Category: Leadership

Leadership by Reginald Chan focuses on thought leadership, ways to become a leader and helping one to become a leader. This is a leader in the making group.

MonsterInsights Review: Is It the Best Google Analytics Plugin? [Updated 2019]
Discover The Best Google Analytics Plugins For WordPress

Looking for the best Google Analytics plugin for your WordPress site?

Even if you don’t like stats and analytics, you know that analytics is always important — with the right report, you can grow your site most effectively.

Google Analytics may be the most popular analytics plugin in the market but do you know that it is also one of the most complicated ones, especially for beginners and business owners who don’t have time?

This MonsterInsights review will show you how this plugin can give you the actionable data you need.Insert Image

What is Google Analytics and why is Google Analytics important?

If you are reading this, I’m sure you have used Google Analytics before and you know upright (and first hand) how powerful it is.

But there’s a little problem with Google Analytics.

It is completely overwhelming and if you are not an analytics expert, it can be very difficult to know where to start, or how to put that data to use.

So, what’s the point of using an analytics tool if you are not able to use the data to improve your website?

Resonate with me

For most website users (bloggers and business owners), you are looking for an analytics tool that shows you the most important data at a glance, in an easy to understand format.

In this case, you are looking for data that you can use to use almost instantly in improving your website.

What are the features of a good analytics tool for WordPress?
- Understand what topics and formats your audience likes best, so you can create more of it
- See how people find your site, so you can focus your efforts on the marketing tactics that work
- Set and track your conversion goals, so you know how to improve and optimize your site
Here’s the thing.

If you are an expert in Google Analytics, you don’t need an analytics tool for your WordPress site.

So, why should you still use a tool like MonsterInsights?

WordPress analytics tools such as MonsterInsights will give you all that information at a glance, making analytics easy even if you’re a beginner.

More importantly,

MonsterInsights is also much easier to set up than Google Analytics. A beginner to WordPress may not know how or where to place the tracking code.

But setup with MonsterInsights is much easier — you don’t have to edit any code on your site.

MonsterInsights was once known as Google Analytics by Yoast

If you’re looking for a Google Analytics by Yoast review, you’re in the right place!

Wait, what?

It’s so bloody confusing (you thought) …

MonsterInsights was originally developed by Joost de Valk, the developer behind Yoast SEO.

As Yoast grew they decided to focus on SEO products exclusively, and the Google Analytics by Yoast plugin found a new home in 2016 with Syed Balkhi and was rebranded as MonsterInsights.

Thanks to Yoast and Syed Balkhi, MonsterInsights now has a single goal: to make analytics easy for beginners.

Now, MonsterInsights is brought to you by the same team that’s behind WPBeginner, OptinMonster, and WPForms.

How To Setup MonsterInsights Properly?

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Before you install MonsterInsights, you need to have a Google Analytics account set up. Click here if you don’t have one.

Once that is done, download, install and activate the MonsterInsights plugin.

Click on Authenticate with your Google account to get started.

In the popup that appears, click Next » Click To Get Google Code.

Next, log in to your Google Account and click on the Allow button to grant MonsterInsights access to your website analytics data.

Lastly, you need to select an analytics profile from the dropdown, and then click Next.

Important note: There are a few advanced MonsterInsights features worth considering (turning on or off).
- Track outbound click and downloads: This will keep track of all clicks and downloads as Events in your Google Analytics account.
- Allow tracking of anonymous data: This will send information anonymously to the developer on how you use MonsterInsights, allowing them to know what configurations, themes, and plugins to test.
- Anonymize IPs: This will help to anonymize the IP addresses of visitors.
- Ignore users: You can set your analytics to not tracks the actions of the Administrator, Editor, and other user roles.
- Disable analytics dashboard: This disables the dashboard and stops all data collection as long as it’s checked off.
Once you are comfortable with all the features and options, click the Save Changes button at the bottom.

Give yourself a nice pat on the back as you has successfully install and setup MonsterInsights in just 5 minutes or less!

MonsterInsights Analytics Reports Dashboard

Click on the Insights >> Dashboard and you will see all your traffic (pulled from Google Analytics) under one roof.

How Good Is MonsterInsights As A Google Analytics WordPress Plugin?

Do you have reservations on MonsterInsights?

I bet you still do.

Below are a few reasons your website needs MonsterInsights.

1. Easy Google Analytics Setup

MonsterInsights is created to help website owners (like you) to setup Google Analytics accurately.

Instead of messing your head and hand with the codes in the <head> or <body> tag, you can connect your website with Google Analytics without having to touch a single line of code.

2. Advanced Analytics Tracking Features (That Are Beginner Friendly)

MonsterInsights lets you easily enable dozens of Analytics tracking features on your website that you might have otherwise missed.

The basic setup on Google Analytics isn’t sufficient if you are looking to gather reports related to enhanced tracking matters.

For example, if you need to enable eCommerce tracking without a plugin, then you might want to manually add additional tracking code on your site. The problem with this approach is that even a slight mistake can skew your entire Analytics data.

Using MonsterInsights, you don’t have to worry about skewing your data because you can enable advanced analytics features in just a few clicks (and no coding skills needed).

Here are some enhanced tracking features that you can easily turn on without coding skills (thanks to MonsterInsights).
- Ecommerce tracking: Enable eCommerce tracking for your WooCommerce or Digital Downloads store.
- Ads tracking: Understand which ad slots bring in the most revenue.
- File download tracking: Find out exactly how many times users download your files.
- Custom dimensions: Track authors, categories, tags, searches, logged in users, etc. on your website.
- Google AMP tracking: Enable Google Analytics tracking on your Google AMP enabled pages.
- Facebook Instant Articles tracking: Enable Analytics tracking on your Facebook Instant Articles.
- Forms tracking: Track all your online forms with Google Analytics and gather data like form views, submissions and conversion rates.
- Google Optimize: Enable Google Optimize and start conducting A/B tests on your site.
- EU Compliance: Improve compliance with GDPR and other privacy regulations.
3. Make Accurate And Timely Decision Wisely, Every Time

Google Analytics reports are always comprehensive but they can be very overwhelming.

In other words, you are bound to experience difficulties if you are not a Google Analytics expert.

Analytics is important because it means getting the right stats that matter for your business — at the right time.

One of the best things about MonsterInsights is that it provides you with the most important reports that matter to your business in an easy to understand format.

If you are not an Analytics expert, MonsterInsights is definitely the right tool for you — because it helps you make data driven decision easier that can have a positive impact on your website business.

4. Discover The Right Analytics Reports Right In Your WordPress Dashboard

Using MonsterInsights, your entire website performance is at a glance right under one roof.

If you want to check out how your website is performing, then you’re not necessarily required to log in to your Google Analytics account every day.

Instead, you can easily figure it out by simply logging into your WordPress dashboard.

MonsterInsights Versus Other Google Analytics Plugins

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Let’s be honest.

There are many different visitor tracking plugins in WordPress repository that allow you to gather statistics and giving insights.

I used many plugins including Google Analytics Dashboard for WP by ExactMetrics (formerly GADWP) and Slimstat Analytics.

Here are a few things I find MonsterInsights rising above the rest of the analytics plugins for WordPress.

1. User Experience

For me, user experience (UX) is the single most important reason why I recommend MonsterInisights.

Not only will you find it extremely easy to set up, but its tracking settings and workflows establish itself as the most beginner-friendly Google Analytics plugin for WordPress.

You can easily setup MonsterInsights and Google Analytics simultaneously without touching a single line of code.

2. All Tracking Features Under One Roof

Regardless for eCommerce website, a small business website owner or a blogger, MonsterInsights comes with all the tracking options you need in a single product.

As MonsterInsights is a fully featured Analytics plugin, you can track a lot of events on your website that matters to your business. See the full list of MonsterInsights features.

3. Most Popular Google Analytics Plugin For Websites

At this point of writing, MonsterInsights has over 15 million downloads and over 2 million active installs.

4. Zero Third-Party Account Required

MonsterInsights simply connects your website with Google Analytics — so you don’t have to create another account.

MonsterInsights biggest competitor, Jetpack Stats requires you to connect your site with WordPress.com, in order to start enabling the site tracking feature.

This is very much hassle and is impossible to use if you are concern about data privacy.

5. Suitable For Websites of All Sizes and Budgets

MonsterInsights isn’t expensive and as website owner myself, I understand the importance of fitting in the budget.

MonsterInsights come with a free (lite) version and many different add-ons based on your needs.

It goes without saying that MonsterInsights is the best Google Analytics plugin regardless of the size and budget of your online venture.

6. Help Is Just A Stone Throw Away (Documentation and Support)

The WordPress.org plugin page and the MonsterInsights website have all the tutorials you need to set up the plugin and fix any issues that may arise.

For the free version of the plugin, community support is available in the WordPress.org support forums.

Users of the MonsterInsights Pro version have access to highly-rated support from the developers.

Is MonsterInsights Worth It?

MonsterInsights is an excellent Google Analytics plugin not only for WordPress but for many other CMS.

It is easy to use and most importantly, not overwhelming but the default Google Analytics.

Try MonsterInsights for free here!
July 18, 2024
Top 5 LeadPages Competitors For 2019
Top 5 LeadPages Competitors You Should Be Using In 2019

If you are looking for a good landing page builder, you might have heard about LeadPages.

LeadPages is one of the most promising and reliable lead generation tool for website owners because it is rich in feature and extremely easy to use.

Before that, let’s dive a quick one into LeadPages, shall we?

What is LeadPages?

https://leadpages.netOver the years, LeadPages has been a powerful landing page builder for website owners.

LeadPages also serves as a lead generation tool that works not only on WordPress, but with other popular CMS as well.

By now, you should be wondering why are entrepreneurs using LeadPages?

For example, influencers such as Amy Porterfield and Lewis Howes recommend using LeadPages all the time.

What are the advantages using LeadPages?

Here are 12 great reasons (yes, 12) which made LeadPages a great landing page and lead generation software.
- Create an unlimited number of landing pages on LeadPages server and directly on your own hosted website.
- Integration with all major email service providers (including ConvertKit which I now use and recommend).
- Capability to create landing pages as seamless GoToWebinar registration pages.
- Automatic re-direction of traffic that lands on your old landing pages or 404 error pages to new landing pages.
- Extensive library of available landing page templates sorted by best conversation rates in the industry.
- Landing page designs that are mobile responsive and compatible with Facebook.
- Built-in split testing capability to monitor which opt-in lead pages work best for your website.
- LeadBox pop-up windows that appear when your website visitors choose to select a link or image to discover more about your platform or to sign up for your mailing list.
- LeadLinks capability to connect your existing subscribers to a lead page for a webinar, etc (existing subscribers don’t have to re-confirm their identity). This feature is available with the Pro plan.
- LeadDigits capability to capture opt-in leads via a SMS text message (great option if you are speaking to an in-person audience). For example, you could advise your audience to text the word “slides” to a Leadpages issued phone number to receive a copy of your presentation. This feature is available with the Pro plan.
- Very responsive and helpful customer service via their email support ticket system. I’ve used it often on behalf of my business and for clients.
- Upload and automatically deliver a “lead magnet” (e.g. free eBook incentive) from your LeadPages account.
What are the disadvantages using LeadPages?

While LeadPages been a great tool for many, it has also comes with a big price tag.

The standard LeadPages pricing starts at $37 (when you pay monthly) and it goes as low as $17 per month when you got for a two-years prepayment plan.

Personally, this could be a huge turn down, especially for small business owners and entrepreneurs who are constantly working with a shoestring budget.

For me, the price tag is a huge contributing factor due to the conversion rate. As a Malaysian, using LeadPages would cost me USD$37 per month. In other words, it costs around RM 151.70 with a 4.1 conversion rate (which is extremely hefty for me).

Of course, this leads me to find the best LeadPages competitor and after researching for several months, I finally came in terms with the top 5 alternatives to LeadPages.

Let’s dive in further to discover them all.

LeadPages Competitor #1: OptinMonster

The little green monster that took the lead generation world by storm — OptinMonster is definitely one of the best LeadPages alternatives.

What made OptinMonster stand out from the crowd is the ability to integrate with popular CMS and website platforms (instead of solely WordPress).

What are the advantages using OptinMonster?

OptinMonster comes packing with a truckload of features (comparable to LeadPages).

Here are the top three popular features which you will love.

MonsterLinks, Geo-Location targeting and Exit-Intent technology ensure that you are able to convert your website visitors every time without fail.

Why?

The cost of acquisition for lead generation is extremely expensive!

At only $19 per month, OptinMonster is definitely a (monster) LeadPages competitor not to be overlooked!

And if you are quick, you can get a whopping 50% discount on OptinMonster here.

LeadPages Competitor #2: Sumo

Sumo is a powerful lead generation tool that doesn’t suck.

As a matter of fact, Sumo is so good that I recently published a comparison between Sumo and OptinMonster.

Sumo is a cool lead generation tool that helps website owners (especially eCommerce websites) to generate more sales.

Here are a few popular features you’ll get when using Sumo.

What are the advantages using Sumo?
- Easy to setup
- Use on any website
- Reduce Cart Abandonment Shortcut allows you to reduce your cart abandons
- Grow Email List Shortcut to turn your visitors into email subscribers before they leave
- Increase Average Order Value Shortcut to turn your small orders into big ones
Sumo is really affordable — Sumo pricing starts at $29 per month and it is said to help eCommerce website owners to generate more sales and revenue.

LeadPages Competitor #3: Thrive Leads

Looking for an awesome lead generation software?

Thrive Leads is an opt in form plugin that allows you to collect email addresses of your website visitors (with affordability in mind).

Thrive Leads is a WordPress opt in form plugin that allows website owners to build an email list fast and effective.

Here are some advantages using Thrive Leads.

What are the advantages using Thrive Leads?
- Thrive Leads combines every type of opt-in form you need in one single plugin and gives you a simple drag-and-drop editor to create the perfect design every time
- Get a massive conversion boost by showing relevant, highly targeted offers to your visitors based on posts, categories, tags and more. Build hyper-targeted and profitable lists
- Thrive Leads comes with a highly advanced but very easy to use A/B testing feature. Easily increase your conversions and use the plugin to automatically increase your conversion rate
- Thrive Leads gives you a simple overview over the most important metrics. See exactly how your opt-in forms are performing over time and where your most valuable traffic comes from
Using Thrive Leads, you no longer have to rely on just one way to generate leads and you no longer need multiple plugins (that probably conflict with each other). It’s the all-in-one list-building solution you’ve been waiting for.

More importantly, with over 78,045 customers discovered the benefits of using conversion-boosting WordPress tools provided by Thrive Themes, there is absolutely no reason why Thrive Leads isn’t one of the best alternatives to LeadPages.

LeadPages Competitor #4: Divi Builder

Divi Builder is another opt-in form plugin for WordPress users.

For starters, it is apart of the popular Divi by Elegant Themes.

Here’s a quick video of what Divi is all about.

What are the advantages using Divi Builder?
- The Divi Builder takes everything you love about Divi Theme and packages it into it’s own plugin that can be used with any theme.
- Take control over your page content with the most advanced builder plugin on the market. With the Divi Builder, there is nothing you can’t create.
- The Divi Builder plugin is compatible with any theme, and can be used to create beautiful and fluid layouts inside content areas of any size and shape.
Still having second thoughts of Divi Builder?

Divi Builder is definitely a great landing page builder and it is one of the best WordPress tools in the market if you are serious in building beautiful landing pages.

LeadPages Competitor #5: Visual Composer

Last but not least, Visual Composer is another LeadPages competitor which is a popular option for bloggers and website owners.

Visual Composer is a free website builder and you can use this tool to build landing pages using drag and drop builders.

Just like Divi Builder, Visual Composer is extremely easy to use and doesn’t require any coding skills to use it.

What are the advantages using Visual Composer?
- Create a website with innovative drag and drop website builder. Simply drag and drop content elements to the page or start from a professionally designed template and customize anything you want.
- An intuitive interface makes it easy to create a beautiful website, all on your own.
- Create your website in minutes with ready-to-use WordPress templates for landing pages, business websites, portfolios, single articles or products. Be consistent and deliver your projects faster and on-time.
- Create a responsive website right from the start. All the elements and templates are responsive and mobile-ready.
- Powerful and precise responsive options are built-in. Control the look of your website on mobile devices without leaving the editor.
Which is the best LeadPages competitor?

This is a tough question to answer. Personally, I would go with OptinMonster as my first choice. It is extremely versatile and easy to use.

However, Sumo, Thrive Leads, Divi Builder and Visual Composer are all great LeadPages alternatives too!

What do you think? Leave a comment below and let’s discuss further.
July 3, 2024
Unlocking Growth: Your Essential Guide to HRDF in Malaysia

Navigating the fast-paced and ever-changing landscape of business today requires more than just strategy; it demands a commitment to fostering continuous growth and learning within your organization. Enter the Human Resources Development Fund (HRDF) – Malaysia’s powerful response to the global need for constant workforce development. Through this guide, we’ll explore the essence of HRDF, its perks for both employers and employees, and why it’s become a cornerstone for cultivating a culture of learning and professional excellence.

What Exactly is HRDF?

Imagine a tool specifically designed to bolster your company’s workforce, ensuring they’re not just ready for today but are thriving as future-forward professionals. That’s HRDF in a nutshell. A brainchild of the Malaysian government, HRDF is set up to encourage employers to prioritize training and upskill their employees, assuring that the Malaysian workforce remains competitive, agile, and highly skilled.

At its core, HRDF operates as a triad: a collaboration between the government, employers, and employees, with the objective of elevating the national workforce to global standards. Eligible employers contribute to this pool, which in turn finances a vast range of training opportunities for their teams – a smart investment in the company’s and the country’s future.

Why Employers Should Lean into HRDF

Think of HRDF as your strategic partner in growth. It’s more than just a fund; it’s a lever to elevate your business through:

Investing in Talent: Access to diverse training programs under HRDF means your team gets the latest skill sets, keeping your business agile and ahead of the curve.

Economic Advantage: With HRDF, training doesn’t strain your budget. Subsidized programs mean you invest in people without massive costs, making fiscal sense and fostering a learning culture.

Long-term Prosperity: As your team grows in skill, so does your business’s capacity to innovate, satisfy customers, and operate efficiently. It’s not just growth; it’s sustainable success.

The Employee Edge with HRDF

For employees, HRDF isn’t just a training opportunity; it’s a career lifeline, offering:

Pathways to Progress: Training equips employees with not just the skills for today but the competencies for tomorrow, opening doors to advancement and success.

Broadening Horizons: From mastering new technologies to developing soft skills, HRDF trainings make employees more versatile and valuable.

Satisfaction and Stability: Training signals investment in employee growth, yielding higher engagement, job satisfaction, and loyalty. It’s the kind of workplace everyone wants to be part of.

In essence, perpetual learning isn’t just beneficial; it’s imperative for survival and success in today’s business world. HRDF is more than a fund—it’s a blueprint for building a formidable, future-ready workforce. Whether you’re looking to propel your organization forward or accelerate your own career trajectory, HRDF opens a realm of possibilities.

Ready to explore how HRDF can transform your professional landscape? Reach out to Malaysia’s leading HRDF training provider, and let’s begin charting a course towards a more skilled, satisfied, and successful future. After all, in the realm of business and professional growth, the best time to start is always now.

Schedule for a free consulation and HRDF claim assistance!

March 20, 2024
CRM Malaysia: The Ultimate Guide for Business Owners in Malaysia
In the current climate of business in Malaysia, it’s crucial to harness the power of all available tools to gain a competitive edge. One such tool that increasingly takes center stage is the Customer Relationship Management system (CRM). According to a report by Grand View Research, the global CRM market size was valued at USD 40.2 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.2% from 2020 to 2027. But why this impressive growth? Let’s delve into our comprehensive guide.

What is CRM?

CRM or Customer Relationship Management is a technology or system used to manage all your company’s relationships and interactions with potential and current customers. Its primary goal aligns with driving customer retention, enhancing sales growth, and facilitating meaningful customer relationships.

In essence, a CRM tool helps businesses stay connected to their customers, streamline operations, and improve profitability. It encompasses a combination of robust practices, strategies, and technologies that corporations utilize to manage customer interactions and data throughout the customer lifecycle.

CRM Malaysia: A Localized Business Game-Changer

Gone are the days of cookie-cutter, one-size-fits-all solutions. Consumers today demand personalized experiences, making it essential for businesses to consider local tastes and preferences. CRM Malaysia does just that.

CRM Malaysia comes tailored to meet the unique demands of local Malaysian businesses. It helps strategically navigate customer behaviors, purchasing patterns, cultural nuances, and communication tendencies inherent to the Malaysian market. Integrating these local factors into a CRM system can significantly enhance the customer experience, leading to increased customer satisfaction and brand loyalty.

Introducing the Key Players of CRM Malaysia

In the world of CRM Malaysia, several players lead the pack:
- Zoho CRM: Known for its multichannel communications, AI-driven predictions, and data analytics, Zoho CRM offers a versatile platform for businesses.
- Salesforce: With its customizable features, Salesforce’s CRM services allows businesses to effectively manage their customer relationships and interactions.
- Microsoft Dynamics 365: This unified CRM platform integrates sales, customer service, and marketing to streamline business operations effectively.
- HubSpot CRM: Ideal for businesses looking to generate leads, HubSpot CRM offers excellent customer service features and tools for tracking sales pipelines.
Features of an Effective CRM Malaysia

Selecting an apt CRM solution involves carefully examining its features, which should ideally include:

Customer Data Management: This feature involves profiling customers, tracking their interactions, and deriving insights on their behaviors. An effective CRM system should provide a comprehensive understanding of the customer through data, informing future marketing strategies and sales efforts.

Ease of Use: A user-friendly interface is crucial. A system that requires extensive training or technical knowledge will likely lead to user errors or non-utilization.

Scalability: As your business expands, your CRM needs will evolve and increase. Therefore, look for a CRM solution that is flexible and scalable to match your business growth and fluctuating volumes.

Integration: Seamless integration is essential to ensure your CRM connects properly with your existing systems including email, apps, and websites. A CRM that poorly integrates can lead to loss of data and malfunctioning business processes.

Local Customer Support: An effective CRM software needs to have a responsive, local customer support that offers real-time assistance during system interruptions or when you need guidance.

To summarize, a CRM Malaysia solution can greatly enhance your understanding of your local audience, provide valuable consumer insights, and facilitate efficient customer service.

When choosing your CRM, consider your unique business requirements and the crucial features listed. The right CRM system will offer these functionalities in a way that seamlessly blends with your business model, setting you up for continued success in today’s ever-evolving digital landscape.

ZappyCRM: Marketing Lancer’s Comprehensive CRM Solution

Marketing Lancer proudly introduces ZappyCRM, a custom CRM service meticulously crafted for the ever-evolving demands of today’s businesses. ZappyCRM isn’t just an ordinary CRM—it’s designed as a Full Suite Platform for Marketers that incorporates all the tools needed to not only capture but also nurture leads and close more deals effectively.

Learn more about ZappyCRM

Unique Selling Point (USP) of ZappyCRM

The seamless integration of a full-featured Page Builder sets ZappyCRM apart. Users enjoy the creative freedom to construct entire websites, sophisticated sales funnels, and compelling landing pages. Our no-code, intuitive platform empowers business owners to create, edit, and publish without needing technical expertise.

Benefits of ZappyCRM for Clients

Capture New Leads

Optimized Lead Capture: ZappyCRM facilitates the creation of fully functional websites, sales funnels, and landing pages designed to maximize lead capture.

Drag & Drop Surveys and Forms: Interactive forms and surveys are essential for capturing information, and with ZappyCRM’s drag-and-drop functionality, setting up these lead capture tools becomes hassle-free.

Streamlined Appointment Scheduling: The platform integrates a calendar application for clients to book appointments directly, enhancing customer experience and increasing conversion chances.

Nurture Leads Into Customers

Follow-up Campaign Tailoring: Flexibility in following up ensures that every lead is nurtured through multi-channel campaigns, tailored to automate engagement and prompt responses.

Multi-Channel Reach: From email to Facebook Messenger and WhatsApp, ZappyCRM ensures that clients can maintain communication across all platforms, breaking down barriers between businesses and potential customers.

Omni-Device Communication: With a full-featured mobile app, communication continuity is maintained across all devices, ensuring no lead is left behind.

Fully Automated Booking

Automated Conversations for Booking: The CRM’s automation capabilities allow it to carry out conversations that aim to achieve booked appointments, minimizing the need for constant human oversight.

Personalized Messaging: Flexibility in message customization ensures that clients can make the communication seem as personalized and human-like as possible, despite the automation.

Closing More Deals

Workflow and Pipeline Management: Knowing where leads are in the funnel is vital, and ZappyCRM’s pipeline management assists in tracking and moving deals forward, increasing efficiency and closure rates.

Seamless Payment Collection: Through a direct integration with Stripe, payments are effortlessly processed, enabling transactions within the CRM environment.

Consolidated Analytics and Reporting: An overarching dashboard provides crucial insights on lead statuses and monetary progress across different phases, facilitating strategic decision-making.

ZappyCRM is fashioned to cater to the multiple facets of the marketing and sales processes. It assists in not just accumulating leads but effectively nurturing and converting them into loyal customers. It scales with your business, offering powerful automation and integrative features that save time and boost productivity.

Adopting ZappyCRM could signify a transformative shift for businesses seeking a comprehensive, all-in-one CRM platform. With the combination of an easy-to-use interface, robust automation, and detailed analytics, ZappyCRM is poised to redefine how Malaysian businesses engage with their customers and manage their sales pipelines.

Get in touch with Marketing Lancers now
March 16, 2024
Top 20 Productivity Tools Every Entrepreneur Should Know About

Productivity tools make or break an entrepreneur’s productivity level.

One way or another, the right tools with the right planning will help you get more jobs done in a shorter time span. And when you have more time in your hands, you can achieve more tasks than what’s expected.

Juggling so many tasks can be daunting and lead to a lot of stress. If you’re an entrepreneur and you want to become more efficient, productive and successful, here’s a list of tools you need to use today.

1. Buffer

Social media marketing is the next big thing in marketing. Regardless the size of your business, you got to engage in social and this is where Buffer helps you to improve your productivity level. You can schedule social media updates and perform serious analytics with Buffer. This makes building up your brand and company on social media extremely easy.

2. Hootsuite

Hootsuite is a powerful alternatives to Buffer. However, Hootsuite works slightly different from its competitors. Aside from scheduling and analytics, Hootsuite helps to increase productvity but having the social listening feature. You can listen and engage with customers while understand the strategies taken by your competitors.

3. Trello

Working with a team and want to delegate tasks efficiently? Trello allows you to do so — and in style! The thing that makes Trello a powerful productivity tool is that it allows you to drag and drop between projects (or also known as boards). You can create checklists, images and texts to take productivity to the next level. It comes with a free account and you can subscribe for paid ones for more features.

4. Evernote

Evernote is probably one of the best (and popular) productivity tools for entrepreneurs. It allows you to upload images, voice memo, texts, reminders and chat with your colleagues for team collaboration. What makes it really useful is the offline feature where you can access the notes anytime of the day from any mobile devices. Just like Trello, there are both free and paid accounts with different features.

5. Clear

This is an iPhone app and it does one thing (and only one thing) superbly well. It helps you to get organized and ensure that tasks are completed in a timely matter. Clear allows you to add new tasks and reminders under a few seconds. Simple actions such as swiping the tasks left and right would open up more options such as delete the task or marking the task as complete.

6. Any.Do

Another powerful task management app on smartphones. It integrates perfectly on computers too and the one thing that makes it stand out from the rest would be the ‘ morning notifications’. For example, when you set your day start at 9am, Any.Do will send you a reminder on tasks that need to be completed on the same day. You can snooze, change date or even set the tasks as complete. And the best part, it is free to download (paid plans available).

7. Asana

Looking for productivity tools to help your team with task management? Asana is a free project-management tool that allows teams to communicate without email, in one central location. Trust me, you can’t ask for more than this!

8. Fiverr

Entrepreneurs are always chasing for more time and yes, 24 hours isn’t enough. Fiverr is a market place to find for nearly everything (which starts at $5 per gig). If you are on a shoestring budget, you may want to consider getting a few gigs from Fiverr.

9. Elance

If you require a freelancer on a long term project, Elance is the answer. You can search for thousands of freelancers with different capabilities and price range. Personally, I love using Elance to find for Virtual Assistants (VA’s). The concept is pretty simple; You act as an employer and you post a project. Freelancers from all around the world will bid for the project and you can select them based on experience, price range etc. Payment could be done by milestones or after completing the project.

10. Social media platforms

Believe it or not, social media platforms are great source of productivity hacks. For example, spending sometime on Twitter or Pinterest would give you a couple of ideas for your upcoming project. Plus, with social media being live 24-7, you know that you are going to get the latest trends — every single time.

11. Talkwalker

Consider Talkwalker as a newer, more advanced version of Google Alerts. It offers more comprehensive results and more options that allow you to check for mentions of your company online. This helps with public relations and the chance to interact with people who are discussing your brand online.

12. DropBox

DropBox allows you to share files with others, sync files across devices and ensuring your files are constantly accessible (while safe) in the cloud. As an entrepreneur, this is a great productivity tool as it allows you to share important files with your colleagues without needing to send an email attachment or using hard copies.

13. Google Drive

You already know about this tool, but the release of Chromebooks and the ability to convert and edit Microsoft Office documents make this productivity tool (and accompanying Docs and Sheets) a great way to collaborate and share documents with your clients, freelancers or employees. Do I really need to elaborate more on this?

14. Audible / Kindle Unlimited

Most entrepreneurs read a lot. For me, listening to audio version of the book is always an awesome way to save more time while increasing your productivity level. With both Amazon Kindle and Audible, you can listen to several audio books each month.

15. EventBrite

Are you looking for the latest networking event in town? Head over to EventBrite and discover tickets for small to medium size events at reasonable prices. EventBrite also allows you to create and host your own event in the case of need (which is awesome).

16. Meetup

Looking for bigger events to join and EventBrite isn’t capable to provide such resources? Meetup is the tool for you. It is a super effective way to find influencers, local events and networking groups in just a few clicks of the button.

17. Editorial calendar

Do you find yourself rushing to get posts published on your company blog? Using an editorial calendar like this one would help you to publish posts in a timely manner. It also allows you to be more productive and ensure your readers are constantly getting updates without fail.

18. Rainmaker Platform

Looking for an all-in-one marketing platform for your startup business? Introducing the Rainmaker Platform; A complete marketing platform that allows you to build your own marketing and sales platform build under one roof. From superior web hosting to marketing tool, Rainmaker Platform takes your marketing and productivity level from A to A+ in just a few clicks. You can also try it for 14-days free using this link.

19. MailChimp

I bet you heard about email marketing before. Trust me, email marketing is a great productivity tool if done correctly. I use MailChimp as my email marketing provider and with it, I create multiple follow up emails and broadcast emails to be delivered at the right time — every week. MailChimp is set to send out welcome emails for new subscribers and specific emails for those who have completed several tasks; clicking on links, opening emails etc.

MailChimp has both free and paid plans which starts from $9 per month. Create a forever-free MailChimp account here.

20. IFTTT

IFTTT is the short form for IF This, Then That. Basically it allows you to create automated tasks to speed up your productivity level. One of my favorite (and most used) productivity hacks using IFTTT is when I tag ‘tasks’ to a post to Pocket app, it will automatically trigger and action which will add the the title and details of the post to my Evernote notebook entitled, Follow Up Tasks. Instead of manually saving the information on Evernote, IFTTT does it for me and it save up a lot of my time. At the moment, there are over 50 different actions and triggers to customize your automation.

What are your favorite productivity tools?

I hope I didn’t miss out any productivity tools that entrepreneurs can utilize. If you have any which is not listed, feel free to leave a comment and tell me about it!

February 19, 2024
Types of Amazon Ads – The Complete Guide

Amazon’s advertising platform offers a range of options to help sellers and brands increase their product visibility and drive more sales. This comprehensive guide explores the various types of Amazon ads, providing a detailed understanding of each to help you choose the best options for your marketing strategy.

Understanding Amazon’s Advertising Landscape

Amazon’s advertising solutions are designed to cater to different marketing needs, from boosting product visibility to building brand awareness. Familiarizing yourself with the different types of ads is crucial for leveraging Amazon’s platform effectively.

1.     Sponsored Products Ads

Sponsored Products are among the most popular Amazon ad types. These ads promote individual product listings on Amazon and appear in search results and on product detail pages. They’re cost-per-click (CPC) ads, meaning you only pay when a shopper clicks on your ad. Sponsored Products are ideal for driving sales and increasing visibility for specific items. They’re particularly effective for new products or items in competitive categories.

2.     Sponsored Brands Ads

Formerly known as Headline Search Ads, Sponsored Brands allow businesses to advertise multiple products simultaneously. These ads appear at the top of Amazon search results, showcasing your brand logo, a custom headline, and multiple products. Sponsored Brands are ideal for increasing brand awareness and can direct shoppers to your Amazon Store or a curated landing page.

3.     Sponsored Display Ads

Sponsored Display Ads are a relatively new addition to Amazon’s advertising suite. They’re available to sellers enrolled in Amazon Brand Registry and vendors. These ads appear both on and off Amazon, targeting audiences based on shopping behaviors and interests. Sponsored Display Ads are ideal for retargeting customers who viewed your products but didn’t make a purchase, helping to increase conversions.

4.     Amazon DSP (Demand Side Platform)

Amazon DSP allows advertisers to programmatically buy display, video, and audio ads at scale. These ads can appear on Amazon’s websites, apps, and also on its publishing partners’ sites. Amazon DSP is unique in its ability to reach audiences both on and off Amazon, making it a powerful tool for broader marketing campaigns.

5.     Amazon Stores

While not traditional ads, Amazon Stores allow brands to create their own multi-page storefronts on Amazon. This feature is an excellent way for brand-registered sellers to showcase their story and entire product range. Amazon Stores can be customized with rich media and are free to create.

6.     Video Ads

Amazon Video Ads offer a way to engage potential customers through compelling video content. These ads can appear on Amazon’s own sites, like IMDb, devices like Fire TV, and across the web. Video ads are an effective tool for storytelling and can be used to showcase product features, tutorials, or customer testimonials.

Choosing the Right Amazon Ad Type

The key to successful advertising on Amazon is selecting the right type of ad that aligns with your marketing goals. Whether you’re looking to boost product sales, increase brand visibility, or engage customers with compelling content, Amazon’s diverse advertising options provide solutions for various objectives. By understanding the unique features and benefits of each ad type, you can craft a more effective and targeted Amazon advertising strategy.

December 1, 2023