Author: Reginald Chan

  • Reasons Why You Need an Account Team for Your Business

    Reasons Why You Need an Account Team for Your Business

    Accounting has a lot to do with a company’s success. At the management level, the accounting department needs to be well-resourced. With a robust accounting team, different financial transactions and cash flows are worked on well. There are various types of accountants available in the job market. Having an accounting team exhibiting this diversity is resourceful.

    Hiring some of the finest accountants for your business is imperative. These professionals besides handling the finance accounts they do also bookkeeping. The tracking of income and expenditure becomes easy. There is proper communication of the economic information concerning the business. Below is a clear guide on why every firm should invest in their accounting department.

    Promotes Statutory Compliance

    As you work hard in perfecting your operations, focus on the regulations prevailing in your field. Different states have distinctive rules and regulations on business matters. An accounting team helps your firms’ management be aware of the set of rules. It saves your business from losses that come from noncompliance.

    The accountants accurately address the issue of the tax obligations of your business. Filing returns in time is something they handle. They oversee the pension funds with the keenness it deserves. A business, therefore, makes smooth payments to retirees. They may advise on why certain investments are not recommendable depending on the government’s business policies.

    Aid in Budget Creation and Future Investments

    Knowing where you are heading as a business is significant. The sense of direction needs to be based on issues such as the financial position. Accountants develop clear financial records which aid in this. The comprehensive financial income statement gives information on financial position. This is concerning a certain financial year.

    Progressive preparation of such documents provides the management with an image of what the future is like. Combining financial data with accurate accounting processes does wonder. As a manager, you build much confidence in a coming project.

    Handles Evaluation of a Business’ Performance

    Find online accountancy recruitment firms as they can offer a competent accounting team.  First, check out their website and see how the profiles look like. Skillful accountants are superb in evaluations. Any business should be conscious of any slight change in performance. A boost or decline is shown by the financial records. Accurate analysis methods give the true image of your strengths and weaknesses. Aim towards boosting the strong points and eliminate drawbacks

    They use different criteria or tools in doing the assessment. For your internal business, there are multiple individual evaluations on each department. All elements are later combined to give the resultant business performance. This gives a sense of direction on which policies to be adopted or dropped for better results.

    Assist in Filing of the Financial Statements

    In a certain financial period, a business has the duty of visiting the Registrar of Companies for filing financial statements. Entities that are listed need to do this with stock exchanges. Private and public firms that pay direct and indirect taxes follow the same procedures. Accountants are at the center of these operations.

    Such professionals still safeguard your tax reports as confidentiality is key. Some do this by use of well-protected accounts in databases. Hiring accountants with a clear track record of work is key. They keep your mind as a manager at peace knowing that no tampering of the accounts will occur.

    Reviewing of Financial Records and Transactions

    In small to medium firms, accountants have the duties of making transactions to records and books. This is because the volume of work is minimal. However, with more transactions in major companies, employees are the ones who do the recording. After, the financial accounting team will take over and do reviewing.

    This ensures high accuracy in the accounts. Besides, it positively impacts the account posting work. Accountants need to constantly check the correlation of the records or books with the actual operating results of the business. Any disparity makes it easy to realize a problem somewhere. With proper tracking, the process will narrow down to the issue.

    Annual audits normally take place and companies need to do the necessary preparations. The financial accounts team does the proper organization of all books and reports before the process. A good audit report positively impacts your reputation.

    The input of accountancy in a company cannot be underestimated. Major managerial steps like investment need proper guidance from an active accounts team. Pouring enough financial resources in this department will see it work even better. This includes having optimal number of staff in it. As a manager, hire the finest accountants for your company as this translates to efficiency. Motivate the taskforce and emphasis on incorporation of modern technology in your accounting matters.

  • Online Casino Advertising Tricks that Work on Us

    Online Casino Advertising Tricks that Work on Us

    Aggressive marketing is an integral part of the online casino business. With the low margins and intense competition, the smaller casinos are caught up in a never-ending quest to find new players. And dozens of new websites launching each year makes things even worse.

    This forces casinos to put out ads that oversell the online gaming experience to a great extent. And a lot of it has got to do with the way they deal with bonuses and promo offers. While some of these tricks are benign, others can have real monetary impact on players.

    Why casino ads focus on bonuses

    Online casino ads are constantly vying for our attention. But they all face a central dilemma – how to stand out from the crowd? Big Vegas casinos have plenty of ways – celebrity shows, luxurious rooms, prime locations, restaurants, and other forms of miscellaneous entertainment.

    But at online casinos, what you see is what you get – hundreds/thousands of slots, a few table games and video poker, maybe a live casino room or two. And many casinos even share the game catalog, especially if they use the same software service.

    So, they have to focus on features that are not shared, especially those that matter to players. And bonuses matter to players, quite a lot. Everyone loves freebies and discounts. And this is what a casino bonus does to a player – give them a bunch of stuff for free.

    Virtually all online casino advertising deals with welcome bonuses – the promotional offers exclusively kept aside for new players who join a casino. But they only show a massive headline, like “$1000 welcome bonus” or “Hundreds of free spins” without mentioning the fine print.

    Here are some of the more egregious ways in which casino advertising tricks us.

    The bonus amount mentioned is not for everyone

    A casino welcome bonus is usually a match deposit bonus – you deposit a certain amount of money and the casino will match that amount by a percentage mentioned in the bonus terms. Now, if the ad says 100% welcome bonus, that’s accurate and to the point.

    But when it prominently highlights a particular amount as the welcome bonus, usually thousands of dollars, it is not revealing the full story – to get those thousands of dollars as bonus money, you also have to deposit a similar amount!

    If you make only the lowest permissible deposit to claim a bonus, usually $10-$20, the most you will get as part of that attractive welcome bonus is $60 or $100 max. To get the big bucks, you need to have some big bucks to spend.

    The bonus is saddled with high wagering requirement

    This is perhaps the most controversial of all bonus-related issues at online casinos. All promotional offers at online casinos come with a wagering requirement. It is a kind of insurance policy maintained by the casino to protect its business.

    A freebie or bonus cash is a potential liability for a casino. If they give it away willy-nilly to all, there is a huge risk of loss. Imagine a thousand players sign up and use the free bonus. Many of them will win cash while some of them will be huge wins. There might even be a massive win or two out there.

    All that money has to come from the coffers of the casino. And remember, this is money being paid out to players who haven’t spent much at all at the casino. This can lead to players taking advantage of casino bonuses for easy money.

    Wagering requirement prevents all that by demanding that you wager the money you win a certain number of times before demanding a payout. The more you wager, the higher the chance of the casino getting back that money.

    Some bonuses come with inordinately high wagering requirements, like 60x on bonus+deposit. Imagine this scenario – you deposit $100 and get a $100 bonus, you played some slots and won $300 in total. Based on the wagering rule, you would have to use that $300 to place bets worth $60,000! (60 X $200).

    This essentially means that any bonus cash you get will result in your winnings getting lost in an endless round of wagers. It certainly takes out much of the attraction from that tasty bonus, doesn’t it?! Many players have wisened up to this tactic – they are looking for casinos that offer low wagering bonuses.

    Some casinos have even started offering zero-wagering  bonuses. The easiest way to be sure that there is no wagering on a bonus is to use specialized sites covering online casino bonuses.

    No talk about cashout limits

    This is another rule that does not get any screen space on a casino bonus add. The casino may promise you a thousand dollars in bonus money. But sometimes, that offer comes with a $50 or $100 max cashout limit.

    What this means is that even if you win $2000 using that particular bonus, you will only be allowed to take out a paltry $50 or $100. The rest of the money is written off by the casino. And remember, this limit kicks in after the wagering requirement, like an additional step to further limit the amount of money you can gain from a bonus.

    Be aware of what is being sold

    These are just a few of the ways in which casinos can mislead you with their flashy advertising tricks. The wagering requirement issue became so perverse, authorities in the UK had to step in to warn online casinos about deceiving players with unfair and convoluted bonus rules.

    The lesson here is quite simple – do not judge a casino by its advertising! Do some research, read the casino terms and bonus terms thoroughly before putting your money down. That is the only way to avoid getting tricked!

  • Customer Acquisition Strategies in the Online Casino Industry

    Customer Acquisition Strategies in the Online Casino Industry

    The iGaming industry has become even more competitive in the last twelve months as the COVID-19 global lockdown caused online gaming traffic to increase exponentially. iGaming operators are always battling it out to get ahead of the competition and capture more market share by using different customer acquisition strategies.

    The top gaming operators continue to experiment with different strategies while the smaller gaming operators pay close attention to what the big boys are doing and then follow in their footsteps. We take a look at some of the tried and tested customer acquisition strategies in the online casino industry below. 

    Online Casino Bonuses

    The most attractive customer acquisition strategy for iGaming operators comes in the form of casino bonuses. Online casinos try to distinguish themselves from the competition by loading up their welcome bonuses. These welcome bonuses usually come in the form of match deposit bonuses and no deposit bonuses.

    Chloe Wilson from AustralianCasinoClub.com comments: “By far the most efficient value propositions at online casinos is the casino bonuses. That is the hook that starts the funnel.”

    The most popular bonus with online players from around the world is the no deposit bonus. Players gravitate towards casinos that have heavy no deposit bonuses. As the name suggests, a no deposit bonus does not require a player to make a real money deposit of their own.

    No deposit bonuses can come in the form of free cash or free spins or both depending on how generous the casino wants to be. If the casino is loaded with slots, you are more likely to get free spins as a no deposit bonus. If the casino has a good selection of table games, you could also get free cash as part of the no deposit bonus

    Match deposit bonuses is when the casino decides to match a certain percentage of deposit bonus. These bonuses are also attractive but require the player to make a real money deposit of their own to claim the match deposit bonus.

    Do keep in mind that the best no deposit and match deposit bonuses not only have a good bonus offer in the form of free spins or free cash but also has a low wagering requirement. A few casinos not only give you a no deposit bonus but also don’t impose any wagering requirement, making it easier for players to win and cashout.

    Social Media Marketing 

    Social Media Marketing for Online Gaming

    iGaming operators spend a lot of money on social media marketing and use multiple platforms to reach their audience. Social media advertising can be a costly affair when the ads are run on a daily basis. The top gaming operators who have big marketing budgets do not shy away from social media marketing.

    The top gaming companies have special social media marketing departments who know how to run these ads without falling foul of the terms and conditions of these social media platforms. They monitor the conversion stats of these ads and ensure that they get a strong ROI.

    Brand Ambassadors 

    Top casino and poker room operators have used brand ambassadors for decades to get their brand in front of a gaming audience. Over the years, top gaming companies have experimented with different brand ambassador strategies.

    Some brands have engaged the top poker players to represent their brands, others have engaged top sports stars and celebrities to endorse their brands while a few have experimented with using social media influencers and YouTubers to boost their brand presence and acquire more customers.

    The only way to test the success of the brand ambassador strategy is to engage different brand ambassadors from different fields and then measure the increase in customer acquisition numbers. This strategy is mostly used by top players in the industry and it takes a fat bankroll to be able to sign top brand ambassadors.

    Television Ads

    Television ads are one of the traditional methods of getting new customers but can be a very expensive affair. The top gaming brands in the industry do not shy away from spending big sums and advertising their brands during prime time television.

    Television ads continue to be successful for gaming operators but it is becoming more difficult to advertise gambling on TV due to the pressure from advertising and gambling regulators who are concerned about the increase in problem gambling.

    Gambling operators who have primarily relied on television advertising as their main customer acquisition strategy will have to quickly change their tactics, especially if their main market in the United Kingdom.

    Affiliate Marketing

    Gambling operators have relied heavily on affiliate marketing for years to bring in new customers. Most online casino operators continue to rely on the affiliate marketing strategy and are happy to pay their affiliates a percentage of new customer spends in exchange for them taking on the responsibility of marketing and bringing in new customers.

    Affiliate marketing in the online gambling industry can be a very profitable experience for both the online casino and the affiliate if done right. However, gambling regulators in different jurisdictions have started to crackdown on gambling affiliates who do not toe the line of gaming compliance.

    iGaming operators can continue to use affiliates to help with new player acquisition but need to be very picky about who their affiliates are. This is because an online casino operator can be fined by the gaming regulator if their affiliates are found to have breached gaming regulations.

    iGaming operators will continue to use the above tried and tested methods for customer acquisition but will also be keen on experimenting and testing new ones as the market continues to evolve.   

  • 7 Things You Must Know Before Starting A Business

    7 Things You Must Know Before Starting A Business

    It is in no way easy being an entrepreneur. The journey resembles a roller-coaster ride rather than sailing smoothly in a yacht on fair weather. But like a roller-coaster ride, it is indeed thrilling and perhaps even fun but fulfilling. The advice rendered to you by this article draws on the personal experiences of several entrepreneurs who have each successfully started more than one business. This is the kind of advice seasoned entrepreneurs yearn they had known before starting on their entrepreneurial journey. Without further ado, the seven things you must know before you begin your entrepreneurial journey.

    Having A Business Plan Helps More Than You Imagine

    Often, we find entrepreneurs without the need of funding sources skipping the forming a spelled-out business plan part of the whole endeavor. But there’s news for them; they might be doing something that will reduce their business venture’s effectiveness and profits. Sure, it is time-consuming to pen down your business plan, develop different forecasts based on data and formulate the marketing strategy. One option is to hire professional business plan writers and get the plan to be prepared by them. Copywriting industry stalwarts writingmetier.com/ however, is quick to point out that it is better to reserve writing services for the different types of copy you need. Seasoned business experts opine that writing a business plan is a worthwhile, effective, and a recommended practice.

    Past Experiences Do Not Necessarily Set Future Outcomes

    There have been several instances where entrepreneurs have first tried a business in a particular industry and failed or didn’t meet with expected success. However, undaunted, these same people have entered the same market at a more ripe or appropriate time and met with wild success. While previous experiences in the same market give you an upper hand, it might not entirely be as easy as you are tempted to think. It’s a world where only the agile survive, and often successful businesses close shop due to their inability to adapt. Things change, and usually, things change drastically. So, people entering a market for the second time around will do themselves a favor by erasing previous notions concerning customer needs, competitors, service quality. You need to start writing your playbook from scratch. In other words, markets are constantly evolving, and accordingly, business plans need to address the same.

    Hiring Friends And Family May Not Be A Great Idea

    By the nature of their work, entrepreneurs are friendly people with a vast network of friends and acquaintances. However, don’t let that determine your hiring. Remember your product, its marketing, and its support are all determined by the quality of talent. Don’t let your social side make you commit business suicide by hiring on reference and relationship alone. Merit matters!

    Plan All Aspects Of Your Business

    Planning helps, whether it be the business plan or any other type of new commercial initiative you are thinking of launching. You know “if you fail to plan, you plan to fail.” It is quite right and appropriate, and planning all business aspects is critically essential. This is the era of startups, and it’s only too easy to get mired with that great new idea. But you will do your business prospects a world of good by shying away from distractions and focusing on one idea in the form of a service or product. The road will remain open down the line if you succeed with your present idea. And if you do indeed decide to divert attention, remember to let your company vision and goal direct your efforts.

    Don’t Give Too Much Of A Discount.

    New businesses are often under pressure to acquire a sizable number of customers in a relatively short period. While it is indeed important, you also need to make sure your business activity can sustain the prices you offer. Keep in mind raising prices later on, is always going to be tricky. It is a better option to add value to the product or service you offer instead of slashing prices.

    Try To Find An Experienced Mentor

    Mentors are not that different from being business parents. They provide you with the guidance you need. Don’t hesitate to make yourself accountable to them for your actions relevant to your business. Mentors play a role of great importance in an entrepreneur’s life. Exercise discretion and judiciousness in your choice of the same. Accordingly, make sure they are successful themselves and have belief and faith in your business idea and you in an entrepreneur’s capacity. The feedback you will receive from your mentor will prove to be of immense value in whatever you may end up doing.

    Be Prepared To Fail

    There is no shortage of impressive and accurate choice of words in business. One such example is that which talks about how fear of failure might be the most significant impediment to success. It is true. Accordingly, don’t let that bog you down and restrict your realizing entrepreneurial nirvana.

    Business is one of those fields where there’s a little guarantee. The proper steps can better your chances of success. Best of luck!

  • 25 Most Popular Business Speech Topics

    25 Most Popular Business Speech Topics

    When students write different academic assignments, they may face any sort of complication. One of them is topic selection. It’s not always easy to define an interesting and meaningful topic that can attract many readers. This task becomes more complicated if students are assigned business speeches.

    Although a speech makes you introduce and defend your presentation vocally, it doesn’t mean it mustn’t be written. A good researcher surely writes a speech similarly to essays or research papers. Many students fail this challenge and use the help of speech writers for hire. Their specialists can write flawless business speeches on the most popular topics. Our guide will show you that students can write great speeches without somebody’s professional help. 

    We’ll begin with a list of the 25 most popular business speech topics:

    1. The major advantages of gaining secondary education for businessmen.
    2. What is the most prospective major for future entrepreneurs?
    3. Should internship be paid?
    4. How to avoid conflicts at the enterprise?
    5. Where to get business practice before you graduate from college?
    6. The importance of accounting for a corporation.
    7. How to improve the productivity of a factory.
    8. The main principles of organization workforce according to Henry Ford.
    9. When B2B is useful?
    10. How to run a startup successfully?
    11. The importance of globalization for the business industry.
    12. Can business partners become true friends?
    13. How does a business plan affect future success?
    14. The typical mistakes of the newcomers in the business.
    15. What methods allow predicting losses and complications in business?
    16. Credibility and trust is the base of a brand.
    17. The most effective methods to attract customers.
    18. Why are marketing strategies important for an enterprise?
    19. The resourcefulness and usefulness of technology in manufacturing.
    20. The role of a leader in achieving business objectives.
    21. How can managers reinforce the working process?
    22. Emotional intelligence and its importance for business.
    23. Why is a CEO important to earn money?
    24. How to deal with breach of contract?
    25. The best methods to motivate workers.

    You’re welcome to utilize any of these topics. You may likewise use them as a good example of what a relevant business speech topic should be. Thus, you’ll be able to create your list of great ideas to cover. You should also know the main features of a relevant topic. It should:

    • Be clear for your readers;
    • Concentrate on an important problem;
    • Study an unsolved problem;
    • Be helpful and meaningful;
    • Be original.

    Writing a Business Speech

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    We believe that you’ll successfully generate relevant topics for your business speech thanks to our list of topic ideas. Right now we’d like to pay your attention to the way a speech should be created. Not all students can do it perfectly.

    • Know Your Audience

    Firstly, define your listeners and try to understand what they want. You should analyze their preferences, age, life interests, etc. Using this feedback, you’ll have a clear understanding of the things your audience wants to see in your presentation. Try to predict the possible questions of your audience. When you conduct your research, you should question yourself about every point. Imagine that you’re an opponent. It will help to identify possible questions of your opponents.

    • Understand Your Subject

    Secondly, make sure you clearly understand the topic you are going to present and defend. Research it thoroughly until you clarify all the uncertainties and can explain every component of the thesis statement. Decide what facts and examples to use. Decide where and how to implement them in your presentation. Do that naturally.

    • Identify the Purpose

    Thirdly, have a clear purpose for your business speech. You may chase different objectives, and it’s necessary to choose the main standpoint. For example, your presentation may inspire business partners, pay their attention to some important but omitted argument, convince them to take the action, assure that your subject is important, and so on.

    • Outline the Project

    It’s good to have a clear vision of how to deliver your speech. A reasonable outline will help to become organized and disciplined. It should include the introduction, thesis statement, main plot, and conclusion. Each section is crucial and consists of tiny bits of information. Your outline is supposed to take into account how to connect different parts, how you implement them, what examples should be used, etc.

    • Control Your Time

    You should consider the time of your business speech. It will be surely limited by a strict deadline. Therefore, you should plan the entire presentation without exceeding that deadline. Give a presentation to your friends or at least to yourself to check whether you’re fast enough. If you run out of time, reconsider the speech to decide what parts can be skipped to meet the time limit.

    • Practice

    Undoubtedly, you should practice your speech many times before the day of the presentation comes. It’s better to ask your friends, mates, or family members to listen to your speech. Ask them to be honest to express their opinion about all the elements of your project.

    Perhaps your voice is shaky or your body language is annoying or unconvincing. The slightest details may play a decisive role in your project. Work out your charisma as frequently as possible to get rid of potential drawbacks.

    • Revise

    Finally, reread the writing parts and slides before you approve the last copy. Pay attention to transitions, language, length, arguments, examples, and similar stuff. All these things are important to make your business speech either perfect or spoil it entirely. We have already recommended asking other people to listen to it. Another good method is to use grammar checkers to make sure your presentation is free of grammar and spell mistakes.

    Utilize all the topic ideas we’ve mentioned in our article and/or create your own. Obligatorily use the recommendations about speech writing. Thus, you’ll have great chances to create a perfect speech on business to earn the highest grades.

  • Organic Versus Inorganic Business Growth: The Pros And Cons

    Organic Versus Inorganic Business Growth: The Pros And Cons

    When it comes to growing a business, the underlying philosophies are all over the place. Some gurus recommend building up a company from scratch and taking your time, and enjoying the process. The idea is that you build a firm foundation, a solid brand and then go from there. If the business is a good one, people will naturally flock to it. 

    Then there’s another school of thought that sees approaches like that as madness. You need to grow quickly, they say, otherwise you’ll miss opportunities. The goal of the entrepreneur should be to secure as much funding as possible to take the business to the next stage and reach a “critical mass.”

    The first approach described here is what people in the business community call “organic growth.” You’re not trying to force the issue. Instead, you’re coming at it from a different set of assumptions and values. Your view is that if you have value to offer, the business will grow without you even having to try. Customers will spread the word that you offer an incredible service – and they’ll thank you for it. 

    Inorganic growth is all about taking risks and seeing how far you can push things. It denies that great businesses will just flourish of their own accord. It sees the world as a hypercompetitive place and that the only solution is to radically scale the company to keep the competition at bay.

    So which is right? And which should you care about most? 

    It turns out that there are merits to both these views. And it is really down to the entrepreneur to think about which environment suits them best. 

    The Pros Of Organic Growth

    In a strictly financial sense, organic growth means only using funds generated by the company itself. The form that this takes depends highly on the profitability of the business. Some companies manage to move forwards quickly, just using the profits that they make from revenues. Others take much longer. 

    The benefit of this approach is that you don’t have any counterparty risk. You’re not worrying about paying back creditors or whether you’ll get funding for your next mission-critical expansion. Instead, you’re charting a path that relies on the success of your enterprise right now. 

    That approach to business can be an emotional boon. You get two distinct senses when you approach it in this way. The first is a sense of confidence that what you’re doing is actually working. Sometimes, entrepreneurs can get a feeling in their gut that the world isn’t valuing what they have to offer. But when your company is making profits right now, you have all the proof you need. It tells you that you should be bringing your model to more people. 

    The second sense is one of freedom. When you’re in debt to somebody, you feel obligated to them. And this then creates a sort of tension throughout your entire body. No matter what you do, you always have this annoying thought in the back of your mind that you’re “in the hole” and have to get out of it.

    Bootstrapping your way to success, however, avoids this entirely and gives you a sense of peace – just what you need when you’re striving to make your enterprise a reality. 

    The Cons Of Organic Growth

    While organic growth certainly has its upsides, it also comes with a bunch of downsides too. 

    Perhaps the most obvious is the challenge of adapting the business to new demands. Let’s say that you operate a ready-meal company and you sell dishes to people through the post. 

    It’s a great business model that’s taking off right now. But one of the complaints is that there isn’t enough variation in the meals. People are eating the same old food over and over again. And it’s not what their palates want. 

    At this juncture, the company has a choice. It can either slowly save up money to develop products, or it can approach investors and seek funds for quicker rollout. 

    In many cases, the sensible option is to invest and deal with the problem now. Not doing so could lead to loyal customers leaving for another brand. 

    The same process occurs when deciding how to fund the development of a new product. Your customers might be asking you to update your lineup. But if you go down the organic route, you can’t just whip up something new overnight. It takes time – sometimes many years. 

    Again, here’s where inorganic growth could come in handy. You could just acquire another company that is already making the product you want and start delivering it to people immediately. That way, you could transform the outlook of your business and compete with your rivals more effectively. 

    The Pros Of Inorganic Growth

    Inorganic growth is what most business advisors prefer. Mainly, this concern comes from a place of fear. They worry that if a company doesn’t scale fast enough, another brand will take its place, and all the spoils will go to a competitor. 

    Inorganic growth essentially allows you to get to scale faster and outcompete everyone else in your segment. With funding, you’re able to make your brand more convenient and your products better. Eventually, it doesn’t make sense for customers to go to anyone other than you.

    Think about what happened to General Motors when Uber came along. For a while, it seems like Uber was going to gain the upper hand over the legacy car company. Eventually, the unicorn startup would be able to provide a ride-sharing service that negated the need for personal transportation. 

    But that’s not what happened. GM hit back by purchasing Uber’s rival Lyft and immediately put itself back in the game. Now that it’s vertically integrated, it’s ready to face whatever changes come down through the car market. If full autonomy arrives, GM could simply create cars itself and then rent them out to people via Lyft, negating the need to make continued private sales (something that other car companies are going to have to do). 

    Inorganic growth also makes it easier to open a satellite office to reach new markets. Let’s say that you are currently operating in the US but you know your business has a massive target market in France. In situations like that, it makes sense to open a second office in Europe. That way, you can access markets and generate revenue faster. 

    Going down the organic route would be difficult because you’d have to save the funds you need first. But with investor capital, you could do it immediately and begin generating returns. 

    The Cons Of Inorganic Growth

    Inorganic growth, however, isn’t without risks. There are problems that you’ll need to consider. 

    Let’s say, for instance, that you try to grow your company via mergers and acquisitions. You carefully select companies you think will add to your enterprise positively. But, it turns out, that your picks were wrong. The enterprises you bought don’t actually bring you the value that you hoped for. 

    In many cases, companies make the same errors as investors. They pick what they think are winning business models, only to discover that they don’t really work. 

    There are numerous examples of this from the business world. Failed acquisitions happen all the time, and they put a drag on firms’ overall finances.

    Another con of inorganic growth is the sheer cost of it. Startups wind up paying enormous sums of money in interest which can hurt their growth later on. Thus, any company seeking out funds needs to be confident that business will go exponential. They need to have a sense that they’re going to make 10X for every dollar they receive in venture capital. If they don’t, then the debt has a nasty habit of mounting up and up to the point where it actually makes future growth impossible. 

    Think about it. What if a startup developed a pair of augmented reality lenses, hoping that they would change the world as the smartphone did. They decided to invest billions of dollars in the project, and then put it out to the market to see whether there were any takers. The product could work. But thanks to the ubiquity of smartphones, there’s a good chance that it won’t.

    And that’s the problem with inorganic growth. You’re not getting feedback throughout the process. Instead, you’re taking a punt and hoping that it will pay off enormously.

    Which approach you use to grow your business depends tremendously on your objectives and circumstances. Where possible, organic growth might be preferable. Sometimes, there aren’t a lot of people in your space, so you have opportunities to corner the market. In these situations, what matters is your brand, not your ability to dominate the market or get to “scale.” 

    In other cases, however, you will need to borrow from others, especially if you have significant capital requirements to get to scale. Often, you can’t afford to grow organically. It’s just not possible in your industry. 

    For some, the combination of organic with non-organic works best.