Research shows that roughly 35% of consumers learn about local businesses after seeing some kind of advertising signage. But for most startups and small businesses, larger-than-life billboards on the roadside, handing out printed pamphlets, and printing ads in magazines and newspapers are not at all financially efficient.
On the other hand, digital marketing is far more affordable and a lot more effective. Even so, old-school marketing is still relevant. Nevertheless, your brand can be seen by your audience with digital banners.
But if you still aren’t too sure if your business really needs banners, we’ve listed five definite reasons banner advertising is essential.
Pocket-Friendly Brand Visibility
There are a ton of innovative and easy-to-use online tools out there that can enable you to create a custom banner for free. But even if you decide to rely on a professional designer, you’ll still find banners are a pocket-friendly way of boosting brand visibility.
Banners Target Your Audience
You’ll need to focus on a particular target audience when advertising your brand and reputation. Banners are exceptionally effective at ensuring your specific audience is targeted with this type of signage.
They Are Memorable
Banners aren’t just pocket-friendly; they can also be memorable. However, this specific benefit will depend on the banner design and layout.
While you can take advantage of free templates and modify them to suit your brand, you can also rely on a professional designer to ensure your banners are memorable, whether they’re used as email banners, website banners, or anywhere else in your banner advertising campaign.
Banners Are Perfect For Announce Discounts And Specials
Even when using banners on your business website, they are ideal for announcing specials and discount programs on offer.
Because banners are large and can even be animated on websites, they’ll grab the attention of every site visitor right away.
Banners Can Boost Sales
Banner advertising is one of the most cost-effective ways any business can boost sales. When comparing the cost of banner advertising campaigns to the sales they bring in, you’ll find this digital marketing tactic an essential component of your digital marketing strategy as a business.
Increasing sales is the whole purpose of marketing for your business, which is why every business should incorporate banner advertising campaigns into their marketing strategy.
Creating The Perfect Banner
Now that you know how essential banners are for business, you might be wondering where to get started.
Even when using free banner maker tools, it’s still crucial to determine where your banners will be placed. Next, determine the banner’s intention by defining a message and keeping it concise.
After that, select templates and simple images that complement the design components of success banners, choose your font style and size and then focus on visual contrast. The layout is also essential, but a banner template will help you find balance in terms of layout.
Nevertheless, most banner-maker tools will guide you through the process of creating professional banners in a few clicks.