Reginald Chan

Author: Reginald Chan

  • How To Write A Professional Student CV After Graduation?

    How To Write A Professional Student CV After Graduation?

  • How to Succeed in eCommerce?

    How to Succeed in eCommerce?

    Succeeding in an online business is not a walk in the park as many perceive it. It requires dedication, time, and resources to make it happen. You might be having time, funds, and the ways to do it, but it may not pick up? Why?

    Maybe it’s because you are missing the things that matter to succeed. Having an eCommerce business starts with a site. The site requires visitors who will turn into clients, and if the service is excellent, they will keep on buying and referring your services to their friends. So what are the tips to succeed?

    Check on this article.

    1. Your site should look good on all platforms

    If you target individuals online, you need to understand that most access websites via their desktop browsers while others use smartphones, either browsers or apps. Ensure your site is present on all these platforms. Presence is one thing, and performance is another.

    While making sure that your site is available on the website builds, ensure it performs flawlessly with good loading speeds and well-constructed features. Know how your site will look on desktops, mobile browsers, and if on an app, ensure it is easy to download, install, and operate. Having a seamless user experience in all platforms is a dream to anyone in an eCommerce business.

    2. The Ecommerce site needs to be credible and trustworthy

    One way of succeeding in an e-commerce business is by being credible and easy to trust. No client provides their credit card or other online payment details if your website looks suspicious. Ensure that safety features are in place, and it has features that increase clients’ trust. One more thing, Google will not rank or offer a website which seems suspicious to individuals conducting searches.

    If possible, provide details to your clients on the steps they should take if they sense theft and fraud. Also, offer security features and incorporate an online security company on the check-out page. You can also reassure your client’s safety and trust by providing an easy return policy or money-back guarantee if they don’t get what they purchased.

    3. Incorporate Original photos and product description

    This area is where most individuals fail in an online business. Do not incorporate stock images and narrations from other websites to your website. If you are using a duplicated content, that will be like killing your eCommerce business. Ensure everything is unique and original. Do not fake it while selling online. Search engines like Google do not rank content stolen from other sites.

    Another disadvantage of using the same material as other sites is that clients will feel you are selling the same thing, and it’s better if they pick it from the ‘original’ competitor site. How do you become unique? It is simple: be original, create videos for your products, and have customized photos, unique descriptions, and other integration that is attractive to your target audience.

    Using well-made images, you will send unique messages to your clients since a picture is interpreted better than written notes. Ensure these pictures are of high quality, taken by professionals, to increase customer clicks and conversions.

    4. The Ecommerce website should be easy to navigate

    A good website should be easy to load, navigate, and check-out. If you are displaying goods on the site, ensure everything clicks easily and fast. If these simple terms are not adhered to, you will lose esteemed clients who turn away after finding a hard-to-operate site.

    One way of achieving a good display is by creating menus of product categories that are clearly labeled. According to research, most clients prefer finding websites with an advanced search function. A search function enables them to find what they want to buy quickly and fast.

    By incorporating a search function, you should ensure you have all the required products on your website. The reason is that after failing to find the product in the search function, clients tend to close the tab fast and visit another website to look for the same.

    5. Make your website feature reviews from customers

    Reviews help a lot in persuading other people to buy from your website. Why is it so? The main reason is that clients trust their fellow customers in making purchasing decisions. The advantage of having reviews is that clients get triggered by positive reviews in their purchasing decisions.

    Online reviews, according to marketing experts, are like the traditional word of mouth recommendations. The client will buy a product that has been reviewed more than the one without reviews since it shows people have used it and have something to say about it.

    Experts recommend reviews because they drive more traffic (by at least 44%), which leads to conversions. Ensure the star ratings are incorporated in your category pages and on the individual products to enhance visibility.

    6. The Ecommerce should have excellent customer service, both on-site and offsite

    One way of killing business is by having poor customer service, especially in an eCommerce business. An eCommerce business is like a global business. How you treat your existing client will determine how others will perceive your business.

    Ensure you conduct good pre-sale and post-sale customer care to your clients to enable them to enjoy services and refer you to their other friends and families. You can perform this customer care through emails, call centers, chats, emails, and social media handles. Ensure you get their feedback on their experience and what can be improved.

    7. Ensure there is an easy and fast check out process

    Most customers always cancel their orders if they find a difficult-to-use check out process. To ensure all orders get completed, provide easy to check-out systems with one-page check-out and easy to process payment solutions.

    Since clients always avoid user accounts, always ensure if its a requirement for your business that they are easy to create and log in when clients are making payments. You can also include a guest login option to cater to individuals who like being anonymous. With these measures, you will get assured of carts not being abandoned in the last stages.

    Other factors you can consider include having an online social team that can communicate with clients through chats, and help clients who might be facing troubles with their shopping. With these points and others, you will have a successful eCommerce business.

  • What You Should Know About Google Ads

    What You Should Know About Google Ads

    Sooner or later, every business faces serious challenges in promoting itself via search engines. With millions of websites out there, no wonder, it’s getting harder to reach new customers.

    Online advertising with Google Ads is one of the most efficient ways to bring your products or services right in front of your target audience.

    However, if you want to make the most of your Google Ads campaign, you will first need to dive into the nitty-gritty of this platform.

    What Is Google Ads?

    Just as its name suggests, Google Ads is the online advertising platform owned and managed by Google. Also known as Google AdWords, it is the largest across the world, which comes as no surprise given the huge global coverage of Google.

    To simplify things…

    … it can be said that users of Google Ads can take advantage of two major options: the search network and the display network. While the latter is mainly about placing banner-style ads on various websites, the search network mainly refers to PPC (pay-per-click) advertising often called paid search.

    In order to join millions of other businesses that enjoy the benefits of Google Ads, you need to set up an AdWords account, which is an easy, fast, and absolutely hassle-free procedure. You can either create a new dedicated account or choose to use your existing Google credentials. Do not forget to add your location and specify the time zone.

    Google Ads Terms You Need To Know

    Ad Groups

    Used to organize ads by a common theme, an Ad Group comprises one or more ads that share similar targets. Each Google Ad Campaign can be made of one or more Ad Groups.

    Ad Rank

    Based on your quality score and bid amount, Ad Rank is a value used to define the position of your ad. In other words, it shows the placement of your ads on a page in relation to other ads. The point is, even if your bids are lower than these of your competitors, you can still hit a higher position for less money simply by using relevant keywords and other proven techniques.

    Bid Strategy

    This is a pretty complex topic but generally, manual or automated bid strategies refer to the bid you have set up to optimize your performances through either paying for clicks or interaction with users.

    Billing Threshold

    An amount set up to determine when you’ll be charged for your advertising costs, a billing threshold is based on how much you spend within a 30-day period.

    Call to Action (CTA)

    An interactive element that appears over an ad, CTA is intended to help drive clicks to your website. An overlay shows up when the video starts and turns into a thumbnail image after 15 seconds.

    Campaign

    You start your advertising with Google Ads the very moment you launch a Google Ads campaign. It’s your first and incredibly important step in the entire process. Campaigns are made of ad groups that have the same budget, type, and other essential characteristics. The great thing is you can run as many of them as you want.

    Clickthrough Rate (CTR)

    One of the most significant elements of your campaign, Clickthrough rate gives you information on how often people who see your ad tend to click it. You can use this ratio to evaluate the effectiveness of your campaign and make certain adjustments to reach your goals faster.

    Cost-Per-Click (CPC)

    CPC is exactly what it says on the tin – it is the price you pay for each click in your pay-per-click (PPC) campaigns. Online marketing experts from https://www.omologist.com/ explain that CPC may vary greatly depending on the industry and type of the business, but it is safe to say the average cost-per-click across all industries is about $2. They also add it is essential to understand that your actual CPC is affected by a range of factors including ad rank, maximum bid, and quality score of both your and your closest competitors.

    Impressions

    Another helpful metric, an impression (or impr in your statistics) is counted each time your ad has been actually shown on a search result page or other sites within the Google Network.

    Keywords

    The importance of keywords is hard to overestimate – they are the most crucial element of your successful AdWords story. Used to describe your service or product, they can work miracles to improve your performances – if selected wisely, of course. If your keyword list is far from being a great one, then you will end up with the higher prices for the lower ad positions.

    Quality Score

    Already mentioned a couple of times in this article,  AdWords Quality Score is a useful diagnostic tool that serves to show you the relevance of your ads, keywords, and landing page to people who see your ad. Quite naturally, the higher the score, the lower the prices and the better the ad positions you can count on.

    Tried & True Tips For Your Google Ads Campaign

    Smartly Use Negative Keywords

    For a highly targeted campaign, compile a well-thought-out list of negative keywords that will help put your ad in front of customers who are really interested in your product or service. Use Google Ads negative keywords tool to eliminate all irrelevant matches but be careful not to overdo it as your ad then might become almost invisible.

    Never Mislead Your Potential Clients

    Could you think of something more disappointing than landing at the page that has nothing in common with your search? The majority of people are getting frustrated when they come across such a thing. That’s why make sure your keywords reflect what you offer or otherwise, you risk to earn a bad reputation, low conversion rate, and a big drop in your quality score.

    Keep Things Under Control

    Closely monitor your Google Ads campaign if your goal is to achieve the best possible results at a low cost. To help your rocket ride to the top, this platform gives you plenty of opportunities to optimize your efforts. In line with this, feel free to change your keywords, bids, daily budgets, and other elements in order to adjust to the current trends.

    The main reason to rely on Google Ads when it comes to paid online advertising is the amazing ability of this tool to let you focus on people who are looking exactly for what you offer. To reach success, you just need to learn how to make the most of the benefits it offers.

  • Five Effective Ways of Debt Reduction

    Five Effective Ways of Debt Reduction

    Are you having unforeseen difficulties and cannot pay the loan? Have you got a penalty or fine? Contact the specialists who offer their services online on the site https://debtquest.com/services/debt-relief/. Experts have been working for many years, they are well aware of the specifics of the basic activity and provide high-quality debt reduction services.

    Would you like to find more information on ways to reduce debt? In this article, we have collected several debt reduction methods.

    The Process of Debt Reduction

    Choose the method that suits you best and solve your problem as quickly as possible.

    Informing the Lender

    First of all, you need to inform your lender that you are having difficulty paying off the loan and you need a postponement or a loan vacation. It is important not to delay this, as the debt will gradually increase due to penalties and fines. To receive a deferral, you need to write an application to the bank, indicating the reason why you cannot pay the loan on time.

    The lender can help you by extending the loan term. However, the amount of overpayment will also increase. Therefore, try to use this method only when you are completely confident in the prompt resolution of your problem situation.

    Loan Restructuring

    This method involves changing the terms of the loan agreement in the direction of facilitating the conditions of the borrower. Restructuring, as well as the first method, should be used when you have completed the calculations and are ready to increase the overpayment on the loan as a whole in order to reduce the monthly installment.

    Loan Refinancing

    This method involves obtaining a loan on more favorable terms from another bank and closing the current loan with the amount received. Refinancing is very beneficial due to the possibility of lowering the interest rate and extending the loan term. However, this way is not suitable for those who have several large debts. In such a case, banks are reluctant to approve.

    Consolidation

    Those who have several loans from different lenders can apply debts consolidation. It is possible to combine both consumer and collateral loans and credit cards into one mortgage loan, which implies a low-interest rate and a low monthly payment.

    Reducing the Amount of Loan Debt Through the Court

    If you decide to go to court, you must understand that you will not be able to reduce the rate, but you can reduce the amount of interest charged for the delay. The procedure is very simple here. First, you need to write a free-form application, which will describe the situation in detail, and submit it to the judicial authority.

    You must also remember about insurance. If you took out insurance when applying for a loan, then the insurance company can reimburse the debt to the bank, provided that your case falls under the terms of the policy.

    So, we hope that our information on ways to reduce debt is useful and allow solving your problem. Whatever the choice, be attentive.

  • Reasons Why Your Small Business Needs SEO

    Reasons Why Your Small Business Needs SEO

    Consumer behaviors have evolved along with the technological advancements that allow them to make such changes. One example is the evolutions of smartphones and fast speed internet. Today, seventy-seven percent of mobile phone users in the United States are using smartphones and going online. This doesn’t count the conventional desktop users who are mostly connected to the internet. This tells you how often your potential customers are going online in their daily lives.

    Why Small Businesses Need It?

    Combining consumer behavior and the current trend of businesses today, there are enough motivators why SEO is no longer just an option to give your small business a boost in the market be it eCommerce or a conventional store. Below are detailed explanations of how SEO is a requirement for your budding endeavor:

    1. Gives You Visibility

    When I discussed the percentages of users and shoppers, it wasn’t percentages for thousands of people, I was talking about over a million users and shoppers. With those numbers, you can be sure that sites vying for their attention are also in the millions. When users go online and do a search and hit on words or phrases related to your businesses, wouldn’t you want your store’s name to come out on top of the results page? I’m sure you do, that’s how SEO basically works, and that’s how you’re going to gain visibility.

    What you see in a Search Engine Results Page (SERP) is the result of SEO experts working with the search engine’s algorithm to maximize their chances of being on top of the first page. Long ago, when you search Sacramento SEO, you’ll find a different results page than what you see today (meaning other sites were claiming the top of the SERP). You, too, can have words or phrases that will put you on top of the results page. This is the advantage of having your site optimized, you’ll get first dibs of potential customers looking for information which most probably you can help them with. 

    2. It’s Your Loss If You Don’t

    When I asked, “wouldn’t you want to be the first site they’ll see when they do an online search about your business?” you could’ve just said no. But I’ll tell you why you can’t say no. I mentioned SERP and being on top of the first page, so what if you’re not on top of the first page, what’s wrong with the second page? The second, third, fourth page, and so on are like graveyards of forgotten sites.

    Here’s the figure, in recent years, over ninety percent of clicks are on the first SERP, while the second only gets a measly six percent, and the rest shares two percent of the traffic clicks.

    And to add injury to an insult, if you’re not on top, then most probably, your competitors are. That’ll just hurt your chances of growth.

    3. It’s Gonna Be Here Awhile

    SEO is evolving, it’s not like what it was ten years ago, and it’s going to change to match user preference and behavior. Also, it’s already ingrained in the digital universe. It’s an order to the chaos of how to best show users what they’re looking for. So if you think it’s just a fad, think again.

    4. Customers Like Optimized Sites

    Part of having an optimized site is to make your site highly efficient, with a smooth transition and low latency along with usability across all devices. This will make your site attractive for visitors, and they’ll surely want to come back again if your site is well-built and the content you have has value to them.

    The goal here is to gain an edge over your competitors. Small businesses need to be more engaging and personal with their customers because it should convey a feeling of familiarity and community. This way you’ll be able to make connections and engagements with your potential customers efficiently and fast. Gaining more ground here is going to make your business not so “small” anymore.

  • What You Should Know About Digital Marketing?

    What You Should Know About Digital Marketing?

    The digital industry is becoming more and more accessible by the minute. Almost all businesses can now be seen competing with each other on attracting more views and clicks towards their products or services. It can come as a surprise to some that, although the internet and the digital sphere is already packed with competition, there are always newcomers trying to make their way into the crowd and prove themselves worthy of digital attention.

    In order to shine, it is essential to have a successful digital marketing strategy that would help you and your business stand out. Whether you are a newcomer looking to break into the digital marketing world or you have some experience in the field, we have everything you need to know about digital marketing. 

    Understanding Digital Marketing

    In order to be able to succeed in digital marketing, one must first understand what digital marketing actually is and why it is essential nowadays. Digital marketing is basically the same as the traditional forms of marketing, except it uses digital platforms and virtual strategies to bring in more customers or clients. In today’s modern world, where everyone has one type or another of smart devices, it has become vital for businesses to utilize digital marketing methods more heavily than any other method to generate consumer interest.  

    Different Digital Marketing Strategies

    Marketing for your business digitally can be done in a variety of ways. As mentioned by the Cornwall-based professionals at PaddleCreative.co.uk, with the rise in digital marketing competition, it was only inevitable that new strategies would develop over time to make room for more creative niche businesses to shine. The different digital marketing strategies work on attracting more people online using the different channels and platforms available to businesses and are simultaneously accessible by the target audience. 

    Utilizing Social Media

    Almost everyone nowadays has at least one account on one of the social media platforms that are currently popular worldwide. That is why it makes perfect sense that businesses start utilizing such platforms and the access they offer their prospective customers in order to attract more people. Utilizing social media is one of the most popular digital marketing strategies businesses work on nowadays to increase their brand awareness and gain quick and easy visibility on a large scale. 

    SEO Techniques 

    Accessing any website means having to go through a search engine where you would enter what you are looking for and get relevant search list results. Part of any successful digital marketing campaign depends heavily on using the right Search Engine Optimization (SEO) techniques that would bump your business’ website higher on the search result list. Usually, when someone searches for something on a search engine, they get pages and pages of results. 

    However, in almost all cases, nobody goes past the first page. In fact, most people do not even go past the first couple of results on the list. That is why it is key for businesses to work on SEO strategies that help their sites stay high on the search ranking in order to get more visibility and clicks. 

    Mailing Lists

    Marketing aims at attracting customers and clients to the business by finding out what they like to persuade them to become loyal to that business. People online like personalized marketing, so digital marketers work hard on making prospective clients feel special through personalized messages and advertising. Mailing lists are a great way of keeping things personal between businesses and customers and they successfully deliver the marketing strategy. 

    Digital Marketing Skills

    In order to deliver a successful digital marketing strategy, it is essential to be tech-savvy and have some fundamental marketing skills. Having some of the essential marketing skills can help the marketer compete with their designated business in a crowd of other businesses where other marketers try to be creative to make their brands stand out. 

    Multimedia

    Being tech-savvy does not just mean knowing how to build a website or how to code. Nowadays, people are more attracted towards multimedia posts online rather than simply words that may not be attractive enough for them to stop and read. 

    The ability to create multimedia bits in the form of colorful images or creative videos would grasp the attention of more people in your target audience and, in turn, increase your brand awareness. The key is being creative with your multimedia and thinking outside the box, which is an essential skill to have if you are looking to break it into the digital marketing world. 

    Understanding Analytics

    Familiarizing yourself with the digital analytics of websites and search engines is a key skill to have if you work in digital marketing. In order to know whether or not any marketing strategy is actually proving to be effective, it is essential to understand the analytics that has to do with your online presence. Monitoring the numbers and knowing how small changes can make a difference in those numbers is vital when working in digital marketing. 

    Virtual Persuasion

    Marketing massively depends on the marketer’s ability to persuade others why they should trust a certain business. When the process of persuasion is done digitally, then the marketer working with the business would need to be skilled in persuasion as well as understand people’s virtual behaviors. Digital marketing does not offer much room for arguments that can go back and forth, as is the case with traditional marketing methods. That is why the marketer would need to be persuasive and quick to analyze the virtual situation so that they can convince the crowds to be loyal to a certain business. 

    Digital marketing is the future of any business looking to break into their relative market and stand out in the face of fierce competition. Unlike traditional methods of marketing, digital marketing depends greatly on technological skills and understanding the online behaviors of customers, which can be totally different from that of people in real life. Remember to do extensive research on any market you are looking to break into as a business before you work on a digital marketing campaign to ensure its success.