Reginald Chan

Category: Business

  • Common Business Mistakes You Can Easily Avoid

    Common Business Mistakes You Can Easily Avoid

    As much as we all learn from our own mistakes, sometimes it’s better to learn from the mistakes of others. By so doing, you avoid the agony of having to learn the hard way. This is especially true in the world of business, where a simple mistake could spell doom to a venture you worked so hard to see up and running. 

    In other words, a business can stumble and fall from a simple bad decision, a miscalculated risk, or a mismanaged crisis:

    Working with friends instead of business partners

    Don’t mix business with pleasure! This saying has been with us since time immemorial and it’s true to the core. Starting a business with a friend can be quite stressful, especially if one partner is committed to it and the other has another priority commitment on the side. It can come with a lot of misunderstandings, especially where one party is giving a 100% commitment to the business while the other is mostly absent and wants an equal share of profit and equity.

    Failing to utilize contracts

    Whether you’re in the service industry or your business deals with a certain line of products, it is crucial to understand the importance of contracts. When hiring employees, contracting suppliers, and even recruiting new clients, contracts will always help build better relationships, show commitment, enforce discipline, and streamline processes. In a recent comprehensive online guide on this particular website, a carefully created contract provides clear details about the responsibilities of each party signing the agreement. At the very least, your contract template should include work description, pricing, payment schedules, due dates, and the “out” clause. Contractual agreements are essential for any business serving a wide range of clients and failing to use them is a mistake businesses can easily avoid.

    Falling in love with an idea

    Successful entrepreneurs understand that business is not always roses and unicorns. It has highs and lows, yes and no, and stop and go seasons. Things don’t always go as planned, but challenges are taken up positively. If an approach fails to work, you can always go back to the drawing board, restrategize, and flex up to pursue your business goals. The lack of flexibility is something entrepreneurs can easily avoid.

    Ignoring intellectual business property

    Each business is unique in its own way, from the trademark to the logo, name, company trade secrets, and copyright, among other things. These are intangible aspects and assets of the business, but are equally important. As a proprietor, you are advised to be original in your property to avoid prosecution for infringing other people’s property that might be protected by the law. It’s also important to have your intellectual assets patented or copyright-protected where possible.

    Doing it all on your own

    Rome wasn’t built in a day, and it sure wasn’t built by a single person. In business, you will need different people to perform different tasks and come through for you when you get stuck. Some entrepreneurs go solo just to slice the expenses, but once you take this route, it’s only a matter of time before the responsibilities start overwhelming you. After all, the size and success of a business are measured by the number of its employees! To add to this, it’s also important to always ensure you’re recruiting the right talent into your business. Don’t make the mistake of hiring the wrong people!

    Inadequate funds

    Entrepreneurs start businesses with great zeal, energetic to expand their business over time. Somewhere in the middle, however, many of them end up losing their focus once the money starts trickling in. Money is the leading cause of failure and success. Improper management of funds is something you can easily avoid using various measures, including having a budget and sticking to it, ensuring proper bookkeeping, staying on toes with accounting, which brings us to the next important point.

    Ignoring accounting

    We invest in businesses for the money and it loses meaning when we get too comfortable to keep records of accounts. Accounting helps entrepreneurs understand business patterns, and gauge whether or not the business is making progress, stagnating, or losing. It makes no sense to run a business, you cannot account for. Proper accounting will help expand your business to greater heights, so don’t make the mistake of ignoring it.

    Ignoring market research

    Before setting up a business, it pays to conduct lengthy research about the products or services you want to offer, gathering opinions and thoughts from your target market and other players in the industry. It will help you to determine whether you are offering what is needed and not just what you think is needed.

    Finally, as long as you’re in business, it’s best to take advice, opinions, and ideas but make the decisions. It also pays to encourage constructive criticism from customers, investors, lenders, and mentors. With the above few pointers in mind, it can be easier to maximize the success chances of your business.

  • 6 Factors to Ensure a Successful Business

    6 Factors to Ensure a Successful Business

    There are about 600 million entrepreneurs in the world today and all of them aim to achieve sustainable success. However, statistics also show that more than twenty percent of small businesses are not able to continue after its first year of establishment. This goes to say that putting up a business is not easy. The idea of a successful startup would entail a lot of things and if you miss even just one of these could make you lose your chances of being a successful entrepreneur. But, what are the factors that help ensure a successful business? Read further to find out. 

    A Good Website

    A good website can do wonders in every aspect of your company’s digital marketing strategy. To say that your site needs a great web design would be an understatement. It has to serve your company’s purpose of putting up a website. Whether it is for generating leads, building your business reputation, or for sales and aftercare, everything has to be done right to ensure you get increased profit and revenue.

    The best thing about having a good website is that it increases your chances of making sales opportunities. This is because a website will also increase your company’s availability to make sales. You can offer your products and services and make sales on a 24/7 basis. 

    High-Quality Services and Products

    One of the best ways to measure business success is the number of satisfied customers that your company caters to. This can only be possible if your services or products are of high quality. With top quality products or services, chances are high that your first-time customers will become repeat customers. Not to mention the fact that they will also serve as your most reliable influencers. By telling their friends about the value of your business, your network of customers will grow exponentially in no time. 

    To ensure that companies deliver what their advertisement claims, they must build more than just good products. They have to create products that will surpass customer satisfaction. Companies, may it be small or big, should have the commitment to make sure that flaws during the process of product development must be eliminated.

    A Well-Laid Marketing Strategy

    Whether your company caters to your target audience’s wants or needs, keep in mind that these may change with time. This is one fact that your marketing people have to keep in mind when formulating strategies. But, despite these changes, your marketing strategy has to convey a consistent message. This message will then be relayed to your social media networks and any other advertising channels. Besides, since it is consistent with your company branding, your target audience will not be confused or misled. 

    An effective marketing strategy will help companies gain an edge over their competitors. It is through effective marketing strategies that products and services are developed to have the highest profit-making potential. It also helps businesses to optimize their utilization of available resources so that a clear sales message will be relayed to its target market. 

    A Solid Network

    Having a solid network of like-minded business owners can enormously help you expand your audience reach. By networking with these people, you can easily grow your business. This is so important, especially if your company is still in its infancy. You can ask help from these people about letting your products and services be known in their market as well. It is through networking that businesses will be able to acquire new leads.

    Strive to lengthen your list of contacts that will help you open doors for many business opportunities. Make sure to maintain professionalism when communicating with your network. Keep in mind that entrepreneurs would love to help their fellow businessmen, but they would not like someone who would be frequently badgering them for any business opportunities.

    Having the Right Team

    Having the right team, which consists of people who are willing to work together towards achieving your business goals is such a great company asset. You may hire individual employees who are geniuses in their own fields, but if they refuse to work together as a team, then having them in the company in the first place would be useless. Hire great talent with the right attitude and then compensate them well.

    Their insights will largely help you lay the groundwork for having a highly productive team that is capable of working together. They should be able to cooperate and communicate well within a neutral atmosphere where trust and respect also exist. As for business owners, once they are assured that they’ve got the best team they should get out of their way. Tasks have to be delegated and give their team more autonomy as this will serve as one powerful motivator.

    Strong Management Skills

    Managing a business is certainly not a simple child’s play. You need to possess good, if not stellar, management skills that will make you capable of bringing your business to the ladder of success while wading through lots of challenges and complexities. It is not enough that you have the experience, but you should also know how to show to your staff how to get things done in a way that you will be able to reap your desired results. With strong management skills, business owners will be able to position themselves as effective leaders and great problem-solvers in any difficult situations that may arise.

    Never get tired of finding ways to bolster your team and your company revenue will follow suit. Always possess a supportive attitude to inspire your team to work for the common goal. Most of all, note that aside from the 6 factors mentioned in this article, there are also many other ways to help your company become successful. Also, before you even claim that your business is already successful, you have to clearly define what are your measures of success. Most of all, don’t rest on your laurels. Keep improving so you can survive and you don’t get left behind by the competition.

  • Significance of an Online JSON Editor

    Significance of an Online JSON Editor

    Advancements in technology have blessed us with tools that can help us to perform our duties more efficiently. Similarly, there are many programming languages and scripting formats used to manage multiple desktop and web-based applications. We all know that XML is considered as one of the most useful languages to transmit information between a server and a web-based application. However, this language has a serious drawback, which is its complex structure.

    Fortunately, now we can use an alternative of XML language that works exquisitely fine on almost all browsers and is capable of storing information over the web. The Json online ((JavaScript Object Orientation) gives data a human-readable style that is capable of transferring data between a server and an application. This format has become popular among professional programmers and data managers due to its small and compact size. It is also easy to manage a JSON code. You can use an efficient online JSON editor for making changes in a JSON code without any hassle.

    An efficient JSON editor helps you make changes in a large JSON text file without any trouble. This web-based tool enables you to easily add objects, remove some additional arrays, or unnecessary values quickly within a blink of an eye. Furthermore, you can edit your JSON code without disturbing your code’s format by using a competent JSON editor online.

    Now, before we discuss the need to use an online JSON Editor, let’s find out the significance of using JSON format to store information over the internet.

    Advantages of JSON Format

    If you are a programmer, then you must have an idea that JSON is much simpler than XML because of having fewer attributes and grammar, which also makes it easily manageable. However, JSON files often have a huge text that makes it challenging to deal with; that’s why it becomes inevitable to use an efficient online JSON Editor. This online tool allows you to validate, beautify, change, or add more objects in a text. The main reasons for using JSON instead of XML are discussed below:

    Simple Syntax

    One of the biggest reasons for using JSON code instead of XML is its simple structure. The JSON code is more straightforward to use, and has fewer values as compared to XML.

    Easy to learn

    It is also simple and easy to learn JSON due to its straightforward and unambiguous structure. You don’t need to follow any hard and fast rules to work on this data exchanging format.

     Light Weight

    Another main reason for its popularity is that JSON is shorter, faster, and quite lightweight as compared to all other formats like XML. So, you can easily say that JSON is much better than XML when it comes to exchanging information data over the web.

    Why should we use an Online JSON Editor?

    If you think that it is tough to create or edit a JSON code, then you are wrong. You can use an online JSON Editor to make changes or produce a JSON code. There are tons of JSON Editor tools available over the web. You can select any of them according to your requirements. The following features must be observed in a JSON editor before settling down for a single one.

    An efficient online JSON editor provides a user-friendly interface that allows you to make changes in your JSON code without any hurdles.

    You don’t need to install an extension or software on your device to use a free JSON Editor online.

    A competent online JSON editor doesn’t disturb the formatting of your code while making changes in it.

    To Sum Up

    A useful JSON editor lets you make changes in your JSON code without disturbing the formatting and provides you with a super-friendly interface that assists you in editing your JSON. Using an online tool for editing JSON allows you to make changes in your JSON code anytime and from any part of the globe.

  • 5 Tips For A Social Media Marketer Resume

    5 Tips For A Social Media Marketer Resume

    As a social media marketer, you are required to be equipped with a wide set of skills. But it is not enough to only have the skills without being able to communicate them to the recruiters and potential employers.

    In this article, we have listed 5 tips that can help you curate the perfect social media marketer resume and help you land your dream job.

    So, without further delay read on to find out:

    Start by creating a master resume

    A resume can help you communicate your professional experience, educational qualifications, any relevant credentials, contact information, required personal information, etc. to the recruiters.

    But there are instances when you may miss out on mentioning some not-so-obvious points or details that may affect your resume from being shortlisted by the recruiters.

    Avoid any such possibility by creating a master resume that can be used as your master folder to hold all your professional details and information.

    Simply create a master folder wherein you can gather all the information of your professional and academic credentials that need to be framed in a resume.

    Doing so can not only help you while framing your current resume but it also can be used for making any possible future updates to your resume.

    Curate an effective professional experience section

    The professional section is the heart of your resume outline that can help you communicate your skills to the recruiters.

    Your job requires you to deliver consistently and your resume needs to highlight your work experience to determine your potential as a suitable professional.

    Frame one-liner points to describe your professional experience to the recruiters. Then create unique headings under which you can list all the similarly framed points.

    Doing so can help you organize your points under the suitable buckets and make it easier for the recruiters to read and comprehend your work statements.

    Make sure to bold the highlights of your career and start every framed point using suitable power verbs.

    Once you incorporate these factors while curating your professional experience section, the recruiters would be able to easily recognize you as a suitable social media marketer, hence raising your chances of being shortlisted for the targeted job profile.

    Create a separate key skills section

    The fact that recruiters spend a mere 6 seconds to go through a resume should be remembered while writing a resume.

    Your resume can either help you stand out as the most suitable social media marketer or may never end up on the recruiters’ table. It all depends on the approach you take while composing your resume.

    Pick out your most significant skills from the professional experience points and highlight them in a separate section.

    Another factor to consider is the use of the ATS (Applicant Tracking System) by most recruiters today to filter resumes that meet the requirements of the organization as per the keywords in the job listing.

    You can get ahead of this and get your resume parsed by selectively using the keywords that have been used to describe the job profile that you are applying for as a social media marketer.

    Doing so can help you rank high on the ATS and take you closer to your dream job.

    Provide your active contact details

    In case of any likely shortlist, the recruiters need to get in touch with you to confirm or schedule a face to face interview. And to do that they need your phone number and email address.

    Provide only the contact number that you actively use without making any careless mistakes because small mistakes like giving out wrong numbers can cost you your job.

    Another important source of communication between you and the recruiter is through emails. It is a convenient source for the recruiters to get in touch with you.

    Always give out your professional email id that has your real name and not some made-up names for any official purposes. You are a professional and you need to maintain that at all times.

    Compose a suitable summary

    Summary on resume is the chance for you to market yourself as a suitable applicant by giving an overview of your social media marketer resume.

    Frame this at the last step of resume writing so that you can easily decide what to pick and what to skip. It is an effective way to communicate yourself as a suitable candidate for the targeted job profile.

    Pick out the most significant highlights of your career from the professional experience section and add some relevant skills from the key skills section of your resume.

    This way you will not only give the recruiters an insight into your resume but also effectively communicate your professional potential.

    Key Takeaways

    We have come to the end of our article and before we wrap up, here is a recap of all the important points that you need to keep in mind and follow while framing your social media marketer resume:

    • Always maintain a master folder to gather all your professional experience, academic details, certifications, etc. while framing your resume.
    • Frame one-liner points and list the similar ones under relevant buckets. Then bold the highlights of your career to make your points more impactful.
    • Highlight all your significant key skills as a social media marketer on a separate section.
    • Provide your correct phone number and official email address.
    • Give an overview of your resume through a resume summary.
  • Marketing Strategies For Ecommerce Platforms

    Marketing Strategies For Ecommerce Platforms

    These days, the majority of consumers (perhaps you included) prefer shopping online as opposed to driving or walking to the mall. It’s more convenient, saves time, provides more variety, and leads to money savings. However, this is something that many entrepreneurs are well aware of, which only means one thing. Competition in eCommerce is only getting stiffer. This also means that to have an edge over your competition and come out on top, you have to go the extra mile in satisfying your target customer’s needs. Most importantly, your marketing strategies will be a huge determinant of success or failure. They will dictate your brand’s popularity, sales conversions, profits, and ultimately, the growth curve of your eCommerce business. 

    So, if you just launched your eCommerce business website or you’re about to, it’s important to understand the various ways you can market your business, products, or services to win more customers and make more sales. Starting with the definition of the subject, here are some marketing strategies for eCommerce platforms online entrepreneurs should know about.

    What An eCommerce Platform?

    Simply defined, an e-commerce platform is a software solution that incorporates various functions and operations of online business into a single central solution. It includes features to allow functions such as the following:

    • Marketing
    • Inventory & order management
    • Promotions and pricing
    • Procurement
    • Reporting & analytics
    • Content management
    • Customer support

    Now, as you might have guessed already, this article focuses more on the marketing bit of eCommerce platforms. There are several types of eCommerce platforms (software), including SaaS, open source, Pass, and store-owner variants. However, most of these features or functions are more or less the same in terms of how they work. So how can you get the most out of your eCommerce platform’s marketing bit? Well, read on as we count together, the eCommerce marketing strategies you should know about as a smart entrepreneur.

    1. Search Optimization is Paramount

    Over the past few years, many online entrepreneurs have discovered the importance of search engine optimization and the impact it can have on a business. It is undoubtedly one of the most essential parts of marketing in the digital world we live in. As you may already know, SEO involves strategically enriching your site pages with content and keywords that your target audience is more likely to search for. Sunshine Prame from Mass Appeal, a digital marketing and SEO company in the UK says that when done right, Search engine optimization places your site on the top most positions of search engines like Google. This not only makes your site easy to find online, but it also increases your site’s traffic, and sales conversions because consumers will easily find the products or services you‘re offering.

    To get the most out of SEO, you’ll need to perform thorough research, so you can identify the right keywords as well as their variations. Other than research, SEO also takes a bit of work because it requires continuous performance analysis, creating content, monitoring the results, and so forth. This is all the more reason to consider working with a reputed digital marketing agency that provides SEO services to businesses like yours.

    2. Content Marketing

    As they say, “Content is King”. Especially in the digital space, nothing is more important than content as far as marketing is concerned. Apart from providing descriptions and product information on your site pages, content marketing means using various types of content to attract potential customers to your site and even influencing them into making a purchase. Content marketing is by far one of the most effective ways to generate leads for your business. The most commonly used types of content are blogs, although many people also use stunning images, interesting videos (ads), and ebooks for marketing purposes.

    When it comes to content marketing, you generally have two main options. You can make your own content and save money, or hire experienced content marketers for the job. Your decision will largely depend on your budget as well as how ambitious you are in seeing your venture grow into a household name.

    If you choose to create your own blog content, it is important to watch that you don’t make your posts all about your new products. Instead, you can write an interesting post with related content that lures the reader into checking out your site. If you’re selling kitchen appliances, for instance, the post could be about amazing recipes to try out on weekends and suggest a few appliances or tools the reader would need to make these recipes. You’ll be surprised at how effective this strategy can be in generating leads over time.

    3. Social Media Marketing

    Social media has become a way of life over the past few years. With the ever-growing number of users worldwide, social media platforms like Instagram, Facebook, and Pinterest have turned into a goldmine for business owners, big and small alike. The best part is that social media marketing is actually free, with an option to upgrade to a paid plan for a better experience. Apart from being a platform where you can showcase your products or services and promote your brand, it also allows you to connect, engage, and interact with your customers as well as potential customers. This is not to forget that social media presence can be a good way to build trust as it shows customers that you’re a legitimate business. For many businesses, it also doubles up as one of the most reliable customer service platforms. When promoting your eCommerce site over social media, here are some helpful tips. 

    • Ensure consistency in presence and branding
    • Keep your followers engaged
    • Provide new content and posts regularly
    • Use stunning images and videos
    • Create a shoppable IG page
    • Try Facebook ads and promoted pins
    • Make your blogs/content shareable

    4. Product Page Reviews  

    The importance of user and professional online reviews can never be overstated when it comes to eCommerce. According to a recent publication on Inc.com, at least 84% of shoppers trust online reviews as much as they would rely on recommendations from their close circle. Before making a purchase decision, the majority of shoppers read reviews first. In other words, very few people want to buy something that hasn’t been tried by another person before. This is basically why many companies invite potential customers and target consumers into a practical demonstration of what the product can do, and so forth. Such customers can give their account of what they think of the product, meaning that even entirely new products can have reviews.

    It also means that customer reviews are an essential part of eCommerce marketing. While not all reviews may be positive, it is important to have customers provide feedback on your site or other platforms after using or trying your product. In case a customer wasn’t satisfied and ended up leaving a negative review, you’ll want to follow up with the issue and ensure that the customer’s concerns are addressed. This will paint a bright picture of your brand, and future potential consumers will see that you care about their experience and needs. Depending on the e-commerce platform you’re using, features and plugins to help you upload customer reviews are available.

    5. Pay-Per-Click Advertising

    Perhaps next to SEO, PPC is the next big thing, a strategy you can’t afford to ignore as an e-commerce entrepreneur. It basically involves working with PPC advertisers and affiliates, paying them for every click, like, or conversion made by users on your money link. As a marketing strategy, PPC will cost you a bit more on average, but when used well, it is one of the most effective strategies to spread awareness and increase sales. This largely relies on how strategic you are in tracing your target audience’s whereabouts and placing the products in front of them at the right time. There are various ways and avenues to use PPC ads, including the following:

    • Search advertising (Adwords)
    • Social media ads
    • Display ads
    • Google shopping
    • Remarketing ads
    • Sequential remarketing

    When it comes to PPC, you will need to work with an experienced digital marketing agency to get the most out of it. This is basically why it tends to be costlier than most of the e-commerce marketing strategies discussed above and below. All the same, it is an investment that you won’t regret making if you choose the right expert.

    6. Use Influencer Marketing

    This is another strategy that many online businesses and eCommerce retailers are profiting hugely from. In the simplest of terms, influencer marketing involves using already-popular brands and personalities to attract leads and profit from their already-established audience. The popular brands or personalities are referred to as influencers, who may also be celebrities, professionals, or even business entities.

     In most cases, influencer marketing works best when used in social media marketing campaigns on Facebook, Instagram, Twitter, and YouTube. The amount you pay for these deals will largely depend on how popular the influencer is, how many followers they are, and how many conversions or clicks you’ll get from the same. When choosing an influencer, it is important to ensure you pick one that is followed by your target audience. Influencer marketing can be an amazing way to not only popularize your brand; but also attract traffic to your eCommerce site, increase revenue, and see it grow to newer heights.

    7. Don’t Forget Email Marketing

    Email marketing is another great way to keep your target consumers engaged and coming back for more purchases. It is often a great channel to deliver product and service updates to subscribed users, as well as send reminders, offers, and other tools to improve sales conversions. It especially works best for potential consumers who already have an interest in your product line or business. With an effective email marketing campaign strategy, you can automate personalized emails to increase the chances that the recipient will read it and it won’t end up in the junk folder.

    8. Use Quizzes for Leads

    For most eCommerce marketers, it can be a huge challenge to acquire a user’s personal information during sign-up. This is because some shoppers don’t like providing their personal information online, meaning that it’s easy for a willing buyer to click cancel or back as soon as the site requests for personal information. It ends up hurting conversion rates in the long run. However, Quizzes can provide a way around this challenge. On this note, lead generation quizzes can be an amazing way to compel your prospects with reasons to share more of their personal information apart from just their email addresses. With more personal information, it becomes easier to create personalized marketing information for prospects in your email list and other sources.

    9. Use Gift Guides More

    Many e-commerce sellers will only use specific seasons to promote items and products that make great gifts. However, you don’t actually have to wait until it’s almost Thanksgiving, Mother’s Day, or Christmas to promote giftable items for those occasions. These seasons are also more competitive. Instead, you can have a gift-guide page and provide content all-year-round to help your prospects to make meaningful giftable purchases. After all, no day is a bad day for gifting!

    10. Link Wishlists and Subscriptions to Discounts

    There are several types of online shoppers. One; are those who shop in advance and may leave items in the cart. Number two; are those who keep items in the wishlist for when they’re sure enough they can make the purchase or when it becomes available. The third category, are those who just make a purchase, never to be heard from again. Now, for the latter, you can use offers and discounts to get them to subscribe to your site or email newsletter. In the case of abandoned carts and wishlists, reaching out to such users with a reminder email and a discount or incentive attached can be a great way to increase conversions.

    11. Tap Into Sold-Out Products

    One of the most common frustrations online shoppers face is finding that a product they’re so interested in is out of stock. It also means lost profits for the business, but you can also make it work for you. Whenever you have sold-out products, you can ease the frustration by suggesting similar or alternative products (using tags) or asking the user to request a notification once the product is back in stock.

    12. Have an App Developed

    Lastly, you can also have an app developed for your eCommerce business and ensure it is enabled with push notifications. This can be a great way to keep your brand in the minds of your customers while also making their shopping experience easier and faster.

    While e-commerce is among the most effective ways to do business these days, it doesn’t always come easy. You’ll often have a competition to beat, not forgetting several hurdles and challenges on your way. As far as marketing and lead generation are concerned, the above are a few strategies you can take to the bank as an e-commerce entrepreneur. 

  • 6 Ideas To Improve The User Experience Of Your Website

    6 Ideas To Improve The User Experience Of Your Website

    Your website visitors expect a seamless and engaging experience. To hold attention and convert leads, there are many different things you’ll need to focus on. It’s advisable to use conversion rate optimization tools to assess the performance of your site. Besides this, try the following six steps.

    1 . Simple Navigation

    One of the simplest ways to improve user experience is to ensure that the navigation is simple. Users should be able to move through the various features and sections of your website without guidance. Ensure that your visitors can find the answers to all of their queries easily on your site. It’s also advisable to use chatbots, to cover any extra queries and improve customer service.

    2. Personalized Experiences

    In 2020, personalized marketing is right on-trend. This style of marketing attempts to appeal to consumers on an individual level. One brand using personalized experiences on its website is ‘Shutterfly.’ First, they ask users for access to their photo library. From here, Shutterfly displays that person’s photos on the various items in the store (photo mugs, photo calendars, etc.). Using AI and social media preferences, you may be able to offer your customers a personalized experience.

    3. Social Buttons

    When consumers read an intriguing article or watch an exciting video, they want to share it on social media. This is good news for brands, so make sure that you provide social sharing buttons on your website. Remember that your consumers may use a range of different platforms, so it’s best to incorporate all social sites, including Twitter, Instagram, Facebook, etc.

    4. Engaging Calls To Actions

    Guide your visitors through your site by using engaging and distinct calls to actions. The trick is that you don’t want to be too ‘salesy’ about it. This year an increasing number of brands are using conversational copywriting. A conversational tone isn’t just useful for a call to action; it’s useful for your overall content. Consumers respond well to a casual tone of voice, and these tones are also handy to optimize for voice searches.

    5. Authentic Photos & Videos

    Most brands know that using attractive photos and videos is vital. The best thing to do is to use authentic images of your employees, as opposed to stock photos. Authentic photos can help your company seem more professional and personable. When it comes to your videos, employee-generated content can help to widen your reach and save you money on marketing. High quality video content will also help to boost your SEO.

    6. Fully Responsive

    It’s essential to make sure your site is fully optimized for mobile. The vast majority of searches are conducted via mobile phones, so your layout should look just as perfect on a phone screen. Free tools such as Google Page Speed Insights can help you check your page speeds on different devices.

    With lots of competition online, it’s advisable to invest in custom website design. Using a professional design company, you’ll achieve the perfect site to represent your brand and generate leads.