Author: Reginald Chan

  • Conducting User Research to Grow a Business: Methods and Questions

    Conducting User Research to Grow a Business: Methods and Questions

    You must understand your clients to operate and scale your business successfully. That is why it is essential for any company providing products or services to conduct user research. The feedback helps lay the foundation for your design strategy and create products that your clients will love. 

    So, what is user research, and how can it help you scale your business? It is the process of utilizing user research methods and questions to identify areas where a business needs to improve in providing products or services to enhance user experience and satisfaction.

    The primary factor businesses need to pay attention to when conducting UX research is observation, understanding, and analyzing. 

    Observe your subject: 

    You must always keep an eye out for non-verbal cues as they give you an insight into how they are feeling about your product and services.

    Understand:

    You need to understand their mental capacity. For instance, their expectation of the products and their anticipation when using a product.

    Analysis:

    From the information you’ve gathered, try and identify patterns and trends. These are the things that will guide your design strategy for upcoming products.

    With that in mind, what are the best user research methods and questions to use to get the best feedback? 

    Once you have understood the primary factors to consider and have concrete information then you can proceed and conduct User research to grow your business.

    There are several UX research methods. These include:

    • Usability Testing
    • User interviews
    • Online surveys
    • User Personas
    • User Groups

    As a business, it is wise to implement all the research methods. Conducting various research studies will give you a clear indicator of your market perception from customers. The type of user research method you opt for depends on your overall research objective. You will also need to understand the difference between qualitative and quantitative research.

    Qualitative research explores the reason and motivation behind user actions and involves applying methods such as usability testing, user groups, and user interviews. 

    On the other hand, quantitative research involves gathering measurable data such as how many items were purchased or the number of visitors who put your product on their wishlist. Having understood the definitions let’s dig deeper.

    Suppose you are looking to grow your business, it’s advisable to apply both methods. In this article, we will discuss usability testing methods and their benefits to businesses.`

    What is Usability Testing?

    Usability Testing is when users test a product to make sure that everything is working as expected. Your product should be working from start to finish. Usability testing helps you identify issues that may arise as your product is in use. It helps you identify potential pain points before launching the product.

    Most businesses recruit people to test their products by asking them to complete certain tasks in the presence of observers who watch, listen, and take down notes. You should start testing your products early and continue testing until the launch date.

    The main goal of usability testing is to pinpoint any problems, collect qualitative data, and determine users’ overall satisfaction with the product. It also helps businesses learn what areas they need to improve to enhance user experience and satisfaction.

    However, there are numerous usability testing software and platforms, so companies should always choose the best for their specific needs. This ensures that you get helpful feedback from your user research to help grow your business.

    What are the best practices when performing usability testing?

    Use a minimum of five to eight test users:

    Testing with five users will help you identify the largest percent of the product usability issues. You will have an unbiased opinion from the majority of the test users who will be a representation of how your product will be received in the market.

    Involve your team in the testing sessions: 

    Since you will hold several testing sessions until you can launch the product, let your team involved with the production, such as the developers or designers, be a part of the testing team. This is because they have the expertise and will quickly identify and suggest how the problems should be addressed.

    Your employees should be the first people to test the product. They are dedicated to their work and can identify pain points fast. They are also aware of emerging issues in the industry and can suggest ways to better the product.

    Keep your findings short and to the point: 

    After each usability test, make sure to report the results and focus on the most important ones. In most cases, people pick the top three positive comments and three product problems.

    So, this is how businesses should conduct usability testing:

    1. Identify the products you need to be tested and why. For example, it can be a mobile application or a website.
    2. Identify your target market
    3. Create a list of tasks you want your test subjects to work through
    4. Recruit the right participants/ test subject. Ensure that they are a representation of your target audience. It is best if your participants comprise some of your most active and loyal users, infrequent users, and those who have signed up for trial at one time or another. 

    When you evaluate the data from each of these three groups, you will find out the changes you need to make to scale your business.

    1. Choose the right people from your team
    2. Apply your findings

    You will always get helpful feedback from your participant only if you apply the right usability testing tools.

    How does usability testing benefit your business?

    Usability testing has a ton of benefits for any business, from startups to large corporations. It is helpful in all levels of the company as it helps you provide an improved product experience for your future clients. It also helps ensure that your participant completes the tasks in a reasonable timeframe.

    Through usability testing, businesses can identify the changes that need to be made to their design and implement the tests’ feedback. It also provides them with an unbiased opinion about their product, real-time and authentic reactions of the participant as they browse through your product.

    User Questions

    After identifying your UX research method, the next step is to develop user questions. User questions are also known as a maturity assessment, help you to measure the maturity of your users in or more areas. Your questions should be based on why you are conducting business research; in this case, you want to scale your business. Some of the questions you could ask your target audience include:

    1. How did you discover our business?

    The feedback from this question will help you figure out how most of the people or businesses using your products find you. It will also help you determine the most effective channels of acquiring clients because you will only grow your business by getting more users. 

    Once you know where most of your customers come from, this enables you to save on your advertising costs on other platforms and focus more on where the jackpot is. 

    You can further get accurate information by using your customer relationship management (CRM) to determine the channels that have brought you the most customers.

    1. How would you feel if our business or products were discontinued?

    This question is to determine your market reach and fit. If your business is well received in the market, 40% of your participants should be disappointed if your products get discontinued. Provide a field where they can give a lengthy response and say why they would feel that way. However, if your market fit is less than 40%, use the feedback to improve your products and services. 

    1. What would be your alternative product or business if ours is no longer available?

    This question will help you determine who your competitors are and what you need to do better than them. 

    1. How has our business or product benefited you?

    This will help you determine the main benefits your clients derive from your products. It also clues you how your products or services benefit your users if you were unaware.

    1. Have you recommended our business or product to anyone?

    This will show you how good your products are and how clients describe your products or services to others.

    1. How or where do you think we should improve to meet your needs better?

    This is the most important question during user research as it gives you an idea of where you are falling short, allowing you to fix the gap, thus improving user/product-market fit. The insights gathered from user research methods and questions will help businesses make informed decisions about improving their products and services to accommodate their clients’ needs better. 

    It will also help them determine where to direct most of their company resources to capture and retain loyal, infrequent, and prospective users, thus growing their business.

    Final Thoughts

    Business success is tied to customer satisfaction. So, conducting user research will give you insight into how your products or services are perceived in the market and the areas you need to improve to attract and retain a good customer base.

    Running a successful business is not a walk in the park. There is a lot of info that you require to be able to manage a business and conducting user research is a very critical part you should pay attention to. You need to ensure that you carefully select your UX research method and prepare your interview question based on your goals. With the above information, we have shared we hope you will have an easy time when conducting your user research.

  • How To Improve Your Employees’ Productivity And Skills Quickly?

    Companies all around the world are working hard to become more competitive in an ever globalized market. And having well-educated and highly motivated employees is one of the more important factors that contribute to this. That is why investing in their productivity and skills is of the utmost importance for any company that takes pride in its work.

    There are many ways one can approach this matter, from hiring L&D professionals, raising wages to organizing seminars, etc, and all of them have their pros and cons. Depending on your specific situation, the job an employee is doing, and the industry you are working in, you will benefit most from a different approach or a mix of those that will be listed below. 

    What Motivates People Most?

    This question has been asked over and over again for millennia, and we’re still not able to give a definite answer. It all depends. Soldiers in ancient times were motivated by the prospect of plunder, many scientists were eager to experiment more so their name could be attached to a great discovery, while adventurers were simply led by wanderlust. But apart from these rather exotic occupations, most people today share a few common things that motivate them the most

    Motivation, in this case, leads almost directly to higher productivity, so make sure to pay attention to:

    • trustworthy leadership,
    • career advancement,
    • a stable future,
    • happiness

    While money, as a motivating factor, is also important, it is not as important if the employees are already earning a livable wage. While that should be a basic worker’s right, see that it is so if you can somehow help it in the company.

    Learning and Development

    L&D is the backbone of any company that is expanding into new fields and needs its employees to be up to date with the skills required for a new job. If you don’t have a specialized manager for this sort of thing, looking at www.learnerbly.com/l-and-d-function can give you some guidance on the matter. A hands-on approach by a professional is invaluable in this sort of thing, but smaller firms usually cannot justify such an expense and therefore need to outsource this function. 

    Developing an L&D strategy takes time and effort in any company, but is one of the few management positions that have a direct positive effect on employee productivity and skill boost. This, in turn, justifies the investment. Developing both professional and leadership skills is crucial for any business to thrive in a dynamic market. 

    Increasing Productivity in Different Branches

    No two snowflakes are alike, let alone whole branches of industry. Production, research and development, accounting, sales… Applying the same principles to all of them, hoping to get the same results, will lead to a bitter end. 

    People working in production, of whatever kind, benefit greatly from having reliable tools and machinery and therefore require to be trained to operate them when they replace old ones, or, at the very least, have the services of the old ones regularly. Different things apply to different branches, and it would be best if you did a survey first to determine what would increase their productivity quickly, and then start applying it. 

    Richness in Diversity

    Diversification of the workforce has been happening for some time now, and it is a good thing to include various profiles in a shared environment. For starters, we know today that it is wrong to separate groups of people solely based on things they cannot control, but we also know that the right amount of diversification can lead to a more productive work environment. 

    Having people who all come with the same level of education and with a very similar background sounds good only on paper. But people who have had a different experience before starting this job will also bring with them a different skill set and also a different view on how to solve certain problems – something that is crucial in tight situations, for example, when you have a deadline coming up. 

    Seminars and Fairs

    Considered by some to be the most fun way of acquiring new skills, going to professional fairs is something that many passionate employees are looking forward to. Not only is it a day off of work, but it is also a chance to meet colleagues from the same profession and see for yourself what is new on the scene. Large fairs can attract millions of visitors and are therefore a great place to make new business deals, but also learn from the best in the business. 

    Seminars, on the other hand, are much smaller events, and usually with a very specific topic. They are still very valuable as they can be organized more often and sometimes only within the company, so they can be targeted towards a specific need your group might have. 

    See to it that, if you organize them, they are relatively short, specific, and followed with a discussion about the topic. The discussion helps people see the benefit of the newly acquired knowledge much quicker.

    Informal Education

    Usually considered inferior to a “good, old-fashioned” formal education, knowledge gained from other sources apart from recognized schools is also valuable while working. Because it doesn’t follow a specified and slow curriculum – informal education, such as experimenting or visiting friendly companies to exchange experience – is a very quick way of acquiring new skills. 

    Every company should treasure employees who pursue such ways of improving themselves, as they indirectly increase the firm’s value and probably boost other people’s productivity by motivating them. Further, informal education is much cheaper and can therefore be applied to a larger number of employees. Don’t hesitate to consider these “alternative” methods of improving skills as they have been the only way of doing it for a long, long time, while formal schooling was the privilege of a selected few. 

    If you are in a rush to get a new product or service underway and out into the market you most likely have to improve some skills or general productivity in the company. By following the listed techniques, you are very likely to achieve your goal in no time, but remember that no employee should be treated like a machine that learns instantly, but should be given at least some time or maybe a different approach.

  • Was Your Loved One Killed by a Drunk Driver? Here’s How You Can Fight for Justice

    Was Your Loved One Killed by a Drunk Driver? Here’s How You Can Fight for Justice

    Certain events have such a profound and deep impact on us that they bring life to a complete and grinding halt. These events often leave behind deep scars, not those that can be seen, but those that can be felt and impede each and every activity we partake in. Losing a loved one in a road accident is the epitome of such an event. It happens suddenly and without warning. 

    A loved one that’s lost always leaves behind a void, one that is difficult to fill up. When it happens so suddenly and unexpectedly, you do not even get the opportunity to prepare and brace yourself. However, what can be even worse is to have a loved one killed by a driver under the influence of alcohol.

    It would be wrong to call a road incident caused by a drunk driver an accident. One cannot call it an accident, it is a crime, an unforgivable crime caused due to negligence, carelessness, and lack of self-control. A drunk driver should be held accountable for his actions and punished accordingly. 

    Unfortunately, fighting for justice can often be harder than expected, drawn-out, and quite an arduous process to finish. However, if you know the processes that must be executed and the steps that must be followed, fighting for justice can become a successful endeavor. Here is how you can fight for justice if your loved one is killed by a drunk driver.

    Register the Details

    In order to be able to fight for justice, the first thing you need is to find out the identity of the offender. A large proportion of drunk driving incidents end up turning into hit-and-run cases. If you are not present at the scene of the crime, there is not much that you can do. However, if you are present on-site, it is important to gather as much information as possible within a brief span of time. 

    Every piece of information that you are able to register and put together will later prove useful in identifying the person responsible for the incident. Details like the name of the vehicle, the color, its make, the type of vehicle, and the license number can prove very useful at a later stage. Given that we all carry a smartphone nowadays, quickly grabbing a picture or recording a video can prove invaluable.

    Contact the Police

    If you or someone you know is ever involved in an accident, even one that is not caused by a drunk driver, calling the police should be right on top of your priority list. Contacting the police allows them to note down all the relevant details and ensure that proper procedure is followed. The police can also check if the driver responsible for the accident is under the influence of alcohol or not. To add to that, a police report will also add credibility to your case.

    Gather Evidence

    To fight any case, or even take a case to court, supporting evidence is needed. The same applies to a case involving drunk driving as well. However, gathering relevant evidence can become quite challenging, especially if it is done at a later stage. If you are present at the scene of the accident, you should take as many photos as possible; not of the victim of course, but the other vehicle, the driver, and the extent of the damage. 

    This can later help in building your case. You should also approach the other people who may have witnessed the accident and gather their contact details. This can later come in handy in case witnesses are required to testify.

    Seek Professional Help

    Reading through the various nuances that our legal system contains can become quite overwhelming. For regular people, it can become quite difficult to understand what their rights are and how they can fight for them. 

    This is where seeking professional help can prove beneficial. A personal injury lawyer can help you chart out the best course of action for your particular situation. The experienced legal team at https://www.dsslaw.com/ suggests that before you make a decision regarding the services of a personal injury lawyer, you can even ask for a free evaluation. A free evaluation can help you decide if the services offered are in line with your requirements. A big advantage of seeking professional help is that if the defendant is not found guilty initially, these lawyers will also represent your case in the courtroom.

    File a Civil Lawsuit

    A civil lawsuit is quite different in comparison to a criminal lawsuit. In a criminal lawsuit, the drunk driver would be held responsible for any damage that was caused and any laws that were broken. In a criminal lawsuit, you would not be fighting for your rights in court. To fight for the justice of your loved one, you will have to file a civil lawsuit against the drunk driver responsible for the accident. 

    In some states like Texas, you can also sue the bar, club, or establishment that served alcohol to the drunk driver despite knowing that he could be a danger not just to himself but also to others. While these laws, which are part of the Texas Dram Shop Laws, can help increase the compensation that is offered, they can also make fighting the case much more complicated as there would be more defendants and higher opposition.

    Dealing with the loss of a loved one is never easy. Even though time is a great healer, it takes a long time to come to terms with it. The impact of such a loss is even greater if it is not an accident, but is rather due to the negligence, carelessness, and indifference of a person driving under the influence of alcohol. 

    While in such a case, the guilt and responsibility of the incident lie with the drunk driver, the path to ensuring that the driver gets convicted and that justice is done by your loved one is full of roadblocks. However, making sure that you follow the steps that have been explained here can help you fight for justice for your loved one.

  • How To Maintain an ADA Compliant Website in 2021?

    How To Maintain an ADA Compliant Website in 2021?

    It’s no secret that commerce has been increasingly shifting to the online marketplace. If you’re a business owner and you operate a website where you regularly conduct e-commerce, it’s important to understand that even your company’s page is subject to compliance standards outlined in the American Disabilities Act (ADA).

    Digital accessibility is easy to overlook since most of us presume ADA regulatory standards only apply to your business’s physical environment. However, with 20% of the population attesting to some form of disability, ADA digital compliance is a key consideration to make note of as you grow your online presence.

    The ADA already requires compliance for all websites that provide government services. This is because official government services must necessarily provide access to all individuals, irrespective of ones’ ability. The ADA’s digital accessibility requirements in sections 504 and 508 on the Department of Human Services website.

    An act introduced more than 30 years ago, the ADA was designed to specifically prohibit various forms of discrimination, particularly in employment and government settings. The ADA’s guidelines primarily apply to public spaces such as parking lots, elevators, along with a building’s entrances and interiors.

    In January 2017 the ADA introduced new regulations for web accessibility, later effectuated in 2018. These new rules pose many of the same obstacles to businesses as the act did when it was first introduced over thirty years ago. While it might seem impossible to remain 100% compliant, utilizing a free online ADA compliance checker is a good place to start with your assessment.

    Your company page is primarily a visual medium, so you should pay close attention to its presentation while keeping in mind those who are visually impaired. Try to avoid the use of small fonts that are light in color. Similarly, ensure that you are using alt tags that describe the various elements of your website so they can be read aloud by accessibility tools and utilize captions on your videos for those with hearing limitations.

    Perhaps the best way to bring your site to compliance if finding an understanding of how your disabled customers navigate the Web. Foremost, those with visual impairments use screen readers to read the text audibly. Brail keyboards are also commonly used, and those with physical impairments often utilize a hands-free mouse which is controlled by speaking commands. A good understanding of these tools is a reliable way to avert a potential conflict with those who use them.

    Experts at AudioEye are keen to point out that “a website that is not accessible increases the legal exposure to a potential accessibility lawsuit.” Fundamentally, it’s good practice to ensure your website is accessible to everyone. This ultimately enhances your potential customer base. With that said, keeping on top of ADA compliance within your digital marketplace protects against the prospects of defending a costly accessibility claim.

    Indeed, strict ADA compliance won’t be easy at first. It’s important to start adhering to the ADA’s standards early. Should you find this task beyond your scope, don’t hesitate to engage an automated ADA compliance checker tool such as the one offered by AudioEye.

  • Tips on Providing Improved and More Efficient Payment Services

    Tips on Providing Improved and More Efficient Payment Services

    Every business wants to provide the best service or product they can. Some are more fortunate than others when it comes to being able to provide them, for whatever reasons. However, for a business to be able to provide something, customers or clients have to want to buy them. If they chose to part with their money, especially via any cashless method, they want to do so with the knowledge that the transaction will be secure. With this in mind, here are some tips on providing improved and more efficient payment services.

    Faster Payments

    No one likes to be kept waiting, especially when it comes to buying something. It can be frustrating having to wait in a queue, then having to wait for your payment to be processed. Nor is it much fun when you’re attempting to make a payment on a website, and it freezes or prevents payment some other way. 

    Studies have shown that customers are less likely to return to a business if it’s slow to help them make a transaction, often opting for others that will do a better job when it comes to financial transactions. This could cost you sales, which will affect your profit and the long-term survivability of your business. With this in mind, it’s integral to have your business able to make financial transactions quickly and succinctly every time a customer purchases something, whether online or actually in your business. It shouldn’t matter how they make a purchase, but that they can do so the same way no matter how they do it. 

    Ultimately, you’re in business to make money, so this is one aspect you should always be on top of and always aware of current technological developments that make it easy for both your customers and business. Businesses nowadays need two shopfronts: a physical one and a website, with the latter, often being the more popular choice for various reasons. One integral aspect of a business’s website will be the ability for customers to pay for what they’re selling. 

    As a result, electronic money institutions (EMI) are increasing because they, in essence, are able to act as a digital alternative to banks or building societies, holding money in what’s best described as an electronic wallet, operating on an electronic platform. In the United Kingdom, EMIs can only operate once they’ve obtained something called an EMI license UK, and this basically authorizes them to do the above, as agreed by the Financial Conduct Authority. This means you can trust to use them as this regulatory authority has given them permission to do so.

    Payment Security

    Most of us have earned the money we’re choosing to spend using your payment service, therefore we want to know that when we’re entering into a transaction with your business our details will be protected and not misused. Unfortunately, as soon as a new level of security is added to protect consumers and businesses alike, hackers are often attempting to break it down so that money can be made from your financial details.

    In consideration of this, there are more lines of defense used alongside encryption, including multi-factor authentication, which is a method of electronic verification whereby a user has to prove, or validate, who they are based on the information they supply to an authentication mechanism so that they can access a website or app.

    Multi-factor authentication can be a combination of security, such as entering your email and password, before being sent a password that code consists of numbers, letters, or both. These passwords could also have time restaurants, so the transaction will need to be completed quickly. 

    Most customers expect this type of security to protect their money and financial details. If in doubt, think about the security your online banking has, as well as the online shops that you purchase from. You wouldn’t entrust them with your money if you felt that their security was lax, so it makes sense that your customers would want you to protect their financial transaction details securely when doing business with you. With word of mouth and reviews constantly being relied on as a measure of good business, by potential customers, it would be foolish to be complacent in this regard. 

    Centralize Your Accounts

    Having your accounting in one place makes it easy to access any financial information you immediately require, which would greatly help with business forecasting and planning. It can help to implement good practice and enables you to quickly respond to unexpected changes in market forces. 

    For your financial reports to be of any use, they need to be up-to-date and also accurate. This is the only way you’ll accurately be able to retrieve information to make informed financial decisions. To save your financial department time, there’s a range of software and apps that may be suited to the business needs that you could use to produce these reports regularly. 

    Being on top of this important aspect of your business’s operations will allow you to make payments on time, chase late payments and also steer your business in the right direction in times when profits are low. Additionally, you’ll never be late paying yearly rates, which could result in financial penalties or worse, because they’ll remind you of them.

    Small businesses may not have financial departments that can shoulder this, so they’ll need all the help they can get. Using software or apps that can automatically generate invoices, receipts, as well as reports that can save time and provide you with important information that can affect how your business grows.

    Money is what enables us to survive. It allows us to afford a roof over our heads, food in our bellies and purchasing items, whether it’s a good or service. With consumers increasingly reliant upon reviews, and more willing to opt for a business that can quickly and efficiently allow them to do this, it’s imperative that your business can meet their expectations. 

    Failure to do so could lead to poor sales, poor reviews, and a bad reputation. This could take time to improve, during which your business is suffering from a loss in profit. Therefore, ensure your payment services are reliable and secure so that both your business can continue to thrive. Furthermore, keep abreast of current developments in finance and technology, so your business can be a market leader in your sector.

  • 5 Marketing Solutions to Promote a Dating App

    5 Marketing Solutions to Promote a Dating App

    From mail order bride sites where you can buy wife online to apps like Tinder, the dating market is riddled with match-making apps and dating platforms. This fact makes it a little hard for new apps to sell themselves to an already overwhelmed audience. New players in the dating industry face stiff competition from leading companies and customers may not take to them as quickly as they expect.

    When you come up with these apps, there is a chance that the market will be interested in them at the beginning. However, as is natural with these things, people return to their old apps soon enough. The goal is to ensure that those who come aboard the app in the first stages stay on. The saturation of the dating market creates a need for marketing solutions to promote your dating app. Here are five of these marketing solutions:

    Finding your target audience

    The major problem with the marketing process of some of these apps is that they are not exactly streamlined. They try to reach diverse audiences at once, thereby stretching their resources thin or messing up their branding. For example, you should not advertise an app that helps people order a bride to those looking for hook-up partners. People come on the former to find brides and go to the latter for just the vibes and sex. 

    When marketing a marriage-themed app, you should categorically state that the app will help people find a wife online, and for the latter, state its purpose too. Knowing your target users enables you to tailor your marketing efforts to them, ensuring you attract the people who need your services. Doing things differently could still get many people to download your app, but they may end up unsatisfied and then delete it. So, find your target audience and stick to them. 

    Carving out a niche

    Some people are looking for love, and some are not. And because you cannot give everyone what they desire, find what you can and stick to it. Promising to give everyone what they are searching for will only complicate things. We recommend finding your niche in the market and addressing the needs of its customers.

    Although Tinder is the most popular dating app, gay people still prefer Scruff and Grindr because it’s dedicated to catering to their sexual preferences. You have to choose your niche, and when marketing, make it a major part of the campaign. This approach goes hand-in-hand with focusing on a target audience because when marketing a niche, your target audience comes easy. More often than not, people tend to gravitate towards what they can relate to. 

    Prioritizing simplicity 

    One of the reasons Tinder will always find its way to the top of the list is simplicity. The app can be operated by a 7-year-old if they understand the concept of attraction. Tinder is designed like a colorful cute game, easy to understand, and easy to navigate; all you have to do is keep swiping till you find love.

    The only places you’ll see people go through long processes to update dating apps are in movies. No one wants complicated apps in real life; they want something simple and seamless. People need to know that they wouldn’t have to go through stress to understand your app. Also, when designing the app, focus on simplicity and navigational ease, using them as strong points when marketing. 

    Focusing on stories 

    When you can, get testimonials of people who used your app and found partners and other forms of satisfaction. They give a face of trust to your brand and make it easier to get signups. People love a good love story; getting the accounts of those who found what they wanted on your app and telling them does you good.

    A way you can get these testimonials is to add some kind of reward for telling their stories. If your app is not free, you could unlock a feature for a testimonial or offer something else. But be sure to look out for real proofs like pictures and videos that validate their stories. 

    Leveraging on emotions 

    People are lonely, so capitalize on that when marketing your app. Say something emotional about finding love and fulfillment, and then proceed with the fact that we often stay indoors, which makes it hard to find a partner. Doing this solves their pain points, and you cannot sell a product without solving your customers’ needs. Make them believe that you are their final chance at love, after being through other dating apps. Find the right words to make them open their hearts to you so that you can sell your app to them. 

    Final thoughts

    Getting the right app out to those searching for love may seem like an easy task until you realize you are not the only one gunning for them. These are tough times, and people desire to be loved.  While this opportunity creates a large market for you, you must remember that you have thousands of competitors, some of whom have been in the game for decades. 

    The people you need to beat have had long strategy sessions on how to remain in the game. When you faithfully follow these strategies, they will give you an edge and place you above your competitors.

    Note: This post is contributed by Jamie Polster. He is a seasoned relationship counselor who has been in business for over a decade. He has helped people deal with relationship issues and assisted others in finding their significant others. Jamie has a workshop that guides people to find the love of their lives, and most of them are happily married now. He also works at YourMailOrderBride with a team of relationship specialists.