Online casinos are profitable businesses because of something known as the house edge. The house edge is a term given to the odds placed slightly in favour of the casino. For example, there are 37 or 38 possible individual outcomes on a standard roulette board, but players receive odds of 36/1 on these types of bets. The operator always wins in the long run across all players, but these types of certainties have resulted in more online brands that must fight it out by promoting better than the competition.
Does Promoting an Online Casino Matter?
Promoting products and services can be a worthwhile investment for any company across any industry. But some industries demand marketing and constant promoting due to the saturated market and volume of competitors. Online gambling is one of those markets. With so many online operators to choose from, it can be challenging to stand out. Promoting your casino in different ways will help you cut through the noise and be seen.
Promoting an online service can be a little more challenging than any other businesses due to UK gambling marketing legislation, which is constantly being updated and debated. In gambling – compliance is just as essential!
Ways to Promote an Online Casino
1. Keyword Research
Keyword research is conducted by an SEO professional. The process involves uncovering what types of words and phrases are being searched online to find online casinos in your country. They can use the research to inform the content of your website. For example, if you find that lots of people are looking for a betting site that allows PayPal deposits, maybe by searching “PayPal Casino” then you should include a page about how you are a PayPal Casinos (if true!).
In a nutshell, keyword research is a way to refine your online content and get it seen by more people. Casting your net wider increases your chances of generating interest and new sign-ups.
2. Affiliate Marketing
Another effective way to promote a casino is through affiliate marketing. It works by getting other businesses and influencers to promote your site, typically with a welcome bonus. By getting other people to market your products and services, you can increase site visitors and sign-ups at a lower cost. You’ll only pay a fee or commission when someone actually signs up to your service, meaning you only pay for new members rather than clicks and views that don’t get converted.
You might want to consider an affiliate marketing programme that anyone can sign up to, especially if you only pay commissions for sign-ups rather than just site visitors.
3. Creating Valuable Content
Keywords and affiliate marketing shouldn’t be the only things bringing curious gamers to your casino. You can bring them here yourself by publishing valuable content that covers contemporary news stories in the world of gambling, offers game reviews and much more. Within these blogs, you can soft or hard sell your own gambling service and its games. But providing valuable content that answers the common gambling questions online (yes, that means using keyword research again) will get eyeballs on your site.
It doesn’t have to just be written content either. Consider using video content and making your own YouTube channel!
4. Welcome Bonuses and Promotions
The most used method of promoting a betting website and specific games within it is welcome bonuses and promotions, such as free bets, free spins on slots and more. Suppose you are going to go down this route, which you probably will then try to think of some promotions outside the box. If every brand is promoting itself with the same free bet, come up with a new and innovative welcome offer. Remember, promoting your casino is about setting it apart from the rest.
Many operators offer initial promotions but forget about their loyal members. Try to provide more to ongoing casino players as one way to get noticed.