Whether you are a small business trying to sell handcrafted jewelry or an influencer trying to build their personal brand, getting on social media platforms like Instagram can help you grow. In fact, studies have shown that fifty-nine percent of marketers plan to invest in Instagram for their marketing goals. However, with the rising competition, taking the necessary steps to grow your audience is a must. Considering the same, in this article, we have shared some tried and tested tips on how you can grow your following on Instagram. Read on.
Optimize Your Profile
Before you worry about getting followers and likes on your Instagram posts, it’s vital to see how your Instagram profile is set up. An optimized profile simply means having:
- A clear bio that describes your business goals
- A recognizable profile picture. Use your brand logo or icon as your profile picture.
- A bio link that lands users on your main business page
Optimizing all of these areas would be sufficient to grab the attention of your potential customers.
Follow a Consistent Content Calendar
Here’s a fact: You can’t gain followers on Instagram if you do not post consistently. Momentum matters on this platform. Creating content and providing value is what helps you build a loyal customer base. For this, what most businesses do is follow a proper content calendar that helps them schedule posts in advance and ensure they post in consistent intervals. This automatically helps you get more likes on each post, and more people start to follow you.
Engage With Your Customers, Brand Advocates & Influencers
You’ve got an appealing profile; you post regularly, and now what? The next step is to actively engage with your audience, brand advocates, and other influencers. If you’re an influencer who has just started out and is in the middle of their Instagram journey, it is vital to increase your online presence as much as you can.
If Needed, Buy Likes and Followers
While many believe that growing your followers organically is much more effective, others have got the push they need to grow by buying likes and followers. This is especially helpful for small businesses and influencers who are performing well and have the scope, but the algorithm factor isn’t working in their favor. For example, people prefer Famoid for Instagram Likes and followers. This company helps boost your chances of visibility on the explore page of Instagram. And the explore page is where users get their relevant piece of entertainment.
Bring Value to the Table
Last but not least, the key to getting more followers is offering value along with entertainment. No one is going to follow to see your ads or posts which are of no interest to your audience. Hence, study your audience well, know their taste, and try to bring value through your content.
Final Thoughts
Following the above-mentioned steps will help you build the foundation of an organic following that likes to engage with you. So, don’t try to sell it too hard; rather keep it all natural and relatable to get followers who actually stay with you throughout your journey.