Category: Business

Are you thinking of ways to attract more people passing by to your business place? 

Whether big or small, every business needs to grow, and this growth only happens when many people recognize the business. 

In this era of technology, most people believe more in doing business online as it is believed that online marketing attracts more people to your business. But, what happens to those businesses that have a walk-in store or office? How can you get the attention of those people passing by?

You may feel you have a set of loyal customers that keep coming back, but what makes your business stand out from its competitors is when you attract and maintain new customers. This is because those old and loyal customers will not come around every day. They can decide to move to another seller or even decide to cut down on their spending. When any of these happens, how will your business survive? 

Getting few, consistent customers doesn’t mean you should stop advertising your business. You need to ensure your business is always attractive and relevant to people passing by who may become long-term customers. When you keep having different customers, your business keeps waxing stronger and more revenue keeps coming in. This simply means the business is growing. 

Do you feel your business revenue is stagnant, or is the business getting too slow? Do your loyal customers have cold feet? Then it’s time to re-strategize and make your business stand out for people passing by. 

Below are a few great ways you can make your business stand out;

Let’s start with Neon Signs

Most people have indeed given up on their walk-in stores and business places. They concentrate more on beautifying their website and making it attractive for online users. However, the few businesses still keeping their offices updated and making it more attractive keep looking for more ways to make it inviting. One of those ways is using Neon signs. The fact is, most businesses already know about the neon sign, and it has been used on several occasions to attract people that are passing by. The neon sign is very effective because of its light and the relevant information about a particular business. There’s no way one can pass through a neon sign without looking at it twice. You can buy wholesale neon sign products online and try this tip. Investing in neon signs is good for every business. However, for it to be attractive, one needs to ensure it is visible and quite easy to understand, and the information it carries should be relatable. 

Give out discounts and promotions

This is a common technique that almost every business uses because today’s customers love to get free items or even get an item for half of the price. How do you get people to know your products are going for a discounted price? You can do a temporary banner that will be outside your business place for the sales period. It could be during a festive period, or you can decide to do it on your birthday or the anniversary of your business. When people who are passing by see that the product they want is going for half the price, they will walk in and purchase, and in the process, they could even get more items. Discounts and promos are great ways to attract people to your business.

Your business place should be neat at all times

Nothing beats a neat business premise, and it is an amazing way to attract more people to your business. Investing in your business environment is a huge investment. People like to walk into a neat place to either buy products or do business. Nobody likes a filthy environment. Hence if you want to attract people passing by, ensure your environment is very neat, and you will just watch people trooping in. 

Look for ways to announce your business

In the environment your business is located, you need to look for ways to make your business known. You can decide to use a billboard with your business name and services boldly written. If you run a bar, you can always play some nice music to attract passersby. If you run a food business, then let the aroma of your food attract people who are passing by. If you run a fashion house, most people passing by will get attracted to the kind of clothes you showcase in front of your business place, and they will be forced to stop by. Whatever business you do, ensure something is there to attract those who are passing by. 

Ask your customers for referrals

Another exciting way you can attract more people to your business is through referrals. Once you can get the loyalty of a few customers, you can always ask them for referrals. They only comply with referrals when you treat them nicely. For instance, if a customer is satisfied with your services, their instinct forces them to refer to neighbors, family, and friends. You can always ask them politely to refer people to your business place. Furthermore, the satisfaction of one customer has every tendency to attract more than five people who are passing by to your business place. 

Get involved in community events

According to research, when you get involved in some community events, you are already advertising your business with minimal effort. When you look around the environment your business is located in, you can help other small businesses. You can organize free training sessions or even get involved in some charity events for the kids in the same vicinity where your business is located. This way, more people will know about your business, and your customer base will automatically increase. Anyone who passes by and realizes you are the good man or woman that impacted people’s lives won’t hesitate to stop by. 

Sometimes getting people to walk into your store can be hard especially when you are located in a business hub area. It is therefore important that you stand out and you can do this with any or all of the effective tips discussed above. Try them and see your store traffic and revenue increase consistently.

For any business, managing customer data is a very important aspect that should be taken seriously. When that data of a customer includes their payment data, you need to be even more careful due to its sensitive nature. You have to understand that data back up and recovery are invaluable resources; a database can be the equivalent of a gold mine in this era. If you can safely store and manage this payment data, you can go on to utilize it for your business’s advantage. However, if you fail to keep that data secure, it might lead to a huge problem for your business and it could even cause a significant loss of customer trust in your company. 

There are a few key tips that you should always keep in mind to ensure that this data is stored conveniently both for you and your customers. This article explores the key ways that you could utilize to manage this data without risking any breach, and we’ll be discussing them to make sure that you have a proper understanding of all the processes involved. So let’s get to it and find out how to manage the invaluable payment card data for your business.

1. Be Selective

If you’re gathering data from your customers, you have to be selective about the data that you choose to store. If you hold too much payment data, it can lead to data saturation where you won’t be able to ensure maximum security and efficiency. Having too much data on hand will hinder your decision-making abilities and you’ll be unnecessarily slowed down by it. If you can ensure that you hold onto the most important data only, you’ll have much fewer points of a data breach and this will help you maintain your security better. While collecting and saving data, try to think about whether or not it’ll be actually useful for you or your customers if you hold on to that data. If you feel like some of it isn’t very important, then it might be best that you let it go in order to avoid any unnecessary data saturation issues.

2. Security is Paramount

We’ve been witnessing a slew of ransomware and hackers holding the personal data of people hostage for many years now. Everyone is aware of how valuable their data is, and people want to ensure that their data doesn’t fall into the wrong hands. You’ll be gathering a lot of sensitive data about your customers like their credit card numbers, addresses, phone numbers, names, and much more. If this critical data gets leaked, your company’s name will be tarnished and future customers will be wary of trusting you again. You should implement any number of security measures needed to prevent this from happening since it’s a question of your business’s reputation. Try to get PCI compliance for your company, it’ll help show that you comply with PCI standards, which means that your company processes, stores, and transmits data in a safe and secure manner. You can also try to implement some sort of secure data management system, take backups at a secured remote location, or even try to educate your employees about the best practices they should follow to avoid any unauthorized access.

3. Create Backups

If you lose your data, it can spell disaster for your company. It’s been found that most small businesses shut down soon after they lose their data and you don’t want to risk this catastrophic failure. If you can create backups of your data, it will be safe no matter what, you’re essentially minimizing any risks due to data loss in the future. Even though data is such an important aspect for any business, the smaller companies often neglect payment data storage and end up losing it. To protect your customers and your business from any risks, you can try to create multiple backups, but that entirely depends on your budget. There are also a few other considerations that you should keep in mind while choosing a backup option like the plan, cloud, backup location, recovery plan (if any), and some other factors.

4. Proper Authorization

If you provide your employees with too many privileges and multiple accesses that they don’t even need, there are bound to be some undesired consequences. You should strictly regulate all the information that your employees can access and distribute the privileges only according to what they need. Even though you trust your staff, you can’t always be 100% sure that there won’t be any misuse of power. Some business owners distribute the various authorizations regardless of how much an employee needs them and this is a practice that leads to irrevocable damage to your company. Another thing that you must remember is to revoke the access you gave to an ex-employee of your company. Ex-employees don’t care much about their previous employers and might even do something negative if they’re disgruntled or hold any sort of grudges against your business.

These are some of the tips that you can implement in your business to manage the payment data better. Remember, this data isn’t only critical for your business, it’s also highly sensitive, which is why you can’t allow any leaks or loss of data. Your failure to ensure privacy and security might even lead to long-term consequences for your customers, and if your customers are affected negatively, you can guarantee that your business will take a nosedive. The costs of keeping this data stored safely and establishing a proper access mechanism are usually significant investments. It can be even more significant in your case if you’re a small business owner. However, the costs of not ensuring safety and letting your data be unorganized are even greater which is why you want to invest at least the bare minimum. If you can’t invest in top-notch data manipulation and security tools, you can at least try to invest in some basic security features that can prevent any undesired breaches or access issues in the future.

Interactions in business take numerous forms and take place across multiple channels, and you must be prepared to meet your customers on their terms. This is where a CRM comes into play. Nearly 75% of sales managers agree that a CRM helps them increase sales and strengthen customer relationships. A CRM can benefit all aspects of your business and sales in only one of them.

However, you can’t simply jump on the bandwagon and invest in a CRM to increase your business profit overnight. Make sure you consider the sales team’s suggestion when investing in CRM technology to make sure that management and the staff are on the same page.

What Is A CRM?

A CRM is an approach for managing all your company’s relationships and interactions with customers and potential customers in one place. The right customer relationship management (CRM) software can help you stay in touch with your customers while also keeping your team productive.

We tried and tested over a dozen CRMs to assist you in your hunt for CRM software right for your company. And based on the research, we have prepared a list of ten best CRMs for coaches and consultants.

Profi

Profi CRM offers everything you need to organize and expand your business. From receiving payments to connecting with clients over a call, the CRM offers an engaging experience to users. The best thing? Profi offers customized plans for coaches, trainers, consultants, and therapists.

Trusted by 1000+ service providers and organizations, Profi is an all-in-one CRM solution to simplify your business activities and stay at the top. In addition, the CRM offers an online coaching platform to prepare professional-looking courses and landing pages, add interactive video sessions, chats, community discussions, and more to drive more engagement and revenue.

Zoho CRM

Zoho is a cloud-based CRM solution designed to help you acquire, keep, and please customers to grow your business. It works whether you are a new entrepreneur or the owner of a medium or large business. Zoho CRM automates daily business tasks, tracks sales, and engages customers across several platforms.

Furthermore, the solution’s mobile platform allows you to carry it with you to obtain quick and real-time updates. You can expand the CRM system by linking it with popular apps like MailChimp, QuickBooks, Microsoft Outlook, ConstantConnect, and Google Apps, as well as cloud-based connectors like OneSaas and CloudWork.

Salesforce Sales Cloud

Salesforce Sales Cloud is a CRM solution built by Salesforce that centralizes all customer information and interactions on a single platform. It enables users to identify consumers, grow accounts, and close sales more quickly and easily. 

The CRM software maintains current information in one place, making it easy to prioritize and make decisions.

Bitrix24

Bitrix24 is a collaboration program meant to automate communication and management procedures in small and large enterprises and startups. This application provides a single and comprehensive set of managing contacts, messages, emails, files, tasks, and projects. Your team may operate productively under one roof while keeping track of all tasks using the Activity Stream.

Pipedrive

Pipedrive is a simple yet powerful CRM and sales pipeline management program used by thousands of small and medium-sized businesses worldwide. The system was created by skilled web app developers and sales professionals, and you can use it to arrange your company leads to gain a clear picture of your sales and focus on priority deals. 

Pipedrive is simple to use, and your sales team may utilize it on their PC or mobile device. It simply interacts with Google programs like Google Contacts and Google Calendar. Pipedrive has a strong direct sales basis. This solution can help you manage your company’s sales pipeline more effectively.

Nimble

Agile is a straightforward and intelligent CRM system designed to assist organizations and professionals in building stronger customer interactions across many channels. It can track, engage, and nurture contracts smartly and quickly to present users with the necessary conversational contexts.

The software can combine your calendar, collaborations, messages, and contacts into a single solution, obtaining data from well-known social media networks (Twitter, Facebook, and LinkedIn) and automatically linking this functionality to your connections. You don’t have to use different applications to identify people and businesses relevant to your business when you use Nimble. It simply provides you with smarter and faster interaction.

Nutshell

Nutshell CRM is a CRM program that assists organizations in attracting and retaining customers. The system is intended to meet the demands of enterprises of various sizes and industries. Nutshell has a broad feature set that we may compare to major CRM software. There are no reporting limits, storage limits, or user limits.

Apptivo

Apptivo is a cloud CRM solution that caters to a small business’s or freelancer’s expanding sales and marketing needs. The Contacts and Opportunities capabilities in the software allow you to create and manage client accounts with crucial and relevant data associated with each item. You can also communicate with clients directly within the app for greater convenience and easier access to their data. 

Close

Close is a tool created by salespeople for salespeople to boost calls and close transactions efficiently. It also aspires to achieve the target goals on or before the deadlines. The software is designed to help users spend more time communicating with current and future customers and less time entering data.

Users can also receive and make calls and take business notes without leaving the app or dialing a phone number.

NetHunt

NetHunt is a CRM software solution designed to function in tandem with your Gmail account and Google services. It allows you to turn your G Suite into a single CRM center, allowing you and your team to handle sales, marketing, and customer service activities without relying on a separate business system.

Apart from merging your CRM efforts, NetHunt CRM saves you time and money on training because you’ll be using the same familiar G Suite interface–the only difference is that it now contains powerful CRM capabilities. Furthermore, the platform includes API capabilities, allowing you to enhance the functionality of your existing apps.

Conclusion

CRM technology offers countless benefits to coaches and consultants when implemented correctly; it can improve your sales process and accelerate your business development efforts. From the initial contact to the follow-up, your sales agents and account managers will not have to consider when (or how) to contact prospects again if you choose the right CRM.

Content marketing is growing day by day, with well-known organizations such as Microsoft making use of it to attract a vast audience and potential customers. Small businesses and one-person shops are also using content marketing to generate the most profitable customer action. 

Today, content marketing has proven to have several benefits to businesses, such as increased sales, loyal customers, and increased savings when you do it right. However, it changes characterize content marketing today and how quickly brands adapt to the changes. 

The significant trends of content marketing are as follows:

Content Templates Will Thrive

Using templates for business advertisements is an easy way to reach your audience because search objectives become stronger, attracting many people to your website, increasing consumer consumption. Content creators and digital marketers today create scenarios of how to use their products in different instances. After they come up with many designs, they are now ready to build a library and share it with their audience. A trend that many people are getting into. 

Content will Become more Fun and Attractive.

Interactive, fun, and attractive content attracts consumers as they can laugh and smile after realizing a website that answers questions they have been having. In 2021, it is a growing trend for many content marketers. One way of making content appealing is using different formats, such as short videos, templates, GIFs, and questions to prevent boredom among your audience. 

Improving User Experience

Previously, many content creators catered for Google, but today, Google is now catering to its users. As a result, more focus will be on user experience and how content gets delivered to its users more comprehensively. As much as having a high quality is critical, content creators aim to make personalization a priority. Personalization entails things such as how fast your page loads and the position of images on a website. You can enhance this by using conversations in marketing or including quizzes in the marketing strategy. Additionally, Google uses AI and machine learning to understand its user’s search history, making it easy for users to get content they can engage with. 

Breaking Down of Content

Content atomization is becoming a thing today, primarily because of social distancing and the ‘New Normal’ arising from the pandemic. Breaking down broad and significant content into small bits and using different formats will make it easier to get content out there. An example of content atomization is breaking down e-books into blog posts. 

Growing Use of Live Videos

With the pandemic, video content and online platforms became more important, a trend that will not stop anytime soon. Video content is growing because the video is an effective and fast method to communicate and educate your audience. The aspect of it being a quick means of communication is the most appealing to consumers. Today, many people do not prefer to sit down and watch slides but choose to ask questions and interact, which is possible by using live videos. Therefore, the use of live videos in content marketing will increase.

Use of Artificial Intelligence

Content experts have been predicting the use of Artificial Intelligence for years. Brands are using AI in content marketing for tasks such as content analysis and optimization. Tools like GPT-3 allow its application on any English Language task through its general-purpose ”text in-text-out” interface, which you can use in blog posts for business advertisements. Another AI tool used for content marketing is the Clearscope, which is AI-powered keyword research and optimization tool for producing content that gets results.

Development off Content Communities

Small business owners are being encouraged to join content communities to reach more significant audiences for their businesses. With the increasing personalization in content creation, building communities has become a considerable focus today. By creating content communities, content sharing has continued to expand, reaching a greater audience. In addition, growing your brand increases brand awareness, and when people are in a community as an audience, they feel valued and engaged. Therefore, this trend is most likely to keep rising in the future. 

Content Experience Improvement

Some content marketing pages have many pop-ups and advertisements such that they completely distract you from what you were looking for on the page. This can be very frustrating to your audience and consumers and can make them never revisit your website. How you interact with content is as important as what content you are interacting with. 

As a content marketer, you need to make consumers stay on your website, find what they are looking for, love it, and want to come back. For this to happen, there is a need for a growing content experience. You can create good content and accomplish it by including videos, podcast episodes, webinars, and text content. It helps digital marketers create the best and most understandable content for consumers. 

Hiring Content Teams with Diverse Skills

Growing content marketing brands are hiring teams with diverse video production and editing skills, graphic design, communication strategies, and content distribution. They focus the trend here not only on having much content for an audience but instead taking the media approach in sending content out there. With the diverse skills available in the team, you will meet the audience’s demands. Therefore, the future of content marketing will primarily focus on hiring teams with various skills. 

Use of Story Features

Experts expect stories to grow in content mostly because they appear in mobile searches and Google images and make impeccable social media content. Another growing trend of content marketing through stories is Instagram Guides that provide content as videos, pictures, and text, making content easier to find. It is an increasing trend in content marketing today as it is also making it easier for influencers and brands to be easily noticeable.

Content marketing is on the rise today, especially after the pandemic, which made everything go digital. Most people do things online, such as business meetings, shopping, booking tickets, and studying online. Marketing brands and businesses have taken advantage of the fact that most people are usually online and made it a platform for content marketing which has proven to have benefits and is a growing trend today and will grow in the future.