Digital marketing is a career involving online sales and advertising. So much of the world is digital these days that digital marketing, a profession that didn’t exist 30 years ago, can now be a highly competitive and lucrative business. Today over half the world has access to the internet and therefore has the capacity to shop and browse products online. There are many facets to digital marketing, all of which can influence how much money a digital marketer can make. This makes it essential to learn digital marketing as mastering these strategies can open doors to lucrative opportunities in the ever-expanding online marketplace. Let’s take a look at what digital marketing is, how you can become an expert in it, and how profitable it can be.
What Is Digital Marketing
First, we think it is important to explain what digital marketing is and how it is done. A digital marketer understands the best ways to get people’s attention online. They will use a combination of various marketing tactics such as blog posting, targeted advertising, social media, and more to create unique marketing campaigns for brands and products. This can also include various other skills such as networking, web design, artistic design, and much more. Basically, it is the job of a digital marketing professional to ensure the right consumers see the right adverts online. It has largely overtaken many of the more traditional advertising spaces such as billboards, posters, and print advertising.
Training in Digital Marketing
There are now many ways you can train in the field of digital marketing. Steve, a digital marketing professional over at be your maverick said, “With so many online courses and training centers dedicated to the field of digital marketing, it has never been easier to learn the skills required for a digital marketing professional.” It has become such an in-demand profession that many people now offer remote and classroom-based courses in digital marketing. These courses will cost a small amount but could lead to a rewarding career in the field as you learn the skills and tricks of the trade.
What Skills Do You Need?
There are many skills required to be a successful digital marketing specialist. Some, you will be able to learn on a training course, while others you will need to develop yourself. The key skills you can learn through training include coding and technology skills, design software skills, SEO utilization, and understanding of online advertising platforms like Google’s AdWords. On the other hand, there are many skills required that can’t necessarily be taught, such as great communication with clients, being a flexible worker, or being highly organized. Many digital marketers work alone so need to be able to juggle plenty of tasks and clients in one day.
How Much Money Is In Digital Marketing?
So, the real question. How much money can be made as a digital marketer? Is it a good career choice? In short, yes. But, there are many variables when it comes to a career in digital marketing. When starting out as a digital marketer, the simplest way is to join a marketing agency as a junior or associate marketer. In these roles, the salary can start anywhere from $25 to $40,000 depending on the location and size of the company. A digital marketer in Manhattan, for example, may have a much higher starting salary than one in a small town.
As you progress through the ranks of a digital marketing agency you can certainly earn more money. A senior marketer or digital marketing manager could push up to a salary of $60,000 which is a great salary. And, if you end up an executive in the firm salaries can go as high as six figures. Of course, to reach this level, you will need to be an expert digital marketer, people manager, and creative lead.
Self-Employed Marketers
There is another route into earning good money as a digital marketing manager; self-employment. As a freelance marketer, you can charge differing rates for different projects. Many first-time self-employed marketers charge low rates with smaller clients to gain experience, and as they develop, they can charge higher rates. Without a firm behind you, it can be hard to gain clients and experience. But, as you grow, you can charge as much as a huge firm would charge and take more of the profit for yourself. You will need great client-facing skills to develop and grow as a freelance marketer, but can expect to earn a high salary if you are successful.
As you can see, it is a lucrative business and well worth stepping into. If you think you have the necessary skills to be a digital marketer, maybe it’s time to take the leap. If you do, we wish you the best of luck.
