Category: Social Media

Sharing the latest tutorials and tips to improve social media marketing, increase social media traffic and building authority in social media platforms.

  • Toolkit for Facebook: What is Facebook social toolkit?

    Toolkit for Facebook: What is Facebook social toolkit?

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    What Is A Facebook Toolkit?

    Toolkit for Facebook or Facebook Toolkit is a mixture of various Facebook tools. Most Toolkit for Facebook comes with different features and functions. It will help to make Facebook experience even better than before for its users. 

    Facebook Toolkit can be used for many bad things, including social media stalking. Therefore, please be reminded that you are doing it at your own risk!

    Toolkit for Facebook is an online tool that consists of a huge collection of over 20+ tasks that helps simplify Facebook. Just doing a quick overview the tool offers a massive amount of opportunities to use in research sourcing and it will take a few hours to fully digest everything!

    It is important to understand that the Toolkit for Facebook is a free addon. However, it comes with premium plan (that offers premium extraction tools). Personally, the premium addon is an excellent option for hardcore Facebook user or Facebook marketer.

    You can extract valuable data like phone numbers and email addresses from Facebook ID’s. Currently, I’ve been testing out the premium tools for around a week. It’s certainly impressive and it’s something that I’m going to be investing more time and effort in.

    Toolkit For FB is a collection of automation tools for Facebook.com

    What Are The Features Of Facebook Social Toolkit?

    (Free) Removal Tools

    1. Unlike All Facebook Pages At Once.
    2. Unfriend All Friends At Once.
    3. Unfollow All Facebook Friends At Once.
    4. Delete All Comments At Once.
    5. Reject All Friend Requests At Once.
    6. Unfollow All Facebook Groups At Once.
    7. Remove Facebook Page Likes.
    8. Remove All Facebook Groups.
    9. Cancel All Pending Friend Requests.

    (Free) Facebook Tools

    1. Facebook ID Extractor.
    2. Invite Your Friends To Like Your Page.
    3. Invite Your Friends To Join Your Group.
    4. Accept All Friend Requests At Once.
    5. Event Invitation Tool.
    6. Send Multiple Friend Requests At Once.
    7. Suggest Your Friends To Another Friend.
    8. Facebook Video Downloader.

    (Paid) Premium Extraction Tools

    Premium extraction tools are advanced automation tool made to retrieve information about your Facebook friends, Facebook Groups and Facebook Pages. These tools are reserved only for premium members, you would need to purchase a premium license key to use these tools.

    Extract Facebook Page Fan IDs: This tool allows you to extract IDs of your page fans, the extracted result can be used as a target in an ad campaign.

    Extract Group Email: Facebook allows you to post on all Facebook groups using their group email, this tool will allow you to generate a list of group emails to use for sending emails.

    Extract Friends Emails: Some Facebook friends don’t share their email address publicly. We can use Facebook email to contact them using their email address. Emails sent to their Facebook email will be transferred into their primary email inbox.

    Extract Friend IDs: This tool allows you to generate a list of IDs of your Facebook friends which can be saved into a CSV file, later it can be used as a target audience in a Facebook ad campaign.

    Extract Group Member IDs: This tool allows you to generate a list of IDs of Facebook group members which can be used as a target audience in a Facebook ad camping.

    Extract Group Member Emails: This tool allows you to get an email address of Facebook friends to send emails to their Facebook email. Extracted emails can be used as a target audience in a Facebook ad campaign or in a new leads list. 

    Extract Phone Numbers Of Facebook Friends: This tool allows you to collect public phone numbers of your Friends. Easily extract these numbers to create a new leads list.

    Use With Cautions

    This is an important disclaimer. You should use this tool with cautions. Toolkit for Facebook allows you to do a lot things on Facebook, including data scrapping and stalking someone which are illegal. Therefore, I recommend you to use this tool only if you know what you are doing, and the potential consequences that come with it.

    Update on January 2020: The Toolkit for Facebook extension on Google Chrome had been removed. This means that you are not able to find it in the Chrome Store. However, you can still download the desktop version using the link below.

    Where To Download Toolkit for Facebook?

    There are many toolkit for Facebook that you can download. While most of them are pretty decent, there are just a handful that I personally and would recommend. Carry on reading this article to find out the best toolkit for Facebook.

    Highly Recommended: Toolkit for Facebook by CRX

    At this point of writing, CRX had released Toolkit for Facebook 4.0.0.3 for Chrome 54.0.2840 and above. This is one of the best free toolkit for Facebook that I would recommend for beginners. It is easy to use and the configuration is really simple.

    If you searched on the Chrome Web Store, you will noticed that the offline crx file of Toolkit for Facebook v4.0.0.3 was archieved without any notification/modification.

    In order to solve this, there several ways you can download Toolkit for Facebook by CRX. First, you can download the Toolkit for Facebook v4.0.0.3 here. The offline version for Toolkit for Facebook can be found here.

    You could learn more about the toolkit for facebook extension or choose a server to download the crx file.

    Here are additional sources for you to download Toolkit for Facebook by CRX:

    Did you know that Toolkit for Facebook is also included in Expand Your Social Circle collections? Download it here.

    Toolkit for Facebook version 4.0.03 installation notes

    After you download the crx file for Toolkit For Facebook 4.0.0.3, open Chrome’s extensions page (chrome://extensions/ or find by Chrome menu icon > More tools > Extensions), and then drag-and-drop the *.crx file to the extensions page to install it.

    You might also want to check out the CRX file info before download (for those security freaks out there):

    • Crx File: fcachklhcihfinmagjnlomehfdhndhep-4.0.0.3-www.Crx4Chrome.com.crx
    • File Size: 9078355 bytes (8.66 MB)
    • MD5: FF93FE08B7A475B84BCEC2340D445398
    • SHA1: 2EEAAAC4CA36099D386462606ED92DB1C9359C89
    • SHA256: 559F61BC078E2F8A5042F6AD00CF160CB6D8B27E48FA23AAC86C8869B5CD06D9

    More About Toolkit For Facebook 4.0.0.3 Extension

    Toolkit For Facebook is a free Social & Communication Extension published by toolkit-for-fb.com. Toolkit For FB is a collection of automation tools for facebook.com. Our free version of our extension will provide you all tools for free(at no cost at all, for life).

    All the apps, games or extensions here are for home or personal use only. If it infringes your copyright, please contact us for removal.

    Toolkit for Facebook (older version)

    1. Toolkit For Facebook 4.0.0.2 CRX (Updated: June 11, 2019)
    2. Toolkit For Facebook 4.0.0.1 CRX (Updated: June 8, 2019)
    3. Toolkit For Facebook 4.0.0.0 CRX (Updated: June 7, 2019)
    4. Toolkit For Facebook 3.32.11.4 CRX (Updated: April 28, 2019)
    5. Toolkit For Facebook 3.32.11.3 CRX (Updated: February 1, 2019)
    6. Toolkit For Facebook 3.32.11.2 CRX (Updated: December 19, 2018)
    7. Toolkit For Facebook 3.32.11.1 CRX (Updated: December 17, 2018)
    8. Toolkit For Facebook 3.32.10 CRX (Updated: December 17, 2018)
    9. Toolkit For Facebook 3.32.7 CRX (Updated: December 14, 2018)
    10. Toolkit For Facebook 3.32.6 CRX (Updated: November 28, 2018)
    11. Much older versions of Toolkit for Facebook >

    Are you using Toolkit for Facebook?

    If you are using Toolkit for Facebook, tell me what you think about this addon. And if you are planning to use it, share with me the main reason for you using this tool!

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  • How To Market On Facebook As A Small Business

    How To Market On Facebook As A Small Business

    You have definitely heard about Facebook and the number of people who spend their time there every single day. Well, it means that it is a perfect place to get your marketing done.

    However, things are not that simple.

    As you have probably expected, even something like social media requires a lot of understanding, especially once you start to put some money into it. Of course, the more time you spend on it and learn, it becomes clearer. And since everybody has to start from somewhere, this article is a perfect place to begin your journey.

    Start with the Profile

    Every Facebook page needs to have an optimized profile. This becomes even more important when you are running a business. Everyone usually starts with a profile picture and the cover.

    After that, be sure to fill in all the blank information on the business page, such as the website, location, working hours, and so on. The more effort you put into it, the more professional everything looks.

    Content with Intent

    When you start posting, make sure that it is not some random text that makes no sense or serves no purpose. Every single message that you share with your followers needs to have a meaning behind it.

    Moreover, there will come a time when you will have to boost these posts with money to reach more people. The sooner you become accustomed to such content, the better.

    Recommended read: Facebook Business Manager Guide for Beginners

    Insights

    Understanding the demographics and whether your fans are truly the ones that would be interested in the business is important.

    Luckily, Facebook has its own version of insights, and it provides all the information that the page owner would like.

    Taking notes every day is probably overdoing it, but you should at least keep up with what is happening at least every week or so.

    Schedule the Posts

    Image source: Pexels.com

    Depending on what time you post, you can expect more or less engagement. These things take time to test.

    Do not expect to make a conclusion in a week’s time since the difference between posting on weekdays and weekends is also there.

    Automation tools are perfect if you want to try a timeframe that would be impossible to check otherwise.

    Facebook Stories

    Facebook has recently introduced a new feature of stories. It serves as a way to diversify the content and share more trivial things with your followers. Of course, it serves more if you are trying to run a marketing campaign.

    It is worth checking out the Facebook Stories: The Complete Guide for Businesses in 2019 on Oberlo’s website. It has all the information every business owner needs.

    Encourage Your Audience to Join

    Image source: Pexels.com

    This serves two purposes. One is to get a stronger relationship with your followers, and the second one is having a different type of content to post.

    The whole thing is pretty simple. Announce that you will share a picture that they take, an article that they will write, a video that they will make, and so on. Such incentives do wonders if you want to stand out from the competition and look more appealing.

    Giveaways

    No post will have as much engagement and reach as the one which offers something for free. You have probably seen plenty of contests on Facebook where the page asks to share, like, comment, tag, etc.

    Some individuals like to exploit it and run fake giveaways, not giving the prize to the winner after the whole thing is over. However, these things tend to reach daylight, and you can forget about having any positive reputation afterward.

    Facebook Groups

    Another method to diversify your business and expect user-generated content is by creating a Facebook group. It is a place where everyone can share the information, invite others to join, and so on.

    The biggest advantage of a group is that organizing a discussion is much easier. Similarly, you should consider creating a subreddit. Reddit is one of the most popular websites on the internet, and while it is not considered social media, it is still a good place to advertise yourself.

    Continue to Learn

    Image source: Pexels.com

    Just like any other thing on the internet, Facebook will continue to evolve and change. In order to not fall behind the competition, you need to be at the top of the game. Therefore, make sure that you are up to date with any changes or new features that get implemented.

    As things stand right now, Facebook is without a doubt one of the best websites on the internet when it comes to running a marketing campaign. Even if a page might not seem like a direct business technique to regular users, you, who is behind it, should understand the pros and cons of it.

    And following these tips makes everything much easier!

  • How Can You Use Facebook to Market Your Business?

    How Can You Use Facebook to Market Your Business?

    Gone are the days that you had to channel a lot of cash to marketing campaigns. The most unfortunate part is that the return on investment was usually not worth the while. New forms of marketing, more so, digital marketing have saved the day. Businesses are not stuck to the ancient marketing techniques that were not only financially draining, but also did not have good tidings.

    Business owners are encouraged to have a presence on at least one social media platform. Facebook being one that hosts most people, provides you the perfect opportunity to market your brand. Here are tips on how you can use it to promote your business.

    1. Have a business page

    Most people get lazy and rule out the idea of creating a page specifically for their business. Your personal page will not cut it. 

    A business page has features designed to make your marketing easy. Also, you will have a section where you can share your detailed business information. That is your location, contacts, website, and other relevant information.

    Read of the day: Do you know what is the differences between ads manager and business manager?

    2. Promote your page

    How To Promote A Facebook Page

    Creating a Facebook business page is not enough. You need to start working. You will be working so hard to create content.

    However, you need to note that it will only pay off if people get to see it, and that will not happen until you start promoting your Facebook page.

    There are so many ways through which you can approach this. You can invite people to like or follow your page. You can also use Facebook advertising through Facebook Pages.

    Also, it will not hurt if you used traditional forms of marketing like business cards to create awareness of your page. Include your Facebook page in your business card alongside your website and email address.

    3. Post regularly

    Post Facebook Content Regularly

     The agenda of marketing your business is making it the first thing that crosses the minds of the customers when they come across a product similar to the one that you offer. The trick is to stick in the minds of your audience.

    Posting regularly will do the trick. Do it as frequently as you can. At least once in a day. The moment you stop posting, the customers will forget that you exist. 

    You should, nevertheless, not compromise quality for frequency. Ensure that your posts meet the needs of your audience. In so doing, it won’t be long before they start identifying with your brand.

    4. Work with influencers

    How To Work With Influencers On Facebook

    Influencers are yet another powerful tool that you can use on Facebook to market your business. All you need to do is find an influencer in your niche and create a relationship with them.

    This will help you reach bigger audiences and grow your customer base from the influencer’s loyal following.

    5. Engage your audience

    Engage With Your Audience On Facebook

    For successful marketing on any social media platform, you need to humanize your brand. There is no better way to go about it than through engaging your audience. Engaging and interacting with your audience will make understand that your focus is not only on making profits but ensuring that their needs are being met too. 

    Engaging your audience will give you the opportunity to understand the challenges that your customers are facing. Also, you will find suggestions that will help you better your brand. Do not ignore private messages. Set aside some time to respond to them.

    6. Track your performance 

    Track Facebook Page Performance

    There are tools that have been designed to help you monitor the progress of your social media marketing campaigns. A good example is rank tracker tools, which can help you establish how your content ranks against the competition. Is it essential? Well, it is the only way to know if your efforts are paying off or you need to go back to the drawing board.

    If done right, marketing your business on Facebook can be rewarding. Employ the tips listed above, and you will have a lot to smile about.

  • Discovery: Teens Now Are Using Instagram More Than Facebook

    Discovery: Teens Now Are Using Instagram More Than Facebook

    Move Over Facebook And Snapchat. Instagram Is Dominating Teen’s Life Now

    Recent survey had shown that Instagram is the king when it comes to teens. In other words, Instagram is the number one go-to social media platforms for teens.

    Piper Jaffray has been tracking how teenagers use the internet for nearly twenty years, and the second report of this year has some interesting findings indeed.

    There are some important (shocking) takeaways in the survey conducted:

    • 85 percent of teens report using Instagram at least once a month, up from 79 percent in the fall of 2016
    • 84 percent of teens report using Snapchat at least once a month, up from 80 percent in the fall of 2016
    • Just 36 percent of teens report using Facebook at least once a month, down from 52 percent in the fall of 2016

    Now, it is important to understand that the this survey was done back in 2016 and 2017.

    We are now in 2019 and take a look around.

    Businesses are going to Instagram-able products (with no exceptions for the food and beverages). Social media influencers are using Instagram more than ever … to grow their target audience and to encourage conversions.

    But, Instagram is not alone in the race

    Instagram Social Media Race for Teens

    Snapchat is still gaining traction especially with 46% of teen’s social media usage, followed by Instagram with 32%, Twitter at 6% and Facebook at only 5%.

    Here’s an important note. There are more teens using Instagram on a daily basis but when it comes to the teen’s preferred social media platform, they still prefer Snapchat.

    This particular survey revealed the reason behind the seeming disconnect.

    Instagram is the social media channel of choice when it comes to brand engagement of teens, with an overwhelming majority of teens preferring to be contacted by brands via Instagram.

    Snapchat knows this —and trust me that they are doing everything they can do improve the numbers.

    Snapchat is basically a social media platform that allows users to do a lot of cool and short videos … and they get automatically deleted after a certain amount of time.

    On the other hand, Instagram allows teens to publish videos, photos and even auto delete videos/photos (just like Snapchat does). More importantly, the constant updates on Instagram allows it to surpass Snapchat in numerous occasions … which indirectly allows Instagram to dominate the teen’s social media preference.

    Snapchat needs to domore

    Unless Snapchat makes a major misstep in handling that segment of the demographic, they’re unlikely to lose them in the longer term.

    Moreimportantly, Snapchat also faces strong competition from Facebook especially with the bastion of older users. In most cases, mom and dad check their Facebook accounts while teens check Instagram.

    How can businesses market effectively to teens?

    Marketing is all about reaching the right target audience using the right platform. 

    If you are targeting teens, you should well aware that both Snapchat and Instagrams are going to dominate the market for a long, long time.

    If you don’t have a robust presence on Instagram and Snapchat (for this matter), then your social media isn’t doing as much for you as it could be.

    Finally, this leads us to one last question.

    What are you doing to make sure you are doing whatever it takes to market successfully to teens?

    Related read: What is Facebook lookalike audiences?

  • How To Promote Gambling Website Using Online Marketing In 2019?

    How To Promote Gambling Website Using Online Marketing In 2019?

    How To Promote A Gambling Website Using Online Marketing?

    LATEST UPDATE: Me and my team no longer provide social media marketing services to gambling industry due to the constant change in algorithm. Now, we only provide SEO services for gambling industry and if you are keen to learn our SEO packages, click here.

    If you are in anyway anti-gambling, this post is not for you. Sorry.

    I created this post because this is one of the most common questions asked by many of my clients (yes, I’m a digital marketing consultant).

    First of all, promoting a gambling website isn’t a bad thing but it is one of the most competitive industry to compete with — especially in the online marketing space.

    The way to promote a gambling website is through proper planning and a whole lot of cash to spend on ads (to drive traffic to your website).

    Carry on reading below for the best online marketing strategy to promote a gambling website.

    1. Traditional online marketing no longer work

    Traditional Marketing Promoting Betting Websites

    The first step in promoting a gambling website is to understand that gambling is a very sensitive industry.

    You need to have laser targeted ads, landing pages and a whole lot of tricks under your sleeves to market a gambling website.

    While Facebook and Google Ads do not allow gambling(in many ways), they still allow some level of ads related to this industry. Therefore, the ability to create different types of campaigns will help you to reach a wider audience and reduce the chances of being hit with penalty.

    2. Google advertisements for gaming websites

    Google Advertising for Promoting Gambling Websites

    Promoting a gaming site on Google is the most common strategy used by many website owners.

    There is no denial that this strategy works — and while you are expected to pay through your nose for this, the opportunity to market your online gaming website is huge.

    First off, Google ads allows you to reach to a wide range of audience (locally and internationally).

    And secondly, there are tons of advertisers promoting gambling websites on Google ads.

    Important disclaimer

    Unlike normal Google ads, advertising on Google requires more than just credit card.There needed to be detailed planning to ensure that your ads is not violating the rules.

    3. Facebook advertisements to promote gambling websites

    Facebook Advertising for Casino Websites

    Facebook has over a billion users each day and it is crystal clear that Facebook advertisements is going to reach a wide range of audience.

    However, Facebook is not prone to gambling websites. Here’s what Facebook says in its policy:

    Ads that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission. Authorized gambling, games of skill or lottery ads must target people 18 years or older who are in jurisdictions for which permission has been granted.

    In other words, advertising a gambling site on Facebook is allowed —  but only to a certain extend.

    Check out that link https://online-casinos-australia.com/no-deposit-bonus/

    Step By Step Guide In Creating A Strategic Gambling Marketing Strategy

    Marketing Strategies for Online Casino

    This is where the juicy parts come in.

    If you are looking for ways to promote a gambling website, this is it. Carry on reading below to learn more.

    Step 1: Create a plan

    Marketing Plans for Gambling Websites

    The plan involves determine the platform you want to target (for paid advertisement) and the budget you are looking to spend in a day.

    You should also decide on the conversion metrics … which in this case is the engagement or click-through rate.

    Step 2: Focus on building a landing page

    LandingPages for Casino Websites

    A landing page is almost as critical as to converting website visitors into customers.

    Many casino website owners do this wrongly as they do not focus enough on building an effective landing page.

    Why is an effective landing page important when promoting a gambling website?

    • It reduces the overall cost of advertising
    • Ads will be less intrusive and able to reach a wider audience
    • Avoid being penalize by ads platforms

    What is the best tool to use to build a landing page? Here are some of the best landing page builder that you should choose from.

    Step 3: Optimize the landing page for conversion

    Conversion Rate Optimization

    Having a landing page is not sufficient — you need to optimize the landing page to focus on conversion.

    If you are using tools such as Thrive Architect or ClickFunnels, you are in luck because these landing page builders are designed with conversion in mind.

    In other words, these landing page tools have elements inbuilt in them to help you get higher conversion rates.

    Here’s what a good landing page builder should include in every landing page design.

    Landing Page Design for Promoting Casino Websites

    This landing page infographic is created by Disruptive Advertising.

    Step 4: Drive traffic to your landing page

    Drive Traffic To Landing Pages

    The next step is driving traffic to your landing page. In this case, you should be using paid advertisements to drive traffic … which is also the fastest way.

    Since you are not promoting your casino website directly, configuring the ads to drive traffic to your landing page is much easier.

    Here are two of the best advertising platforms you can use to promote your gambling website:

    • Google Ads
    • Facebook Ads

    Step 5: Analyze and optimize the advertising campaigns

    Analyze Digital Marketing

    Last but not least, checking on the stats (from your advertisements) and optimizing the landing page and ads is critical for your marketing success.

    On average, you should check on the stats once every week and perform the needed adjustments to ensure that you are getting the best results.

    Do you know?

    The industry rate for conversion is between 2 to 7%, depending on the industry you are in. Thus, make sure you that you are constantly optimizing the ads and the landing page copy to achieve better results.

    Summary: How do you promote a gambling website in 2019?

    Thanks to the ‘openness’ in gambling, casino and betting niches, it is way much easier to promote these websites using paid advertising.

    Are you promoting a gambling website? If yes, leave a comment below and tell me more about it!

    Need help promoting a betting website online? Talk to me and let’s see how I can help you out!