Most successful companies have one thing in common: they all have an effective digital marketing strategy. You cannot attract online traffic to your website without an effective digital strategy in place. However, rather than just attracting general traffic, it is essential to draw quality traffic to increase revenues.
It is advisable to hire one of Australia’s leading digital marketing stratigists who will help you draw relevant traffic to your website through a PPC campaign using Google Ads. But why should you invest money in it, and what are the reasons behind utilizing this strategy?
Google Ads enable you to focus on a target audience interested in your products and services. It offers you the advantage of displaying your company’s ads to users while they are looking for a specific product, thus increasing the chances of converting them into customers.
What are the other advantages of using this online advertising platform as part of your PPC campaign, and how can online agencies help you? What are further details regarding this topic you must be aware of?
Some statistics on PPC campaigns in Australia
In 2018, Google contributed to about 96% of the search advertising revenue in Australia, which has grown significantly over the years. Today, more than 80% of businesses in Australia focus on Google Ads as part of their PPC campaigns, while 62% of marketers increased their PPC budget between 2021 to 2022.
Apart from Google Ads, another pay-per-click avenue in Australia is Instagram, which more than 92% of Australians use to know about a brand, explore their website, or buy a product. The average user in Australia spends about 32 minutes on a social media platform daily, with Youtube occupying the top position.
How does Google Ads help you?
As mentioned earlier, it is a platform that lets you offer your services to those searching for it. However, to increase your website’s ranking and visibility, you need to employ various strategies, one of which is conducting proper keyword research.
With proper keyword research management, you will have an increased number of visitors to your website, thus increasing your chances of converting prospects into customers.
Keyword research also enables you to know the cost of each keyword and plan your finances accordingly. For example, some of the most expensive keywords in Australia include lawyer, workers comp, business service, finance, degree, car finance, education, and loans. You can check where your business stands among these.
How do marketing agencies charge you?
A reliable agency will ask you to pay only for the number of clicks or visits on your website since that is what PPC stands for. Some agencies might offer additional services like Google Shopping Ad Creation, collaboration and adaptation of your brand identity, and building your landing page whenever required.
Interestingly, most small businesses in Australia spend between 5,000 AUD to 15,000 AUD monthly for their Google Ads campaigns, with costs per per-clicks varying between 7 AUD to 30 AUD.
How can a marketing agency help you?
Marketing companies have a team of professionals comprising SEO copywriters, Google experts, and marketing professionals dedicated to PPC campaigns who understand its technicalities and strategies. They know the complicated working of Google Ads and how to deliver results effectively.
Besides, they might offer you additional services like Google Shopping, which plays a vital role because more than 7 million Australian households use the platform for their shopping needs. Data also show that more than 81% of Australians prefer shopping online, with click-and-collect searches increasing rapidly since COVID-19. You should consider hiring one of Australia’s leading digital marketing stratigists to help you create an effective PPC campaign. It is cost-effective, gives your visitors what they want, increases warm leads, and generates organic traffic in a short period.