Category: Leadership

Are you looking for ways to increase your online customer base? If so, then you have come to the right place. There are lots of ways to approach this challenge and some will provide better results than others. Here are the key choices that you should definitely consider. 

Reach Out To Influencers

You might want to consider using the power of influencers to get the results you’re looking for when working to grow your audience. As the name suggests, influencers have a lot of power over people, what companies they buy and what brands they choose. The good news is that influencers are quite often intrigued and interested in the possibility of working with different businesses. You just need to make sure it’s a mutually beneficial partnership and that the brand of the influencer matches the brand of your company. There are countless influencers like Ella Orten that could be perfect for your brand. 

Get Active On Social Media

You might also want to consider using social media to expand your reach. To do this, you need to make sure that you focus on creating incredible content that captures the interest of the average follower or user. You should think about what it takes for a piece of content to go viral and get the interest that you want online. It’s worth working with professional content creators to ensure that you reach the right quality standards and do take the right key steps to ensure that you get the levels of shares. 

Explore Guest Post Opportunities

You might also want to consider guest post opportunities. Guest posting is a great way to expand your reach as you’ll be able to attract an audience from an entirely different website to your own. You just need to make sure that the guest post website in question makes sense for your business. Gaining guest post opportunities is easier than most business owners realize. You just need to make a polite inquiry to the owner of a website and they should respond. 

Check Existing Reviews

Finally, if you’re looking to gain new customers for your business, then you do need to think about existing reviews. It’s important that there aren’t any particularly negative reviews that are making customers think twice about buying from your business. If this is the case, then it can leave you in a situation where you’re missing a lot of fantastic opportunities. Don’t forget that more than 80% of customers admit to exploring online reviews before they commit to the purchase of a product or a service online. You should check various platforms for reviews that could be hurting your business in the long term. 

We hope this helps you understand some of the best ways that you will be able to increase your customer base. In doing so, you can make sure that you are able to claim the higher levels of profits that you always hoped for and potentially secure the longevity of your business at the same time. 

If you are a new business owner, you might find it difficult to build a strong online presence. This is because the online market is highly saturated with thousands of businesses in the same niche competing for the audience’s attention. If your startup is still in the early stages, it can be hard to focus on the big picture, manage all aspects of your business, and develop an effective online marketing strategy simultaneously. Fortunately, there are fast, easy, and effective ways to achieve satisfactory results online. Read through our article to find out how you can easily improve your business online. 

Large Local Listing Services

You can register your business on large listing platforms like Google Places to make it more accessible and visible on Google searches. This will also allow it to show up on Google Maps, making it easier for people to find your physical location. The registration process is very easy; you just have to fill a form and register and verify your business through an email confirmation. Yahoo! Local is also a large database that is powered by Yahoo. It will also boost your search visibility and is totally free of charge. Another similar service that is quite easy to use is Microsoft’s Bing. 

Social Media

Nowadays, any business can receive exposure in no time using the correct tools. Many people become online sensations overnight, all thanks to social media. To make use of everything that social media has to offer, you need to fully invest time and effort in your social media marketing. As a business owner, you probably don’t have time to explore different social media platforms in-depth, which is why you should hire a social media agency to help you achieve desirable results. Social media specialists know how to effectively incorporate ads and promotions on your social media platforms. They also use advanced marketing tools such as analytics and demographics to reach your target audience in the right place at the right time. 

Start a Blog

Starting a blog can help you reach potential customers through the web. For instance, if you sell plant fertilizers, you can write a post about how you can boost the growth of your home plants. Find a way to create attractive content that is somehow related to the products or services that you offer. Not only is it a way to promote your business, but it also helps you connect with your audience and build a strong relationship with them. Blog posts will also help you reach your target audience more easily. Figure out what your target audience is interested in and produce impressive content about it. The most important thing about developing a blog is staying consistent and providing the audience with frequent updates. The quality, accuracy, and relevance of your content are also of significant importance. 

Multimedia

Visuals are highly attractive and can improve your online presence if you use them correctly. Find a platform, such as Youtube, to upload intriguing media that is relevant and related to your business. Feel free to produce more than just ads; just make sure that the content is captivating enough to grab the attention of your audience. Link back to your website, social media, or even blog posts. 

Search Engine Optimization

Using SEO for your website can work wonders for your business online. SEO will help you attract and reach new customers, generate new leads, and find customers who are searching for similar products or services. It creates more web traffic and when done correctly, it attracts relevant traffic to your website. SEO significantly improves conversion rates, increases brand awareness, and helps you stand out from your competitors. It is a cost-effective marketing solution that will generate long-term results and help you grow your business. 

Press Releases

Many innovative businesses, or the ones who have come up with creative ideas or solutions heavily rely on press releases to boost their online presence. Press releases are a great way to attract potential customers and grab the attention of the public because it makes your business recognizable. It makes them feel like your business is unique and has something different to offer, which is why it must be newsworthy. Depending on your location, many online magazines and media outlets take pride in local brands and businesses and wouldn’t mind picking up on it. Play on your business’ unique selling points and show the world what you have to offer. 

Establishing a place for yourself in the market can be extremely difficult. This pressure that comes with running a business, along with the stress of closely monitoring your online presence, can be too much to handle. However, with the right tools and help, you can boost your business’ online presence and performance, and take your company to new heights!

The job of procurement in an organization or business can be very tasking. You are required to be updated, less gullible, friendly, a negotiator, trendy, analytical, persuasive, and the list goes on. You are also supposed to have a network that gives you access to whatever you need. It is a role that determines a part of business expenditure and income. 

Every business owner wants to save costs, and in saving costs, you must find better ways to improve your procurement system. Here are a few tips below.

Grow Your Network

Having a variety of choices can be very useful. These different options for purchase expose you to a variety of products available in the market. It also highlights the price ranges that exist, the quality, and quantity, the availability, and updates you on the degree of competition. 

This knowledge improves your negotiating power and places you in an advantaged position. Growing your network eliminates the middlemen, plus you can find your way to the top of the chain of supply and get goods and services at a cheaper rate. 

In procurement, you never stop finding new suppliers for products you require or might need in the future. Growing your network also has the advantage of opening your eyes to new and viable opportunities. 

Forge Strong Relationships

Relationships are built on trust, loyalty, friendship, and discipline, especially in business. It is critical to forge strong bonds with suppliers and business partners who have proven themselves over time. These relationships make it easy to do business because now you understand yourselves better. It is necessary to make timely payments that enable the supplier to build trust in you.

Manage Your Procurement Accounts 

Dealing with figures can be a bit cumbersome, especially when procurements are unsystematic. In procurement; it is essential to keep all suppliers, contracts, purchasing, invoicing, and sourcing data in one suite. A robust dedicated framework that connects all your activities with consistent, accurate reporting and analytics is paramount to success. It might be stressful, so I advise you think up ways to upgrade your procurement accounting. You can employ a procure to pay software, as it assists in managing your procurement dealing seamlessly. It is necessary to stay updated as technology has made the business a lot easier than it used to be. 

You can have a comprehensive store of suppliers’ contact, and a marketplace with more shopping, buying, and payment options. Keeping your accounts up to date and tidy is an attribute of a procurement professional, so you do not make financial errors.

Know Your Strength

In procurement, it is crucial to know your strengths and weaknesses. It is a rule from the swot analysis since, in procurement, you cannot be an expert in all areas of purchase. At times like this, it is brilliant to outsource such to experts in those fields. 

They know how to get the product, negotiate its price, and deliver on time, thus improving your efficiency. Always have this as a plan B option. You can also try to grow your knowledge, strength, and network in such areas too. The goal is to get to the top of the supply chain.

Train Your Team

When you have a team of staff that is untrained, most of the workload falls back on you. That is not healthy and slows down business. It is necessary to bring all team members up to speed with how the system operates. This way, they are taught to use initiative, brainstorm, and bring up innovative ideas on how to move the business forward. In training, you help improve their communication, analytical, listening, problem-solving, and professional skills. With the more professional hands-on board, you can delegate duties and expect the best results.

Be in Touch with Global Trends

There are new developments and changes daily in the field of procurement. New products are surfacing in the marketplace with better technology that can make work easier. You can harness this to your favor. The world is a global market with many business opportunities out there. It is important to act locally but think globally. 

It means you can purchase local products because they are cheap and available. But do not play down quality for quantity. Accessing global trends expands your business horizon and launches you to a new platform.

Fuse Your Procurement

It is a way of saying ‘centralize’ your procurement system. It can be disadvantageous to have different people running your procurement. Most businesses do this because of a lack of trust. But this takes your cost up and messes with your organization. Fusing your procurement procedure helps you make better decisions, manage your accounting, and strategize better.

In a delicate period as the pandemic when businesses are shutting down, you must minimize the cost of running your business in whatever way possible. And one of the best ways to do this is by improving your procurement system.

Are you running an eCommerce portal? Are you a manager or supervisor in a factory where large numbers of small tools are used by workers? No matter the nature of your business, inventory management is a crucial aspect of the business.  It has a big impact on the way raw materials or tools are ordered, stored, and used. If you have good knowledge about the inventory, ordering and manufacturing become smooth and seamless without any wastage. In this article, we shall understand how technology can be used to effectively manage your business inventory in a more organized manner. 

RFID Technology

Radio Frequency Identification is a technology that makes it possible for each product in different categories to be located and tracked easily for better inventory management. RFID tags have become very popular and benign used in all sorts of industries for seamless inventory management today. In this system, a radio device is tagged to each product in the retail store or warehouse, and products are individually scanned for quick and simultaneous data entry into a computer. This technology obliterates human counting that is full of errors as it is digital. 

Use of Tool Management Software

In industries where large numbers of small tools are used and also shared by multiple workers at different locations, it becomes a headache for the manager to keep track of these tools. To help business owners, many tool tracking software is available in the market. As the name implies, such software identifies the location and quantity of tools with the help of an in and out barcode scanner Businesses can choose from a wide variety of tool management software available in the market according to their requirements and features of the program. 

Using Robotics for Inventory Management

Autonomous robots are being used inside large warehouses to perform picking and packing functions these days. Smart robots work in conjunction with software to make warehouse management smooth and hassle-free. Joint ventures between robot manufacturers and warehouse management software makers are coming up with tailor-made solutions for inventory management for warehouse owners. Large e-commerce portal owners are benefitting from this new technology as they are finding it easy to handle large volumes of orders. These advanced robots are capable of performing complex functions such as personalized packing and more efficient shipping. Customers are free to choose custom software and robots to receive the desired level of inventory management. 

Barcoding Technology

Barcoding individual products in different categories is an old but highly effective technology of inventory management in a retail store. When you go to a shopping mall, you find a sticker carrying a specific barcode attached in the form of a sticker to every product. The product gets scanned at the time of making an invoice and automatically deducted from the inventory of the store to enable the owner to know the number of products in all categories at a glance.  The gun or the physical scanner is always synchronized with inventory management software installed in a computer. Computers at different locations are connected to the main computer with the help of the internet to allow the business owner to know the accurate condition of stock at any point in time.

Techniques of Inventory Management 

Besides modern technology, many interesting techniques of inventory management are used by businesses to avoid overstocking, spoilage, and overspending on the storage of stocks. These techniques help in improved cashflow as capital is not locked on excess inventory. Through improved and more efficient inventory management, a business can achieve higher sales and more profits. Some of these techniques are as follows.

• Setting par levels
• First In First Out (FIFO)
• Management of relationships with suppliers
• Regular auditing
• Prioritizing products based on their value

Inventory management is as important as the sale and shipping of products in any business. Inventory management can be made smooth and efficient through the use of technology. You can choose the technology and technique of inventory management according to your budget and specific requirements.

We live in a world of constant technological advancements. Many jobs that previously required human hands have been replaced by robots. Daily activities are becoming automated. 

The emergence of COVID-19 has accelerated this transformation. In Walmart, several cashiers will be replaced with self-checkout kiosks to cut the cost of manpower. It makes you wonder, do we still need a human workforce? 

The Importance of Workforce Planning

The answer is yes, a human workforce is still very necessary. This is because some jobs require the care and thinking capacity of a human brain, something that hasn’t been completely replicated in technology. 

If you have a workforce, it is important to manage them properly. This is called Strategic Workforce Planning. Increasing digitization means the availability of talent in a specific skill set is lower than before. Business organizations need to be able to have access to the right capabilities and skills at the appropriate time.  

Successful Strategic Workforce Planning is made of three stages; reviewing, planning and measurement. For review, it is important to look at the needs and talents you already have access to. This pertains to inside the business and in external talent pools as well. 

Next, you can develop a resource plan focused on the critical roles in your organization. If there are any skill gaps, find solutions to address them. Determine if you need to train or reassign current staff, maybe you might need a new recruit. 

Finally, you need to measure the success of your planning. You need access to relevant data to help you review the success of your plan or make changes where it is necessary. 

Why Do We Need HR Operations?

Now, we see the importance of the workforce and workforce planning. Who initiates this planning? The ever crucial Human Resources (HR) Department of course. 

Sometimes, the HR department is considered the cold, unsympathetic extension of the executive management. They even view HR as supporting managers and not regular employees they can relate to. 

To resolve this, proper Human Resources Management is important. It is the key to an employee-oriented productive workplace. This department is the backbone that supports all the aspects of the organization. 

The HR Department has many tasks; they monitor work culture, manage talent, recruit a superior workforce, research and implement employee benefit programs, and develop workshops or team-building activities.  

Even in a small business environment, Human Resources play a pivotal role in developing a positive work culture. One way to make sure that this department can work efficiently is to have the proper software. 

Why Do We Need to Use HR Software?

In a nutshell, HR Software is a specific online platform that combines different processes and systems to ensure the accessibility of employee data. It typically includes payroll management, benefits, administration, and attendance record keeping. 

In a small business environment, HR software can be viewed as a luxury. It is the opposite though, in modern business environments having this software is considered a necessity. It has become more cost-effective and it is feasible for small businesses to use. 

How Can Software Help with HR Operations?

There are many benefits when you use HR Software. It gives you Cost Savings by reducing employee turnover and ensuring their needs are taken care of. 

It also Saves Time for your HR staff. If they are constantly inputting menial data by hand or making phone calls, then they won’t have time for things that matter like enforcing company policies or handling legal issues. As stated by the experts from EnableHR, HR Software also gives you more accurate insight into data. You don’t have to rely on your human limitations of overlooking or forgetting important details. 

Contrary to common belief, HR Software is also very Cost Effective. The best packages have monthly memberships that can work with even the smallest startup budget. The amount of money you lose to human error is still higher. 

What You Should Look for in Quality HR Software

The market for HR Software is huge. Not all of them are the same and you need to narrow down your options to get the best quality output. 

A Cloud Platform is very useful. You don’t need to install anything on your computer and your data is safe. It stores all your employee records and it has Sharing Features for easy access to data. This means you don’t even need to be in the office to access information. 

You must also look for Scalability in good HR Software. This means you only pay for what you need. When more access is necessary, you just upgrade the system without having to pay for anything extra. 

The last thing to look for is the Self-Service Features. It provides a centralized portal that employees and HR Staff can access. It is automatic and saves the staff time by removing the need to constantly check and reply to the same emails. 

Even though technological advancements are never going to slow down, business organizations are dependent on the human workforce. HR Software can help combine the two by making HR Operations more efficient for the staff and the employees. It is a good investment for a business, no matter how small.

Employees in any industry or workplace have lawful employment rights. It is important to know and understand your rights regarding work conditions and pay so you can determine if you are being treated fairly. As an employee, it is your right to feel safe in your work environment, be provided with the necessary equipment to get your work done, and receive all your entitlements. It is your responsibility to know what you are entitled to, avoid hurting others in the workplace, and know and meet what is expected of you. Read through this article to find out what you need to know about your employee rights.

Understanding Your Rights

As an employee, it is your duty to understand your rights and know the laws that protect you. Some employees who don’t know their rights may be subject to harassment, manipulation, and exploitation. Knowing your rights will benefit you from the protection the laws offer. If you have any questions regarding your rights as an employee, you must refer to your workplace’s Human Resources department or the Department of Labor office.

In Case of Violation

If you believe that a violation of your employee rights was made, it’s essential to take notes and keep records and proof of this violation. Appoint an expert on employment laws, or an attorney, to ensure that you are served justice. Additionally, you are entitled to discuss these violations with your supervisor without fearing penalization. Suppose you communicated a breach and have been discriminated against by someone at your workplace. As a result, documentation or proof of this will further strengthen your case in court. 

Job Applicant Rights

Individuals in the workforce are granted rights even before they are employed. Job applicants are entitled to protection from age, race, gender, religion, or ethnic discrimination throughout the entire hiring process. If a violation of these rights has been made, the individual should seek justice and take legal measures. 

Employee Rights

Employment laws are enforced to ensure that employees feel safe in their work environment and protect them from any potential injustices. 

Discrimination

Any employer is prohibited from discriminating between employees based on religion, race, gender, or ethnicity. An employer is not allowed to fire, discipline, refuse training and promotion, demote, pay less, harass, or refuse to hire employees on these bases. They are not allowed to enforce policies that impact a certain group of people differently. Employers are required to pay men and women who perform the same work equally. Employees with disabilities are entitled to equal rights and reasonable accommodation to their disability. 

Wrongful Termination

It is illegal for an employer to fire an employee for no good reason unless the employee is hired under an “at-will” contract. However, in that case, an employer can’t violate the employee’s contract, fire the employee for discriminatory reasons, or terminate them because they retaliated. An employee who spoke up or reported a certain violation, harassment, discrimination, illegal activities, or the inability to meet safety laws should not be fired for raising these issues. 

Fair Wages

Wages vary from one area in the world to another. However, you must read up on the laws regarding wages in your city’s Department of Labor. In some areas in the world, you are entitled to be paid for overtime if you are a non-management employee in certain industries and earn less than a decided amount of salary. You should always receive the minimum wage you are entitled to, even if you are in training. However, your employer can pay you less in some places if you receive above a certain amount of tips. If you are pregnant, make sure to ask about the laws regarding paid and unpaid maternity leave in your area.

Safety

Your workplace must be free of any hazards and follow all health and safety laws and requirements. Individuals should always feel safe and that their privacy is not violated. They should not fear being harassed or discriminated against or be worried that they may get penalized if they voice their concerns regarding some issues. 

All employees are entitled to rights and fair treatment regardless of their occupation. If an employee feels violated, there are many laws in place to ensure that they are served justice. However, many employees are unable to take advantage of this protection and may be unaware if they are being violated because they lack sufficient knowledge regarding their rights. Just like it’s an employer’s duty to remain righteous to all employees, it’s an employee’s responsibility to be educated on their rights.