Reginald Chan

Category: Business

  • What Are the Most Profitable Currencies to Have in 2020?

    What Are the Most Profitable Currencies to Have in 2020?

    Every New Year, currencies always compete for the top spot in trading and also in value. In 2020, the coronavirus pandemic has made central banks in several countries lower interest to reduce the chances of recession.

    What does low interest mean? It means the currency loses its value. Investors are now in the run to get the best profitable currencies to trade with

    Here is a top list of some of the best currencies to have in 2020:

    US Dollar – USD

    You can’t mention a top currency without having a USD in mind. Being the strongest currency in 2019, chances are that it will maintain the most stable, most profitable currency to invest in. According to experts, the US is conducting its election this year. With both parties agreeing to have the most reliable money, it is the best moment for timing this currency.

    The Dollar will increase in value and maybe overpriced due to the lackluster growth experienced by other countries in the world. Import tariffs also come into the picture with this higher pricing. While there might be depreciation and appreciation, the US dollar remains to be the most valuable currency to beat.

    Pound Sterling – GBP

    In 2019, most people thought the Pound Sterling would lose its value due to the Brexit issues. However, upon the election of Boris Johnson as the prime minister, the Pound has regained its strength, and it is still as profitable as ever. The Pound sterling has been keeping an exchange rate of 1.5 percent and 3 percent to the US dollar and the euro.

    Its value is expected to rise due to trade talks. Experts are urging investors to trade now for maximum returns soon. However, the economy’s growth will still determine its growth rate since there have been effects due to the global coronavirus pandemic. While other issues might make it lose its strength, economic growth and trade talks will make it shoot its value.

    Euro – EUR

    Issued by the European Central bank, this European Union’s official currency is one of the most traded and most profitable currencies. The reason why it is the most traded currency is because of the economic growth of the region, the Eurozone, which has led to its increase.

    Euro is the second reserve currency in the world, just after the US dollar, making it the most profitable currency to invest in 2020. Reasons for its growth include the political stability and growth of the region and also economic growth led by the Eurozone. Some of the factors that can slightly affect its growth include the GDP releases, EU elections, the country’s election, the economic calendar, ECB meeting announcements, and the COVID-19 pandemic.

    Japanese Yen – JPY

    Japanese Yen is the country’s national currency and is one of the main currencies traded in the world. When it comes to its trading volume, the Japanese Yen accounts for around the US $554 billion on average. Japanese Yen boasts of being the third-largest currency in the reserve value, taking almost 4.9% of the world reserve.

    This currency is distributed and gets issued in Japan by the Bank of Japan. What determines the strength of this currency? Its strength is determined by the Japanese manufacturing industry, which is the main economic activity. It is widely known for exporting cars, machinery, electronics, ships, and much more.

    An increase in demand for its products always increases the value of this currency, making it the most profitable currency to venture in 2020. Its value will only depreciate if some circumstances are not followed, which is rare. Such include losses in the market and also its competition with the Chinese currency, Chinese Renminbi. Japanese is also the largest importer of oil. This activity also determines the value of its currency, especially when there are price fluctuations.

    Australian Dollar – AUD

    This is the Australian commonwealth official currency, making it one of the world’s most recognized currencies. It is the 5th most prominent and most popular currency in the world, in which investors should not shy from trading.

    This currency boasts around 1.8% of the world’s reserves and gets issued by the Reserve Bank of Australia. It is in the 6th position when it comes to the world’s total reserves. What makes this currency strong is the economy and also prices of its commodities. What are these commodities?

    It is well known that Australia deals with a lot of trade commodities, including iron, copper, and coal. Any increase in demand for these commodities will primarily increase their value in the market. Other factors that affect this currency include the country’s liabilities and its Reserve Bank. 

    Canadian Dollar – CAD

    Canadian Dollar holds position six as the most traded currencies in the world. The Bank of Canada regulates its release and distribution. What is its value? Canadian Dollar accounts for almost US$166 billion of the daily trading volume and has a global reserve value of 2.02 percent.

    What makes it stable and profitable? Canada is a major exporter of goods and services, including gold, iron, and automobiles. Prices in export determine the value of this currency. The country imports a lot from the USA, making it its principal trading partner since the USA buys most of its exports. This trading activity improves its strength day by day, making it one of the best profitable currencies in 2020.

    Swiss Franc – CHF

    Swiss Franc – CHF is Switzerland’s official currency and holds number seven as the world’s most traded currencies. Its daily trading share is approximately US$164 and has a global reserve of around 0.18%, becoming the 8th reserved currency globally.

    Its growth and profits are considerable because Switzerland gets regarded as the country with secrecy in banking and financial services. Its exports also ensure this currency remains stable all year round, and the Eurozone market mostly determines it. This trading means the partners determine this currency growth.

    Other currencies which we cannot forget into this list include; Chinese Renmimbi, Hong Kong Dollar, New Zealand, among others. The list has provided the most popular and the most profitable currencies you can invest in the year 2020.

    There are many reasons why a currency depreciates or appreciates. It is mostly affected by economic activities, pandemics, political stability, and imports and exports. Next time while investing, look for these trends, and make a sound decision.

  • Why Promoting Your Business Online is Now More Important Than Ever

    Why Promoting Your Business Online is Now More Important Than Ever

    With the advancement of modern technology, businesses are changing the way they promote their products and services. Nowadays, more and more businesses are investing in digital marketing strategies to increase their online presence and remain competitive in a dynamic and competitive marketplace. In this digital age, your potential customers, as well as your direct and indirect competitors, are all online. If your business is not properly promoted online, now is the time to start investing in a well-planned digital marketing strategy. 

    Almost every business, whether big or small, can reap numerous benefits from promoting their businesses online. There are countless ways that online marketing can benefit businesses, and this article will focus on some of those benefits, to provide you with greater insights. 

    Here is why promoting your business online is now more important than ever.

    Reach More Key Customers

    Regardless of the location of your business, you can use different online platforms to reach potential customers around the world. Bringing marketing team experts on-board is really important in getting the help you need even when your business is an addiction center, as they would make it easier, less time-consuming, and more cost-effective to reach customers. As the Internet has become readily available to more people, the way customers shop or search for help has changed drastically. Customers are now browsing online for products and services that they need. If you are not promoting your business online, you will miss out on this enormous audience of over 4.2 billion internet users.

    Save Resources on Traditional Marketing 

    One of the many reasons why businesses are increasingly using online marketing activities is that online marketing is very affordable. It is not only small and medium-sized businesses that need to be mindful of their marketing budgets but large corporations too. Traditional marketing methods are very expensive compared to the cost of online marketing activities. For instance, email marketing, social media marketing, and content marketing are far less costly than placing advertisements on television or distributing large billboards or print marketing materials. Additionally, as online marketing content can be updated more frequently and with better targeting, it can result in better return-on-investment (ROI) as well. Therefore, by strategically implementing a comprehensive online marketing plan, your business can save resources to allocate more funds into different marketing mixes that include both traditional and digital marketing activities. 

    Increase Your Business’s Profile and Visibility

    Nowadays, customers are more likely to research their options and investigate businesses before contacting or visiting any product or service provider. Therefore, if you gain better visibility online, you will have a better chance of customers considering you. For instance, if a customer performs an internet search for a service or product that you offer, proper online marketing activities will ensure that customers can see your business on the result pages. However, better visibility means more than just appearing on result pages. Your business should also implement different marketing activities on social media.

    Target Customers More Effectively

    With better targeting, you can focus your marketing efforts to customers that have the most potential. Personalized marketing content and targeted marketing efforts can foster more engagements from people, and thus increase sales. With online marketing tactics, you can create multiple personalized messages for different target groups rather than a general marketing message for everyone. Remember, customers tend to respond better to personalized messages with meaningful contact and positive experience. Therefore, online marketing efforts matter when it comes to turning leads into sales for any business. 

    Stay Competitive

    The reality is that the majority of your competitors will be promoting their businesses online, so to retain your competitive edge in this digital era, you must do the same. It is helpful to keep an eye on how your competitors are marketing themselves online and on the growing trends in the marketplace. For instance, consider what type of platforms your competitors are using, what type of content is popular, and how businesses in your industry normally engage online with customers and potential leads.  

    Participate in the Online Conversation

    As people are relying more and more on search engines, forums, and social media sites, it is clear that what they find online will ultimately influence their purchasing decisions. According to a study by Ironpaper, approximately 93 percent of people’s buying decisions are highly influenced by social media sites. Customers are now prone to look at reviews on Facebook and consider opinions on forums such as Yelp and TripAdvisor. Without online promotion on these platforms, your business will struggle to stay relevant.  

    Promoting your business online is not difficult, but it can yield countless benefits. It is important to implement online marketing into your long-term marketing plan to ensure that your business remains competitive, sustainable, and fully accessible to customers.

  • How Has the Internet Changed in the Last 20 Years?

    How Has the Internet Changed in the Last 20 Years?

    The internet has revolutionized the way we operate businesses, how we consume information and music, and how we communicate. However, this was not the case two decades ago. The internet was created in 1989, and ever since, it has gone through a period of transition. 

    This article will continue to explain in detail how the internet has changed in the last two decades to understand how everything came to be as it is now.

    Social Network in the early 2000s

    By 2001, Wikipedia was already emerging as a top online hub for information. It grew even more once Encyclopaedia Britannica 1911 came to the public domain.

    However, one of the most notable improvements was experienced when Apple was able to lay a foundation for its steady growth, as we see today. iTunes came in to allow subscribers to download their favorite commercial jams legally and make 250,000 sales in just a day. This brought to a halt the reign of the Walkman and the disc. People were now able to download infinite songs, and they did not face the risk of scratching disks and skipping tracks anymore.

    Skype was also invented as a way through which users could call each other for free on the network. However, there were more developments at hand, and soon, the platform was developed for messaging and videoconferencing. Beyond videoconferencing, this technology found use in the medical industry, allowing physicians to treat their patients from afar.

    By 2003, Linkedin and MySpace were launched, giving rise to social media sites as we know them today. Later in 2004, one of the most revolutionary social media sites, Facebook was invented by Mark Zuckerberg. Today, Facebook owns WhatsApp, Instagram, and Facebook Messenger, making it a social media giant.

    The Smartphone Revolution in the Mid-2000s

    Before, internet users could access the internet through dial-up connections. However, this was a slow and excruciating process. For instance, a 6 MB picture could take up to 15 minutes to download. Today, it takes approximately 2 seconds. The smartphone revolution began with the development of YouTube and, subsequently, the blogging culture.

    YouTube was developed in 2005 as a video-sharing website, thanks to the growing popularity of audio-sharing that provided a foundation. Google later purchased YouTube for an astounding $1.65 billion.

    Twitter began as a microblogging site and allowed for an instant wider reach to an audience. As Facebook opened its doors to the public domain, the first iPhone was released, revolutionizing the internet as now, people could access it on the go.

    People no longer had to be on the desktop to access the internet, and apple tapped into its growing market by launching an App Store that contained up to 500 applications.

    Android was founded in 2003 and later bought by Google. Android soon had an app store after the launching of the iPhone, too, allowing users to download applications and perform different tasks.

    Social Causes 

    The internet has also been used for social good, especially in the 2010s. After the discovery of social media, it has been used as a tool for encouraging social change. From as early as 2011, there have been online protests organized through social media, including the Egyptian uprising and protests that helped oust Hosni Mubarak, the dictator president of Egypt. In the same light, online hashtags were used to highlight the plight of Nigerian girls kidnapped by the Boko Haram so that they could return home.

    It is also in the 2010s that there has been a rise in the vlogging/video blogging culture during this time, and these kinds of bloggers cover content from all niches, including cooking, fashion, beauty, travel, and much more. The result is a multi-billion dollar industry that is quickly changing how advertising works.

    The Internet and Business

    Businesses have recently embraced the power of the internet into their operations. Two essential functions that are now carried out over the internet include cloud storage and online marketing. Consumers tend to look for brands online and do not necessarily have to walk into a brick-and-mortar store to get what they need. Brand messages are delivered through mobile phones and browsers anytime and anywhere. Businesses have learned to exploit these platforms and are now sending commercial messages to get noticed. It is now common to see an advertisement just before reading a news story. The print industry as a medium for publication and dissemination of information has declined because of the presence of information online.

    Businesses have also changed the way they collect and store information. Instead of stocking piles of paper in a warehouse, data is processed differently. Email marketing, social media, and cookies help businesses collect data that helps companies understand their customers. Data protection laws have come up, as a result, to help protect consumers and activities as well. Business processes such as data storage are now done on the cloud, which has helped businesses to operate more efficiently. 

    There are companies out there that focus their attention on offering managed IT services customized to a business’s needs. You can click here to have a detailed understanding of how companies can benefit from these services. Some of the services beneficial to companies resulting from the internet business revolution include enhanced cybersecurity, maintenance of IT systems, electronic recycling, and cloud services. These solutions ensure that a business can be operated from anywhere, and the data will be safe. This improved efficiency and convenience make companies more likely to buy these products.

    There have been more tremendous changes in the last two decades. One of the notable advancements in the wake of the 21st century was the development of social media platforms. Today, the social media movement has become a force that cannot be stopped. Smartphones also came in and revolutionized how we accessed the internet, and now, people can connect only with the touch of a button. The internet has been a driver of social change and has impacted how businesses are conducted, and data is extracted and stored. Further changes of the world we know today are yet to come.

  • 3 Tips for Enhancing Your Professional Luck

    3 Tips for Enhancing Your Professional Luck

    When it comes to being successful, professionally speaking, there are certain things that everyone knows are essential.

    Hard work, diligence, and attention to detail fall into this camp. If you are significantly lazier than the competition, less mindful than the competition, or more distracted than the competition, things probably won’t fare very well for you.

    But aside from these “obvious” factors, there’s always the wildcard of “luck.”

    To some extent, “luck” is obviously an unpredictable and seemingly random force. But in some ways, you can significantly enhance your professional “luck” through proper preparation, and the right approaches.

    Here are some tips for enhancing your professional luck.

    Always be on the lookout for good opportunities, and seize them as soon as you can

    There are all sorts of opportunities out there that can have the potential to transform your professional life, as long as you notice them and seize upon them at the right moment.

    The phrase, “the right place and the right time,” is basically a comment on finding and seizing upon opportunities that have a major positive effect.

    Of course, you can’t necessarily reliably predict where opportunities will be found, or when they might arise, but you can certainly take steps to acquire the habit of always looking out for good opportunities, and spotting them as soon as possible.

    Simply subscribing to a good service for discovering business tenders, for example, might work wonders in this regard.

    Be as disciplined and organised as possible, so that you’re ready to receive and capitalise on the opportunities that come your way

    In addition to spotting opportunities early and seizing them, you also need to actually be ready to receive and capitalise on those opportunities in the most effective possible ways.

    To a large degree, this comes down to being as disciplined and organised as possible, so that you are properly on top of your tasks and projects, have a good comprehensive overview of your professional appointments and obligations, maintain a stable and efficient workflow, and can easily and quickly act to incorporate new elements.

    Begin by tidying up and organising your workspace if it isn’t already, utilising a powerful task and project management system, and becoming diligent about your scheduling and time management.

    Know what you want, and simplify your professional life in line with your goals

    If you don’t know where you want to get to, no map will help you to get there, and no street signs will mean very much to you one way or the other.

    In order to actually recognise professional “luck” for what it is, never mind to actually seize upon opportunities effectively, you have to have a clear idea of what you want, and you need to be able to simplify your professional life in line with your goals in order to reduce distraction.

    Many entrepreneurs fail to notice compelling opportunities, because they are so distracted by all the other elements of their businesses they are trying to juggle.

    Narrow your focus. Aim to do less, but to do it better. Have a specific goal you’re aiming for, and then keep an eye out for opportunities that are in line with it.

  • Why Your Website’s Rank is Crucial in Digital Marketing?

    Why Your Website’s Rank is Crucial in Digital Marketing?

    The booming technological advancements made a lot of changes in society. A lot of things are available online, making everything one click away through mobile phones, laptops, iPads, and other forms of gadgets. Availing home loans, paying bills, gambling for relaxation and many types of necessities are available online.

    Shopping and buying things online has also become a common practice. That is why many businesses are making use of technology. Moreover, they build their websites to promote, sell, and reach their consumers. It then makes digital marketing a competition that requires a lot of skills and knowledge. 

    Digital marketing is the use of any platform on the internet to promote your business, such as SEO or Search Engine Optimization which provides a local search engine optimization service. It keeps the rank of your website on top of others in the search engine like google. Also, it leads to probable consumers into your website. That is why the rank of your website is crucial. 

    When building your website, you should know the different factors to make it successful. The following are the reasons why your website’s rank is crucial in digital marketing.

    Individuals Prefer Websites with a High Rank

    When researching on the internet, the first website that an individual opens is the one with a high ranking. If your website has a high ranking, there is a higher chance of having a lot of consumers click on the link of your website. Through the help of SEO, user experiences also become better. It enables them to locate what they are looking for in a short period. It enables the user to save more effort in looking for an answer.

    When they like what they saw on your website it can also serve as a platform for advertising your business. Consumers can share your website in their social media account like Facebook, Instagram, or Twitter, enabling more consumers to visit your website. Social media accounts are also effective in advertisements. Therefore, many businesses also use these to advertise their business. 

    Your Website Rank Makes You One Step Ahead of Your Competitors

    As a business owner, you need to look for ways to be on top of your competitors because you won’t be able to avoid having other websites that offer the same products as you. Through the use of a local search engine optimization service, you can become one step ahead of them. SEO enables your website to appear on the research panel first which makes consumers visit yours first.

    However, the use of SEO is not the only factor in digital marketing. The website design of your website is also important. Ensuring a professional, eye-catching, and consumer-friendly website design for small business is a factor that you should inculcate in mind. It is their first step in making their website known, and their business bigger.

    The website design includes many factors like SEO, security, layout, and more. Through website design, promoting your website will become easier since it makes you in control. 

    A Website’s Rank Makes Them Trustworthy

    When looking for services or products online, most consumers research it on sites like google. It is the first thing that comes into their mind and the first link that they see has a high rank is what they open first. They believe that those links are trustworthy and provide excellent services compared to the others.

    When your website does not appear on the search panel during their first attempt, it is more likely for consumers to question your website, leading to lower credibility. Therefore, it only proves that SEOs are very important. When doing digital marketing, you need to find ways to target your consumers. Through SEO, it helps websites connect and build their relationship with their consumers or clients. Furthermore, it also guarantees that your website is credible.

    Given this, there is a higher chance for consumers to visit your website, again. Most importantly, when they had an excellent experience with your services. They can become your loyal consumers. Therefore, when you are building your business, keep in mind that your consumers will always be an essential factor in your success. They are the ones who will make your business known in society. They can also be the downfall of your business. Therefore, it is important to build a trustworthy relationship with them.

    Your Brand Will Be Known

    In digital marketing, many websites use this to advertise or introduce their product. Through having a high rank, it can come into reality. Many known online businesses succeed in building their brand by keeping a high rank. Their rank enables them to invite more consumers into their websites.

    This makes SEO very essential in the success of digital marketing. Without SEO in your digital marketing, your strategies may go into waste. The efforts of doing everything to make your brand known can become useless. Therefore, to build up your brand, look into the importance of SEO in your marketing. However, knowing what SEO does is not enough.

    You should also know how it works and how you should use it. There are many ways of how SEO can help you make your brand famous. It teaches you how to make your content for it to become appealing and attractive.

    The following implies that the rank of a website is crucial. It is where the visibility and success of the website lays. Through the high rank of a website, products, services, or anything that you are offering, can be visited and availed.

    Therefore, it is important to make use of the services of website design providers. Even start-up businesses can avail of this because website designs are now cheaper. You do not need to worry about the expenses you might make because they can provide a website design with complete factors such as SEO for your website at an affordable and worthy price.

    Also, the following shows the importance of having and understanding the reason for having a website with a high rank. It makes one realize that it is an ingredient in making your business bigger. 

  • Every Conversion Counts: Here’s How to Organize Your Site’s Hierarchy in the Best Way

    Every Conversion Counts: Here’s How to Organize Your Site’s Hierarchy in the Best Way

    In this text, we’ll explain what the structure of your website should have and why it’s important. Your website represents you, more precisely your business, and therefore should present you in the best light as well as possible. The design, i.e. appearance itself, is very important but there are things that are more important than just a design – and these are things that are related to the concept of a website hierarchy.

    Before we dig into the story of hierarchy, let’s say something about web hosting. It isn’t related to the website structure but setting up a hierarchy of your online presence without having a quality server to accompany it would mean that all the job you’ve done in web design and web development is in vain.

    The moment you start looking at web hosting options, you’ll see that most providers offer things like free domain names, SSL certificates, unlimited disk space and bandwidth, etc. Sure, that’s important but how about paying attention to some other stuff that hosting, such as MySQL hosting, offers. Picking a solution based on uptime, scalability, and data security are the best criteria for opting for a specific host. In addition, MySQL hosting providers will put you at your disposal a few more tools with which your website might skyrocket, and these are: ease of use and plan customizability in accordance with your resources and performance requirements, infrastructure reliability and uptime, and backup and restoration services.

    Understand How Search Engines Use URLs

    Search engines need a unique URL per piece of content to be able to crawl and index that content and direct users to it. Different content (for example, different in-store products), as well as modified content (for example, translations or regional variations), must use separate URLs to be displayed appropriately in search.

    URLs are generally divided into several different sections: protocol://hostname/path/filename?query#fragment

    Google recommends that all websites use this protocol – https:// – whenever possible. The path, file name, and query string determine which content is being accessed from your server. These three parts are case sensitive, so the FILE URL will be different from the file. The name and protocol of the host aren’t case sensitive; the upper or lower layer wouldn’t play any role there.

    The fragment (in this case #info) generally identifies which part of the page the browser is coming to. Search engines usually ignore any fragment used given that the content itself is usually the same regardless of the snippet.

    When referring to the home page, the slash behind the hostname is optional because it leads to the same content (https://example.com/ is the same as https://example.com). For the path and file name, the slash will appear as a different URL (signaling the file or directory), for example, https://example.com/food isn’t the same as https://example.com/food/.

    Navigation Is Important for Search Engines

    Website navigation is important because it helps visitors quickly find the content they want. It can also help search engines understand what content the webmaster considers important.

    While Google search results are provided at the page level, Google also likes to have a sense of what role the page plays in the broader image of the website.

    Plan Your Navigation Based on Your Homepage

    All websites have a homepage (root URL), which is usually the page most often found on the website, and a place to navigate for many visitors. If your website doesn’t have just a few pages, you should consider how visitors will switch from your home page to a page that contains more specific content. It’s very important for driving traffic.

    Do you have enough pages in a specific topic area to make sense to create a page that describes these related pages (for example, homepage -> related topic list -> specific topic)? Do you have hundreds of different products that need to be grouped into multiple pages and subcategory pages?

    Using the “Breadcrumb Trail”

    Breadcrumb, or breadcrumb trail, is a series of internal links at the top or bottom of the page that allows visitors to quickly jump to the previous section or home page.

    Many breadcrumbs have the most general page (usually the root URL) as the first, far left link, and list specific parts on the right. Actually, the breadcrumb is a type of secondary navigation scheme. To be clear, it reveals the user’s location on a website or web app.

    Create a Simple Navigation Page for Users

    A navigation page is a simple page on your website that shows the structure of your webpage and usually consists of a hierarchical list of pages on your website.

    Visitors can visit this page if they have trouble finding pages on your site. Although search engines will also “visit” this page and thus get good page coverage on your website, it’s mostly intended for human visitors.

    Create a Hierarchy That “Flows” Naturally

    Make it as easy as possible for users to move from general content to more specific content they want on your website. Add navigation pages when it makes sense and also incorporate them effectively into your internal link structure.

    Make sure that all pages on your website are accessible via links and don’t require internal “search” functionality. Link to reference pages wherever possible to allow users to discover similar content.

    Avoid:

    • creating complex navigation websites (for example, linking every page on your website to every other page).
    • cutting your content too much (because it will take a few clicks to get from the homepage, which is too much).

    Use Text to Navigate

    Controlling most page-to-page navigation on your website through text links makes it easier for search engines to search and understand your website.

    When using JavaScript to create a page, use “a” elements with URLs as “href” attribute values, and generate all menu items when loading the page instead of waiting for user interaction.

    Avoid:

    • having navigation entirely based on images or animations.
    • requiring the handling of script-based events or navigation plugins.

    Create Navigation Page and Sitemap

    Include a simple navigation page for the entire page (or the most important pages, if you have hundreds) for users. Create an XML sitemap file to ensure that search engines discover new and updated pages on your website, listing all relevant URLs along with the most recent primary content modification dates.

    Avoid:

    • leaving your navigation page obsolete with broken links.
    • creating a navigation page that simply displays pages without organizing (for example by topic).

    Show Useful 404 Pages

    Users will occasionally come to a page that doesn’t exist on your website, either if they follow a broken link or type in the wrong URL. In regard to this, what can significantly improve the user experience is having a custom 404 page on a page that kindly guides users to the work page on your website.

    Your 404 page should probably have a link to your home page and may also provide links to popular or related content on your website. You can use the Google Search Console to find sources of URLs that cause “not found” errors.

    Avoid:

    • allowing indexing of your 404 pages in browsers (check if your web server is set to give HTTP status code 404 or – in the case of JavaScript-based websites – includes a meta tag of robotic files “noindex” when non-existent pages are requested).
    • blocking 404 page searches through the robots.txt file.
    • giving only vague messages such as “Not found”, “404” or “no 404 page” at all.
    • using a 404 page design that isn’t consistent with the rest of your website.

    Simple URLs Convey Content Information

    Creating descriptive categories and file names for documents on your website not only helps you better maintain your website but can also create simpler “friendly” URLs for those who want to link to your content.

    Visitors can be intimidated with extremely long and enigmatic URLs that contain few recognizable words.

    URLs Appear in Search Results

    Remember that the URL of a document is usually displayed in Google search results, just below the title of the document. Even if URL structures are quite complex, Google won’t have any problems with searching all kinds of them, so spending time simplifying URLs is a good practice.

    Use words in URLs

    If you want to make it easy for visitors to view your site, use URLs with words that are relevant to the content and structure of your website.

    Avoid:

    • using long URLs with unnecessary parameters and session ID.
    • selecting generic page names such as page1.html.
    • using excessive keywords like football-balls-football-balls-football-balls.html.

    Create a Simple Directory Structure

    Your visitors must easily find where the content is on your website. To help them with this, use a directory structure that organizes that content well. Try using your directory structure to specify the type of content found in that URL.

    Avoid:

    • having deep insertion in subdirectories such as … / dir1 / dir2 / dir3 / dir4 / dir5 / dir6 / page.html.
    • using directory names that have nothing to do with the content in them.

    Provide One Version of the URL to Access the Document

    Focus on using and referring to one URL in the structure and linking your pages internally. That way, you’ll prevent users from linking to one version of the URL and others to another because this could split the reputation of that content between URLs.

    Setting a redirect 301 from unwanted URLs to a dominant URL is a good solution if you realize that people are accessing the same content through multiple URLs. You can also use a canonical URL or use the link element rel =“canonical” if you can’t redirect with redirection.

    Conclusion

    A hierarchical organization is a virtual necessity. The success of your website pretty much depends on the hierarchy. This means that every little piece of information has to be ranked in importance and organized by relevance to one of the major categories.

    Once you have determined a logical set of priorities and relations in your website content and its outlines, you can build the marketing and SEO strategy because you have the most important, general concepts established which go down to the most specific or detailed topics or pages.