some of the best ways you can use testimonials to improve your customer experience.

    Offer information to new customers

    Word of mouth recommendations are still one of the most preferred forms of marketing. Simply put, people are more inclined to trust information they receive from another person than information they can find about a business online. Testimonials and user reviews have a similar effect. Any potential customer looking to try a business out will first go through these, before giving the business a shot. So, choosing to include testimonials in your business promotion will only bring you good. This way any potential customer will get a chance to learn more about your business beforehand. That way they’ll know exactly what to expect from your business before they even interact with it. Needless to say, including testimonials in your business promotion will work as an excellent lead generation.

    Improve relationship with existing customers

    As mentioned earlier, customers like to feel valued. That’s why – if you’ve already asked them for testimonials – you should include them in your business promotion. The thing is that the vast majority of businesses usually focus on acquiring new customers. And while this is the right way to go – to a point – you must not forget about your existing customers. Your existing customers are what keeps your business going. So, showing respect and appreciation towards them is as equally important as trying to acquire new customers. This will greatly improve your customer loyalty. And anyone in the business world knows just how important good and strong customer loyalty actually is.

    Customer Reviews
    Customer Reviews

    Promote transparency

    Moreover, customer testimonials can really be used to emphasize business transparency. In some niches, business transparency is extremely important. This is particularly true for highly-profitable and lucrative industries. For instance, the iGaming industry is currently one of the most lucrative industries in the world. With such huge sums of money circulating on a daily basis, transparency becomes very important. That’s why review sites such as AskGamblers became so sought-after. Not only do they offer their users all the relevant information but they also put a high emphasis on transparency. What’s even more important is that they don’t censure their testimonials and user reviews. Instead, you can find plenty of true and accurate information which can greatly aid you in the long run.

    Boost your business

    Next, aside from using testimonials to show your current and potential customers that you care, you can also use them to better your business. Simply choosing to display testimonials is not really going to be enough. Instead, you will also need to really listen to what your customers are saying. If you’re only asking for feedback without actually listening to it, it won’t do you much good. What you actually do is ask for feedback and really analyze the information you’re given. When it comes to paying for a product or service, people will be more than happy to share their opinions. So, you should use that information to grow and improve. See which aspect of your business your customers feel like needs to be improved. And, of course, look for practical and sustainable ways that will allow you to achieve just that.

    Provide relevant information

    In the end, do know that simply slapping testimonials left and right on your website is not the best approach. Instead, you really need to pay attention to where and how you place your testimonials. The best approach would be to group them. If you’re offering a selection of products or services, make sure that testimonials correspond with the solution you’re offering. By making sure that you place relevant testimonials in the right place you’ll offer your customers better insight. And, along similar lines, more information about your offer in particular. This will not only showcase your business in a positive light but it will also encourage better customer interaction.

    Online Reviews
    Online Reviews

    These were just some of the ways any business can use testimonials to improve customer experience. The more you take care of your customers, the more they’ll be willing to give back. So, make sure you use the same energy when caring for your existing customers as you do when looking for new ones.