Category: Business

  • What Is Digital Media? And Why Should You Care?

    What Is Digital Media? And Why Should You Care?

    What Is Digital Media And Why Is Digital Media Important

    What Is Digital Media? And Why Should You Care?

    Looking for the real definition of digital media? Any form of media which is encrypted in machine-readable form can be called digital media. Digital media is any media which depends on electronic devices for its creation, distribution, view, and storage. Some of the popular examples of digital media include digital games, software, video games, digital videos, websites, web pages, digital audio (MP3, eBooks, etc.), social media, etc. In today’s technology world, digital media can be said to be an uncomfortable replacement for print media.

    While print media will still be around for sometime, digital media had taken its stronghold especially in the digital space. 

    The Death Of Printed Media

    Digital Vs Traditional Media Marketing

    As a business consultant in Malaysia, there are many questions about printed media and it’s effectiveness. The public had understood that printed media is getting out from the hot league.

    If you have the same thought and question, the answer to this is simply a massive “yes”.

    Let’s take the Star newspaper in Malaysia—a prominent and by far the most popular English language newspaper in Malaysia. For years, they had dominated the printed media industry and in 2019, they finally went all out with promoting their newspaper app. 

    The growth of digital media had surpassed printed media in many ways and not only in Malaysia. In many cases, digital media had delivered its knockout blow towards printed media a.k.a. the death of printed media.

    The Impact of Digital Media

    Impact Of Digital Media

    Digital media is now everywhere. From digital signages to online applications. In the era that we live today, the needs of digital media had increased multiple folds.

    Digital media had also contributed directly and indirectly with digital media marketing—an online form of marketing that involves using the Internet and other online means.

    What is digital media marketing (and why digital media marketing matters)?

    What Is Digital Media

    I hate to break it to you, but the impact of digital media marketing goes far and wide. Brick and mortar businesses are now heading towards digital transformation, creating eCommerce stores and building online visibility.

    With the emergence of easy to use eCommerce platforms (Shopify for example) and under 5-minutes digital marketing advertisement, it is much easier to launch and build an online sales funnel that never sleeps.

    Can you imagine having a digital marketing sales force (program) that never sleep, doing sales and marketing 24/7 for your business? Affordable marketing tools such as ClickFunnels make it possible.

    Just like print media, digital media marketing require some skills before it can be effectively enjoyed. 

    Therefore, learning essential skills such as digital media and communication, digital media marketing, digital media design and digital media production are critical steps to build successful marketing plans (and executing them).

    Challenges Associated With Digital Media

    Challenges Faced By Digital Media

    There are lots of challenges associated with the use of digital media.  A lot of these challenges have a thing or two to do with intellectual property and copyright laws. Although copyright laws are still in place, they seem to be powerless as far as digital media is concerned. This is most likely because of the ease with which digital media can be shared.

    When an individual writes a book or creates a film, there are laws which ensure that such content cannot be reproduced in any format. Everyone that is into the creation of content is aware of these laws and sticks to them.

    Well, when digital media is involved, people are not exactly sure what the laws binding certain contents are. People share contents freely on social media without infringing on any law whatsoever.

    While there are still, lots of issues associated with the use of digital media, the absence of very well defined law appears to be easily understood by the average person.

    Summary

    Digital media is definitely a form of online marketing that will takes its toll againsts printed media. As a matter of fact, digital media marketing will be (and often considered) a powerful strategy especially for businesses to build brand visibility, generating leads and growth.

  • How to Reach out to Victims of Violence Online: A Guide to Offering Legal Support

    How to Reach out to Victims of Violence Online: A Guide to Offering Legal Support

    ​How to Reach out to Victims of Violence Online: A Guide to Offering Legal Support

    Being a victim of violence is truly a terrifying and lonely situation. Victims can feel very isolated and will feel like there is nobody who they can talk to and no way to set themselves free from the violence. Abusers often control their victims through fear so that they are too afraid to speak out and ask for help. Because of this, victims of violence are far more likely to search for help online than they are to reach out to someone they know because there is less chance of their abuser finding out. 

    Seeking online help offers anonymity to victims who are afraid of further violence and repercussions. There are many ways in which the legal system can help victims of violence if they are just made aware of who to contact and what can be done to help them. This article will explain how to reach out to the victims in order to offer them the legal support they need to relieve them from a violent situation.

    Build a Website that Can Easily Be Found by Victims

    Every law firm needs a good website for potential clients to visit, and this is particularly important for law firms who are trying to reach out to victims of violence. One law firm that specializes in obtaining injunctions for victims of violence and abuse told us that domestic violence victims are far more likely to contact a law firm online than they are to call or to come in person to the law firm’s office. It is a much safer, more discreet way of seeking legal help and so the website must make the process as easy as possible for victims to find and use. The website should explain exactly what services the law firm or legal practitioner can provide and very importantly, must provide information about how the victim will be protected from their abuser if they begin legal proceedings. 

    Offer a Range of Legal Services to Help Victims

    Depending on the exact specialization of a law firm, there are a number of legal services that can help to protect victims of violence and deliver justice to the perpetrator. Domestic violence attorney or assault crime lawyer, for example, can help to obtain a restraining order or protective order to ban the perpetrator from any contact with the victim. Domestic violence attorneys also file domestic violence lawsuits to secure financial compensation for the physical, mental, and emotional abuse suffered by victims.

     They can support victims through divorce proceedings if the victim and perpetrator are married and make sure that the victim gets what they are entitled to. If there are children involved then domestic violence attorneys can ensure that children are protected and that custody is given to the parent who will provide the safest and most secure home for them.

    Offer Your Services on Appropriate Forums and Through Charities

    There are many forums online which offer support for the victims of violence and these will often be the first place that victims go looking for help. In order to reach out to victims, law firms and attorneys should regularly check these forums and offer legal assistance to anyone who has posted on the forum and needs help. While victims may be able to anonymously describe their situation on a forum, they may be too scared to reach out and seek legal protection from their abuser. Law firms, therefore, need to approach them first so that they can immediately know that there is a way to relieve themselves from the situation. It is very important to be discreet when getting in touch with victims of violence. 

    Many abusers will check their victim’s messages in order to control them and keep them isolated from anybody trying to help. Make sure that a victim is not at risk of further violence as a result of the perpetrator seeing a message that has been sent to a victim. Advise the victim to delete all messages once they have been sent and received to keep them safe from detection. 

    Building good relationships with charities and shelters that offer help to victims of abuse is another good way to reach out to victims and offer them legal representation. Most charities and shelters will have websites and social media pages so contact them and build a relationship. If an attorney or law firm has a proven track record of helping victims, then shelters and charities will refer clients and may allow the legal representatives to advertise their services on their website or social media pages.

    Offer Protection for Victims of Different Categories of Violence

    There are various legal protections that victims can receive depending on where the violence has occurred, the specifics of the situation, and the kind of legal representation they hire. Injunctions are a speedy way to offer legal protection for a victim of violence. There are five main categories of an injunction that can be obtained, depending on the circumstances of the violence. They are domestic violence injunctions, repeat violence injunctions, dating violence injunctions, sexual violence junctions, and stalking injunctions.

     Injunction attorneys are specialized attorneys to help victims to apply for injunctions which will protect them from their abuser. A temporary injunction is often issued first of all, which keeps the victim safe from the perpetrator whilst awaiting a court hearing. At the court hearing, this can then become a permanent injunction which will provide indefinite protection for the victim, ensuring they are not at risk of future violence. In an injunction case, the legal term for the victim who is applying for the injunction is called the petitioner, and the legal term for the alleged perpetrator of the violence is called the respondent. 

    It is very important to explain to petitioners the correct injunction for them to apply for. Injunctions are served to respondents by law enforcement who will explain the terms and confiscate any firearms or ammunition that the respondent has. The court will later contact the respondent to give them dates and details of further hearings. 

    1. Domestic Violence Injunction

    A domestic violence petition is the most commonly filed injunction in the US. There are up to three million reports made to police of domestic violence every year in the US, but experts fear the true number of incidents is likely to be closer to ten million. A huge amount of domestic violence goes unreported and reaching out online to victims of this kind of abuse is so important as they are so often too frightened to seek help. 

    Domestic violence often escalates, and the consequences can be tragic if the victim is not rescued from the situation. Domestic violence is categorized as violence against a partner or child by a perpetrator living in the same home. Make sure that the petitioner can show that they have suffered previous violence, are currently a victim of continuous violence, or are at risk of future domestic violence. They need to be assured that if their injunction is confirmed, the respondent will be removed from the shared home and will be legally barred from contact with the petitioner or their family. They will also have to surrender their firearms to reduce the risk of deadly retribution.

    ​2. Repeat Violence Injunction

    Repeat violence injunctions are court issued to protect abuse victims from sustaining further abuse at the hands of the same perpetrator. It is vitally important to reach out to these victims online as victims of repeat violence are most likely to be afraid of reporting their abuser for fear of more violence or being killed. 

    Victims stuck in a situation of continuous violence will obtain immediate protection from an injunction, so it is so important that the right advice is given by the legal representatives of what the petitioner needs to do in order to keep themselves safe. For a repeat violence injunction, the petitioner must show that the respondent has committed violence upon them at least twice. The same restrictions will be placed on the respondent as with a domestic violence injunction.

    3. Dating Violence Injunction

    The third type of injunction that a victim can apply for is a dating violence injunction which is categorized as violence being done by one party in a romantic relationship to the other party. This relationship must be shown by the petitioner to be a serious relationship that took place within the last six months and was not a casual relationship or sexual arrangement. A dating violence injunction can be applied for by the victim of the violence or by their parents or guardian if the victim is not of legal age. The same protections will be given to the petitioner in the case of a dating violence injunction being issued. 

    4. ​Sexual Violence Injunction

    The fourth type of injunction that a victim can apply for is a sexual violence injunction. Sexual violence injunctions are issued to protect the victims of rape, sexual assault, sexual battery, sexual molestation, sexual abuse of a child, and any other sexual-related abuse. It is absolutely vital to reach out to victims of sexual violence online because such a small proportion of incidents get reported and so perpetrators are free to repeat their crimes and victims never receive the protection or help they need. 

    Reach out to victims on online support groups, on blogs and forums, and contact survivor charities and shelters. Sexual violence victims must receive continuous support as one stipulation of sexual violence being issued is that victims continue to cooperate with law enforcement and do not retract or significantly change their testimony. Unfortunately, this often happens because victims are afraid of their attacker or feel ashamed of what happened and so lose their courage. 

    Legal representatives must reassure petitioners of continued support and protection if they are to be able to get through what is a very emotionally difficult situation. The petitioner must be the victim or parents of the victim of sexual violence at the hands of the respondent. That respondent may or may not have already served a prison sentence for the sexual violence or may currently be serving a prison sentence for it.

    5. Stalking Injunction

    Stalking injunctions offer protection to victims of stalking or cyberstalking that is being done either by someone they know or a stranger. Stalking injunctions are being issued in increasing numbers, especially as social media use has become more and more popular. Most stalkers are ex-partners who were often the perpetrators of domestic violence during the relationship and are still obsessed with their ex-partner. 

    ​It is extremely important that the petitioner gets protection as these situations can very quickly lead to a serious attack if the perpetrator is not stopped. Cyberstalking tends to be perpetrated by strangers but can be equally terrifying for victims and can often progress into real-world stalking if the cyberstalker is able to find out where their victim lives, works, or go to school. 

    ​A stalking injunction petitioner needs to have experienced at least two incidents of stalking or cyberstalking. If the victim is underage, then their parents or guardian can apply for the injunction.

    Respondents will have guns and ammunition confiscated to help keep the petitioner safe will be barred from all contact, including online contact. In many cases, stalkers have underlying psychological or mental illnesses and so may be ordered by the court to seek treatment or to be institutionalized in order to protect the victim and other members of society.

    Reach Out Now

    Abusive situations and incidents of violence often leave victims feeling isolated and helpless. Abusers will often have a lot of control over their victims whether it be physical pressure or mental or emotional entrapment. It is so important to reach out to victims of violence online in order to offer them legal support as victims are far more likely to feel safe discussing the situation online than taking the terrifying step of walking into an attorney’s office.

    Legal firms should make sure that they discretely and sensitively reach out to victims to make sure they are not putting them at risk of further violence. Use websites, social media, and support groups and charities to meet victims and offer them the help that they need to protect themselves and bring justice to their attackers. 

  • Antares Trade And Investment Opportunity

    Antares Trade And Investment Opportunity

    Antares Trade

    Antares Trade — An Investment Portfolio For MLM And Crypto Trading In Asia

    Antares.Trade is one of the unique MLM and cryptocurrency trading company that had benefited from the Covid-19 pandemic​. As the ​investment sector is fueled in many ways, investing in crypto currency had become a huge hit. This is because as the pandemic strikes around the world, ​all stock prices tumbles, including cryptocurrency such as Bitcoin.

    Bitcoin Pricing 2020

    ​Prior to Covid-19, border shutdowns and movement control order, Bitcoin was in a bull run. The graph above showed that Bitcoin had enjoyed a peak somewhere in the 2nd week of February 2020 but dropped dramatically in March 15th, where most countries took extra precautions to better manage the pandemic.

    ​​Before we move into the next chapter of what Antares Trade is all about, allow me to share a simple quote by the one and only, Warren Buffet.

    “​Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

    ​Warren Buffet

    ​I live in Malaysia and the movement control order had helped fueled the gig economy, online purchases AND online investment.

    • ​Gig economy—freelancing and work from home opportunities
    • ​Online purchases—online businesses are seeing at least 200% to 500% increase in online sales
    • ​Online investment—nearly every online investment companies in Malaysia experience 50% or more increase in sales

    Forced to ​stay at home has its downside and upside too. And the upside is that we humans tend to find more ways to make money directly from home (hey, remember unemployment, retrenchment and unpaid leaves?).

    How To Make Money From Home With Antares Trade

    ​Here’s a little real story of me. It was 2016 and back then, Bitcoin like the thing in cryptocurrency trading and investment. As a Malaysian, investing in cryptocurrency is not only expensive but crazily profitable.

    ​I invested in cryptocurrency ​and worked with a few bitcoin HYIP companies in the world. My initial investment was around RM2,500.00 and I got back RM4,300.00. That’s a profit of 72% in under 4 months.

    “​Investing in cryptocurrency and HYIP in Malaysia is risky but massively profitable. ​With the right investment strategy, you can make a decent income (from home) without even having a day job.”

    – ​Reginald Chan –

    ​Introduction To Antares Trade

    ​I’m not going to sugar-coat this. Antares Trade is an unique MLM and cryptocurrency trading company in the world—one that can yield massively great results when you do your investment right.

    ​Hit the play button below to see what Antares Trade is all about.

    ​Antares Trade is not your typical HYIP or MLM company in cryptocurrency. ​

    Antares is a platform promoting investment and MLM companies, digital products and startups on the market using the referral system model. Antares provides users around the world with financial freedom and contemporary business education.

    3 Common Questions About Antares Trade

    1.

    ​What is Antares core value (value that it provides to the industry)?

    (i) Develop a progressive community, based on the principles of referral systems that each partner of the company can use to make an unlimited source of income.

    (ii) Create a model for developing, scaling and promoting startups, MLM and investment companies to the market using a network distribution model.

    2.

    What makes Antaras unique?

    We are the only MLM distribution platform in the world that successfully uses this model to promote various companies.We have integrated referral systems in the promotion of traditional business models. This has significantly reduced marketing costs for companies and improved their financial performance.

    3.

    How does Antares makes money?

    Antares is created based on community. The community is provided with exclusive affiliate-based tools to generate active and residual (passive) income. They help each partner of the company make an unlimited source of income.

    New: Antares Launches a Series of Training Events in the Webinar Format 🌏🔜 The first public and free webinar in English on the topic “Leadership in Times of Change” will take place this Monday.📣 We are waiting for you on April 27, 18:00, server time of the antares.trade site (UTC+8). The webinar will be held by Dato’ Seri Dr. Edward, one of the most sought after public speakers in the nation and around the globe. He is the president of E-Semangat Helang Sdn. Bhd. and has developed and conducted various Sales Training courses for organizations locally and abroad in countries such as the Philippines, Indonesia, India, Bangladesh, Nepal, Singapore and Malaysia. ❗️Dato’ Seri Dr. Edward will tell you how to find opportunities for growth during crisis and use them to the fullest to achieve your business goals. Watch the webinar and invite potential partners. 15 minutes before the webinar, we will post a reminder on the Antares social networks.

    Antares

    To participate, join in the Zoom session here: 

    https://zoom.us/j/95641333868

    ​How Antares Trade Works?

    ​I’m glad that you asked this question (or have this question in mind). There are 4 phrases that Antares uses that helps partners to make money online.

    How Does Antares Trade Works

    IBPA (Independent Business Partner of Antares) selects one or more investment partnership programs on the Antares platform. The funds are sent directly to partner companies generating profit.Partner companies are engaged in various types of businesses generating a certain profit (stock trading, information products trading, cryptocurrency promotion). Antares is an intermediary between the IBP and such companies.In this scheme, the investor gets profitability in accordance with the marketing of the investment partnership program, partner companies receive funds to scale their business and generate profit, and Antares, acting as an intermediary, receives a revenue share of dealings between investors and partner companies.

    ​How Do I Join Antares Trade?

    ​There are many who came up to me and ask how they could join Antares Trade. My answer to them is this “Antares is only open based on invitation only, right now.” 

    ​Why?

    ​Because Antares understands that there are many HYIP and MLM companies that go into huge hype just to fall off the charts because they invited everyone into the business.

    ​Don’t get me wrong.

    ​Investing is a good thing and I recommend everyone to invest into something. But,​ Antares is different.

    ​The opportunity to make money from MLM is huge, only if you have the right team member. And Antares knows this deep inside the roots.

    ​You can get invited into Antares using this link (where you need to fill up a form). Upon filling up the form, you will receive an email ​with a special invite link. ​Follow the invite link you will be go through the new member’s process (introduction and all the good stuffs). 

    Is Antares Legit?

    ​The answer is yes. Antares is legit because there is absolutely ​zero wrong doing. This is a real company that provides solutions to other business owners and investors.

    ​Don’t worry if you are worried about this. I totally get this!

    ​What I want you to do right now is to click on the button below. It will link you up to a special—invite only newsletter where I’ll share with you more information on Antares Trade. 

  • Top 10 Tips How to Promote the Online Course

    Top 10 Tips How to Promote the Online Course

    ​Top 10 Tips How to Promote the Online Course

    You have likely spent many months creating, recording, and editing your content and you are looking to make your efforts pay off. Launching your course is only the first step to getting a return on your investment.

    While educating and informing others may be your ultimate goal, earning money off your hard work is always nice. To make sure your investment pays off, you need a successful marketing strategy. Here are ten tips on promoting your online course.

    Determine who your students are

    ​When you promote your online course, you need to know what your students will look like: how old are they, male or female, current career. Also it will be useful to read through some reviews like this my homework done reviews. Due to information from reviews you can easily pick up a suitable service.

    This is a popular strategy that has worked for online writing site EduBirdie. They provide thesis, essays and ready to buy dissertation in the UK and has a large student base. The site knows who their audience is and that is where they put their campaigning efforts, making them hugely successful.

    Create a video

    Using Video To Promote Online Courses

    Promotional videos are usually quite successful at promoting a course because it makes it simpler for the audience to understand. When you create a promotional video, you are given the chance to explain clearly and effectively what your course is about and how it will benefit your audience.

    Tease the audience

    Use your social media platforms to share tidbits of your course. Do a week of tips and ideas, or share general points that are covered in depth by your course. Allowing your audience insight into what the course covers will get them hooked and make them more likely to sign up so that they can learn more.

    Email people

    Promotional emails are now more important than ever. Promoting your course through an email marketing strategy can ensure you reach your targeted audience directly. When setting up your email promotions, make sure they are not only interesting but also personalized so they are most effective.

    Get support

    In the internet age, people need proof of the legitimacy of anything they are paying for. Support your course by showing your potential students that the course is valuable and relevant. Get reviews and testimonials from trustworthy internet personas to help instill trust and confidence in your course.

    Develop your SEO

    How To Use SEO For Promoting An Online Course

    Choosing the right keywords and keyword combinations when developing your course will ensure it appears near the top of a related search engine query. SEO is a simple way to drive traffic to your site by simply choosing the right words in the right combinations.

    Find partners

    Social media influencers have a wide audience reach. Partnering with influencers and more successful colleagues can give your course wider exposure and more credibility.

    When choosing who to partner with, make sure you are selecting people who share your vision and passion. Partnering with an influencer with a large following is only helpful if they promote your industry.

    Motivate your audience

    Motivating your audience doesn’t have to be a major gesture. Simply showing the audience the kind of success they can expect as an outcome of taking your course might be sufficient motivation. You need to show the audience why the course is worth their time and money.

    Run a live webinar

    Many people would prefer to watch a video about your course than read about it. Other than creating a promotional video, there is the option for a live webinar.

    Live webinars are very effective as a marketing tool because it provides the audience with opportunities to interact with you and receive live feedback. This means you can address misunderstandings and ensure total clarity in real-time.

    Here is a comparison of different webinar softwares you can use.

    Give special offers

    Special offers are a great marketing tool that aims to draw in the audience by making them feel catered to. Offering a small discount on the course or bundling it with other courses can drive your audience to feel like it is a great deal.

    Conclusion

    Promoting your online course can take many different forms. Apart from your usual social media marketing strategy, you can implement video and email promotion to draw in a larger audience.

    You can also offer promotions and special prices to a small group of early adopters or loyal clients. However, when deciding how to promote your course, be aware of your audience’s demographics and what kind of promotional tools will be most effective at drawing them in.

  • Getting the Word Out: Easy Marketing Tips and Tricks to Promote Yourself

    Getting the Word Out: Easy Marketing Tips and Tricks to Promote Yourself

    ​Getting the Word Out: Easy Marketing Tips and Tricks to Promote Yourself

    Whether you’re a budding entrepreneur, a start-up, a new small business, or are a team of one with little but an idea and a dream, one thing remains the same: to make it, you have to market yourself. It’s the number one skill that any person who wants to have any kind of success simply must have. 

    We aren’t born natural marketers, so how do you cultivate this skill in a way that brings you real success? Becoming a whiz at marketing is easier than you think.

    There are easy tips and tricks you can use – that don’t break the bank or take up tons of yoru time – to promote yourself and get brand recognition. We’ve laid out a few of these ideas below. 

    Branded Merch, Promotional Items and More

    Promoting yourself can be so much more than just printing a few business cards to give out. These days, entrepreneurs and businesses are giving out all kinds of cool merchandise to promote their business and provide little perks to their clients and customers. Items from sunglasses emblazoned with your logo, to toys like yo-yos and spinning tops, more traditional, professional items like pens and lanyards, and pretty much anything else in the world you can envision your logo on.

    Online companies like dynamicgift.com.au can work with you to design great merchandise, bought in bulk at affordable prices, so you can shower your clients with nice little gifts that will remind them of your company and basically do the promotion for you. 

    Many companies get really creative with these ideas, printing their logo on highly-sought after items like beer mugs and coffee cups, t-shirts and sweatshirts, ball caps and much more. It’s up to you if you want to go big with an item like this or just get some smaller printed merch like buttons and stickers to start out, but either way – branded merchandise is a great way to market yourself without having to spend a ton. People love merch so much more than business cards (though of course you should have those, too). 

    Rebranding and Graphics

    Before you go printing that logo on everything, have you thought about polishing it up a bit? Studies show that companies who “launch” or “rebrand” with a shiny new logo, updated graphics and new themes/color schemes, often have more brand engagement than those who stick to the same old thing. 

    It doesn’t have to be a complete overhaul, but if you’ve already been thinking that you’d like to spruce things up a bit, why not now? Giving your website, logo, app or marketing material a shiny new upgrade can make all the difference in brand recognition and customer engagement.

    People love something nice to look at. You can even make it an interactive experience by advertising your “relaunch” on social media and utilizing sites like Instagram to get more eyes on your brand. 

    You could always hire a graphic design whiz to help you with your design, or go it on your own, with the help of free/cheap sites like Canva. 

    Social Media, Email Marketing, and More

    You’re likely no stranger to social media – is anybody these days? But you need to know how to use it correctly to promote your business. 

    No matter what industry you’re in, whether you’re a small one-person startup or a bigger company, you should have a social media person who is a whiz at marketing and customer engagement. Having a page for your business on all the “big” sites such as Facebook, Twitter, Instagram, LinkedIn and more, is definitely key.

    Scheduling posts, using add-ons like hootsuite or tweetdeck, and keeping up with analytics will all help you succeed. Pay attention to the posts that garner the most engagement from users, as well as what types of users are responding to your posts. Give clients and customers opportunities to share feedback, to participate in polls and giveaways, and be sure to thank them for their loyalty with incentives and perks. 

    Another good “old-fashioned” way to keep your customers in the loop is an email list. You might think those have fallen out of favor these days, but you’d be wrong. Many businesses still see great success with an email list. It allows people to opt in and gives you a customized list of already-interested clients who you can go to with your promotions, new products and ideas. Treat your email list like gold, because that’s exactly what it is. 

    Taking the time to analyze your Google data and other analytics is also really important. Look at things like SEO rankings and do what you can to boost them. You may not have tons of money to sink into it, but there are little tricks you can utilize. 

    You may also want to look into creating an app for your business. This is especially true if you have a company that offers goods and services. People love to engage with apps, especially if it offers them further discounts, incentives or exclusive perks. If nothing else, make sure your website is mobile-optimized, as more and more people are primarily using their phones for all of their online business. 

    Good Old Fashioned Advertising

    Placing an ad in a local newspaper, website or sponsoring something local in exchange for logo placement will never go out of style. These methods of advertisement still remain one of the most successful. So, when in doubt, go with the tried and true. 

    Marketing is a game, but it’s one you can learn to be good at. Using your own intuition, creativity and savvy – the same ones that led you to start your business – will take you far. If you try just one or two of these easy ideas, you’ll be able to promote your business easily and without having to spend a ton of money or outsource anything. Just believing in yourself and your business is half the battle, so you’re already well on your way!

  • Why You Should Start Using PDF for Your Business?

    Why You Should Start Using PDF for Your Business?

    PDF For Business

    Why You Should Start Using PDF for Your Business

    As we live in a digital age, sharing documents from one computer to another is no longer a problem. The arrival of PDF (Portable Document Format) addressed this issue around the early 1990’s.

    Its main purpose was to provide a standard that would maintain the fixed formatting of the documents which makes it easy for the person who receives it to see exactly as is. PDF is very popular in the entire world and the most commonly used formats especially for business.

    One of the benefits is to maintain records, such as invoice, send memos and a lot more. No matter what device you’ll use to open the document, it will remain its format and look exactly as intended. 

    If you are not into PDF for your business, check out the below reasons why this is vital in modern businesses.

    Maintained Format

    The common problem of using Microsoft Word in sharing documents is the fact that the transferred document often doesn’t look the same if it will be opened from a different computer.

    The person who receives it may have an impression that you haven’t put your effort when you finalized it. Confusion will easily arise, especially if it includes graphics, graphs or any formatted data and Soda PDF will help you avoid this problem. It also provides easy steps on how you can convert your file from word to PDF format.

    Small size

    PDF keeps the file smaller compared to other formats out there. It can compress but can also maintain high-quality. The format is perfect, especially if you are dealing with highly limited storage like your smartphone

    Password Protection

    This is vital for businesses who always handle sensitive information. A PDF document can be easily protected with a password which means limited people can only access the file, only the intended individuals whom you have shared its password. Indeed, it’s a great security!

    Using different OS is not a problem

    This format works perfectly in major operating systems which are commonly used nowadays. You can use either a PC, MAC, Android or iOS, the file can still be viewed.

    Stood the test of time

    Technology evolves quickly in this modern age, but PDF would stay as it is unlike other formats. Because it’s widely known and  already made a history, it’s not easy to remove this in our digital market and it would be difficult to expect everyone to adapt to a different standard. The popularity of PDF means it will last in the test of time. So if you’re planning to invest, it will give your company an excellent return of investment. 

    You’ve got all the reasons now to start using PDF for your business. You can easily control the sensitive information, share documents with ease which can be accessed no matter what OS is used.

    If you have limited time or for some reason you can’t open your laptop, you can view the file using your smartphone. It’s easy and accessible at the same time.