Author: Reginald Chan

When investors establish an online casino, two important questions linger in their minds. The first is how long it will take before the casino attracts customers. The second one pertains to how they can make the platform more competitive. Unlike conventional casinos that attract customers from advertising through traditional methods like TV, radio, and print media, a casino that is based on the web should invest in search engine optimization and PPC.

Investing in SEO is a better way of generating leads to your website compared to other methods like pay per click (PPC) ads and advertisements on social media. With PPC, you can end up spending a lot of money but get poor results. For a PPC account like Google AdWords to generate a lot of traffic, the account has to be managed well by experienced personnel. On the other hand, do not expect to get quality leads from social media platforms on the Internet. Quality leads are those that can convert into sales when a user lands on your website or online casino thereof.

With a well-managed SEO campaign, you can rest reassured that you will get the desired results. These can be described as a higher rank on the first Search Engine Results Page of Google and other popular search engines.

The secret of performing well in SEO is to make your pages more attractive than those of other websites. Your first step should be to closely link your keywords with the geographical area that you intend to target. For instance, these days, many people in Malaysia are choosing to play casino games online. You can include a keyword like online casino Malaysia if your target audience lives in this nation. This way, people searching for an online casino that can serve the needs of people in Malaysia can easily find yours. Take time to learn how to select keywords. 

Some tips for how to choose effective keywords for your online SEO content include:

• Examine your online gaming website as if you are a customer who wants to buy items on it. This will help you pick good keywords that are closely linked with what internet users type into their search engine boxes when they want to look for an online casino.
• You should also include long-tail keywords that have three to five words only. A few good examples are online casinos in Malaysia, the convenience of online gambling, and the best casino games online. Long-tail keywords have a better probability of being clicked and indexed by search engines because they are more specific and friendly to search engines.
• Use some tools like Google Search Console and Moz keyword Explorer that do an excellent job of researching the best keywords for your website. For instance, if many websites already rank for a particular keyword, these tools will suggest new keywords. These tools are not only useful for searching for words but also come in handy when you want to look for or investigate your rank in search engines. This will help you track changes that your strategies have brought about. As you might have guessed already, monitoring your SEO campaign will help you determine the strategies that work and those that do not.

The following are some of the benefits of SEO for online casinos:

Ranking higher on search engine results pages

The casino industry is highly competitive, and your competitors are also fighting for the top rank on search engines. You should also compete for high rankings. Research shows that 60 percent of internet users click one of the top 3 search results. Make sure you earn one of the top three positions so you can increase organic traffic to your site. Organic search results enable a business to gain reputability and credibility. By using SEO services, you can capture the attention of people ready to play and increase revenue.

Improving user experience

Excellent SEO also aims to enhance the user experience. It can provide your audience with easy to navigate web pages, relevant information, related videos, or photos to support text and a website configuration that is mobile friendly.

Higher conversion rates

When your website ranks high on search engines, you can get higher conversion rates. Your target audience will know more about your casino when you maintain your top position. As customers become familiar with your brand and their knowledge about your services increases, there is a higher chance that they will want to sign up and play games on your casino.

Lowers advertising costs

According to a report by the Search Engine Journal, inbound links can reduce the expense of lead generation by 61 percent. The way search engine optimization reduces advertising costs is straightforward. When your website ranks high on search engines, you do not need to advertise it. You will continue to remain above the other search results as Internet users click your search links repeatedly. Some activities that pertain to inbound lead generation include social media management, search engine optimization, referrals, and blogging, which do not cost much. Outbound lead generation strategies include visiting clients, making cold calls, and direct selling.

Builds the credibility of a brand

When your website ranks first, second, or third in search engine results pages, your customers may have the impression that you are a leading player in the industry. High rankings show that your online casino is popular and many users have researched about it. On the other hand, if your casino appears at the bottom of search results, customers might think you are not yet well known, or that you do not have the budget to improve your rankings.

Establish brand awareness

This is the extent to which your target audience recognizes your brand. As stated by Investopedia, creating brand awareness is a significant step in marketing any product. With SEO, search engines can easily index your online casino through organic and regular searches. When you remain on top of the rankings, people looking for online casinos will be able to see your site often. Therefore, there is a higher likelihood that people will click your link and end up on your website.

Gain market share

When your site is on top of the search list, Internet users can find it quickly, and you can consider them as your leads. After the leads visit your website and find the information they need, they can turn into customers. They can sign up to become members, and your conversion rate will increase. When this happens, your online casino will gain a share of the market.

SEO can help you achieve higher rankings in search results, and this can enhance brand awareness. With effective SEO, your website can gain qualitative and quantitative visits. Therefore, it is time to use SEO to your advantage. Nonetheless, remember that the efforts you make towards improving your site’s rank on search engines may not reap the fruit immediately. This and the fact that you might not have such a profound experience in optimizing websites makes outsourcing SEO services viable. Look for service providers who have a good reputation and use the latest techniques to optimize your website for excellent rankings.