Content marketing is growing day by day, with well-known organizations such as Microsoft making use of it to attract a vast audience and potential customers. Small businesses and one-person shops are also using content marketing to generate the most profitable customer action.
Today, content marketing has proven to have several benefits to businesses, such as increased sales, loyal customers, and increased savings when you do it right. However, it changes characterize content marketing today and how quickly brands adapt to the changes.
The significant trends of content marketing are as follows:
Content Templates Will Thrive
Using templates for business advertisements is an easy way to reach your audience because search objectives become stronger, attracting many people to your website, increasing consumer consumption. Content creators and digital marketers today create scenarios of how to use their products in different instances. After they come up with many designs, they are now ready to build a library and share it with their audience. A trend that many people are getting into.
Content will Become more Fun and Attractive.
Interactive, fun, and attractive content attracts consumers as they can laugh and smile after realizing a website that answers questions they have been having. In 2021, it is a growing trend for many content marketers. One way of making content appealing is using different formats, such as short videos, templates, GIFs, and questions to prevent boredom among your audience.
Improving User Experience
Previously, many content creators catered for Google, but today, Google is now catering to its users. As a result, more focus will be on user experience and how content gets delivered to its users more comprehensively. As much as having a high quality is critical, content creators aim to make personalization a priority. Personalization entails things such as how fast your page loads and the position of images on a website. You can enhance this by using conversations in marketing or including quizzes in the marketing strategy. Additionally, Google uses AI and machine learning to understand its user’s search history, making it easy for users to get content they can engage with.
Breaking Down of Content
Content atomization is becoming a thing today, primarily because of social distancing and the ‘New Normal’ arising from the pandemic. Breaking down broad and significant content into small bits and using different formats will make it easier to get content out there. An example of content atomization is breaking down e-books into blog posts.
Growing Use of Live Videos
With the pandemic, video content and online platforms became more important, a trend that will not stop anytime soon. Video content is growing because the video is an effective and fast method to communicate and educate your audience. The aspect of it being a quick means of communication is the most appealing to consumers. Today, many people do not prefer to sit down and watch slides but choose to ask questions and interact, which is possible by using live videos. Therefore, the use of live videos in content marketing will increase.
Use of Artificial Intelligence
Content experts have been predicting the use of Artificial Intelligence for years. Brands are using AI in content marketing for tasks such as content analysis and optimization. Tools like GPT-3 allow its application on any English Language task through its general-purpose ”text in-text-out” interface, which you can use in blog posts for business advertisements. Another AI tool used for content marketing is the Clearscope, which is AI-powered keyword research and optimization tool for producing content that gets results.
Development off Content Communities
Small business owners are being encouraged to join content communities to reach more significant audiences for their businesses. With the increasing personalization in content creation, building communities has become a considerable focus today. By creating content communities, content sharing has continued to expand, reaching a greater audience. In addition, growing your brand increases brand awareness, and when people are in a community as an audience, they feel valued and engaged. Therefore, this trend is most likely to keep rising in the future.
Content Experience Improvement
Some content marketing pages have many pop-ups and advertisements such that they completely distract you from what you were looking for on the page. This can be very frustrating to your audience and consumers and can make them never revisit your website. How you interact with content is as important as what content you are interacting with.
As a content marketer, you need to make consumers stay on your website, find what they are looking for, love it, and want to come back. For this to happen, there is a need for a growing content experience. You can create good content and accomplish it by including videos, podcast episodes, webinars, and text content. It helps digital marketers create the best and most understandable content for consumers.
Hiring Content Teams with Diverse Skills
Growing content marketing brands are hiring teams with diverse video production and editing skills, graphic design, communication strategies, and content distribution. They focus the trend here not only on having much content for an audience but instead taking the media approach in sending content out there. With the diverse skills available in the team, you will meet the audience’s demands. Therefore, the future of content marketing will primarily focus on hiring teams with various skills.
Use of Story Features
Experts expect stories to grow in content mostly because they appear in mobile searches and Google images and make impeccable social media content. Another growing trend of content marketing through stories is Instagram Guides that provide content as videos, pictures, and text, making content easier to find. It is an increasing trend in content marketing today as it is also making it easier for influencers and brands to be easily noticeable.
Content marketing is on the rise today, especially after the pandemic, which made everything go digital. Most people do things online, such as business meetings, shopping, booking tickets, and studying online. Marketing brands and businesses have taken advantage of the fact that most people are usually online and made it a platform for content marketing which has proven to have benefits and is a growing trend today and will grow in the future.
