Author: Reginald Chan

5 Ways to Get More TikTok Followers

TikTok caught on insanely fast and within a span of a few weeks, users of all ages had crammed the platform with immense creativity, wit, wisdom, and humor. However, such an enormous flux of users also means that getting heard from among the crowd is next to impossible.

Luckily, however, some tips and tricks can give you an edge. Organic growth on TikTok through ensuring that you gain TikTok followers is easy. Several users take the easy way out by opting to buy TikTok followers, but spending money is not always an option and fortunately, not always a necessity.

In this article, we will discuss five ways you can get more TikTok followers and achieve massive online popularity and engagement.

Identify your target

Originally, TikTok recorded a huge number of generation Z. But that has now changed. While one-half of TikTok users are of the ages between sixteen and twenty-four, even brands like Gucci and The Washington Post have joined the platform. Also scattered on the website are a few people past the fifty-year mark. Thus, the platform is rapidly and constantly changing.

With that in mind, you should research and analyze your content and your audience to come up with videos that suit you best. Remember that you cannot create something that is truly general for people of all ages. Thus, you should focus on the group most likely to benefit from your videos, and on the group that you are most likely to benefit from.

This is only possible with a clear strategy in mind, which is driven by research-backed data.

Be original

Everyone lip-syncs on TikTok. Come on! Think of something original. Trends are created and destroyed daily on such a massive platform. As are records. You want to come up with content that breaks the confines of the ordinary.

Your videos must contain a unique sense of personality and style. The idea is to stand out, whether it is through the type of content you produce, the fashion you decided to opt for while shooting your videos, or through other factors like style of presentation, accent, facial expressions, etc.

You can still join in on other trends, and if a trend is remarkably popular, we actually recommend doing so. However, do not get stuck with unoriginal content. Otherwise, your popularity will drop rapidly as your voice gets lost in the crowd.

Create a trend

Trends and challenges define platforms like TikTok. The short time limit on the videos allows for some highly creative ideas to come forward and gain a foothold. Even silly and stupid ideas gain a lot of attention if they are fun to perform.

You should try to come up with a safe and clever trend that others can replicate. The first wave of people that replicate your challenge is sure to tag you in their videos and this will give you a massive boost in popularity and engagement.

Even brands are starting to join in on this trend of trends (see what I did there?). This is because trends are an amazing way of boosting popularity and engagement. Once started, all you need to do is sit back and repost a few videos of others attempting your challenge.

Be regular

This is the most basic advice anyone can give you while talking about social media engagement, regardless of what platform you are discussing. Without regular updates and posts, your popularity is not on the table. In fact, it won’t even be in the dining room (Brooklyn nine-nine fans, give me a cheer here!).

Regularity is essential since the sorting and recommendations algorithm on all social media channels favors it significantly. And as soon as you start disappearing from people’s feeds and explore sections, the increase in your Tiktok followers will stop dead in its tracks. And, with time, even those who are already following you will hit the dreaded unfollow button since you are not offering them any value.

Note that when you upload regularly, some of your posts will receive tremendous uproar overnight while others will barely hit the 100 plays mark. It is natural and you should not feel discouraged by this.

Hashtags are a must

Even if you produce content amazing enough to be Academy Award worthy, it will remain invisible without relevant hashtags in its tow. Hashtags connect your content all over TikTok, ensuring that it finds its way into people’s feeds. Let me rephrase that. Hashtags ensure that your content finds its way into the RIGHT people’s feeds.

For example, if you create a video related to engineering, and someone that absolutely despises the scientist field finds it in their feed, they will scroll past without so much as a glance at it. However, with hashtags, the TikTok algorithm learns people’s likes and dislikes and ensures that only those people see your videos, who are most likely to show it some love.

Conclusion

TikTok is rapidly rising in popularity and you should make it a part of your social media strategy, especially if your industry interacts with generation Z a lot. That said, if we missed out on some essential tricks, let everyone know about them through the comments box below.

April 21, 2021
Five Tools You Must Use To Boost Your Videos On YouTube
The best platform for all your video content has been Youtube for a long time! Even though in 2021, Youtube is not the only platform for video marketing anymore but even now, it is the biggest platform. Every social media platform like Twitter or Facebook are making video content their main focus but Youtube is a source for everyone when it comes to their mind that they want to watch a certain video. But how can I make it big on such a big platform? Youtube requires dedicated focus and there are few specific things that you need to remember to ensure that your account gets the audience. How can you buy YouTube views or buy youtube subscribers with the help of your content?

You know about the platform and you are ready with the ideas but there are few tools that you must use to boost your videos on Youtube. In this blog, we will help you with the tools which you can use to ensure that you get to buy the YouTube followers and buy Youtube subscribers.

Five tools that you can use to boost your Youtube videos
1. Bulk Suggest Tool – When it comes to the fact that you want to buy YouTube views and YouTube subscribers with your content, the first thing which you should think about is Keyword. Keyword research tools not only you in only your blogs but video content as well. The right keyword can help you in getting views. The right words you can use to highlight the title and description of a Youtube video. Bulk suggests the tool is a keyword research app that searches the ‘Auto complete’ database of Google and Youtube for extended versions of the keywords which insert as queries. The best thing about this tool is that you can compare google and Youtube queries and choose the keyword strings most relevant. This will help you in targeting your audience.
1. Birdsong Analytics – Social media is the biggest platform for your marketing. And how can you buy YouTube views and buy YouTube subscribers if you don’t have a correct social media tool? For social media managers, they need to know about the competitions they have in their field. Before trying anything you need to do competitive research. With the help of this tool, Birdsong analytics you can do this. This tool helps you in accessing your competitor’s engagement metrics – if you have their name and SEO tactics. This helpful tool also helps you in figuring out the best time for publishing videos and what length for a video should you use as per the posting of your competitor.
2. DrumUp -We are talking about how we can buy YouTube subscribers and buy YouTube views, so we can not miss the best tool of all. When you want to increase the views on your Youtube video there is one thing that can help you. Cross-promotion. It is an important strategy to increase the videos on Youtube. With the help of DrumUp, you can add various social media accounts and pull content from your Youtube RSS feed and with just one click – you can schedule posts to get published on your social media accounts.
3. TubeBuddy – Being updated with your Youtube channel is important if you want to understand how you can buy youtube subscribers and buy Youtube views. TubeBuddy helps you to give a quick overview of your Youtube performance. The feature of TubeBuddy includes that it not only shows you tags/keywords you are ranking for but also, it offers you suggestions which you can use to optimize SEO for your video. As youtube is a search engine based platform – SEO of every video is very important.
4. Canva – Every creative agency has heard the name of this tool because this is such an important tool. Youtube videos and video marketing is not only about creating the videos but is also about getting people to engage with your content and how you can respond to your audience without making them wait. For marketers, graphic designing is an important part that helps in engaging target viewers. Canva is an easy to use graphic design tool that video makers can use to enhance their Youtube presence and their Youtube videos. This will help you in creating quality thumbnails for your video which will engage viewers. This is why it is so much important to have a Canva in your tool list.
Conclusion

It is very important to know the market and make a strategy based upon that. Video creation is the best if you use it in your marketing strategy. With the right guidance and tool, you can easily get the best out of it. These are some important and right tools that you can use for your marketing and increase your audience with the help of video content marketing.
April 21, 2021
How To Use Instagram For Your Business?

Social media marketing is the future of all forms of marketing. Since the creation of various social media platforms, we have seen a tremendous increase in the presence of businesses on these platforms.

As a result, social media platforms have also introduced many features that help businesses to advertise their products and services effectively. Some of these features include paid ad campaigns, post promotions, and analytics.

One of the fastest-growing social media platforms of this generation is Instagram. Since it is relatively new when compared to other popular social media platforms such as Facebook, you face much less competition.

However, the audience you can target on Instagram is still very large. You can expand your brand’s exposure overseas by using websites to buy Instagram followers. Websites such as Getviral.io provide you with real followers from across the world at affordable prices and also help increase engagement on Instagram.

In this article, we will be discussing various tips and tricks with which you can use Instagram for your business effectively.

Related: How to quickly see any private Instagram profiles (guide)

1. Play Around With Content Formats

Instagram offers you the choice of multiple content formats apart from regular posts. You can choose between Stories, IGTV clips, Reels and Live streams. Such a wide variety of content formats help you to avoid repeating the same type of content that can bore your audience.

Each of these formats is unique in its own way. Stories can be pictures or videos that are 15 seconds long. You can also share posts and other forms of content on your Stories. These Stories last 24 hours, but you can choose to Highlight them so that people can view them on your profile even after 24 hours.

Reels are videos that are 15 seconds long. People have been increasingly creative with Reels which has made the feature a huge hit. IGTV clips are much longer videos that you can use to post how-to videos, behind-the-scenes, and other informative content.

Lastly, Live streams are widely used for live interactions. Such interactions can be in the form of interviews between you and someone who is well-known in your field, or you could interact with your audience.

2. Create Anticipation For Events

There are many types of events you can conduct on Instagram itself and you can also advertise real-life events here. Be sure to advertise all types of events well before the day they will be held.

By creating an air of suspense and curiosity, you can attract more people to your page. This works amazingly well for increasing audience engagement. You can hold events such as contests, giveaways, sales, and more.

3. Analyse Your Performance

Instagram has an in-built analytics tool that is quite comprehensive by itself. You can study the increase or decrease of audience engagement with each post and Story. You can also schedule your posts according to the time that most of your audience is active.

By tracking how you perform in various aspects of social media marketing, you can develop more effective strategies keeping in mind your weak spots. By doing this, you can improve upon all such areas and make the most of your online presence.

Social media marketing directly affects the growth of your business. Regular analyses of your page and updated strategies will surely help you to ace the marketing game and grow your business as well.

4. Collaborate With Brands And Influencers

Within social media marketing, there is another form of marketing known as influencer marketing. Influencers are social media personalities who create content around specific niches.

Such influencers have a huge number of likes on Instagram posts and are able to influence those followers into using the brands that they trust. As a result, if you partner with such influencers, they will market your brand and products and share reviews based on their experience.

Followers have a lot of trust in the influencers that they follow so they will be inclined to use products that the influencers themselves do. In this manner, you can partner with and even sponsor influencers in your industry.

You can also collaborate with brands and create products or content together. There are many ways in which you can collaborate effectively. For example, if you are a local eatery, you can partner with soft drink brands and provide offers on your meals with those drinks.

This helps to increase your exposure and people who are already a fan of the brand you partner with will be interested in trying out your products as well. It is a way in which you are tapping into another brand’s fanbase.

5. Engage With Your Audience

In the end, it is your audience that provides you with business. Without an audience, you would not be able to market your brand. Hence, it is absolutely essential that you engage with your audience as much as they engage with you.

This can be done by replying to comments, messages, feedback, and complaints. You can even ask them questions in your posts and Stories. Featuring user-generated content on your page also works really well in keeping your audience interested in your brand.

Using these tips, you can successfully create your own brand image on Instagram and gain new customers from all around the world. You can also take the help of professional digital marketers to create strategies and carry them out to grow your business.

April 21, 2021
6 Tips That You Need To Follow To Grow Financially

Organizing your finances allows you to make the most out of every dollar you earn, so do it. Once you’ve taken the time to do so, set up a budget. Budgeting is essential because it can help you save money instead of overspending. Budgeting also opens up opportunities for you to have more fun by worrying less about your future. Getting your savings together by organizing your finances should be one of your top priorities not only for retirement but also for your quality of life now and into the future. You would also be well advised to meet with a financial advisor who can expound on the six tips given in this article before setting up a budget, if at all possible.

One: Open a Savings and Checking Account

By having two bank accounts you can use the checking account to pay all bills and expenses noted in the budget you set up after organizing your finances. Use the savings account to start saving money by depositing excess funds that you can live without for the time being to accumulate wealth and grow financially. If you don’t have savings, you can’t invest. It is also good to have savings in case of any emergency or unexpected circumstances that require your immediate fiscal attention. Therefore, visiting a trusted credit union to open up two bank accounts is a good first step to take if you are serious about growing financially.

Two: Make Sound Investments

Make sure to choose the right types of investments to fit your needs, personality, and goals. Whether it is cryptocurrency or stocks, it is a good idea to feel comfortable and have some knowledge of whatever it is you choose to invest in. Do your research before investing in anything and hire a broker or financial planner for professional advice if it makes you feel more comfortable taking into consideration your circumstances, objectives, and risk tolerance.

Three: Earn More Money

Once you’ve planned your budget to save money for the investment you will have to be honest with yourself and realize that you will have to make more money if you want to grow financially. That may mean negotiating for a raise after taking on more responsibility at work, changing jobs internally for a higher paying position or negotiating a higher salary at another company, getting a part-time job, or using your skills and talents to create a side hustle or freelancing through internet platforms. You can even rent a booth at trade shows or flea markets if you are crafty.

Four: Accumulate Assets

Assets include current, non-current, physical, intangible, operating, and non-operating. There are seven asset classes. U.S. Equities, Currency, as in cash, bond or fixed income, commodities, global markets, real estate, and global fixed income round out the seven asset classes which exist today. You would be well-advised not to tackle any of these complexities alone. Instead, do your research and hire a trustworthy broker or financial planner before shoveling your savings into any of these investments.

Five: Pay off Your Credit Card Debts

If you fail to restrict your spending on your credit cards without accountability, you will soon realize how debilitating overspending can be to your fiscal health. Instead of growing financially, your income will be rerouted to pay off your accumulating debt. Use your budget to figure out when to stop spending.

Six: Dare to Take Risks

If you are too frightened to invest in anything you will not grow financially. Learn to accept risks that come with investing in the stock market or cryptocurrencies and realize that there is a relationship between risk and return. Fully understand that every investment comes with some degree of risk.

To grow financially, start with the basics. Create a reasonable budget that you can live with and stick to it religiously. Doing so will help you make good spending decisions and also make good investment choices. If done properly, organizing your finances will ultimately help you get out of debt as well. Avoid late fees and penalties for missing bill payments because the costs add up quickly. Realize that problem can easily be avoided by organizing your finances properly. By keeping track of your checking account and knowing where your bills are you will grow your finances by avoiding needless penalties. Finally, making sure that you have a well-organized financial system and budget that you can commit to every month will help you to grow financially.

April 19, 2021
Simple Ways to Improve Your Sales Skills

Improving your sales skills can be one of the most effective ways to improve your overall set of practical abilities. It is regarded by many as one of the most important skillsets they wish to improve upon due to its versatility and usefulness in various professions.

Selling is not only an act of just getting someone to buy from you. It is about moving somebody to action. That is part and parcel of your professional life, and most of our daily interactions involve some form of selling.

If you are currently struggling with sales or just someone who would like to improve their sales skills in general, follow these proven strategies to get better at the art of selling.

Why Do Sales Skills Matter?

Contrary to popular belief, developing your sales skills does not require you to be a door-to-door salesperson or customer service professional as they are relevant for a wide array of people and professions. At their heart, sales skills involve convincing people of your opinions, which is a valuable set of abilities that you will want in nearly any occupation.

So, regardless of whether you work as a salesperson or not, you will want to have an effective set of convincing abilities you can leverage for communicating effectively with the people around you.

Sales skills can be relevant for professions as diverse as teaching and sports coaching since these professions also involve convincing the people around you of your opinions. Hence, developing your sales skills is highly desirable no matter your occupation.

There are many different ways to improve your sales skills, and within the context of this article, we have highlighted five of the most effective ways you can do so below.

Improve Your Confidence

Often, the biggest problem that people have concerning their sales skills is a fundamental lack of self-confidence. Lacking self-confidence can be ruinous to your sales career and other aspects of your life since if you can not speak assertively, you will not be able to convince others of your opinion. So, trying to build your confidence is a great way to start improving your sales skills.

One of the best ways to enhance your confidence would be to improve how you speak to people, ignore any feelings of fear or self-doubt that you may possess, and learn to become a more effective speaker. That is crucial, as being a confident communicator is a vital aspect of effective sales skills. After all, it is only when you believe in yourself that other people will also begin to do so.

Test New Strategies

The art of sales, and persuasive communication in general, is one in which you must constantly be trying to improve your strategies. The best way to discover what strategies are most effective for you is by trying out new strategies all the time to find out what works.

Keep experimenting until you find the right mix of tactics that allow you to convince customers in the most effective manner possible. That is a vital step since it will enable you to improve your abilities holistically through trial and experimentation. Also, be sure to document how successful you are with various strategies and approaches.

Learn From Mistakes

Through the process of experimenting with different strategies, you will inevitably make many mistakes that will result in the loss of potential customers. One of the most important things that you need to do, therefore, is to learn from your mistakes so you may improve your overall performance as a salesperson. You can achieve this by looking at what strategies and approaches have generated the least promising results and figure out why that is the case.

This step is especially vital since if you do not learn from your mistakes, you will not be able to rectify them, and therefore you will end up repeating them again and again. Avoid committing the same mistakes repeatedly, and concentrate on those areas where you need to make the most progress and invest your effort there.

Gain Expert Guidance

Often, even after you have done everything on your end, you may find that the results are somewhat disappointing, and you can not figure out why you are not experiencing the improvement in the sales skills you desired. Perhaps you would also like to receive holistic formal training in sales skills if you feel like you do not know where to start.

If this is a problem that you face, one of the best solutions you can opt for would be to consider receiving some expert guidance in the form of a mentor, or perhaps an online sales course could be the answer to that problem. Opting for either choice will benefit you by providing you with an expert’s opinion that can more precisely determine what you are doing wrong, which can drastically improve your sales performance.

Record and Reflect

One of the most crucial steps to developing any skill is constantly recording and reflecting upon your progress. This principle applies well to improving your sales skills. The reason for this being that when you can record your progress, including the number of successful sales that you can make with different strategies, you will have a much better idea of what works and what does not.

Through this process, you will be able to understand what you are doing wrong and where you are hitting the mark. That is also crucial for allowing you to reflect critically on the overall level of skills you have. You should, therefore, regularly and methodically reflect upon your progress with a critical eye aimed towards improvement.

Developing sales skills is highly desirable for any individual, whether they happen to be a salesperson or not. Many people do not know how exactly they should approach developing their sales skills. Some of the best ways to start would be to enhance their confidence level, test new sales strategies and approaches, learn from their mistakes, and if necessary, gain expert guidance in the form of online sales training.

April 19, 2021
12 LinkedIn Outbound Sales Mistakes Costing You Valuable Prospects

LinkedIn is a popular platform for connecting with like-minded individuals and finding career advancement opportunities. But it is also a sales tool that can prove to be invaluable for finding prospects and boosting conversions.

However, cold emailing or calling isn’t a tactic that will take you far on LinkedIn. No one likes being spammed with promotional content. LinkedIn bot is a helpful tool to avoid this kind of spam activity. The conventional prospecting strategies rarely work on such a platform.

Are prospects rejecting your connection requests? Are your messages being ignored? Is your content not getting any engagement? If your current LinkedIn strategy is failing to drive results, it’s possibly flawed. In this post, we’re sharing common outbound sales mistakes costing your business valuable opportunities. Take a look.

Failing to Optimize Your Profile

Before doing business with you, a prospective client is likely to check out your page. To ensure you create the right impression, it’s crucial to optimize your profile.

When you’re using LinkedIn to drive sales, your profile shouldn’t look like a resume. From the profile image to the summary, you need to be strategic about every section. It should give viewers a clean insight into your brand. An appealing profile plays a key role in creating a positive first impression.

Not Defining Your Target Audience

LinkedIn has 740 million members across 200 countries. Without knowing your target audience, you will be shooting in the dark with your outbound sales effort.

Invest time and resources into defining your target audience. In addition to knowing the key demographics like age, gender, and location, you can also consider factors such as company name, job title, skills, and more.

Not Segmenting Your Audience

It is important to realize that all the products offered by you are not going to be relevant for every prospect. Rather than wasting time on people not interested in a certain product, prioritize segmenting your audience. Dividing your target audience based on similar interest or buying behavior will allow better implementation of outbound sales strategies.

Just Using Basic Search

Are you just using basic search to find prospects on LinkedIn? You are missing out on a major opportunity to connect with a greater number of prospects. LinkedIn offers advanced search, which is a game-changer.

Using advanced search, you can highly customize your searches by making the most of the various filters. This feature makes it convenient to find the exact type of prospect you’re looking for. Don’t make the mistake of underutilizing this tool for your outbound sales strategy.

Not Continuously Growing Your Pool

Finding prospects is not a one-time task. Along with nurturing relationships with prospects, it is also important to continuously grow your pool of prospects.

If you’ve put in the effort to create a hyper-specific advanced search, remember to save it. You can reuse or rework saved searches to find new prospects. You can also use tools such as Alumni Search and Similar Profiles to have a steady number of prospects.

Not Utilizing Groups

Did you know that there are over 2 million groups on LinkedIn? This means there are groups on LinkedIn relevant to your business. Finding and joining such groups can help you connect with new prospects. It is crucial to follow the guidelines set by the group admin and avoid sharing irrelevant content.

Moreover, you can also consider creating your own group. This is a reliable way to build strong connections as well as establish credibility in the industry.

Trying to Sell Immediately

Building a long-lasting relationship with a prospect is not that different from a romantic courtship. You have to take your time to understand them, instead of putting all your cards on the table.

If you have been trying to sell in the very first interaction, stop. Why would a prospect agree to buy your product or service without knowing anything about your brand? You should find something in common with your prospect or engage with their content to get off the right foot.

Not Offering Value

An obvious sales pitch doesn’t usually work on LinkedIn. Unless you offer value, no prospect is going to care about your product or service.

What is in it for them? That is something you need to always think about. From understanding your prospects requirements to problems, you should focus on creating solution-centric content for LinkedIn. This is essential to improve engagement and boost conversions.

Not Researching Prospect

There is nothing more annoying than receiving a message for an irrelevant product or service. If you want to make the most of LinkedIn for outbound sales, make sure you research your prospect before you decide to send a message.

Just spending a little extra time on knowing your prospects can help you send personalized messages that are worth responding to. Your focus shouldn’t just be on making a sale, rather building long-lasting relationships.

Sending Default Connection Requests

A popular figure in the industry or a sought-after prospect is likely receiving several connection requests every day. If you want to stand out and get your connection request accepted, you cannot afford to send a connection request with a default message. Customized connection requests will distinguish your request from others and create a memorable impression on prospects.

Forgetting to Follow Up

Just sending a connection request is not enough. It takes time and consistent effort to build long-lasting relationships on LinkedIn. Following up is pivotal for securing a sale. After you have sent the initial message, remember to follow-up in a timely manner.

Not Having a Strategy

If you are serious about leveraging LinkedIn for outbound sales, then it’s imperative to come up with a detailed sales strategy. If you don’t have a system in place, it can become difficult to measure results. Instead of adopting certain tools randomly, a solid plan will help focus your efforts.

Wrap Up

When you’re just starting out, running campaigns and driving sales on LinkedIn can feel overwhelming. However, understanding your audience, using the right tools, knowing the inbound vs outbound sales difference, and making consistent efforts can help you build strong customer relationships as well as improve your closing rate.

April 18, 2021