For any successful SEO outreach strategy, you need something called email outreach. It is a process in which you contact targeted audiences with websites that are somehow relevant to your business. Contact with influencers is made by sending emails. The primary goal is to earn backlinks that enhance your company’s visibility on search engines like Google. Several outreach tools enable you to send bulk emails quickly and efficiently. However, without a suitable outreach email template, you will be unable to create the right campaign or link building. After all, the bloggers may be receiving tons of similar emails a day. Yours needs to be customized in a way that attracts attention without being too pushy. What are some of the things you should consider while selecting a template?
What is an SEO outreach?
Outreaching in SEO is referred to as creating links from off-sites that link back to your website. It could also be called link-building. The objective is to earn backlinks with influencers and bloggers who are related to your industry. There are several benefits to it. It will boost your organic ranking, generate targeted referral traffic and help search engines index your pages. Backlinks will also provide a significant boost to your brand and its credibility. Since the links will be directed from popular websites with a large audience, you will have a lot of potential clients. They will also trust your product more quickly because the publisher will already have a pre-established connection or rapport with their readers.
What is an email template?
An email template is an HTML file consisting of reusable code modules. It makes the entire process of creating links much easier. You can add links, images, and any content you want. One of the primary benefits of templates is their reusability, as you can use them across multiple campaigns repeatedly. Templates are incredibly beneficial for outreach campaigns because you have to make a few changes before sending them. Since the basic outline is already present, you won’t have to worry about creating a new one with every email. You also won’t have to check for errors since all emails will have a standard structure. There are several types of templates that serve different purposes. Apart from link-building, there are those available for guest posts, press outreach, influencer collaboration, and value-added sales pitch.
Can you use your own templates?
Although templates have a preformatted structure, you can create a new one or customize an existing template. Personalized templates are encouraged in influencer outreach programs. The reason is that they have a higher reply rate as they don’t look spammy. Using the same format for thousands of emails is guaranteed to send them straight to the spam folder.
How to make your own templates?
Start by doing your research. Look for sample templates that you could use in your campaign. However, try not to use the same one you find online. Many people could have used it before you. The idea is to make yours look different. Add a headline or something catchy that is sure to grab the attention of the reader. You could insert a few lines that contain some humor, but make sure they aren’t inappropriate. After you’ve created the first template, create a second one for comparison. Make a final selection after reading both the emails and see which one appeals to you the most.
Tips for making a personalized template
Go with responsive web designs
A responsive web design template can be read on different devices, from smartphones to tablets. You need to make sure that yours is reader-friendly. Not everybody will be using a laptop to read your emails. The design must allow the browser to fit the mail to the screen.
Use words sparingly
Always assume that the attention span of a customer is short. Nobody is going to bother reading your emails if they are monotonous. It is advisable to get to the point as quickly as possible. What your readers are looking for is conciseness. Your template should be one that doesn’t accommodate too much text. That will ensure that the design is not stuffy while letting you put your message across.
Make sure the CTA is visible
The purpose of placing a CTA in your mail is to ensure maximum visibility. That is the primary goal. Your template should allow enough space for the CTA zones. They should be easily spotted and be large enough to be clicked easily. Since many readers can access your content on their smartphones, go with a single-column page layout.
A proper, attractive, and user-friendly outreach email template will ensure that the reader is immediately attracted by your message and responds to it. It will also increase your chances of earning backlinks significantly.