How do you find local service companies? You use Google! As a home service business, you want your business to be the one customers click on first.
Search Engine Optimization (SEO) helps with this! But the benefits don’t stop there. Here’s an in-depth look at the advantages SEO can give your business.
Benefits of SEO for Home Service Companies
SEO isn’t limited to being on top of search rankings. Implementing SEO best practices helps increase your overall online presence and authority.
It also offers advantages in the following areas:
Home Service SEO Keyword Research
Home service businesses have a variety of skills they can offer to clients. Some offer repair services like roof replacement, others can offer gardening.
Users are likely to search for keywords related to specific services. With quality content campaigns around these keywords, you can become an authority in those fields.
Analytics Tracking & Reporting
Metrics reveal how your firm is performing and how to improve. Analytic tools such as Google Analytics and Search Console can be used to make data-driven decisions.
Competitor Analysis
SEO allows competitive analysis. You learn how to exploit your competition’s strengths and weaknesses and how to exploit them.
Optimized Social Media Marketing
SEO should be holistic. It encompasses your business’s overall online presence. You can also use a strategic CTA in your social media posts and accounts to redirect customers to crucial landing pages.
Targeted Local SEO
You want SEO localized, strategically targeting certain areas and niches. For example, if your business is in roof repair, you can optimize for roofing SEO.
Going into a specific niche can help you become an authority. Paired with Local SEO, customers in your area can easily see you in search results.
What is Local SEO?
Local SEO tells search engines that your services are available in a specific area and should be recommended on results pages.
Instead of looking up “Home Service Companies”, prospects can search “Home Service Companies near Houston”. This level of specificity can increase site traffic significantly.
Why is local SEO important for home service companies?
Home service companies target nearby customers. Your clients are local, unlike retail enterprises that target national or international clientele.
Here are key advantages local SEO can give your business:
- You get to optimize your site for mobile, which the majority of customers will use.
- Your business can be visible on apps such as Google and Apple maps.
- Using your Google Business Profile to boost your organic ranks on the SERP and local map listings sidebar.
Step-by-step guide: How to do SEO For Home Service Companies
SEO can be complicated at first. But it’s surprisingly simple if on-page content is what you want to focus on. If that’s the case, here’s a step-by-step guide on how to do it:
Create an SEO Strategy
Create a list of service-related topics. Try linking them. Set up “Pillar Topics” and “Cluster Topics” (content that supports pillars). Set a posting schedule and plan link-building.
Identify Target Keywords
When thinking of keywords, think of intent. People looking for plumbers probably want to get fittings, valves, or pipes fixed. Use intent to your advantage.
Optimize Meta Tags
Google search pages provide meta tags and descriptions for users. Google crawls web page metadata to create these snippets.
Use Local SEO Best Practices
Here are some of the best practices for local SEO:
- Include city name in Title Tag
- Conduct in-depth keyword analysis of the local marketplace.
- Get a citation to help Google pinpoint your business location and other information.
- Optimize site speed for a smoother user experience.
Utilize Google My Business (GMB)
GMB accounts are free and easy to create. Simply provide your business’s location and phone number and other essential information. It helps users find local businesses near their area.
Key Takeaways
Home service companies no matter the size benefit from SEO. Not only can it increase organic traffic, but it can also increase conversions.
To recap, here are some important details regarding SEO for home services:
- Implementing SEO best practices for local businesses helps grow their online authority.
- SEO helps makes it easier for people to find your business.
- It can boost a company’s online presence, making them reach more people.
- Not many local businesses use SEO. Use this to get an edge over the competition.
- The benefits of SEO can’t be seen overnight. It should be a consistent process.