Reginald Chan

Author: Reginald Chan

  • Ultimate Guide on How You Can Invest To Uplift Business

    Ultimate Guide on How You Can Invest To Uplift Business

    That huge client payment has just arrived, and you get tempted to take the money out and waste it on new gadgets and accessories, but wait a minute. If you want more such huge payments coming your way, postpone your shopping spree and reinvest the money in your company. A long-term investment is a way to go, and the tips we will discuss in this blog will help you set yourself up for more windfalls in the future.

    Nine Strategies For Investing Income For Sustainable Growth

    1. Business Improvement

    Most entrepreneurs reinvest their initial profits, and your company should be no exception. The secret to reinvesting is to have a solid plan in place rather than committing a specific percentage of your earnings. Your reinvestment activities should be consistent with your current strategy.

    The majority of company owners chose to reinvest their earnings in business enhancements such as facilities, machinery, streamlining business processes, or seeking ways to improve the customer experience. These tactics are practical because they will boost your earnings in the long run, allowing you to grow your business operations.

    If you are willing to take risks, trading with some portion of your money can be a wise choice as it can give you a return in the near future. However, investment or trading needs to be done wisely. To help you on this, CommSec is the best platform to explore. It is a leading online retail broker based out of Australia that helps traders by making use of various trading tools and deep market research. 

    But don’t go just by my words. Feel free to check the CommSec review covering details on its forex spreads, trading leverage, deposit & and withdrawal, user experience, and more before making up your mind to invest through this platform.

    2. Digital Marketing

    When done correctly, digital marketing is still a profitable investment. Many startups hold off on making significant marketing investments for several months. Sometimes it’s because they don’t know where to begin. Investing in success metrics is a no-lose proposition. Keep track of the promotions and make necessary changes. Consider hiring a marketing firm if you have no experience.

    3. Invest In Your Team

    Building a more robust workforce will help the business run more smoothly, increase productivity, and foster a company culture that attracts hard employees. As the business expands, you can add rewards packages and other discounts. Investing in your workforce from the beginning will help you minimize turnover. Remember that replacing a missing employee costs a lot of money – on average, six to nine months of pay.

    4. Invest In Yourself

    Look for opportunities to develop your subject matter skills. Many startups, for example, are led by people who have an eye for creativity but don’t know how to handle people. It is one of the most often leveled charges against founders. Management or basic business operations classes can be highly beneficial for people who do not have a structured business experience.

    5. Hire Help

    To that end, entrepreneurs are prone to attempting to wear all of the company’s hats. Recognize when you need assistance and ask for it. New hires will have the technological expertise and know-how you need to keep the business running smoothly. It is one of the best long-term investments you can make.

    6. Consider Coaching

    If you’re unsure how to build your strategic plan, consider hiring a career coach with some of your earnings. These experts will advise on corporate leadership, developing a strategic plan, communicating with investors, and dealing with employee conflict, among other items.

    7. Outsource Your Least Favorite Tasks

    We’ve all got a dreaded job that saps some of the fun out of running a company. For others, it’s balancing the books or processing payroll. Others are responsible for evaluating and monitoring the effectiveness of marketing campaigns or creating material for the business site. Fortunately, the majority of these can get delegated to third parties. Find a competent person and entrust the job to them.

    8. Create A Cash Buffer

    While it is interesting (and necessary) to reinvest in your company, make sure you have enough cash to deal with any problems that may arise. Even if the company’s insurance policies cover disasters and catastrophes, having some cash on hand for when you need it is always a brilliant idea.

    9. Don’t Diversify Too Early

    Many aspiring entrepreneurs make the mistake of diversifying their investments too soon. 401k plans are fantastic, but you should be putting those funds to better use in your company. Stocks and bonds are significant, but so is the creation of your empire. Start with what you know when investing your profits. Since no one knows your company better than you, it seems like a natural place to start.

    You can add diversification and 401ks plans later. For the time being, enjoy your earnings by reinvesting them in the fruits of your labor. Take care of your staff and clients, and your income will rise more organically. With enough time and money, you’ll be able to open another location or enter a new market. Investing is still a wise business decision.

    Bottom Line

    Growing a business entails more than just creating and selling quality goods. It is all about developing the structures and processes regularly. From purchasing new goods and equipment to training new employees, any investment you make strengthens the base of your company, allowing it to make money in the future. Prioritize the investments you would make now so that we can toast your yacht in the coming years.

  • 7 Useful Tips How To Overcome Obstacles In CBD Marketing

    7 Useful Tips How To Overcome Obstacles In CBD Marketing

    As CBD is becoming increasingly popular for its non-psychoactive benefits, the industry is growing by leaps and bounds. However, the recent surge in popularity has posed some unique marketing obstacles that go beyond the usual “how do we let more people know about our product?” But it’s not all bad news. This article will cover seven common marketing obstacles that CBD businesses face, so you can avoid them and embrace your CBD business.

    Finding An Ecommerce Solution

    To find the best platform for your needs, it’s a good idea to evaluate all of your options. Some will allow the sale of CBD products, whereas others will not. One of the largest online markets is Amazon, but they took the unfortunate step not to let anything CBD-related be sold on their platform. This severely restricts a vast swathe of the market as it is one of the most popular destinations for online shoppers. 

    Solution

    There are two potential solutions to this problem:

    1. Find an eCommerce option that allows CBD.
    2. Set up your website using the free and open-source WordPress platform.

    The two largest are Shopify and BigCommerce, which fortunately allows you to sell this product where the laws permit. This is fantastic because they are easy to set up and sell from. Another option is to use the combination of WordPress and the WooCommerce plugin that allows you to sell almost anything while maintaining control over your shop.

    Payment Processors

    Unfortunately, several payment processors do not permit purchases to be made using their systems, similar to the eCommerce situation. This is arguably more difficult than finding a platform to sell on, as getting paid is vital to all businesses. The most well-known processor, PayPal, doesn’t allow any high-risk industries to use their platform, and they class CBD in this category. Unfortunately, the same goes for the second biggest option, Stripe.

    Related read: Here are different methods of taking CBD (beginner-friendly guide).

    Solution

    Some other interesting payment solutions have recently begun to relax their policies regarding CBD, one of which being Square. This is beneficial as they offer solutions for payments in person or online, so you can choose to sell in a physical shop using their terminals and online. It should be noted that there are some strict requirements to adhere to, and during their trial phase, any mistakes could result in your money getting frozen for a considerable amount of time.

    Banks

    Following payment processing, you need a location for your money to be deposited to continue running your business. However, some banks seem to be squeamish about accepting income related to the sale of CBD products. This is very disappointing but an unfortunate reality of life.

    Solution

    Luckily with the passage of the SAFE Banking Act in September 2019 by the US House of Congress has lifted all traditional restrictions for banks, which should make life easier. There is also the added benefit that moving banks is not as complex as some of the other issues on this list. Therefore if your current bank is unable or unwilling to accept your money, there are plenty of alternatives to choose from.

    Shipping

    While shipping is usually relatively hands-off and allows you to ship whatever is technically legal, it is not they who are the issue. The biggest problems arise when you are shipping worldwide and you are sending packages to countries, each with laws governing CBD. While you may not get into legal trouble per se, they could likely seize your shipments, meaning that you will lose the product and most likely have to refund your customers.

    Solution

    The most straightforward action to take would be keeping up to date on every country you deliver to and what their laws are. This even extends to interstate shipping within the USA. Some states still do not allow any CBD related products to be sold, including (as of 2021):

    • Indiana.
    • Kansas.
    • Kentucky.
    • Mississippi.
    • North Carolina.
    • South Carolina.
    • South Dakota.
    • Tennessee.
    • Texas.

    Uniqueness And Competition

    As a fast-growing industry, you need to ensure that your business and product stand out from the crowd. There is a tremendous amount of competition globally, and if you are unable to create a product that appeals to a large audience, you will suffer the consequences.

    Solution

    One of the best things you can do is to engage in content marketing. This could include written content, video, and test cases of new and exciting products. You can also go down the route of creating private label products to differentiate yourself from others who resell existing products. CBD business advisors Joy Organics suggest numerous methods to create your own unique product that will appeal to an interested audience. They suggest that you will be able to build a loyal customer base in this rapidly increasing market.

    Advertising

    One of the very best forms of digital advertising involves using Google using their AdWords platform and Facebook Ads. However, just like many other businesses, Google has banned using their platform to advertise CBD and other products that they deem as high-risk, and Facebook used to but still has strict limitations.

    Solution

    With AdWords, there is an unusual workaround that involves sending ad traffic to a CBD-related landing page. Still, this landing page mustn’t sell any products directly on it. However, if you can get your Conversion Rate Optimization (CRO) on point, you should find that you can convert a large section of your traffic into buying customers more holistically.

    Search Engine Optimization (SEO)

    This is the holy grail when it comes to online marketing of any kind. If your customers can find your business searching via a search engine, you will see an immediate bump in sales. However, it isn’t as simple as it sounds.

    Solution

    There are several methods to improve your SEO. If you want to go it alone, you can create lots of great content and publish it frequently. This will also help you to stand out as per number 5 on this list. Another alternative is to hire agencies that can take care of the entire process. This can be pricey, but once the traffic starts rolling in, the cost will be worth it.

    The widespread popularity of CBD as a treatment for arthritis and other conditions is spurring growth in the cannabis industry, which includes not only CBD products but also other marijuana-derived products. Every company in a growing sector faces unique challenges. Still, although CBD marketers face many unusual problems that other businesses don’t, there are solutions to every problem.

  • Best Paraphrasing Tools for Copywriting

    Best Paraphrasing Tools for Copywriting

    As we progress in our schools the burden of assignments increases day by day. While entering into college and universities we never assume about a load of assignments that are to be given in the future.

    We always think that university life would be enjoyable but never-ending deadlines never allow us to do that. Therefore, paraphrasing tools came into being so that students can save most of their time which they used to spend rewriting and paraphrasing articles. 

    You would be a mastermind in your college but rewriting lengthy articles and assignments require a lot of time. Therefore, these rewriting tools help students to rewrite lengthy articles and assignments in just a few seconds. 

    Delivering unique and original content is very important. Either you are a student or a freelancer you need to avoid plagiarism in all of your documents. Plagiarized content is strictly prohibited in the world of writing. To avoid plagiarism, you can use paraphrasing tools and produce fresh and unique content in just a click. 

    What is a Paraphrasing Tool?

    A paraphrasing tool is a content rewriter. It scans each sentence and changes the words by adding synonyms and produces a unique piece of writing. Without changing the meaning of the sentence, it rewrites the article completely.

    Paraphrasing your articles or assignments helps you to find different ways of expressing yourself. Every writer has a different way of writing and expressing their thoughts. Once we write frequently, we follow the same pattern in all of our articles. The paraphrasing tool helps to eliminate this and provides a unique piece of write-up that is completely fresh and good for SEO as well.

    One can even compare his version of writing with the paraphrased version to learn how he can improve his style of writing. 

    Why are Paraphrasing tools important?

    Paraphrasing tools are important for students, freelancers, researchers, teachers, and article writers. Writing daily can stop the mind to think on the same topic again and again therefore such tools can relax the mind a bit and help people to learn new techniques of writing.

    These tools are very easy to use you just need to copy and paste the text and the document is ready in front of you in seconds. 

    Other than this, people can avoid plagiarism by using paraphrasing tools. As plagiarism is not at all entertained by the internet these tools can help freelancers produce original content that is plagiarism-free and ready for the Google search engines.  

    Let us have a look at some of the best Paraphrasing tools that do wonders for people and provides fresh and original content in just a few minutes. 

    Paraphraser.io

    An easy-to-use paraphrasing tool that is widely used by students and freelancers for rewriting lengthy content. It removes plagiarism in your content and works as a sentence changer in just a click. 

    If you think that this app would provide you with words that would make no sense to you then you are wrong, the advanced algorithms in this app scan each word and change the words in a way that is readable and works best for the search engines. 

    This paraphrasing tool is an AI-based tool that changes words without changing the meaning of the sentence. It removes duplicate content and provides an original piece of content that enhances the quality of the article. If you are a freelancer then you should use this tool daily. 

    As shown in the image this tool provides three options to choose from that will give you your desired type of write-up instantly. The tool has a very simple interface and is completely safe to use. 

    Paraphrasing tool – AI-Based

    Freelancers looking for a paraphrasing tool with advanced AI skills should check out this paraphrase tool app with amazing features. You can add up to 5000 words for swapping at once and get immediate results. It provides three alternative standards for writing text in your app: Fluency Standard Creativity: After pasting the text in the designated space, you need to select the paraphrase option from one of the three options. The results are then produced immediately by the rotation technique.

    You just have to click on the option to upload or copy-paste the text in the provided section. After that, the application will draw a tribute to your content and deliver fresh and plagiarism-free content that will help your website reach high rankings organically.

    iParaphrase

    iParaphrse is also one of the paraphrasing tools that people can use to rewrite their content. The app is easy to use and provides results immediately. You can fix your essays and research papers by using this app and remove grammatical errors and plagiarism from your content. To make your essay even more appealing, the app offers suggestions that are synonymous with the sentences that you can choose to improve the quality of your content.

    Concluding the topic

    To many people writing is an art and they live for writing. But sometimes using rewriting and paraphrasing tools can help them in improving their content’s quality. 

    Talking about students who are always lazy to complete assignments consisting of 1000 or more words. For them, these paraphrasing tools are a life savior. As in the past, such tools were never even invented for people who could use them and make their lives easier. We are blessed to have such ease in our lives that we can earn money just by paraphrasing content and submitting it to the clients.

    Freelancers are often assigned tasks that they are unable to complete. In such situations, they can use these online rewriting tools. 

    Other than this, these tools are so easy to navigate that even children in schools can also use these tools. You don’t need to go somewhere but you just need an internet connection and a paraphrasing tool to complete your writing task. 

    Life has become easy with online paraphrasing tools, so use them and save your precious time and learn new words and new methods of writing as well. 

  • Qualities to Look For When Hiring a Web Design Company

    Qualities to Look For When Hiring a Web Design Company

    One of the most important aspects of a successful business is having a well-designed and highly functional website. If you are currently looking for a web design company that matches your needs then this can sometimes take time. This is a decision that requires your patience and research, as you want to pick a design company that can help you succeed. If you don’t know where to start then you have come to the right place.

    Here are 5 qualities to look for when hiring a web design company.

    Experience In Your Industry

    First of all, one of the main things to consider when hiring a web design company is their experience and any experience that is relevant to the industry your business works in. If you are a catering business, and a web design company you are checking out have only done websites for funeral homes for example, then their experience is limited and not compatible with your company. You want to hire a web design company that you can have full confidence in and experience will play a huge part in achieving this. You can narrow down your options by including companies that have experience in businesses like yours. This will save you a lot of time going through companies who seem like great options until you realise they have never worked with a format before that you need. This may seem harsh, but web design companies who have created similar websites will be able to produce something more sophisticated and on a much quicker timeline than those who have not. The bottom line is that your best bet is to use a designer who has worked with businesses just like yours. 

    A Vast Portfolio

    Whatever company you want to hire, you should always check out examples of their previous work and ask to see their portfolio. The portfolio does not need to be flashy and exotic, it just has to be neat, practical and well-designed. A good example of what a portfolio looks like comes from this website design company in Toronto, you can see that their portfolio is vast, unique and clean. It can be tempting to hire web designers who are new to the game, however, the risk of using a startup web design company is that they do not have a track record or experience. On the one hand, you might get lucky and find a new talented designer who can nail your brief, but on the other hand, you risk working with an amateur who over promises and underperforms. Hiring someone with a vast portfolio is a surefire way to get the website design you want. Asking a design company for examples of their work helps you to see what their style is like, how they typically layout pages, and how they create an aesthetically pleasing and functional website.  As a rule of thumb, if a company has an impressive collection of previous work, this tends to be a good indicator that the company can create something fit for your needs. 

    Appropriate Pricing

    Another key aspect to consider when hiring a web design company is how much they charge and whether this fits within your budget. Before you start to research your options, it is a good idea to set yourself a budget. This will help you to narrow down options too, as you can rule out anything that is way out of your budget range. Also, it will prevent you from overspending as you will have a good idea in mind as to how much you can spend. While there are a lot of factors to consider, money is one that you can’t avoid having to think about. So, when looking to hire a web design company you need to get an exact idea of what they charge for their services and what services they can provide. Ask the company to spell out where the charges go, how long they expect to work on your website and any other questions you have. The more information you have on where the money is going, the better, as you can ensure you get the best value for your money. The main takeaway here is that you need to stick to your budget and get your potential design companies to prove that they are worth what they charge.

    A Good Reputation

    Another key quality to look out for when hiring a web design company is a good reputation. You must take the time to research your options thoroughly and look for previous customer testimonials and reviews. You will be able to get a fuller idea of what a company is like based on their reviews, so take the time to go through them and try to cross-reference reviews over multiple websites so that you don’t fall victim to believing fake reviews. If a company continuously has good reviews, then you know that chances are they are going to be a reputable company that can help you out. If a company is offering you really cheap rates, definitely be sure to check out their reviews because often if it seems too good to be true, it is. 

    Expansive Knowledge

    When considering and talking to your potential web design companies, it’s important to ask about their knowledge. You will need them to be able to explain to you in simple terms their methodology, strategy, timelines, milestones and more. If a company seems like they are being vague on these details this could be a warning sign that they do not know as much as they are making out. Additionally, if they find it hard to explain these components to you then working together on a long-term project could be difficult. On the flip side, if a company can answer your questions in detail and provide easy to understand explanations and information then this is an indicator of a company that knows what they are doing. The saying ‘knowledge is power’ is perfectly apt in this situation as the more expansive their knowledge, the better your website will be and this is what will give power to your business. 

    So there you have it, five of the most important qualities you need to look for when hiring a web design company. Whether it is for business or a personal page, you want to have full confidence in your website and hiring the right web design company will allow your website to thrive.

  • Ripple (XRP) Cryptocurrency: What Is It And How Does It Work?

    Ripple (XRP) Cryptocurrency: What Is It And How Does It Work?

    Ripple is a decentralized and open-source cryptocurrency that offers fast, secure, and inexpensive transactions. It has become the world’s third-largest cryptocurrency by market capitalization. The Ripple network offers many different products to financial institutions in order to provide real-time settlement of international payments as well as low-cost remittance services.

    The article discusses what XRP is and how it works with other cryptocurrencies for payment settlements.

    An introduction to Ripple (XRP) cryptocurrency

    What is Ripple XRP Cryptocurrency
    What is Ripple XRP Cryptocurrency

    Ripple is a global real-time settlement system. It is one of the most popular cryptocurrencies in the world, and it’s used for instant payment settlements between banks across borders.

    Ripple was created by Ripple Labs Inc., a U.S.-based technology company with an office located in San Francisco, California that provides financial services to expedite payments across borders.

    In addition to the current services for international payments, Ripple Labs Inc., is working on product developments and strategic partnerships with other companies.

    They also offer a digital asset called XRP (XRP) that can be used as a currency in its own right or it can power transfers between fiat currencies without any intermediate banks or currency exchange.

    Their XRP cryptocurrency is a great option for those who want to transfer money internationally because of the reduction in fees and time taken to complete an international bank wire.

    The benefits of using a Ripple wallet

    The most notable benefit of using a Ripple wallet is that it allows you to transfer XRP and other currencies all around the world in seconds. Unlike Bitcoin, Ethereum, or Litecoin wallets which take hours if not days for transactions to process successfully, Ripple has built-in infrastructure so that funds are transferred quickly and cheaply across borders. This also allows you to conduct business with people in other countries without any intermediary fees.

    Ripple is one of the most popular cryptocurrencies on the market today, and so it may not be surprising that there are a number of different options for Ripple wallets available. There are desktop wallets such as GateHub or Segwit Wallet, mobile wallets like Toast wallet, browser-based wallets like Toast wallet, and hardware wallets such as Ledger Nano S.

    How to store your EXP tokens in an offline wallet?

    GateHub is a desktop application available on Windows, Mac OS X and Linux operating systems. It allows users to create an account in order to send or receive payments with other Gatehub members who also have accounts registered there. Segwit Wallet is another web-based option that lets you store your Ripple offline for better security against malware threats. Toast Wallet can be used both online and off-line (cold storage). For those preferring browser-only solutions, we recommend the Chrome extension Epayment’s plugin RippleFox – it looks good!

    Ledger Nano S is a hardware wallet that stores private keys inside a secure chip designed by France based company Smart Contract. Ledger Nano S is the most popular hardware wallet that has an easy-to-use interface and supports a wide range of cryptocurrencies including Bitcoin, Ethereum, Dash, Litecoin and many others.

    XRP (ripple) cryptocurrency was developed to help with international payment settlement. Rippex also helps people store their XRP offline for better security against malware threats.

    Ledger Nano S is one way to securely store your Ripple in cold storage or on your computer’s hard drive so you can sell it when necessary without having any exposure to hacking attacks from criminals who might target exchanges like Coinbase as we saw back in December 2017 during what became known as “the bitcoin gold rush.” To date, these types of critical vulnerabilities have not been found in the Ripple protocol.

    Where to buy Ripple (XRP) in Malaysia?

    If you are residing in Malaysia, Luno is one of the best options to buy Ripple (XRP) as it is a regulated cryptocurrency wallet and exchange, in compliance with Malaysia’s Financial Services Act.

    You can easily link your Luno account to any local bank accounts in Malaysia in just a few steps after you have completed the verification process.

    Closing thoughts on investing in XRP cryptocurrency

    Ripple is a powerful cryptocurrency that has the potential to change how we move money. If you’re looking for something with more liquidity, then Ripple may not be what’s best for you. However, if you believe in what it stands for and want to take on some risk in order to gain huge returns off of its widespread use at banks and financial institutions across the world – XRP might be perfect!

    Click here to see the current Ripple price.
  • 10 Tips To Monitor Your SEO Success

    10 Tips To Monitor Your SEO Success

    Whether you have an online store or offering IT services, you must know how to measure revenue and conversions from SEO efforts. In most companies where the business’s success is mainly tied to income and conversions, people ignore the importance of monitoring SEO success. 

    Measuring SEO success can vary depending on your business type, goals, and audiences. However, some generic tips that any business owner can use to monitor the success of SEO. In this blog, we will reveal some valuable tips to keep an eye on your SEO efforts.

    Let’s Have A Look At All The Tips.

    1. Look For Organic Traffic.

    For newbies to this term, organic traffic is the traffic coming from searches, and that’s the traffic you can increase using sound SEO strategies. As you work on improving search engine rankings for a particular keyword of your site, the organic traffic on your website from the keywords will increase.

    Check out the keywords your website is currently ranked for using your website’s Google Search Console tool. Apart from this, marketing efforts can extend your brand’s awareness and improve organic traffic through branded search terms. 

    1. Website Bounce Rate.

    The bounce rate of your website is the total percentage of people who visited your website and then left (bounced) without making a purchase or waiting for some time. If this is the case for a particular keyword search, your page may not come in search results again for that specific keyword search. 

    If your website’s bounce rate is high, the carrier may not be viewed as relevant to a person who finds it using a keyword search. 

    1. Determining ROI.

    Make sure to track the monetary value of conversions to determine the ROI of your SEO efforts. Suppose you are only measuring a new customer’s initial purchase and not considering the future purchases. In that case, the customer can inaccurately calculate the actual return you are receiving on your SEO investment.

    1. Keyword Rankings.

    Knowing how much effort you need to put to rank is important. And for that, make sure you analyse the ranking of your domain on main targeted keywords before starting to work on your SEO strategy.

    Also, during the process, you would need to track search engine rankings of your domain on targeted keywords every month to analyze how your SEO efforts are paying off.

    This is because the keyword rankings fluctuate throughout a day, week, and month. And tracking could help to understand what is bringing improvements over time, and what more and less needs to be done.

    1. Pages Per Visit.

    Pages per visit are the metric you need to keep track of and your visitors’ time on site. Pages per visit can be an indicator of how people find information and navigate your site. 

    You need to keep relevant content on the top of the website to make sure people visit your website and take action like making a purchase or reading a blog. Yes, people scroll, but some people don’t, and it takes just a few seconds to turn someone OFF. Make sure you have unique content above the fold, not just an image.

    1. Session Duration.

    Session duration is how much time, on average, someone spends on your site. To increase session duration or make people spend more time on your site, make sure you have placed unique content when they click through to your site. 

    This is an excellent metric for determining whether your website’s Meta titles and Meta descriptions are well written and website pages are optimized for the correct keywords and phrases.

    1. Traffic Quality.

    When you are getting much irrelevant traffic on your site, it will not help you in any way. Measure the quality of traffic, and you need to do a more careful analysis. Metrics you can use to know the quality of traffic:

    • Pages per visit
    • Bounce rate
    • Duration of the average visit 

    If you find that the average number of pages viewed per visit, the average time visitors is low, and the site’s bounce rate is high, there is either an issue with your website or the quality of traffic your keywords deliver.

    1. Alexa Ranking.

    Whether your site ranks in the thousands or the hundreds of thousands, the ranking is still a relevant factor to determine the site’s ranking. 

    Alexa Rank shows how a website is ranking taking into account all other sites. Alexa ranking is a great KPI for benchmarking and competitive analysis.

    1. Goals & Conversions.

    Set your in Google Analytics to track form fills, downloads, and other CTAs of your site. Start tracking the metrics on where the traffic is coming and the frequency of its conversion. You can measure the number of visits to a page and then optimize the page based on the data. 

    1. Click-through Rate (CTR).

    Your CTR(click-through rate) from search results to a particular page can give you insights on how you’ve optimized your website page title and meta description. Use Google Search Console to find this data.

    The average CTR on paid search ads is around 2%. Anything over 2% is an above-average CTR, and a high CTR indicates that you are targeting the right audience through your ads.  

    Conclusion.

    Google’s algorithm is constantly changing, and the old-school SEO strategy might not give you the result you expect from your SEO efforts. You can track SEO success using the above tips and get the maximum value from your SEO strategy.