Reginald Chan

Category: Network Marketing

  • How Direct Mail Brochures Can Help Grow Your Business Easily?

    How Direct Mail Brochures Can Help Grow Your Business Easily?

    Many people think that the use of direct mail in business is a thing of the past, but surprisingly, it still works. According to research, companies that send direct mail to the customers reap a lot of benefits that cannot be achieved using digital methods like email and social media. With focused targeting, direct mail produces a better response rate compared to email. There are different forms of postal options for growing your business that you can consider. Read on to learn how direct mail brochures can help grow your business easily. 

    Why a brochure?

    A brochure is a marketing tool that you can use to advertise a product or service. It comes in the form of a flyer or pamphlet, and it provides information about different products and services. Many businesses use brochures to introduce new services and products to existing customers or potential buyers. You can hand brochures in person or mail them to specific people with interests in your business. Direct mail helps create a one-on-one connection with your target customers that may be difficult to do with other media channels. 

    Target Your Customers

    The primary advantage of direct mailing using brochures is that you communicate directly with the customers. All brochures are addressed to the intended recipient, and this means that you build a strong customer database. You can also specify a particular area to target so that you do not waste resources on people who may not make a difference to your business. In most cases, businesses consider several demographic factors like age, income, and others before they target consumers. 

    Design the Right Brochure

    If you want your direct mail marketing campaign to succeed, you must carefully design your brochures in such a way that they leave a lasting impression. To make your life easy, you can enlist the services of a professional design and printing company to help you design eye-catching brochures. Expert designers at Cactus Mailing explain that the strategy of direct mail brochures is budget-friendly and is based on proven results if you carefully implement it. It is possible to generate more business with a postcard campaign provided you design the promotional material well.

    To achieve your goal using this strategy, you must consider the following steps.

    • Identify your target audience
    • Choose the appropriate format for the brochure
    • How do you want to distribute the brochure?
    • Determine the information you want to be included. For instance, you can include your company’s mission statement, logo, photos, charts, and graphs.
    • Choose content layout or format

    The purpose of the brochure should help you determine the information that you should include in your brochure.  

    Draw the Customers’ Attention

    Brochures help you to grab the attention of the target audience. Although digital mail has become so widespread, many people still enjoy checking mail. Therefore, you must carefully design the brochure such that it appeals to the interests of the customer. It is essential to customize your brochure so that they fulfill your business interests while at the same time aiming to satisfy the needs of the customers. The other benefit of using brochures is that the recipients are likely to invite their friends to your business if they are happy about your offer.     

    Direct Mail Marketing is Memorable

    Another advantage of direct marketing is that it is memorable. Receiving physical mail is something that is long forgotten by other people, so this action alone brings nostalgic feelings. This can trigger an emotional response that will result in more sales. It is vital to write the customer’s name on the brochure to appeal to their emotions. You should make sure that whatever you include on the postcard calls the customer to action. 

    Track Results

    The direct mail campaign helps to drive customers to your business to buy different products on promotion. You can easily track results by monitoring the response rate of the consumers. If you experience a surge in the number of customers who visit your business, it means that your campaign is effective. However, you should not forget to schedule a follow up with your customers.  

    While some people may think that direct mail is a thing of the past, it still works in this digital age. For instance, direct mail brochures can help grow your business by connecting you with your customers. This strategy is focused, and it calls the recipient to action which cannot be possible with other forms of media channels. Brochures draw the customers’ attention, and they are memorable, and this is good for your business.

  • Rules When Advertising and Marketing on the Internet

    Rules When Advertising and Marketing on the Internet

    Marketing has become rampant in today’s time. With exceptional growth in business industries, product competition has never become this heated. The game of advertising has officially stepped into a new level of complexity. 

    But of course, like all things, business marketing is not some free pass to do as we wish. It too follows a set of rules that every business must understand and obey. Creative marketing should remain ethical. Engaging in deceptive and unfair product advertisements could lead a company to grave consequences. 

    Federal Trade Commission

    The Federal Trade Commission or FTC is a federal agency established in the early 19th century solely for consumer rights protections. It ensures a free and fair marketing environment for consumers and producers alike. 

    The FTC has released various guidelines for the sake of the market consumers. It aims to provide a just trading environment free from fraudulent and illegal purchases. There are many things to consider for legal business conventions, such company liabilities and the likes.

    Truth in Advertising

    The rule is simple. If an offer seems too good to be true, you can bet that it probably is. FTC requires all businesses to be truthful about their product advertisements. False claims or product deception is a big no-no under this rule. Online promotion of any product or service should be attractive to potential customers with information consensus to the truth. Hence, anything you sell should be of a market standard. 

    Online Advertising Disclosures

    An advertising disclosure ensures that any product promotion presents only accurate information. In line with this, all product advertisements require disclosures to prevent misconceptions. This rule entails these product declarations to be distinct and authentic. They should also be in a significant section of a company’s ad. 

    CAN-SPAM Act

    Also known as Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. This rule provides email specifications for direct advertising. For example, businesses that use email as a commercial tool to send newsletters or updates need a valid mailing address for the established company. We will discuss more of this in the following segment.

    Failure to abide by these rules would subject companies to receive penalties from the federal. FTC attorney Nick Oberheiden, one of many legal practitioners that handle consumer rights violations, takes cases of deceptive commercial practices seriously.

    Internet Marketing Rules for Email Promotions

    Direct marketing is one of the best choices for product promotion. Not only does it encourage direct customer engagement, but it also provides a personal connection between the market and its consumer. Sending out emails to promote your business is a brilliant strategy. 

    The CAN-SPAM Act (mentioned above) sets a list of guidelines to help your company achieve its desired goal, guilt-free. It is a common practice for businesses to hire third-party services to send out company marketing emails. However, it is still your legal responsibility to ensure whether this third-party service is abiding by the law. 

    Here is a portion of the list of things that companies should keep in mind when sending out promotional emails.

    Identification

    When sending out product promotion emails, companies must identify themselves accordingly. This rule means that it prohibits any information in the email itself that is misleading to the recipient. Subject lines in the email must directly express the content. 

    Apart from that, senders must include a valid mailing address when doing business. Providing the company name and location can also help breed a sense of trust and familiarity for the customers, contributing to the sales. 

    Companies that have established their names and provide quality products and services can secure better deals in the future and build their positive image with the consumers. 

    Unsubscribing and Permission Marketing

    Sometimes customers no longer want to receive company newsletters and updates. In that case, unsubscribing should be an option. Once a request to unsubscribe from a company newsletter comes up, companies should process this immediately. Send instructions with a return email address or a website link to process their unsubscription. 

    This rule also forbids asking the recipients for additional information aside from their email address. Web-based mechanisms must be active for at least thirty days after sending out an email to accommodate the request. There is also a duration to process these requests – ten business days at most. Remember that once a recipient opts out, you cannot send any more of your company emails. Besides that, the CAN-SPAM Act of 2003 prohibits selling or sharing the recipient’s email address. 

    But there are instances wherein consumers permit you to send promotional emails beforehand. Permission marketing is the opposite of unsubscribing. If there is such a thing as opting out, opting in is also a choice. Permission marketing reduces spam complaints regarding your emails from your recipients. 

    Endorsements

    Fabricating false endorsements or reviews is an act punishable by law. All product endorsements should be truthful and not misleading to the public. Every product advertisement must contain factual information not staying too far from the truth.

    This rule covers both digital and traditional market advertisements and publishing. Personalities endorsing your company should entail you to reveal the actual results of your product or service. Uncover any connections between the company and the endorser to the public. 

    Full disclosure allows you to be transparent with your audience. Thus, it builds trust between you and your customers. And everyone would agree that trust and reliability is always good for business.

    Following Marketing Laws and Creativity

    In conclusion, there are many ways to increase marketing engagement tenfold without violating simple protocols. Efficient blog writing that displays your company’s reliability and boosts your image is a great idea. 

    However, the best marketing strategy is simply to produce quality-assured products or services that are appealing to the market. Study the trends and understand what is in demand. Knowing what to sell and who you are selling them to does a lot for your company. 

    After all, it is easier to provide better quality products than pay for lawsuits and undergo legal proceedings because of false product claims and illegal marketing strategies.