Category: Blogging

Important blogging tips for bloggers that consist of actionable and proven blog tips, ways to increase blog traffic and improve visitors conversion rates.

The Real Deal About On Page And Off Page SEO For Optimization
You have plans to dominate the search engine page results and so do the rest of the 160 million blogs out there as we speak. With the ever changing SEO industry, the least you could do is by optimizing your website. Yes, this means that optimizing not only your root domain but every post and pages you have on your site.

With all these Google update changes being rolled out, there are something in SEO just doesn’t change such as the basic, on-page and off-page SEO. If you have no idea what SEO is all about, this article could be a very good refresher training for you, Learning basic SEO in 521 seconds.

So, what is on page SEO and off page SEO? Allow me to explain in this short podcast below:

How to optimize website with on page and off page SEO?

Dominate search engines and competitors using the right keywords

What are the on page SEO checklists?

On-page SEO means techniques that you could use to optimize your website; something you can physically and virtually control. Though some of these methods are very tedious, they play a huge role when it comes to determine your site’s ranking.

1. Choosing the right keyword

Choosing the right keyword is important for every blog post. For instance, choosing a high competition keyword could easily means 6 months of struggle to hit page 1 on Google while choosing a low competition keyword could generate very low traffic for you which is not good for ROI.

Keyword research is all about searching for untouched and untapped long tail keywords. For example, while the keyword ‘˜blogging’ could generate several millions search queries and having a high competition, you could use the term ‘˜best blogging tricks’ as a long tail keyword.

This keyword doesn’t only have a lower competition count but it also has a higher chance of getting a better targeted audience.

If you are interested to try on a free tool for keyword research, you should read this, Turning Google Keyword Planner into a premium keyword research tool.

Alternatively, you can use the famous Long Tail Pro for accurate and quick keyword research.

Find out why so many marketers are using Long Tail Pro for keyword research.

2. Keyword density

Do you practise using keyword density on your blog posts?

Do you or do you not use keyword density? I know for the fact that popular SEO tools like SEOPressor recommends focusing on keyword density.

I could totally see the logic behind this as it is all about making your blog readable and not over-optimized.

According to Search Engine Journal, keyword density of 8% is excellent and doesn’t seem spammy, if you have a 500 word article, then 40 of those words should have variances of the search term you are targeting, if this seems excessive, lower the keyword density down to 5% and you will only need to add 25 variances/instances of your keyword.

Personally, I try to make sure that my focus keyword isn’t exceeding the 4% mark and the balance for my secondary keywords (if any). Having too high density of keywords could easily make your blog post unreadable and is definitely not a good move to ‘court’ your visitors.

3. Using the proper alt tags for images

I know a handful of bloggers who doesn’t practise this and trust me ‘¦ you need this if you ‘˜talk SEO’. Alt tags for images are important to ensure that search engine crawlers (particularly Google) understand what those images are all about.

Optimizing alt tags for images is relatively easy as you need to focus on several factors such as:
- Avoid using the same keywords for the Title and Alt Tags
- Alt tags must be short and catchy (most importantly precise
Here’s a great article written by Ann Smart in regards to the topic; Image Alt Tags vs Image Title.

4. Heading tags

Have you ever used the H2 to H4 heading tags on your blog? If you have not used it, then you should do!

Basically H1 are meant to for your website logo and your blog title while H2 to H4 should be used to classify the sub categories.

If you are wondering how many heading tags you should be using per blog post, no one really knows the answer. Basically, avoid over using it and it should work just fine.

Alt tags are great especially when it comes to highlighting an important topic or category. Using it wisely and you will be able to attract your readers to read more while overusing it will easily kill the attention.

5. Building internal and external links

Link building is basic SEO 101 and this is important. While it is always good to have more links pointing back to your domain, you still need to focus a lot on building internal backlinks.

For example, Matt Cutts talked about how PageRank score is transferred properly with proper pyramid style. Watch the video below:

Now tell me, does this make any sense to you?

The biggest mistake done by bloggers is not sharing their internal links. Sharing proper links between posts will ensure that PageRank and Page Authority ranking will be shared and distributed among the rest of the posts.

Don’t have time to redo all the backlinks or perform internal backlinks? Click here to find out how to put internal backlink on autopilot.

There is no fast way when it comes to build external backlinks in white hat SEO. It takes time and lots of effort to build it. After Google Hummingbird and Penguin 2.1, it is clear that Google focuses on quality backlinks over quantity.

Here are some methods you can build quality backlinks:
- Guest posting
- Commenting
- Trackbacks
6. Crawlers and bots accessible

This is probably a no brainer but it is important when it comes to website indexing. You need to ensure that your website is accessible by crawlers and bots and this can be done easily.

Firstly, you need to check if your site has a robots text and type ‘˜yourdomainname.com/robots.txt’ without the symbols. If the page loads, it means that you have a robots text file in your database. If you do not have one, fire up your Notepad and save an empty .txt file as ‘robots.txt’. Upload the file and you would have a robots.txt now.

You have two options here when it comes to the content of the file. It can be empty or with specific permission. With specific permission, you could ‘˜tell’ the bots to crawl your post but not your admin page.

In order to do, copy and paste the code into the robots.txt and save it.

Recommended read: Learn the inside of Google search for a better indexation.

7. Meta data, markups and schema helps ranking your site better

You probably have 100 high quality articles on your site with proper backlinks but you are getting less than 100 organic traffic.

Help! What did I do wrong and why Google hates me?

Search engine crawlers are not human and thus, (at times) they could not understand our blog posts. In order to solve the issue, this is where meta data, markups and schema which come into play. For a naked eye, there could be no difference but in the eyes of crawlers, those markups are all the difference!

The below are some examples of markup data which can be tested with the Google Rich Snippet Tool.

When was the last time you test your website for markup and microdata?

To further understand these terms, here are some resources you could refer to:
- Definition of HTML5
- The Advantages of using HTML5
So, what if you hate codings but still want these godly markups? You can try check out WP Social SEO Booster Pro which allows you to enable all these features in less than 10 minutes flat (I did that in just under 5 minutes).

For those who are using Genesis Framework, microdata markups and HTML 5 are done automatically in the theme.

What is off page optimization means to you?

If on-page SEO is SEO techniques we can control, off-page SEO is the total opposite. While off-page SEO is usually indirect traffic booster, there are still methods that we can practice in order to further optimize website.

1. Contribution of social media SEO

Some call social media as the next big thing in SEO. The concept of social media SEO is when an article get published and shared around, it increases the article value.

In terms of search engine optimization, this type of article should rank better than the rest due to popularity.

The trick to gain more social signal is simple and in most cases, building a shareable article. While there are no proven theory on how an article go viral, the chances are always better for an article which has a high share-ability value.

If you have yet to start using social media, you can use this guide to give you a kick start; 3 steps to build social media automation.

2. Become an influencer yourself

Influence plays a huge role in off-page SEO.

Let’s take an example of Ana Hoffman’s popular post, 202 Bite-Sized Tips To Insanely Increase Your Blog Traffic. It was shared over 400 times on Twitter, 200 times on Facebook and 80 times on Google+.

So, what was the recipe behind this virality?

I would call this influence. Now, Ana is a guru when it comes to traffic generation and she is already a household name for many including me. When she blogs, she really blogs. I mean … she REALLY do that extremely well. Every post is well researched, linked out properly and accompanied with case studies which I really dig into it.

When you mix all those quality, you are one step closer into becoming an influencer in your own niche. This means that when you talk, people are listening and this makes all the difference.

Don’t ever underestimate the power of influence as with the proper influence market, you can build a strong social media presence and indirectly, increasing your website ranking.

The moral of the story is simple; If you want to be an influencer, make sure that you know what you are talking! Get the facts right and start gaining your visitor’s trust.

3. Unique content above everything else

Nearly everyone in this blogging industry talks about quality content and its advantages. However, they are missing out something important which is … uniqueness.

Unique content usually stands out of the crowd because it is ‘¦ yes, unique.

The term ‘˜unique’ is very vast and therefore, it can as simple as providing epic content, catchy titles, case studies and even mesmerizing results.

Here are some examples:
- How to increase Google+ traffic?
- Generate Google+ traffic with 3 simple steps
- 5 steps to explode your Google+ traffic
- How I increased Google+ traffic over 700%?
When it comes to unique titles, the first and second are totally out of the game as the title is not catchy enough. Now, the third one is pretty good as the word ‘˜exploding’ added quite a punch to it.

The last one is the clear winner. Imagine reading the title and are you convinced to click on it? Trust me that 80% will feel it is some sort of ‘˜scam’ and 20% might actually believe it straight out of the box. Out of these, I would say majority of them (both sides) will definitely be clicking the title to the read it; On one side, they are hoping to see how far the article goes while the other side want to know how it was really done.

I got to admit that the 700% was pretty a killer. It doesn’t make much sense but the data speaks up to it. Either way, I have basically created (what I call) ‘¦ mini virality.

Check on the link below to see what I am talking about.

Bookmark this if you want to know how I increased by Google Plus traffic over 700% in just 5 days!

Now tell me, do you agree or disagree?

4. Are you mobile optimized?

Responsive design is already a part of off-page SEO one way or another. If you are not using it, you got to use it ‘¦ immediately!

Still not convinced? Here are some serious stats for you to digest:

According to Woman In Business (About.com), there are over 250 million users logging into Facebook through their mobile devices. Source.

60% of US smartphone shoppers purchase products or services at least monthly. In fact, a majority of smartphone shoppers across the 6 countries studied (US, UK, France, Germany, Spain, and Japan) purchase on their device at least monthly. Source.

It is no denial that responsive design or mobile optimized is needed when it comes to off-page SEO. Google likes it and your visitors would love it. Imagine searching for a specific information on a mobile responsive website is much easier (especially when it comes to navigation) compared to a non mobile optimized website.

In today’s world, by not having a mobile responsive design could easily mean lots of disadvantages. Most readers are not patient enough to zoom in and out when it comes to reading an article. So, make it easy for them to navigate through your site and show them what you got to offer.

If you are looking for great themes, look no further as these are my recommended WordPress themes.

The real deal about optimizing website

Focusing solely on on page SEO will not make the cut in today’s world. If you want to start ranking on search engine result pages, you need to start optimizing your website with both on page and off page SEO.

As easy as both of them sound, it does take a lot of time and effort to get them done. The trick here is to have a balance of both the SEO strategies.

So, what do you think about this article? Tell me what you think using the comment form below and if you like it, please share it on social media too!

Related: Click here if you are looking for a true SEO company for Malaysian
January 20, 2024
Step By Step Migration Guide To WP Engine Managed WordPress Hosting
WP Engine is said to be one of the best managed WordPress hosting on Earth. If my memory serves me right, I heard about WP Engine back in 2011 and I told myself that if one day I get really seriously in blogging, WP Engine will be my one and only hosting.

And here I’m, happily hosted at WP Engine after some years of struggle.

So, why would I actually decide to migrate over to WP Engine? Here are several to die for reasons:
1. No cache plugin needed (WP Engine takes care of it for you)
2. Bullet proof security (if you ever get hacked, WP Engine will rebuild your site for free)
3. International data centers (choose between USA, UK and Japan)
4. Higher plans comes with premium Content Network Delivery (CDN) for free
5. One-click staging area
6. Expert support (everyone in WP Engine knows about WordPress and you know you are going to get 101% support there)
Here’s my podcast on the benefits using WP Engine web hosting:

To find out more, you can check out their official website here, WP Engine – Managed WordPress Hosting.

How to migrate a WordPress site to WP Engine?

Migrating your current WordPress hosting to WP Engine could be a little challenging as WP Engine runs on their own ‘cPanel’.

I did asked for several quotes and they ranged from $100 to $500. My friend even offered to do migrate my site for free and I nearly took his offer … until I decided that I should try by my own.

Yes. Call me crazy!

I was prepared to spend more than 12 hours to migrate my whole site but the whole process took less than 3 hours (which includes a few smoke and toilet breaks).

If you are wondering how hard it was, it is about 3 out of a scale of 10. So yes, it is easy if you know what you are doing.

In order to migrate your site successfully to WP Engine, you need to do:
1. Ensure that you are running the latest WordPress and all your plugins are updated
2. Import your website database from your existing hosting
3. Export your website database to WP Engine
4. Transferring WP-content folder to WP Engine
5. Redirecting traffic to your temporary URL
6. Configure your DNS setting to point to WP Engine
Now, I am going to guide you step by step which if you follow closely, the WP Engine migration will be a brief. Plus, saving you a couple hundred of bucks.

Important note:
- Your website will still be visible (up and running) on your current hosting until step 5
- Do not inform your hosting company that you are terminating the service as some companies might immediately block your access
Step 1 – Updating your WordPress and plugins

This is crucial and it goes out to all website migration. Before doing any migration service (paid, free or do-it-yourself style), always make sure that your WordPress database and plugins are updated to the latest version.

A simply upgrading (or update check) could prevent a lot of common migration issues.

Optional:
- If you wish, you could also disable all your plugins before the migration.
- Please ensure you all disallowed plugins are not activated (best to delete) or else there could be issue arises after the migration process. Find the full list of WP Engine disallowed plugin here.
Step 2 – Import your current WordPress database

In this migration step, you need to login to your phpMyAdmin and if you have no idea what is the login credentials are, get in touch with your hosting providers. They would be able to provide you with the information.

Upon logging in, you will be seeing a column on your left with a list of database(s).

The theory is that you need to download the correct database and upload it to WP Engine. In other words, copy and paste … literally.

For those who are having multiple databases due to shared hosting packages, no fuss. Open your wp-config.php file and look for a similar line of codes like this:

define(‘DB_NAME’,’example_db’);

Click on the correct WordPress database and click on the button ‘Export’.

Select ‘Custom’ for export method and in the ‘Tables’ box, click ‘Select All’.

Scroll down until you see the ‘Format’ settings and select ‘SQL’.

In the ‘˜Object Creation Options’ box, select or enable the following:
- ‘˜Add DROP TABLE / VIEW / PROCEDURE / FUNCTION / EVENT statement’
- CREATE TABLE options
- ‘˜IF NOT EXISTS’
- ‘˜AUTO_INCREMENT’
- ‘˜Enclose table and field names with backquotes’
For the rest of the options, you may just leave it as default and of course, the last step is to click ‘Go’. The database will automatically be downloaded to your computer with a .SQL extension.

Important note: You should not be doing any changes to your site as latest changes will not be captured in the database you have downloaded. Yes, this means that even new comments will not be visible once you completed your migration to WP Engine. Therefore, you should perform a website migration during your lowest traffic hours or use a temporary redirect option.

Step 3 – Exporting your database to WP Engine

Exporting your database to WP Engine is very easy compared to downloading it in step 2. Login to your WP Engine client portal and under the ‘Install’ table, click on the right installation name.

Click on ‘phpMyAdmin’ and select on the database without the ‘snapshot’.

For your info, snapshot database is your staging area database.

In this database, you will be able to see the default files and your next step is to replace all of them with the database you downloaded earlier.

Click on ‘Check All’ and select ‘Drop’. The system will ask for your permission and click ‘Yes’ to proceed. This will remove all the current database in your hosting.

Next, click on the ‘Import’ button and select the downloaded database you had earlier. You may leave all the current settings as default and select ‘Go’.

Tip: Depending on your Internet speed, this could take awhile. You may take a break now or multi-tasking by doing the next WP Engine migration step.

Step 4 – Transferring WP-content folder to WP Engine

Managed WordPress hosting is different from any other hosting services. While shared hosting services like HostGator has a simple login, download and upload button for your WP-admin, you can’t do that with WP Engine or any other managed WordPress hosting as a matter of fact.

Instead, you need to use FTP tools like Filezilla or CyberDuck (recommended) to perform any upload and download. Also, you will be SFTP instead of the normal FTP for security reasons.

All you need to do here are:
- Login using SFTP
- Head over to your WP-admin
- Upload the whole WP-content folder to WP Engine and make sure you override the current folder
Important note:
- Do not override wp-config file seen on wp-admin. If you had accidentally override it, it will cause your site to be inaccessible and contact WP Engine support to reinstall the file for you.
- Any other resources that are not stored in the default WordPress location will also need to be manually transferred.
Step 5 – Redirecting traffic to WP Engine temporary URL

By now, you have completely transferred all the important files over to WP Engine and you are just moments away from starting your hosting. Yes, this step will redirect all your traffic from your old host to WP Engine.

There are several ways you can perform this step such as:
- Emulate DNS change with the Hosts File Trick and add domain in client portal
- Update database with temporary URL
Personally, I prefer to go for the second option as it is much easier and straight forward for me.

All you have to do is to access your ‘phpMyAdmin’ on WP Engine client portal and select your database (without the snapshot).

This will open a list of tables and search for ‘wp_options’ table (you can use CTRL-F to speed up the process. Click on that table and search (again) for ‘siteurl’.

Once this is done, you are required to edit the file and change the value in it. The current value is your website address and you need to change it to [websitename].wpengine.com. Press ‘Go’ at the bottom to save the file.

Next, find for ‘Home’ table and edit the file. Again, change the current value to your WP Engine temporary URL.

Step 6 – Configure DNS settings to point to WP Engine hosting

Depending on your domain registrar, you need to point the DNS to WP Engine to have all traffic redirected to your new hosting.

Basically, you need to change your current DNS settings to the new one IP address (provided by WP Engine). There are two ways to find your IP address which is provided by WP Engine support team or you can find it yourself.

To find it yourself, use this site and key in your [websitename].wpengine.com as your website URL. The IP address displayed is your WP Engine IP address.

Head over to your domain registrar and select change ‘A’ record. Change the current IP address in the system to your new WP Engine IP address.

Here are a list of tutorials provided by popular domain registrar:
- NameCheap
- HostGator
- GoDaddy
- BlueHost
Once this step is done, you need to ‘undo’ step 5 which is changing all your temporary URL to your current website URL.

Important note:
1. IP propagation would take between a few hours to 48 hours
2. Contact WP Engine support and request them to perform a full ‘cache clear’ to ensure that your website is running on the latest version.
This is how fast my website loads after hosting with WP Engine

Pop some beer and it’s time to celebrate! You just completed your own WP Engine migration!

By now, you have completed the whole WordPress migration process by yourself and you should give yourself a nice pat on the back! When I completed my self website migration, I was smiling because not only I am now hosted with the best managed WordPress hosting, I saved up a couple hundreds of bucks!

I hope you find this WordPress migration tutorial useful and hit the reply button if you need any help.

Of course, if you think the above is too much for you to handle, you can check on my affordable migration services too.

So, have you got yourself hosted with the best managed WordPress hosting yet? Try it now for 60 days or cancel it without charge!
January 20, 2024
Top 4 SEO Tips You Ever Need For 2014
Search engine optimization is forever changing and in year 2014, it is no different.

Recently, I noticed one particular keyword term keep showing up during my SEO research for a client and it is no other than ‘SEO tips for 2014’.

Yes boys and girls! 2013 is coming to an end and it’s time to celebrate!

With all the hardwork done in 2013, I see no reasons why we shouldn’t be taking a little time off from blogging right? Moreover, all work and no play makes Jack a dull boy!

It’s time for party!

Every good thing has to come to an end and same goes to partying for the new year. 2014 is in fact a brand new year for many and personally, I think it will be a turbulence especially when it comes to search engine optimization.

The best SEO tips for 2014

Google Hummingbird and Penguin 2.1 had basically rocked the world in 2013 and I am pretty sure Google will be unleashing even more crazy and (monstrous) animals to surprise us all.

So, what will happen to SEO in 2014?

1. Mobile SEO is becoming more important than ever

How important is mobile SEO in 2014?

Is your blog or website optimized for mobile or have responsive designs enabled? If no, you are in trouble, my friend.

Recently, BBC News reported that social network giant Facebook reported a 60% surge in revenue, to $2.02bn (£1.26bn), in the third quarter. Read it here.

This means that readers or visitors are using their mobile devices more than their laptops. If your blog or website isn’t mobile optimized, you have already lost half the battle on SEO in 2014. Seriously!

When it comes to mobile SEO, everything counts … from user experience to responsive website themes will make a difference. Imagine the feeling of loading a website that doesn’t really have a good layout. Will you be tempted to even go through the hassle to minimize-maximize just to fit the screen?

Not for me and that’s for sure.

Not convinced? Let’s see what Matt Cutts got to say about mobile responsive designs.

So, what did you learn from the video above?

…

…

…

Yes! Mobile responsive is important, don’t you think so?

So, how do you test your website if it is mobile responsive?

Use your smartphone or tablet, head over to your website and see if the layout ‘changes automatically’ to fit the screen. If it does, take a deep breath as you are pretty safe.

Don’t fuss if your site isn’t showing mobile. If you are using WordPress, you can enable the mobile view using the JetPack plugin.

Alternatively, you can also take the opportunity to get yourself a new theme that is highly optimized for SEO at StudioPress. Click here to find a list of 40+ professional mobile responsive designs.

Advantages of using mobile SEO:
- Better layout
- Following the current trends
- Case studies show that good mobile layout improves ROI and eCommerce
- Possibility of more ‘love’ from Google and other search engines
Disadvantages of using mobile SEO:
- Wrong codes could easily disrupt website layout
- Improper use of canonical URL can cause a lot of PageRank lost
2. The love hate relationship between social media and SEO

Do you believe that social signal affects SEO?

You probably have heard and read this a thousand times now. Social signal could possibly be the new SEO for 2014.

With over a dozen social media platforms to choose from, it is a no brainer that social signal could possibly play a huge role in SEO.

Personally, you can kill two (or more) birds with one stone if you have a great social media strategy. The more shares, tweets and +1’s you earned, you are going to increase the chance to make your site go … yes, viral.

More social signal = More traffic generation

With over a billion active users on social media on a daily basis, it makes all the sense to include social signals into the SEO blueprint right?

Personally, I think social signal is a great tool to measure the ‘effectiveness’ of that blog post and if it should be ranked well on SERPs.

Advantages of using social media:
- Increase social signal and boost website traffic
- Increase authority and influence level
- With so many different social media platforms, you can choose the right one that fits your style
Disadvantages of using social media:
- Mistake could easily destroy your reputation within seconds
- Too many social platforms to choose from
- Choosing the right social media platform is challenging and could cost a lot of money
Relates read: How I increased my Google+ traffic by over 700% in just 7 days.

3. Content marketing strategy become a more serious business

If you are not doing content marketing, you are definitely going to lose out in SEO

Business and leisure blogging are much different now compared to the days I first started blogging (2005 to be exact). If you are still doing the old fashion way of blogging, you can kiss your ranking goodbye.

Surviving in this sardine packed industry requires the right content marketing strategies and if you want to beat your competitors.

Wait!

What the hell is content marketing?

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Source: Wikipedia

For those who have been following my blog posts, you will noticed that I am a huge fan of social media and engagement. In today’s world, writing great content is NOT enough! Instead, you need to ‘push’ the content out the public.

Remember that traffic wouldn’t just come by itself … unless you are one pretty darn famous blogger.

Nowadays, you need to get out of your safe zone and start attracting traffic. Gone were the days where the slow and steady will win the race.

Now, it is all about the brutality, fast and furious who will win the SEO race.

Pro tip: When it comes to content marketing, always remember that if you are putting 100% into your writings, you need to put 200% into marketing it. Great article is nothing when it is not reaching its intended readers.

Advantages of using content marketing:
- The right content marketing strategy will build a lot of traffic and influence
- Potentially offer a better ROI with the time and effort spend
- Reaching out to specific visitors and readers (targeted market)
Disadvantages of using content marketing:
- Analytics and outsourcing could be very expensive
- Extremely time consuming
4. The black hat SEO. What … seriously?

White, gray or black hat SEO?

I know it sounds pretty weird to list black hat SEO as point #4 but hear me out.

Basically, black hat SEO consist of (to name a few as examples):
- Building tons of backlinks in a short period of time
- Playing with backlink tiers using SEO tools
- Articles curation and spinning
Do you know that you can use the above methods (indirectly) as your SEO techniques for 2014?

How to build backlinks?
- Focus in building quality backlinks and not just the number of backlinks
- Build backlinks from authority sites
- Build backlinks naturally
- Learn how to become an influencer (influencers get a lot of backlinks)
How do you build tier backlinks?

To be honest, this is probably a very black hat SEO technique and it’s main objective is to ‘pass on’ the PageRank juice from one website to another. Have a look a the image below for a clearer picture and understanding.

What is tier backlink and how it works?

I am going to be very honest here. While black hat SEO uses tools to create tier backlinks in less than 60 minutes, doing ‘something like this’ using white hat SEO techniques could take months.

Yes months!

However, the effect of this tier backlinks (white hat method) could possibly be 100 times better than using any black hat SEO tools. In order to achieve such, you need to build between 10 to 50 blogs. In black hat world, we call this blog network.

Basically, tier 3 blogs are the lowest rank among all the tiers and the quality of the blog and articles increases from tier to tier. This means that:

Tier 3 – Low quality blogs

Tier 2 – Better quality blogs

Tier 1 – Authority blogs

Now, here’s the tricky part.

Google hates this as this is clearly a violation and ‘misusing’ the PageRank distribution. Therefore, my advice is if you want to play with the fire, get ready to get burned.

I am going to stop explaining here as going any further would easily step into the dark and black hat SEO world.

Article curation and spinning at its best

Here’s my confession; I am a huge fan of The Best Spinner and it is one of the best spinner tools around especially when you need to do manual spinning (some call it spun).

Spinning or spunning is the term used to rewrite the article in a whole different form. Therefore, you could have one original article and it is divided into several different versions. This is great to increase the number of posts but at the expense of quality.

The Best Spinner has an option to automatically spin the article for you but please refrain yourself from doing that at all cost. Manual spinning is the ONLY way.

Click here to see what The Best Spinner (TBS) is all about!

So, how does this comes into play with SEO 2014?

With over 60 millions blogs out there, there isn’t anything called as original article or topics anymore. Everything are being ‘spinned’ one way or another.

If you want to do well in SEO 2014, you need to know what are the keywords or articles your competitors are doing. Perform some research on how to improve that keyword (maybe by going long tail instead) and you could easily find a winner.

In SEO, it all boils down to timing, trend and quality. You will hit the jackpot if you are able to achieve these three.

Advantages of black hat SEO
- Understanding and modifying black hat SEO techniques can be very effective
- Chances of thinking out of the box when it comes to optimization
Disadvantages of black hat SEO
- A fine line between what’s right and wrong in the eyes of Google and other search engines
- Chances of being penalized
- Limited knowledge and understanding can lead to a disasterous SEO campaign
Popular tool: Find the best and untouched keyword niched using Long Tail Pro

Any other thoughts on what SEO would be like in 2014?

If you would have to place a bet on a SEO techniques for 2014, what would that be? Tell me using the comment form below and I am sure, you have better ideas than I do!

I hope you enjoyed this article as much as I do. If you find this article useful, feel free to sign up for my newsletter to get notification on all my latest blog posts.
January 20, 2024
8 (No Brainer) Website Optimization Techniques To Skyrocket Your Blog Ranking
By now, you probably had read a dozen or more website optimization techniques on the web and probably, you are using some of them now. Have you ever wonder what are the recommended website optimization techniques recommended by Google?

From my own experience, I noticed that many optimization techniques nowadays are leaning towards to outsmart Google. They claimed that they have hijacked and even hacked the big G. Truth is … did they REALLY achieve that?

Matt Cutts even said this a thousand times on his blog and Youtube channel; Don’t outsmart Google. Just follow what Google wants and you will be ranking just fine.

Before we go into detail, here is my podcast on the whole topic. Yes, allow me to explain the whole topic in less than 6 minutes.

Google recommended website optimization techniques

When it comes to optimizing your website, it is not wise to over do it. Most of the time, SEO is rather aggregated and this my friends, impacted the search engine world one way or another.

Ever heard about the slow and steady wins the race? The same concept applies to web ranking.

If you think that SEO is tough, you are wrong. This is how you can learn SEO in just 521 seconds.

Through the years, Google had always recommend specific (and repeated) optimization techniques for bloggers and webmasters. Here are a list of them.

1. Content is (still) king

Quality content is still important especially when it comes to SEO

If you want to rank well, forget about writing for bots. Instead, focus in writing quality articles.

One of the most common question asked by many are “How long should an article with good quality be?”

The answer is … it is totally up to you. By rule, articles should be at least 600 words. I am a huge fan of longer articles and nearly all my write ups are above 1,000 words. It doesn’t mean that just because my write ups are long, I am writing quality articles.

The easiest way to determine that you had done a great job writing is by reading through the draft after several hours of completing it. Read it from a reader’s point of view and judge if the article is useful. Personally, I read my drafts 3 times at least in a period range of 48 hours.

Quality control – checked!

Related read: What are the steps to build a high traffic website from scratch?

2. Focusing on the right keywords

If you want to rank well on search engines, you need to use the right keywords. I call it, SEO keywords; Basically keywords that has SEO ‘properties’ in it and would have a better score in search ranking.

With Google Penguin 2.1 update, it is rather useless to put all your money into long tail keywords. The simplest trick is to have a variety of them. Maybe you can use 60% long tail and 40% general keywords ratio for example.

The mistake here is when bloggers focus too much on keywords. Keywords serve as a guidance for bloggers and they are NOT your traffic generator.

Using the right keywords will steer you to the right course and that’s it. Even though keywords usage are important for a website, there are many other factors that contribute to this.

So when it comes to keywords, moderation is the key. Focusing on long tail keywords is not wrong but make sure you are focusing on several keywords instead of one.

When it comes to keywords research, Long Tail Pro is one of the best tools out there. However, if you are not affordable for it, this is a complete guide on how to use Google Keyword Planner for your day to day keyword research.

3. Practice proper backlinking methods

What is the best backlinking practice for bloggers?

Backlink has been the bread and butter of SEO and it has not changed at all. The biggest issue that make Google ‘unhappy’ is that there are too many bloggers, affiliate marketers and even webmasters who use black hat tools to build backlinks.

So, why use black hat tools right? The answer is simple; They want to build backlinks fast. Imagine blasting out Tier 1, 2 and 3 links by the thousands daily.

Backlinking should always be done in a moderate way and most importantly, those links must be natural. Building thousands of backlinks overnight will not prove useful and you will just open the backdoor for Google to slap you with penalization.

When you are building backlinks, follow these rules:
- Build natural links
- Avoid paid backlinks
- Avoid using black hat SEO tools for link building
4. The importance of internal link building

We all know how important it is to build external backlinks but internal backlinks play a huge role too. Matt Cutts has explained it perfectly well in this video.

Personally, I feel the most important part about website optimization which emphasized by Matt Cutts is that you need to have a good website structure.

A good website structure will help you to:
- Reduce the chances of losing PageRank juice
- Improve visitor’s navigation
- Increase your Page Authority (PA) and Domain Authority (DA)
5. Using the NoFollow tag could boost your website ranking

How many of you actually agree with the above sentence?

The NoFollow tag plays a huge role in terms of website optimization especially when you do not want Google to index a specific link on your page. Those links could ranged from:
- Affiliate links
- Non related links
- Paid links
Related post: What is NoFollow tag and how it can affects SEO?

6. Make a SEO-friendly URL

Choosing the right and clean permalink structure is important

Let me ask you a question, “What is a a SEO-friendly URL?”

Here’s two example:

8 (No Brainer) Website Optimization Techniques To Skyrocket Your Blog Ranking

Now tell me. Which looks better and cleaner?

Obviously the second one right? It doesn’t only look cleaner but it also makes the website link easier to read. When it comes to selecting a proper URL string or permalink in this nature, it is best not to overdo it.

Most of the time, simplicity is the best.

Pro tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a ‘space,’ while underscores are not.

7. Include a sitemap page

Sitemap or site map; It doesn’t matter which is the correct write but you really need one if you want to rank well on search engines.

You have to remember that crawlers or spiders are not able to crawl pages that cannot be crawled. A sitemap will help the spiders to index all the pages while allowing it to determine which is the best and most important pages for your site (great for sitelinks).

Crawlers are just like human. They might get ‘lost’ if the navigation is too complicated and messy. If your site is large, make several site map pages. Keep each one to less than 100 links.

For best website optimization practise, it is always recommended to submit your sitemap manually once a month to both Google Webmaster Tool and Bing.

Recommended tool to put sitemap creation and submission on autopilot: WordPress SEO by Yoast.

8. Become a student of SEO

Have you ever wonder why there are so many channels created by Google Webmaster team? Yes, they want you to learn what is SEO all about!

SEO is ever changing and thus, you should too. There isn’t any straightforward way to really rank well on search engines (or else everyone already trying to do that).

The most effective website optimization techniques is to understand what SEO is all about, which you can read it all here. Search Engine Optimization (SEO) for Dummies.

If you want to improve in SEO or learn more about SEO, it is highly recommended to subscribe to:
- Google Webmaster Tool on Youtube
- Follow Matt Cutts on Twitter
Or, you can signup for my newsletter to get the latest SEO strategies below:

Did I miss out anything?

I hope you enjoyed these 8 website optimization techniques that truly work for me. However, I am sure there are probably a dozen more of these and feel free to add them up using the comment form below.

If you have not hear my podcast above, here’s the link for it again: 8 SEO Techniques Recommended By Google.
January 20, 2024
Step by step guide in setting up WordPress SEO by Yoast
Search engine optimization or SEO in short is one of the most discussed matter for both bloggers and serious content writers. For those who are using WordPress SEO by Yoast, you are really lucky. It is one of the best free SEO plugins for WordPress and it serves millions of blogs daily.

As easy as it sounds, configuring WordPress SEO by Yoast is challenging and there are probably a dozen or more guides on this topic itself.

Yes, this is how important this plugin is to many bloggers.

Personally, I have been using this plugin since 2005 and it had never failed me (badly) before. Don’t be fooled by the years of me using this plugin; I am always finding the best settings for WordPress SEO by Yoast that could bring my website to the next level.

When I redesigned my website recently, I decided that I need to cut down on the number of plugins and I am using more than one SEO plugin. Being a lazy person, I had ‘integrated’ Scribe SEO, SEOPressor and WP Social Booster Pro into my SEO blueprint as well.

Now, that’s 4 different plugins to do one job; SEO. So, I decided that it is time to ‘get up from the couch’ and do my homework. I basically ditched all of those and left with WordPress SEO.

What are the best settings for WordPress SEO?

What are the best settings for WordPress SEO by Yoast?

Listen to me.

WordPress SEO by Yoast is so powerful that the wrong settings could easily disrupt your SEO strategies to dominate the SERPs.

I did many research overtime and found out that there are many different settings that could work depending on your blogging style.

Disclaimer: I had personally tested these settings and they work fine for me. Certainly, I hope these work well for you too.

Generally, WordPress SEO plugin allows you to configure many SEO aspects such as NoFollow and NoIndex. There are things that you need to consider if you are going to enable them.

Dashboard

This part is rather easy. You can decide to enable or disable the tracking as it has no effect on SEO. I am being a security freak and I disallow that. Same goes to the Security settings. However, I highly recommend to enable it if you are running a multi-author blog.

As for the Webmaster Tool settings, copy and paste the meta tags given by the respective sites. As easy as 1, 2 and 3 right?

Titles & Metas

As you can see above, I enabled:
- Noindex subpages of archieves
- Use mate keywords tag
- Hide RSD Links
- Hide WLW Manifest Links
- Hide Shortlink for posts
Some experts advise to enable the ‘Force rewrite titles’ but for me, I rather leave it out.

Enabling meta keywords tag is also your decision. Disable this option and you will not need to enter any keywords in posts and pages anymore.

Google does not use meta keywords anymore for ranking. However, other search engines such as Yahoo and Bing still use them but on a very limited basis. Even Yoast recommend to disable it.

1. Homepage settings

For title template, I am using %%sitedesc%% – %%sitename%% but you are free to use your own methods. Some even ditch the sitename since it is just for branding.

As for meta description, I would recommend between 100 to 120 characters count. Remember that this will only be visible for your homepage. This is where you write a simple description of what your website is all about.

If you had enabled meta keywords tag earlier, you would have the option to key in your meta keywords. You may leave it blank or put in your keywords.

2. Post Types

Here, ensure that you DO NOT enable noindex and nofollow on Posts and Pages. The rest, you can leave it as it is or by default.

You may or may not change the template settings here as the default is rather good already.

3. Taxonomies

One of the biggest concern here is to either enable both the noindex and nofollow or enable just one of them.

For me, I enable nofollow for my Tags only.

Do not enable dofollow for both Categories and Tags as this will create duplicate content.

*I am not going into detail for Other tab as no changes needed to be done there.

Social settings

Yoast WordPress SEO makes Open Graph and Twitter Cards setting easy and highly configurable. Yes, Yoast SEO really saves up a lot of ‘space’ as it replaces many plugins.

1. Facebook

As seen above, enable the Open Graph setting and add your Facebook account. Generally speaking, using your personal account is already sufficient. However, you may also link your Facebook page as an admin too.

Last but not least, adding your Facebook page URL into the right column.

2. Twitter

You can use WordPress SEO to configure Twitter Cards as well. All you need to do is to enable the option and key in your Twitter handler. Of course, you would need to apply it at the first place.

Read more about it here; What is Twitter Cards all about?

3. Google+

So, how about Google+? WordPress SEO by Yoast makes Google authorship easier. All you need to do are:
1. Ensure your WordPress profile is updated with the right Google author link
2. Select your Google+ profile via WordPress SEO
3. Key in your Google+ publisher link (Google+ page) if you have any
Yup! Your Google+ authorship is all set and running.

Related post: How do you enable Google+ custom URL?

XML Sitemap settings

I know some bloggers use this while other doesn’t. If you are using it, you need (or recommended) to enable:
- Enable the XML sitemap feature
- Ping Yahoo!
- Ping Ask.com
- Media
- Affiliate links (some users don’t have it so no worries about it)
- Tags
- Format
- Link categories (some users don’t have it so no worries about it)
You can find your sitemap by clicking ‘XML sitemap’ or search for this on your browser: http://yourdomain.com/sitemap_index.xml

Whenever you update or publish any new posts, Yoast SEO will automatically send the new sitemap to Google Webmaster Tool. All you need to do is to manually submit the sitemap to Bing once a week or so.

Permalinks

For this part, do not configure anything else unless you are absolutely sure of what you are doing. Changing permalinks on a live site could easily make your links go 404-error.

Recommended settings (enable these):
- Redirect attachment URL’s to parent post
- Remove the ?replytocom variables
For the record, both the settings above are recommended and highly optional.

Internal Links

This is the breadcrumbs settings. You can enable or disable it according to your liking. For those using Genesis Framework, breadcrumbs are pre-installed and just like WordPress SEO, you can just tick to enable or disable it from the Genesis settings.

If you have no idea what this is, it is absolutely safe to disable it.

RSS settings

This basically configures your RSS settings. Just like the above, if you have no idea what this is all about, then just leave it alone.

Congratulation! You have successfully configured your WordPress SEO

Phew, that was long right? Basically configuring WordPress SEO is rather easy. Once you had set it up, you can basically leave it alone for a long, long time.

Remember that WordPress SEO or any SEO plugins doesn’t help you directly in terms of improving your ranks. These SEO tools usually helps to provide crucial suggestions to further optimize your blog post.

Now, over to you. Do you have any special WordPress SEO settings you would like to share? Tell me more using the comment form below!
January 20, 2024
3 Steps To Design Mouth Watering Business Website Templates
Business website templates are more than just pretty looks for eCommerce websites. When choosing a name for your business, consider registering an LLC to protect your personal assets and give your online presence a professional touch, ensuring an appetizing first impression for those visiting your site.

When I started this website, my plans were to make this solely a niche blog and within a month or less, I knew I got to change the plan. Obviously, I have some monetization issues back in my head and I was determine to turn this into a full-fledged business website down the road.

Four long months past and my traffic was at an average of 200 visitors per day. If you call this a victory, think again. I was converting less than 10% of my visitors to become potential clients.

The truth is … blogging isn’t going to make me much money but my services will. You may benefit from this article: 5 Insights You Should Know About Make Money Blogging.

Before we go into much details, here’s a simple video on why you need a high converting template for your business website.

What are the best business website templates that REALLY convert?

WordPress makes it easy to build a website from scratch and Dynamik Website Builder makes it even easier to do so. However, building a business website with the right designs that increases conversion rate is the hardest part.

In order to build the right business website template, you need stats, figures and lots of data. In this case study, I used ClickTale to do the analytics for me.

With ClickTale analytic tool, I realized that I was driving traffic to my ‘Hire Me‘ page but honestly, I got only 3 inquiries over 4 full month of hard work.

Now think back (real hard), why only 3 inquiries? What had I done wrong?

I was determined to change everything on this website to look more professional and the first step was no other than to choose the best business website template.

Before I even think of a design, I need stats and figures to point me to the right direction. Yes, I am not talking about any website design; I need the best.

So, here are 3 simple steps which I took to design the best business website template that fit my niche.

Step 1: Using the right website analysis tools

Analytics and stats are important in order to build a great business website theme

In order to do any visible changes, I decided to analyze my blog completely. My main goals are to figure out:
- Why is the conversion rate is so low?
- How to increase my signup rate?
- What attracts my readers most?
The above three are just the main ones. I had over a dozen smaller goals but all these are just to give you a simple outlook on what you should be doing.

Analytics isn’t cheap and if you are thinking of the good old fashion Google Analytics, trust me that it is not going to bring you that far. Sorry Google but I am just being truthful.

Bear in mind that even though Google Analytics does offer you information such as click rates, heatmaps and bounce rate, you need more than that to do a complete analysis.

My first step of analyzing my website is my front page. I don’t know about others but my front page (or homepage) is capping over 35% of all my traffic. Taking an example of 200 visitors a day, I am losing about 2,100 potential clients in a month.

Imagine the ability to convert 10% of those traffic into business. Guess I would be a very happy blogger right?

The analytics tool that I use is ClickTale. For the record, ClickTale is a freemium tool. On a free account, it offers up to 5,000 recorded pageviews per month and probably a dozen more features.

ClickTale does slightly more than what other web analytics companies are offering and what really dig me in was the customer service.

Mitchell Schneider (Social Communications Manager) and Melody Frank (my product consultant) were great in ensuring that I had no issues trying to get ClickTale running on my site.

Kudos to them.

Step 2: Analyzing and fixing the loopholes

A poorly configured website theme can easily affects the sales and production of a website

ClickTale offers a huge range of services such as heatmap, clicks and web analytics. However, I basically uses ClickTale to focus on improving my visitor’s engagement.

So, why is ClickTale such an useful tool especially when you are designing a business website template?

I use ClickTale to track:
- Where my readers are clicking
- How long it takes for traffic to click on my CTA (and ‘Hire Me’ page)
- How much they like my homepage and my blog posts (engagement level)
I allowed the tool to run on my site for about 3 days (okay I couldn’t wait to see the results then) and I was given the biggest shock of my life. The results are devastating and here are a few examples:
- Navigation bar – 70% clicks on ‘Blogging’ and 30% on ‘WordPress’
- ‘Hire Me’ page – 85% traffic to homepage hit that link (bear in mind, only 2 inquiries over the months)
- 95% of readers on my blogs are skimmers
Now, tell me. Does all these sounds alarming to you?

Step 3: Drastic solutions to turn my blog into a business

Website designs often play an important role when it comes to the eCommerce industry

This is probably the last and most crucial step; designing my business website template. After being hit by Google Hummingbird and Penguin 2.1, I was determined to come back with a bang. Therefore, this design must REALLY make the kill.

In order to complete the project in a very short time period, I divided it into 3 crucial parts which are:
- Change website theme
- Provide easier navigation
- Turning skimmers into profit
I did a quick survey on 20 popular websites and I noticed that they had many things in common such as landing pages and packing too many things (or choices) on one page.

On top of that, data and stats taken from ClickTale explained on what I needed to improve on my website (specifically) if I want to completely turn my website into a ‘money generator’.

With all data and information packed in my mind, the first step was to choose a professional and business like website theme.

Choosing a website design is rather easy since I am a Genesis Pro Package user that comes with over 40 child themes to choose from. Alternatively, you can just choose a beautiful child theme using this tool or build your own WordPress theme.

After choosing the right WordPress theme for myself, it was time to customize my theme.

I decided to place a huge Call To Action before the fold and this is done for only one reasons; to increase conversion rate and getting my readers going through my ‘sales funnel’. In other words, landing potential clients to where they want to be … finding solutions to their problems.

If you are wondering how important CTA is, you need to read this: How did I build a MASSIVE mailing list?

Now, you might think that displaying all the categories on your menu bar might be the best choice … and even I do too. Sadly, that wasn’t the case. Too many navigation bars will confuse your readers. Therefore, the lesser is better. I have 9 navigation bars before this and only 4 are ever clicked.

Make any sense to you?

Lastly, it is all about skimmers (traffic). My readers are mostly skimmers and maybe that is due to the fact that most of my blogs are way above 1.5k words. So, this means that my bounce rate is rather high and I ~~probably~~ got to do something with it.

Here are a few things I could do:
- Having a floating bar with the latest articles or RSS pull (such as using FooBar plugin)
- Share some eye-catching stuffs (links in this case) right before my comment form
- Pop up (not for newsletter but for related articles)
Now, I tested all of these for a period of time (very specific) and sharing related posts seems to do the trick. That’s where I uses a related post plugin and this is what I had created:

My favorite ‘related post’ plugin at the end of each posts

You can also try using images and catching titles but personally, I think colours do best and it is followed closely by images. If you have a very engaging audience which are NOT skimmers, you may use more wordings for a change.

Putting all the above into one stunning business website design

I am not sure if you can call this a step but the last part is all about using the right widgets at the right area.

My sidebar is really ‘cold’. I was only converting about 3% of my total traffic to click on my sidebar and I was given the choice to either ditch the sidebar or do something with it … fast.

I removed several ads and place only important information on the sidebar. This helps to reduce my website loading speed too.

My fiancee is a great critic and I convinced her to check on my site. Within minutes, she pointed out some changes and I did accordingly. One of the most obvious parts is using colours and images to attract readers.

Before this, I am always Genesis Extender plugin to make easier modification but this time around, I was determined to do it with CSS codes. Changes were done and perfected in the next 48 hours.

Hard work + luck + stunning business-like website design = Win

Improvements started to be visible within the first 3 days after the design changes were done to the website

Now, after reading over 1.4k words, you would be wondering what was the outcome of my ‘so-called’ business website template.
- Bounce rate reduced from 78.52% to 62.26%
- Average visit duration increased from 1.44 minutes to 2.45 minutes
- Page per visit increased from 1.47 to 1.81
- Securing two SEO huge projects which would last between 3 to 6 months each
In my 8 years of blogging, this is probably the best moment ever experienced by me. Being able to see the effects right after days of implementing was definitely a marvelous feeling.

Over to you …

I hope that with this article, I am able to share some lights on how to really build a good business-like website from scratch. It is never easy but certainly, doable!

Therefore, do you have plans to change your website theme anytime soon or you are happy with the current ones? Share with me what you think and the criteria needed to choose the perfect business template for your website using the comment form below.
January 20, 2024