Reginald Chan

Author: Reginald Chan

  • Five Ways to Avoid Copyright Infringement: A Guide for Bloggers

    Five Ways to Avoid Copyright Infringement: A Guide for Bloggers

    Many bloggers simply use images, text, logos, and other content without giving intellectual property rights a thought. However, copyright infringement is a serious business. Not only can bloggers find that content infringing on copyright is removed; they could potentially face seeing their blogs taken down and even having to pay hefty legal fees for infringing someone else’s creation. So, make sure you avoid copyright infringement by following these five methods.

    Get Advice from a Professional

    While the following ways of avoiding copyright infringement will inform you on the basics of intellectual property, if you want to make certain that no aspect of your blog is infringing on copyright, it is a good idea to get advice from a law firm like Heer Law, which specializes in intellectual property law. While hobbyists may not want to pursue this course of action, if you are serious about growing your blog and online presence and want to monetize your blog, it is a good idea to get professional advice concerning all elements of intellectual property infringement.

    Pay Attention to Brand Names and Logos

    You need to ensure you do not upload any other organization’s logo or trademarks, like Coca-Cola or Nike. Branded logos will be protected by both copyright and a registered trademark, so by reproducing logos on your blog, you could potentially be infringing on the copyright. However, by simply using brand-name words like “Coca-Cola” and “Nike,” it is highly unlikely it will amount to copyright infringement. But you do need to make sure you do not use brand names in a way that it looks as though they are supporting your blog or connected to it.

    Be Cautious of Public Domain Content

    Many bloggers believe that content in the public domain is able to be used freely without any repercussions, but not everything in the public domain is copyright-free. So, you always need to check the copyright status for any content you are considering posting on your blog. The majority of images and other creative works are protected by copyright until seventy years after the author’s death. So, it would be fine to post an image of Da Vinci’s Last Supper but not a picture of Sonic the Hedgehog. However, there are exceptions that allow you to use some protected material, such as the fair use rules in the United States.

    Know What Is Meant by Non-commercial Use

    With so many stock image sites providing thousands of free images, it can be easy to assume you can use them without infringing on the copyright. But that is not necessarily the case. For example, images should always state their commercial and non-commercial rights, and whether you need to cite authorship when you use images. Make sure you pay attention to the commercial rights aspect in particular. If you put a non-commercial rights image on your blog, it means you can only use that image when you are not promoting anything commercially. So, if you use promotions, ads, and other things to monetize your blog, you will not be allowed to use an image that has non-commercial rights.

    Understand Creative Commons Licenses

    Non-commercial rights also apply to Creative Commons licenses. In recent years, Creative Commons licenses have become a great way for members of the public to reuse content. But you can still only reuse it in certain ways, which many bloggers are unaware of. With a CC license, you can only use the content in the way specifically specified for that content. Some CC licenses allow you to reuse the content in an unmodified form, while some can only be used with attribution, and others can only be reused for non-commercial purposes.

  • What Is a Leased Line and How It Works?

    What Is a Leased Line and How It Works?

    Are you tired of broken conference calls, slow streaming, and even slower downloading? Does your business need a perfect internet connection 24/7? Don’t worry, there is a solution. A leased line might be the best choice for you. Many companies are using it nowadays and claim it has helped them grow their business and improve productivity.

    If you are interested in this topic, please continue reading. Here we will explain what a leased line is, how it works, and how can it benefit your company. Let’s begin!

    What Are Leased Lines?

    A leased-line is a fixed-bandwidth, dedicated data connection that provides high quality and a reliable internet connection to your business. It guarantees certain download and upload speed, as well as resilience and uptime. What basically happens is that an Internet Service Provider rents the internet connection to a company and it’s often much better than what standard providers can offer.

    Companies usually prefer leased lines because they delivered stable internet, high speed, and symmetrical download and upload speeds. Nowadays many companies use cloud-based phone systems and having a leased line is the best choice for them. If you have a big business and multiple people need to use the Internet, don’t worry. This will have no impact on the performance since your leased line is reserved for your company only.

    Leased lines often have these specific characteristics:

    • They are symmetrical (it means that the upload and the download speed must be the same)
    • They are uncontended (meaning they aren’t shared with any other user)
    • “Point to point” (leased lines connect two points, for example, your business location with the ISP)

    Standard internet connection may have worked for you in the past, but nowadays it can get a bit problematic. You see, when every user in your area is using the connection at the same time, especially if many people are downloading something, it can really slow down your internet speed. With standard internet, bandwidth is shared amongst many people in the area.

    On the other hand, if you want a bandwidth that is only yours and only you can have access to it – choose a dedicated leased line. Your internet connection will be perfect throughout the whole day and you won’t have to worry about a slow connection ever again.

    This is especially important for business owners. Slow internet connections can cause many problems, from interrupting conference calls to sending large files.

    How Do Leased Lines Work?

    A leased line sends pulses of light down your optic cable. This means that the data is traveling at the speed of light, which is astonishing. It is actually physically impossible for it to go any faster. The speed can even go up to 10Gbps (gigabits per second), although it can be tailored to your exact needs. When you are choosing a leased line, consider your budget requirements and your capacities. Leased lines can be an expensive solution but it gives amazing results. Your business will be much more productive and it’s worth it. 

    Just to compare it – the maximum speed of most fiber optic connections is around 75Mbps, which isn’t bad for domestic use. Still, your business needs better connection and speed. You don’t want anything to slow your connection down when there are many users at the same time. The leased line is dedicated to you and your business and you should enjoy all the amazing advantages it provides.

    What Are the Different Leased Line Options?

    Usually, a leased line belongs in one of the following categories:

    • Full Fibre (also known as “Ethernet Access Direct” and “Fibre Ethernet”)

    It is direct, very fast, and delivers a speed of around 1Gbps. Experts are currently testing 10Gbps, which would be astonishing. It is the most expensive one but it’s also the most reliable and fastest. 

    • EFM (Ethernet in the first mile, also known as “Ethernet Broadband”)

    This leased line uses the traditional copper network to deliver a connection to your business but it uses a full-fiber connection from the exchange. Therefore, it’s perfect for a business that doesn’t have a local fiber cabinet. It always uses two sets of copper to ensure the best service. For example, if one fails – the other will take over. 

    EFM is much slower than fiber but it’s also cheaper. If you are looking for a mid-price option, this is ideal for you. The service is still fully symmetrical and it also provides SLAs and resilience guarantees.

    • Ethernet over FTTC

    This one is also called EoFTTC and it’s the best for companies without any access to local fiber-based cabinets. It’s even cheaper than EFM but very similar. The only drop-off in speed is because of the distance between the local cabinet and your business.

    EoFTTC uses a mixture of fiber and copper and offers a completely symmetric connection. Still, it’s capable of increasing the download and upload speed according to your needs.

    Do You Need a Leased Line?

    Having super fast access to the internet is a dream come true in this digital era. Many business owners are very attracted to leased lines mainly for their speed. However, there are many other benefits you should consider:

    • SLAs that come with leased lines are great because you will know that any problem can be fixed in a few hours. This will reduce your usual stress levels and you will feel more confident and relaxed. 
    • Symmetrical connections have many benefits, which we have already discussed.
    • VoIP for communication and business telephony will be much more reliable.
    • A Leased line will make your day-to-day operations easier, especially if your company has a high reliance on data. 

    If you run a business that is internet critical, a leased line may be just the thing you are looking for. It’s especially useful if you often need to contact geographically distant offices and you are required to upload and send large files constantly. Your employees will be able to connect their work computers from various locations with ease, simultaneous work in the cloud won’t be a problem, and you will forget about interrupted conference calls forever.

  • Content Marketing for Students: Tips and Tricks

    Content Marketing for Students: Tips and Tricks

    Marketing is an inalienable part of the business. After all, you have to let other people know about you and what you do somehow. Thus, serving as a loudspeaker for companies, marketing content must be approached with lots of persistence and thoroughness. At the same time, working as a marketing content producer requires creativity and the ability to express one’s ideas as clearly and transparently as possible. All these requirements make the job quite challenging, to say the least, especially for beginners. Go through this Industry recognized Advanced Digital Marketing Course to enhance your skills in Marketing Domain

    Still, there are many ways and workarounds to make your creativity and thoroughness work for you in marketing, even if you’re just starting your business and have your classes and homework right behind your back.

    Creativity that Sells

    Marketing and art differ, perhaps, only in their purpose. While art exists for the sake of itself, serving only to satisfy our aesthetic needs, marketing is a similar kind of creative expression, the major purpose of which is to present something in the best of light in order to sell it to the consumers. That means that the marketing producer is much more limited than the regular artist and the success of such a person relies primarily on their understanding of their limitations.

    So, one of the most important points in marketing is to understand the limitations appropriate for the company when it comes to presenting it to the consumers. These limitations will largely differ from niche to niche, company to company, and even product to product. As such, the limitations for even the best essay writing websites will be different to those of a student resource company although they seem to be doing the same thing.

    5 Content Marketing Tips for Students

    Nevertheless, not everyone can understand the limitations appropriate for a certain marketing strategy just like that. That’s why organizing a couple of things is very important, and here is how you can do that.

    • Amass the content beforehand.

    It’s nice to always have relatively quick and really good decisions at hand. That’s why having a couple of ideas in development all the time is great. It doesn’t mean that you always must think about the potential new product or service to offer or constantly try to develop a new and better way to present your company to the customers. This means that you should rather always have a sketch of a general idea that can be implemented when the time comes. This way, you’ll never have to brainstorm in fits of panic and post whatever comes to mind first (which is rarely a good idea).

    • Repurpose your content.

    If you had one not just great but a perfect idea, there’s nothing bad in reusing it for another type of content or in another context. That doesn’t mean you have to copy your post word-for-word and make an ad out of it, for example. Approaching the idea of recycling properly is rearranging the existing content to fit the new form and context. Say, you’ve recently created a post on Facebook that was viewed by thousands of people and you certainly know that it positively affected your sales or your traffic. Now, you can use the key lines from it to create Instagram posts or visual advertisements. If that worked once, the chances that it’ll work more are pretty high.

    • Use your student status.

    To advertise something for a specific audience might cost lots of money and effort. Yet, since you’re a student and are doing business while still being on campus, why not market yourself there? Again, it’s pretty natural for student entrepreneurs to sell their products or services to their peers first. Other students like you are likely active young people, so they’ll make sure to spread the word if they like what you do. That largely saves you on advertisement in a certain area as well as creates a large boost by creating a vast space for word-of-mouth promotion.

    • Be bold and straightforward.

    This is a great strategy especially when you’re a beginner and when there’s no one around you who seems sincere. Sometimes, it feels like the world is stuck in the cliched fake smiles and insincere addresses to the customers. That’s when the bold and straightforward marketing content works at its best. You don’t have to insult your customers, of course, but you have to show them what you got in as most sincere and honest manner possible. Nobody’s perfect and so are you, yet you still have something your competitors don’t. So, make sure to underline this in the first place.

    • Put influencer marketing to good use.

    You likely know an influencer or, at least, someone who does. Influencer marketing is currently experiencing a boom and if you are able to convince a vlogger with their own audience to help you promote your business, you have a huge advantage.

    Don’t rely on just one method or strategy, take the best of a few of them and combine them to get the ultimate mix. You never know what will work first, so being able to organize your marketing strategies and content ideas is, perhaps, another ultimate goal. This will largely reduce your risk and increase the chances for success, so make sure to learn how the synergy works and use it wisely.

    When Marketing Content Turns into Art

    Lots of people can produce tons of great content for marketing, yet not everyone can make it work the way it’s intended or required. And the point here is not only in being an experienced marketing specialist who knows how the strategy works or how different types of content can be combined. State-of-art marketing is about being able to adapt to the situation and combine different elements of the marketing strategy into something bigger, something that will be remembered by people even after the trends fade away and the new era of advertisement starts.

    This article is contributed by Melony Hart. She is an enthusiastic and successful author, traveling blogger, and educator. She gets all her ideas from the experiences she has during her travels and work, so what you read is pure truth. And to Melony, it’s always an honor to think that by sharing her experiences with others, she helps this world to become a better place.

  • 6 Crucial Things to Consider When Relocating a Company Office

    6 Crucial Things to Consider When Relocating a Company Office

    Moving offices can seem like a massive headache. We won’t lie; sometimes it is. Being prepared for the move is crucial if you want things to go smoothly. The goal is to keep costs down while creating a smooth transition into a new workspace. The following will break down a few things that you need to consider as you plan and enact moving day.

    Three To Six Months Before Moving Day

    In the months before moving day, there are a few things you’ll need to get straight. Like any other area of business, having a good plan can keep things from getting chaotic (and costing more than they need to cost). Take a look at the lease on your current office and figure out if there are any leaving early costs associated with the move as well as any damages or breakages you’ll need to cover.

    Get a team together who can divvy up tasks and take responsibility for aspects of the moving process. Once this is done, you can start reaching out to moving companies, getting quotes, and comparing prices and services. And Interstate removalists point out that you should also check whether or not the team you choose stays with your stuff for the entire move or if they outsource the tail end to an affiliate moving team. Depending on what you’ll be moving, you might also need to seek out moving insurance for some of your equipment, hardware, or machinery. Once you’ve done this, you should be able to form an educated budget.

    After Confirming Your Moving Date

    Once your budget and moving date have been confirmed, it’s time to share information about the move with everyone who needs to know. This includes:

    • Your landlord and property manager (official notice is sometimes required)
    • Team members need to know the date of the move and the new address
    • Employees need to be informed (this is an excellent opportunity to update your employee list)
    • Clients and service providers need to be told about the new address and date of move (again, why not ensure that this list is updated in the process)
    • Anyone who has responsibilities during the move, either by cleaning up their space ahead of time or during the actual move
    • Your IT department—they might have additional needs you’ve not thought about, and this is the perfect opportunity to discuss them
    • Local partners, affiliates, and suppliers need to know where to find you after the move

    Once you’ve informed the above parties, you should have a good idea if there are any hiccups in your plan or adjustments that need to be made. Tweak away and then make a reservation with your chosen moving company. You’re also going to want to send a notice of the change in your address to whoever has that. This can include:

    • Banks and financial institutions
    • Insurance companies
    • Accountants
    • Telephone company
    • Service companies (for printers or photocopiers)
    • Any food service companies you use
    • Stationary services
    • Internet provider
    • Professional organizations you belong to
    • Any other services your business uses

    Get Your Stuff In Order

    The biggest element of a move, is, of course, getting all the necessary stuff from the old location to the new one. You’ll want to have an understanding of the new space (either a floor plan or some photographs) and have the space measured so you know what can fit where. You’ll probably also want to compile an inventory of all the office furniture you have and fill in any gaps you find—order furniture as soon as you know you need it because sometimes it takes a while to arrive, especially if you’re ordering a bunch of it. Seek out external storage if that’s needed as well.

    Start this process sooner rather than later. Give your employees plenty of warning that by [insert date you choose here], anything left in the coatroom or in the kitchen will be sorted through. Donate the endless boots, umbrellas, and gym bags you find and get rid of anything you don’t want to be taking to the next location. They also need to be aware of when they must take home their workstation personal belongings.

    If employees are helping with the move, a great idea is to color-code a floor plan with each department being given color, so they know where they’re headed and each employee is given a number so they can see where their specific desk goes. This is something that can be emailed to everyone and accessed on their cell phones. Even if only a moving crew is will be working on the task of getting all your old

    Get Both Offices Cleaned

    That’s right. The space you’re leaving and the new one you’re going to both need a deep cleaning. Things will be found beneath desks in the old space, appliances will be pulled away, and the walls behind will be shockingly sticky and gross, don’t leave that mess for someone else. As employees to prep their space for cleaning and be sure to let them know when cleaners will be passing by their workspace. When it comes to the new space, you don’t know what was going on in there before (even if it’s brand new, dust and construction particles might be coating everything resulting in employee asthma and congestion).

    The Codes And Paperwork

    Paperwork, permits, and licenses can’t be escaped at any level of business, it seems. Moving is no exception. Stay on top of all the paperwork and sort out access codes and security details for the new location. Make sure the right people have copies of this information. If you need to book the elevator in your building or extra parking space for the move, do this too.

    Safety First

    If members of your staff are helping with the move, you need to have their emergency contact information (and maybe now is a good time to go over the dangers of lifting with your back). As safe as everyone tries to be, moving can result in pinched fingers, stubbed toes, or more serious accidents.

    The above steps should help you feel more prepared for your move. It might be a good idea to plan a goodbye to the office day where there’s some refreshment and maybe cookies or cake to give your employees time to bid farewell to where they’ve worked for so long. It might be more emotional for some of them than you realize.

  • A Complete Guide to Promoting an Online Casino

    A Complete Guide to Promoting an Online Casino

    Online casinos are profitable businesses because of something known as the house edge. The house edge is a term given to the odds placed slightly in favour of the casino. For example, there are 37 or 38 possible individual outcomes on a standard roulette board, but players receive odds of 36/1 on these types of bets. The operator always wins in the long run across all players, but these types of certainties have resulted in more online brands that must fight it out by promoting better than the competition.

    Does Promoting an Online Casino Matter?

    Promoting products and services can be a worthwhile investment for any company across any industry. But some industries demand marketing and constant promoting due to the saturated market and volume of competitors. Online gambling is one of those markets. With so many online operators to choose from, it can be challenging to stand out. Promoting your casino in different ways will help you cut through the noise and be seen.

    Promoting an online service can be a little more challenging than any other businesses due to UK gambling marketing legislation, which is constantly being updated and debated. In gambling – compliance is just as essential!

    Ways to Promote an Online Casino

    1. Keyword Research

    Keyword research is conducted by an SEO professional. The process involves uncovering what types of words and phrases are being searched online to find online casinos in your country. They can use the research to inform the content of your website. For example, if you find that lots of people are looking for a betting site that allows PayPal deposits, maybe by searching “PayPal Casino” then you should include a page about how you are a PayPal Casinos (if true!).

    In a nutshell, keyword research is a way to refine your online content and get it seen by more people. Casting your net wider increases your chances of generating interest and new sign-ups.

    2. Affiliate Marketing

    Another effective way to promote a casino is through affiliate marketing. It works by getting other businesses and influencers to promote your site, typically with a welcome bonus. By getting other people to market your products and services, you can increase site visitors and sign-ups at a lower cost. You’ll only pay a fee or commission when someone actually signs up to your service, meaning you only pay for new members rather than clicks and views that don’t get converted.

    You might want to consider an affiliate marketing programme that anyone can sign up to, especially if you only pay commissions for sign-ups rather than just site visitors.

    3. Creating Valuable Content

    Keywords and affiliate marketing shouldn’t be the only things bringing curious gamers to your casino. You can bring them here yourself by publishing valuable content that covers contemporary news stories in the world of gambling, offers game reviews and much more. Within these blogs, you can soft or hard sell your own gambling service and its games. But providing valuable content that answers the common gambling questions online (yes, that means using keyword research again) will get eyeballs on your site.

    It doesn’t have to just be written content either. Consider using video content and making your own YouTube channel!

    4. Welcome Bonuses and Promotions

    The most used method of promoting a betting website and specific games within it is welcome bonuses and promotions, such as free bets, free spins on slots and more. Suppose you are going to go down this route, which you probably will then try to think of some promotions outside the box. If every brand is promoting itself with the same free bet, come up with a new and innovative welcome offer. Remember, promoting your casino is about setting it apart from the rest.

    Many operators offer initial promotions but forget about their loyal members. Try to provide more to ongoing casino players as one way to get noticed.

  • Top Effective Ways To Make Your Website Rank Higher

    Top Effective Ways To Make Your Website Rank Higher

    The methods of doing business have altered significantly over the recent years. The major influencer has been technology – especially digital technology. The major processes for any business whether it be the procurement of raw material for a manufacturing unit, production process, or addressing the customer complaints, digital technology has a role to play everywhere. Both businesses and consumers have made a move to online platforms to buy and sell. This has mandated the need for websites for most businesses. 

    Why Do You Need A Website

    A website is a great way to keep your business going even when you are not working. When you have a website, anybody may check about your business and the products and services you offer. Modern-day websites have made it very convenient for business owners to interact with customers online. What is more, with the help of your own business website, you can generate more customers and profits consequently. However, for that to happen, you need to make your website rank well over search engines.

    How To Get Your Website Ranking Well

    Well, there are various methods that you can follow to make your website be among the top results that search engines such as Google, Bing, and Duck Duck Go spit out. We have collated a list of steps that you can follow to make your website rank well and generate more leads:

    Apply SEO In Content You Put Online

    Search Engine Optimization (SEO) is one of the most effective methods to attract more viewers to your website. It is also with the help of SEO that you can rank among the top ones on search engines. When you use relevant keywords in your website in the right manner, the search engines tend to show you before other organizations of a similar kind in the results. 

    This happens because of how search engines do keyword mathematics. According to what Sydney SEO Service Specialists suggest, a well SEO-optimized website always stays at the top. A website that doesn’t make use of SEO is majorly futile. 

    Post Blogs Regularly

    You might be wondering how blogs would make your website rank well. Well, the answer to this question is that your blogs will provide a way for you to keep updating and using keywords that are helpful for your website to rank well online. For example, if your business is to make ice creams, you should post blogs that use ice cream-related keywords. This way, every time any searcher makes a query using those keywords, you will show up on the top. In addition to helping you rank well, blogs will also help you engage with your customers and potential customers better. 

    Link And Ask To Be Linked

    Your website must have a lot of paragraphs and content, right? You can make use of them to get more online visibility. All you need to do is give relevant links on your website and request others to link to your website too. Not only will this enhance the quality of your content, but this will also allow you to generate more leads. Remember this rule: The more others link to your website, the more people would come to it. It is as simple as that.

    Getting your website among the top results is not very difficult if you know what your business exactly does and how you plan to take advantage of the relevant keyword. Be sure to follow the methods given above, it will surely be of help. By the way, what are you going to do first in order to take your website to the pinnacle?