Here are five best practices for Facebook to make your content visible to as many followers as possible:
1. Tell interesting contents
Few things draw as much audience as a good story, especially when it is humorous or inspiring. Customers are the best source of stories – their lives have probably been made better by providing valuable services. Intel is doing a great job of helping customers benefit from their products.
2. Don’t focus on yourself
Content with obvious sales content is unlikely to attract an audience. Honestly, do you like it when people try to sell you something? We neither. Your subscribers didn’t like your page because they wanted to see a lot of ads; they want to see material that will add interest and value to their lives. Telling good stories can help.
3. Use the video
If you are wondering how to attract or gain Facebook followers, the answer is video. A 15 second video of a customer who recently accomplished something amazing should work really well. Live video, the latest development on Facebook, is a lot of fun, so we recommend you give it a try.
4. Get to know your audience
If your followers are mainly 40-year-old moms, don’t create content that appears to be promoting a death metal album. If you’re not sure which people are contacting you on Facebook, check out the Facebook stats for your page. Statistics can also tell you when and how often to post to Facebook.
5. Check in
Facebook signups are typically seen by 150-200 friends of a single customer, so it’s a great way to spread word of mouth about your business.
When people sign up, all this activity signals Facebook that people are interested in you. As a result, your content will appear to more people. Make sure notifications are turned on to see when people log in
How to engage your fans?
1. Try to go live
Results: Video is how people want to consume their content today. There is a lot of research and statistics that show that video is a very effective way to reach people and keep their attention.
Live video is great for several reasons. Because it’s done in real time, you’re creating content around buzz – check it out before it runs out! It also gives you the ability to interact with your fans in real time. You can thank everyone who watches, and they can ask questions and leave comments that you can answer on the spot.
2. Create a friendly meeting
Online contests are a great way to draw attention to your business. Competitions allow you to be creative and fun, and this positive energy is contagious.
Take the time to develop a reasonable competition for your business. When you launch a new product, ask fans to come up with a brand name idea. Photo or video tasks can work in different situations.
3. Let yourself be fun
Your website is a place to show your professional side, but social media is an opportunity to let your hair down and show your brand personality a little more.
4. Open the chat door
Try to chat with your followers for a few minutes frequently. This can be done by answering “Thank you!” or replying with a series of emojis will be of great help.
Additional features that Facebook have that engages the followers
Facebook tries to engage more followers when the mentioned tips are done by the creator
1. Share the curated content
Sharing content from other brands may seem strange. We thought so first. However, after trying to share quality and carefully selected content, the results changed my mind.
Thanks to posts from leading sites such as Techcrunch, Inc. and Quartz we were able to reach a much larger audience.
2. Ask for an opinion
Obviously, people make statements when they have something to say. But sometimes we don’t give an opportunity to say something!
Asking questions is a great way to give our subscribers a chance to share their thoughts.
The content you share may differ depending on your audience. If you have a professional audience, you can share industry news or articles. If you are a lifestyle brand, you prefer to share lifestyle news.
3. Increase the number of the most popular posts
If you have a budget for Facebook ads, consider increasing the number of posts that work best. The most effective posts are proven content – content that has been proven to appeal to your audience. This ensures that they gain momentum. With the right targeting, these messages will continue to attract more people and reach even more people. You can even buy facebook likes for your pages and get the maximum amount of engagement for your posts.
4. Reuse your most popular posts
In addition to increasing the size of the most popular items, you can also reuse them.
This will help you get more value from your content. Reposting quality content can often provide the same coverage and engagement as the original post (sometimes even more), essentially doubling its value.
5. Visit other Facebook pages
The social media landscape is constantly changing. What works today may not work tomorrow. It can be helpful to learn from other Facebook pages and see which one works for them.
Use the browse page to quickly compare the performance of your Facebook page and posts against similar pages. You can easily view the most popular items on any page by clicking the page title.
To access the pages you are viewing, go to your Facebook page statistics and scroll down to the Overview tab.
6. Experiment with new content
Another way to keep up with the ever-changing social media landscape is to experiment with ever-new content.
For a time, images were the best type of content to grab attention. Video is now leading the way. Brands that started filming early before becoming the norm have benefited the most from this trend.
The latest trends are based on the testing of new types of content.
Wrapping Up
Finally, an opportunity to reduce organic reach and engagement on Facebook is to create a Facebook group and link it to a Facebook page.